Redefining Revenue Strategy: When AI and Human Expertise Work Together
In a world defined by uncertainty, data gaps, and increasingly complex demand patterns, one truth stands out: automation alone isn’t enough — nor is relying solely on manual processes. The
The Next Era of Hotel SEO Is Here and It’s Called GEO
Planning a trip often involves juggling multiple platforms. Travelers typically bounce between online travel agencies, metasearch engines, and Google in search of the perfect hotel. But that process is changing.
Cliches About Revenue Management, Guests’ Quality, and Brand Reputation
What do hoteliers resist about revenue management? One common pushback is lowering prices below a certain psychological threshold. Yet, it's essential during low demand and pays off later. Some hoteliers
How to Segment Your Guests: 5 Basic Tips to Boost Conversions
Understanding your guests is key to standing out as a hotel. But with diverse demographics and travel styles, a one-size-fits-all approach simply won't cut it. This is where guest segmentation
26 Essential Hotel Marketing Strategies For More Bookings in 2025
The importance of having the right hotel marketing strategies is difficult to overstate, as it is a key part of launching a hotel, optimizing the number of bookings you
23 Revenue Management Strategies to Grow Your Hotel Business
For hotel owners looking to grow their business, a robust revenue management strategy is of the utmost importance, helping to optimize business results. However, under the broader revenue management umbrella,
Questions Answered by Our Industry Expert Panel
Marketing Tips to Attract More Travellers
Guest Experience Trends Shaping 2025 and Beyond
The hospitality industry made a remarkable recovery in 2024, contributing a record-high $11.1 trillion to global GDP. But beyond financial success, what is truly driving this transformation? Guest expectations are
Hotel Websites Where Hoteliers Can Sell Packages (Including Examples)
Hotel rooms don't sell themselves. Hoteliers need to embrace a wide range of tactics to ensure optimum occupancy. Package deals are a great way to entice guests to book at
Hotel Marketing; The Latest Trends in the Hotel Industry in 2025
Hotel marketing is key in helping you attract bookings and optimize revenue. For the most part, your marketing messages are how customers will become aware of your hotel and also
Hotel Room Service: The Ultimate Guide to Elevate the Guest Experience
Hotel room service provides guests with access to food, drinks and other items, delivered directly to their door. This offers excellent convenience and is used by all kinds of guests,
Marketing Tips to Attract More Travellers
Guest Experience Trends Shaping 2025 and Beyond
The hospitality industry made a remarkable recovery in 2024, contributing a record-high $11.1 trillion to global GDP. But beyond financial success, what is truly driving this transformation? Guest expectations are
Hotel Websites Where Hoteliers Can Sell Packages (Including Examples)
Hotel rooms don't sell themselves. Hoteliers need to embrace a wide range of tactics to ensure optimum occupancy. Package deals are a great way to entice guests to book at
Hotel Marketing; The Latest Trends in the Hotel Industry in 2025
Hotel marketing is key in helping you attract bookings and optimize revenue. For the most part, your marketing messages are how customers will become aware of your hotel and also
Hotel Room Service: The Ultimate Guide to Elevate the Guest Experience
Hotel room service provides guests with access to food, drinks and other items, delivered directly to their door. This offers excellent convenience and is used by all kinds of guests,
Revenue Management Tips to Optimise Revenue
Revenue Management Consulting; Benefits of Hiring a Consultant
It is becoming increasingly common for hotel owners and others in the hospitality industry to acquire revenue management consulting services to optimize prices, distribution, and occupancy rates and maximize financial
Revenue Management System: Not Just for Booms, but for Bumps Too
When a big event is on the horizon, expectations run high. You plan for full occupancy, increase your rates, and prepare your team. But what happens when the bookings don’t
Revenue Strategy for Resorts and All-Inclusives: Exploring the Challenges and Opportunities
Wouldn’t it be nice if effective revenue management for resorts and all-inclusive properties were as relaxing as the guest experiences they offer? While commercial success at these complex properties will
Steps for Success: Evaluating and Pricing Group Business
Group business is an undeniably important piece of the revenue puzzle for hotels. However, not all group revenue is equally valuable or desirable. To achieve an ideal mix of group
Technology & Software Tips to Improve Processes
21 Key Technology Trends Emerging in the Travel Industry in 2025
Technology is crucial to the tourism and travel industry, helping businesses with day-to-day operations while improving the customer experience. For this reason, hotels, airlines, restaurants, and other companies must keep
Training AI Agents to Improve Personalisation and Boost Conversion
Question for Our Hotel Marketing Expert Panel How can AI agents be trained to anticipate hotel guest needs? How might this impact the personalisation of sales interactions and overall
Hostelworld Inbox: Essential Communication Tool for Hospitality Professionals
Hostelworld Inbox is a central hub for managing bookings and communicating with guests via the Hostelworld platform. Hostelworld itself is a global distribution channel for hostels and similar accommodation businesses.
AI Marketing Tips: Best Practices & Insights from Hospitality Experts
Question for Our Hotel Marketing Expert Panel What are your top suggestions and best practices for using AI in hotel marketing activities (e.g., communication, data analysis, etc.)? (Question proposed
Hotel Operation Tips to Optimise your Processes
How to Outsource Airbnb Cleaning Service
Running a successful Airbnb requires more than a great location and appealing decor. It demands impeccable cleanliness. Guests expect spotless accommodations, and maintaining high hygiene standards is essential for positive
The PMS Training Problem (and How Good UX Can Help)
Labor efficiency remains a top priority for hotels. Training new employees can take weeks or even months, especially when staff encounter complex legacy systems for the first time. With turnover
Hotel CRM System: The Ultimate Guide to Customer Relationship Management
A hotel CRM system is a software solution designed to assist hotels with customer relationships management. It can be used to gather contact information, past customer interactions and guest preferences.
Hotel Costs: A Complete Guide to Customer Costs and Fees
Hotel costs, from a customer perspective, are the various fees and charges associated with booking and staying in accommodation. These can include initial booking costs, taxes and additional fees for
Staffing Solutions and Career Optimisation Tips
A Comprehensive Overview of All Hotel Positions
Hotels offer a number of different career paths, thanks to the sheer range of hotel positions that exist. In order to find the best job for your skills, qualifications, and
Housekeeping Job Description: Key Duties and Skills Required
Housekeeping jobs are some of the most vital positions within any business in the hotel industry, but there is sometimes some confusion about what these jobs entail and the skills
Hospitality Training: 20 Need-to-Know Courses to Train Your Staff
Proper training is vital in the hospitality industry. In a dynamic and increasingly competitive business landscape, no role is so minor that quality training can't impact your business's success. For
Tourism Management: All You Need to Know About Tourism
The tourism industry is rapidly growing, and jobs in tourism management are becoming highly sought after. Working in this sector will offer many interesting roles, such as meeting new people