Hotel Marketing

How Hotel Competitor Analysis Can Improve Your Market Position

Martijn Barten2026-05-13T09:22:10+02:00

Hotel competitor analysis is a systematic process where you evaluate rival properties. This allows you to get a clear sense of their strengths, weaknesses, reputation, unique selling proposition, and overall market position. Analyzing competitors is important because it allows you to make more strategic decisions about your own pricing, marketing, and hotel services. It can also help to alert you

How Hotel Competitor Analysis Can Improve Your Market PositionMartijn Barten2026-05-13T09:22:10+02:00

What AI-Driven Discovery Means for Hotel Revenue?

Revfine.com2026-05-13T09:21:44+02:00

AI-driven discovery is changing how travelers find hotels, compare options, and decide where to book. Instead of browsing pages of search results, guests increasingly ask AI tools for specific recommendations based on budget, location, amenities, and preferences. This shift has major implications for hotel revenue, channel mix, OTA dependency, and direct demand capture. For revenue managers, visibility in AI-generated answers

What AI-Driven Discovery Means for Hotel Revenue?Revfine.com2026-05-13T09:21:44+02:00

Hotel Activities: Essential Guide to Engaging Guest Experiences

Martijn Barten2026-05-13T09:22:19+02:00

Hotel activities are the various things guests can do for enjoyment during their stay. Examples can range from spa treatments and live entertainment, to city tours and outdoor adventure activities. The hotel activities on offer can make a huge difference to the guest experience, helping to create memorable moments. Designing your hotel to offer interesting or unique activities can help

Hotel Activities: Essential Guide to Engaging Guest ExperiencesMartijn Barten2026-05-13T09:22:19+02:00

What Does ChatGPT’s Booking Shift Mean for Hotels

Revfine.com2026-05-13T09:21:53+02:00

AI search is quickly changing how travelers discover, compare, and choose hotels. As ChatGPT moves away from completing transactions inside the platform, hotels have a stronger opportunity to turn AI-driven discovery into direct website traffic. This shift makes Generative Engine Optimization more important than ever. Hotel websites need clear answers, structured content, schema markup, and trusted authority signals to appear

What Does ChatGPT’s Booking Shift Mean for HotelsRevfine.com2026-05-13T09:21:53+02:00

How Unified Guest Data Cuts OTA Costs and Grows Direct Bookings

Revfine.com2026-05-13T09:22:02+02:00

Every night, guests check into your hotels. They share their names, email addresses, preferences, and payment details. They order room service, book spa treatments, connect to Wi-Fi, and leave reviews. Then they check out, and most of that data either disappears into a disconnected system or sits untouched in a spreadsheet no one opens again. For independent hotel groups across

How Unified Guest Data Cuts OTA Costs and Grows Direct BookingsRevfine.com2026-05-13T09:22:02+02:00

Hotel Review Websites and Online Reputation Management Tips

Martijn Barten2026-05-17T07:37:33+02:00

Hotel review websites play a critical role in today's digital-first landscape. Crucially, they are no longer just a platform for customers to explore options; they can also serve as vital platforms for marketing and reputation management. Managing your reputation on these platforms is important because guests often check online reviews before booking a hotel. You want to make sure they

Hotel Review Websites and Online Reputation Management TipsMartijn Barten2026-05-17T07:37:33+02:00

Hotel Room Cleaning Strategies for Better Hotel Performance

Martijn Barten2026-05-14T07:18:58+02:00

Hotel room cleaning is the process of preparing, sanitizing, and servicing a room, so it is ready for the next guest. It can involve everything from vacuum cleaning and changing bed sheets to carrying out inspections and wiping surfaces. Cleaning is essential for living up to guest expectations and forms a major component of the housekeeping department's workload. It makes

Hotel Room Cleaning Strategies for Better Hotel PerformanceMartijn Barten2026-05-14T07:18:58+02:00

How AI Voice Agents Can Improve Guest Communication in Hotels

Revfine.com2026-05-13T09:20:59+02:00

Guest communication is one of the first things people notice about a hotel. A guest may call before booking a room. Another guest may call after reaching the airport. Someone may ask about check-in time, breakfast, parking, Wi-Fi, room service, and many other small things. These questions may look simple, but they matter a lot. When guests get a clear

How AI Voice Agents Can Improve Guest Communication in HotelsRevfine.com2026-05-13T09:20:59+02:00

How to Improve Hotel Profit Margin With Smart Strategies

Martijn Barten2026-05-13T13:49:45+02:00

Hotel profit margin calculations are of immense importance within the hospitality industry. Your profit margin is generally defined as the percentage of revenue left after operating expenses have been subtracted. However, you can also adapt the concept to account for individual factors. Understanding your profit margin allows for better resource allocation and growth as you're able to better plan for

How to Improve Hotel Profit Margin With Smart StrategiesMartijn Barten2026-05-13T13:49:45+02:00

How Personal Branding Can Help Drive Hotel Sales Revenue?

