VBRO owner login strategies are essential if you use the platform to let your holiday rental property effectively. Vrbo is a holiday rental company specializing in short-term accommodation. It connects property owners with renters looking for self-contained spaces. Unlike other OTAs (online travel agencies), Vrbo focuses on renting apartments and houses to holidaymakers.

Table of Contents:

What Are Online Travel Agents?

Online travel agents are web-based services that help to connect property owners with customers. OTAs are similar to conventional travel agents but operate online rather than using physical locations. As hotel trends change, more people are booking online. OTAs allow Customers to book hotel rooms, holiday rentals, travel packages, flights, and other services. OTAs exist to mediate between property owners, service providers, and their customers. OTAs have become increasingly important to the hotel industry in recent years.

What Is Vrbo?

A Vrbo owner login can open up many opportunities for holiday rental property owners. On the Vrbo platform, guests can book rentals, read reviews and descriptions, and leave their own feedback. Owned by the Expedia group, Vrbo has its headquarters in Texas. Vrbo is a very useful platform for homeowners and other property owners who want to let out their houses or flats for short-term stays.

Vrbo Owner Login as a Vrbo Owner

A Vrbo login gives you access to a large customer base. Vrbo is among the most widely known holiday rental platforms, attracting guests who want a self-contained home-away-from-home experience. There are two ways to pay for using Vrbo to advertise your property: an annual fee and a per-booking fee.

The annual fee of $499 (around £420) is a good option if you offer frequent lets year-round. If you only plan to let your property for part of the year and don’t expect multiple bookings, the per-booking fee of 5 percent plus a 3 percent processing fee may be more economical. Vrbo allows you to use hotel technology, such as property management software.

Video: Vrbo Host Login

What Is Vrbo Premier Host?

Your Vrbo owner login may grant you access to Vrbo Premier Host status. This free invitation-only program is offered to property owners who offer outstanding guest experiences. You do not have to apply; hosts who fulfill the eligibility criteria are automatically added to the program. Vrbo Premier Host gives you access to a range of benefits.

You will receive priority support with round-the-clock expedited access. You will also receive a badge identifying you as a Premier Host, and customers on the platform will see your listings when they only filter for Premier Host properties. Your listings will be boosted in the search rankings, making prospective guests more likely to see them. Aiming for Premier Host status is a great way to improve your profile on the platform.

Using Vrbo Owner Login to Optimize Your Property

Getting the most from your Vrbo owner login means optimizing your property listing. In this section, you’ll learn key tips for presenting your property.

Focus on Property Titles

The property title is the first thing that your prospective guests will see. Your listing title needs to be accurate, eye-catching, and engaging. As well as describing the property type, your title must highlight something that makes the listing special. “Luxury Flat 5 mins from city center”, for example, or “Villa with scenic lake-front access”. You could mention features you’re incredibly proud of and which guests may want, like a large garden or a private pool.

Managing Availability

Your Vrbo login makes it easy to manage the availability of your property. Ensuring that your property calendar is always up to date is vital. If you don’t keep your availability current, guests may likely book dates when the property isn’t available, and you will need to cancel and offer refunds. Bookings you can’t honor frustrate guests and can damage your reputation on the platform. Conversely, you may risk missing out on potential revenue if your property is shown as unavailable when it’s not. Consider using a property management system to avoid this.

High-Resolution Images

A Vrbo owner login lets you upload multiple photographs of your property. Guests need to see the property they’ll be renting before taking the plunge and booking. Your photographs must be clear, appealing, and current. Aim for at least 20 quality images per property. Take pictures of each room from multiple angles so that guests can get a feel for the space. You should also include images of particularly enticing views and property features. You can never really have too many quality images.

Competitive Pricing

Your Vrbo host login allows you to set your own prices and fees. You should always do some research when deciding how much to charge. Look at similar properties in your area and see how much they charge and what they offer. If your property has some especially desirable feature, your prices can reflect that. Don’t forget that prices will vary throughout the year. You should offer lower rates during parts of the year when occupancy is lower and raise rates during times of high demand.

Vrbo Owner Login Tips to Increase Bookings

Once you’ve perfected your Vrbo listing, there are more tricks you can deploy to drive up bookings. Here are some top tips for Vrbo hosts.

Allow Instant Bookings

Your Vrbo owner login lets you turn on the instant booking feature. This lets guests book accommodation with a single click. Making booking as fast and easy as possible is one of the top hotel marketing strategies today and one you can use to encourage your property bookings. Guests who jump through multiple hoops to make a booking are more likely to leave your listing page without completing a purchase.

Be Responsive

Be ready to respond swiftly to all messages from travelers, whether a new booking, a question, a compliment, or a complaint. Guests often have many questions about the property where they’ll be staying. Maintaining a quick response time lets your guests know you care about their experience and creates a positive impression. When guests leave you positive feedback, respond by thanking them. It’s also essential to respond to complaints in a prompt, courteous, and professional fashion.

Experiment with Special Promotions

As well as ensuring that your property is competitively priced, you should consider offering special deals for your guests. Deals are a great way to improve booking rates, especially during the off-season. Monitor the rates your competitors provide and note what incentives they offer guests. When offering deals, pay careful attention to how they perform regarding garnering additional bookings. If a deal proves popular, you should offer it again in the future — perhaps at a higher rate.

Ask for Reviews

Good reviews improve your profile and drive up future bookings. While some guests may spontaneously decide to leave positive feedback after a great stay, not everyone will. Vrbo sends guests an automated reminder to leave a review, but guests may not respond to these. Prompt your guests to leave a review after they check out of the property. Most people happily respond to a personal message by leaving feedback and ratings.

Mastering the Booking.com Extranet

Booking.com is one of the largest OTAs in the market right now. Listing your hotel or other rental property on the site is a great way to access new customers and increase bookings. You can employ many features to put your property in the spotlight and ensure that your revenue is everything it can be.

In “Booking Extranet: 10 Strategies to Increase Your Revenue on Booking.com”, you’ll learn how to set up and optimize your listing, create a compelling description, and more.

Using the Expedia Extranet

Expedia’s reach in the OTA sector has made it an indispensable part of hotel management for many businesses. Listing your property on Expedia gives you access to various tools and features that help you reach new customers and retain existing ones.

As one of the world’s leading OTAs, Expedia has a sophisticated extranet system that hoteliers and property owners can use to put their businesses on the map. In “8 Tips & Strategies to Use the Expedia Extranet to Get More Bookings”, you’ll discover how to make the Expedia platform work.

Get More Bookings on Airbnb

Whether you’re listing a privately owned flat or using the platform as an online hotel POS systems, Airbnb is an increasingly important part of the hotel industry. Understanding how to get the most out of the Airbnb platform can be difficult, given the range of options and features available.

In “Airbnb Host Login: How to Get More Bookings on Airbnb”, you’ll learn how Airbnb works, how to set up a host login, and how to craft the perfect listing for your property. You’ll also discover the tools on offer to enhance your revenue.

Using the right Vrbo owner login strategies can make all the difference to your booking rates and revenue. Setting up an eye-catching listing, optimizing your prices, and using guest feedback are the foundational steps to getting the bookings you need.

More Tips to Grow Your Business

Revfine.com is a knowledge platform for the hospitality & travel industry. Professionals use our insights, strategies and actionable tips to get inspired, optimise revenue, innovate processes and improve customer experience. You can find all hotel & hospitality tips in the categories Revenue Management, Marketing & Distribution, Hotel Operations, Staffing & Career, Technology and Software.

Submit an Article

This article is written by:

Martijn Barten

Hi, I am Martijn Barten, founder of Revfine.com. With 20 years of experience in the hospitality industry, I specialize in optimizing revenue by combining revenue management with marketing strategies. I have successfully developed, implemented, and managed revenue management and marketing strategies for individual properties and multi-property portfolios.