Suzanne2026-04-27T12:47:33+02:00

Question for Our Hotel Marketing Expert Panel Why is personal branding essential for hospitality sales professionals to build strong client relationships and drive B2B revenue? (Question by Cory Falter) Our Marketing Expert Panel Cory Falter - Partner, Lure Agency Pablo Torres - Hotel Consultant Moriya Rockman - Chief of Marketing, Smiling House

How Personal Branding Can Help Drive Hotel Sales Revenue?Suzanne2026-04-27T12:47:33+02:00

Revenue Beyond Rooms: A Guide to Maximize Total Guest Value

Revfine.com2026-04-21T10:33:59+02:00

Hotel revenue management is no longer limited to pricing rooms and protecting RevPAR. Rising costs, changing guest behavior, and growing demand for experiences are pushing hotels to rethink where revenue comes from and how value is captured. Today, guests spend across multiple touchpoints, both on and off property, creating new opportunities for hotels to increase total booking value. In this

Revenue Beyond Rooms: A Guide to Maximize Total Guest ValueRevfine.com2026-04-21T10:33:59+02:00

Ancillary Revenue Guide: Grow Your Hotel Revenue Smartly

Martijn Barten2026-04-21T11:32:11+02:00

Ancillary revenue describes earnings that originate from the sale of products or services besides your primary offering. In the case of hotels, this means products and services beyond the sale of hotel rooms. For hotels, ancillary revenue is important because it provides additional income. When ancillary services are of a high standard, a hotel can extract more revenue from each

Ancillary Revenue Guide: Grow Your Hotel Revenue SmartlyMartijn Barten2026-04-21T11:32:11+02:00

How Boutique Hotels Can Compete With Major Chains Using Niche Advertising

Revfine.com2026-04-16T11:37:55+02:00

Big chain hotels might have big wallets, but boutique and independent hotels have agility and creativity. They have the freedom to easily pivot their marketing strategies, and they are able to build unique, more engaging stories that are harder to tell at scale. They focus on attracting a profitable segment of customers and are exceptionally good at wowing their guests.

How Boutique Hotels Can Compete With Major Chains Using Niche AdvertisingRevfine.com2026-04-16T11:37:55+02:00

How Can Hotels Win More Group Bookings Across Channels?

Suzanne2026-04-15T09:49:34+02:00

Question for Our Hotel Marketing Expert Panel What marketing strategies can hotels use to drive more group bookings, both directly and through 3rd party channels? (Question by Cory Falter) Our Marketing Expert Panel Max Starkov - Adjunct Professor Hospitality Technology, New York University Moriya Rockman - Chief of Marketing, Smiling House Luxury

How Can Hotels Win More Group Bookings Across Channels?Suzanne2026-04-15T09:49:34+02:00

15 Essential Video Marketing Tips for Hotels

Martijn Barten2026-04-06T14:35:07+02:00

Videos are an undeniably powerful marketing tool, especially for the hotel and travel industry. After all, they can capture the attention of the audience much quicker than text and have the power to generate extremely high traffic to your website. No wonder video marketing has taken the Internet by storm. This effective tool is so versatile that you can use

15 Essential Video Marketing Tips for HotelsMartijn Barten2026-04-06T14:35:07+02:00

Hotel Personalization Need Not Be Obsessive for Guests

Revfine.com2026-04-02T11:50:46+02:00

Personalization has become one of the most discussed concepts in hospitality. Hotels are under pressure to deliver tailored guest experiences, yet many struggle to implement personalization effectively. The missing step is often segmentation. Before hotels attempt to personalize every interaction, they must understand who their guests are and which groups matter most to the business. Clear segmentation helps hotels communicate

Hotel Personalization Need Not Be Obsessive for GuestsRevfine.com2026-04-02T11:50:46+02:00

How Food and Beverage Management Drives Hotel Profitability

Martijn Barten2026-03-26T17:25:29+01:00

Food and beverage (F&B) services are the lifeblood of the hospitality industry. A good meal is one of the cornerstones of the human experience and colors every other element of a guest's day. Food and beverage services help differentiate you from the competition, provide a steady revenue stream, increase guest loyalty, act as a marketing tool, and generally enhance almost

How Food and Beverage Management Drives Hotel ProfitabilityMartijn Barten2026-03-26T17:25:29+01:00

Why Hotels Are Choosing Independence Over Brand Affiliation

Revfine.com2026-03-16T11:32:06+01:00

For decades, hotel brands represented stability, scale, and security. Affiliation offered global distribution, loyalty programs, technology systems, and operational guidance that independent owners struggled to replicate. But the hospitality landscape has changed. Access to demand, modern technology, and digital marketing tools is no longer exclusive to brand ecosystems. At the same time, rising fees and tighter margins are forcing owners

Why Hotels Are Choosing Independence Over Brand AffiliationRevfine.com2026-03-16T11:32:06+01:00

Hotel Marketing

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