Your Expedia Partner Central login can be the gateway to boosting revenue on your hotel properties. Whether you’re an independent owner with a single establishment or a chain of hotels, knowing how to use Expedia Partner Central effectively can dramatically improve your revenue by attracting more guests and encouraging purchases. In this article, you’ll learn Expedia can work for you.

Table of Contents:

What Are Online Travel Agents?

Your Expedia Partner Central login lets you access the Expedia online travel agent platform. Online travel agents (OTAs) perform a similar service to traditional brick-and-mortar travel agents, acting as an intermediary between customers and providers of travel-related services. The principle difference is that OTAs are online, using apps and websites rather than a physical location. This is more convenient for providers, allowing you to list properties from the comfort of your home or office.

Customers also benefit; OTAs make booking travel-related services much more convenient and provide a huge array of options that simply didn’t exist before. Customers use sites like Expedia to book flights, train or bus tickets, and excursions or entertainment at the destination. Increasingly, sites now provide functionality that allows providers to offer package vacations, where additional services or products are bought alongside accommodation. OTAs are hugely important for the modern hotel industry.

What Is Expedia?

The Expedia Partner central login allows you to use the Expedia platform, but what exactly is Expedia? The Expedia Group, Inc., is a company that specializes in online travel shopping services. Based in the US, the Expedia group is primarily targeted at consumers and small businesses seeking travel services. The group includes a variety of different online travel companies. These are chiefly travel metasearch engines and fare aggregators, such as Travelocity, Vrbo, Hotels.com, and their flagship platform, Expedia.com.

Service providers can list hotels, cruises, ground travel, flights, and package vacations through the Expedia platform. Hundreds of millions of people visit the platform each year, with a high conversion rate. It’s become the second-largest online travel shopping site. Because providers can buy services in bulk, Expedia can offer customers discounts. This makes it highly attractive to prospective travelers and guests.

Expedia TAAP Tips

An Expedia Partner Central login is different from an Expedia Travel Agent Affiliate Program login. Rather than hotel operations, the Expedia Travel Agent Affiliate Program, or TAAP, is aimed at travel agents who want to enjoy the benefits of Expedia’s online presence. The TAAP is a web-based platform that provides inventory management and a state-of-the-art booking system.

To join the TAAP, travel agents must first register their interest through the Expedia Group Partner Solutions site. Here the user will set up a TAAP account, which Expedia must approve. To learn more about the TAAP, read “Expedia TAAP Login Tips for Travel Agents for More Bookings.”

Understanding Expedia Partner Central

Your Expedia Partner Central login gives you access to Expedia Partner Central. This is Expedia’s in-house admin booking extranet. It contains all the tools that Expedia provides for managing your products, services, and customer relations. The tools are designed for ease of use and will help you to undertake essential tasks. Expedia also provides tools to give you useful insights into your business.

Using the Expedia Partner Central page, you can create listings that Expedia will share across all of its travel and booking sites — around 200, reaching customers in over 75 countries. Listings will also be made available in 35 languages to help overseas customers find your listing and book with you. This partner-only platform lets you, the hotelier, control your listings and interact with customers through the built-in messaging platform. You can upload images of your property and individual rooms and add descriptions and control room rates here.

Video: Expedia Partner Central Login: Optimize your revenue

How To Access Expedia Partner Central Login Portal

The Expedia Partner Central login portal is separate from the main Expedia.com site. It can be accessed from expediapartnercentral.com. Here, you will log in using your email and password if you already have an account. If you still need an Expedia Partner account, you must set one up. The first step is to list your property on the main Expedia.com site. If you’re accepted as a partner by the Expedia group, you will be given a login to use for the Expedia Partner Central platform. Once you have an account, you can access the Expedia extranet.

Optimize Your Expedia Partner Central Login Listing

In this section, you’ll find out how to improve your listing to maximize views and increase conversion rates.

Full Property Description

Your Expedia Partner Central platform listings must include a full property description. Expedia’s guidelines call for descriptions to be “specific, accurate, compelling, pleasing, and easily differentiated.” It’s crucial for the description to appeal to readers as well as give guests a clear understanding of the accommodation on offer.

Make sure that your descriptions are search engine optimized and easy for customers to find. Images should be clear, high-resolution photos that show off your property and various hotel departments to their best advantage. Keep your listings fresh by regularly updating the descriptions and providing new images.

Introduce Different Cancellation Policies and Rates

Like most OTAs, the Expedia platform allows customers to filter properties for free or reduced cancellation fees when they search. If your cancellation policies are too stringent, four out of five people will filter your listings out of their search.

While you may want to keep cancellation fees in place during high demand, removing them during the off-season is a good idea. Setting refundable cancellation policies will help to attract more guests. Similarly, you should make sure that your room rates are competitive. Offer lower rates during slow periods.

Availability Calendar & Channel Manager

The availability displayed on your Expedia listing must always be kept up to date. If rooms are shown as unavailable when they’re free, you’ll lose customers. More importantly, if rooms are shown as available when they’re occupied, you risk disappointing customers or overbooking.

You can automate updating availability by activating a channel manager that can be connected to your hotel’s PMS. This will automatically update your hotel’s availability as soon as a reservation is made or canceled. Using the channel manager will avoid overbooking and ensure that people viewing your listing always get accurate information.

High-Resolution Images

The images you upload to your listing will create a strong impression with potential customers. It’s essential to make sure that impression is positive. All of your photographs must be in high resolution so they’ll look good on the screen.

Choose appealing images that showcase your hotel’s best inside and out features. For example, if you have a lavishly appointed spa or an inviting outdoor pool, include images of these as well as your hotel and its guestrooms. Giving your guests a taste of what they can enjoy will encourage conversion rates.

Manage Your Reviews

Hotel guests who book with you through Expedia and other OTAs can leave reviews on the platform. Managing these reviews is an essential part of your hotel marketing. Ensure that positive reviews are rewarded with courteous acknowledgment and thanks. If a review is not so positive, reach out to the guest right away.

A polite, considerate apology and an offer to make things right will leave a much more favorable impression than a defensive response or simply ignoring the review. Prospective guests need to see that you’re responsive, helpful, and dedicated to good customer service. Contact Expedia about abusive or fake reviews straight away.

Ways to Maximize Revenue on Expedia Partner Central Login

In this section, you’ll learn some essential tips for using your Expedia Partner Central login to increase your revenue.

Campaigns Optimized by Expedia

The Expedia Partner Central platform provides you with a lot of help in optimizing your hotel marketing campaigns. Expedia has its own campaigns that you can utilize and set discounted rates, such as last-minute deals, early bird offers, or low-season discounts.

These time-sensitive campaigns are rolled out regularly to capitalize on demand around specific yearly festivities, certain locations, or even specific languages. Participating in these special campaigns requires offering a certain minimum discount and can garner significant additional exposure for your listings.

Create a Package Deal to be Sold on Expedia Hotel + Flight Combos

Many hotel guests love a package vacation deal, and packages are one of the hot hotel trends right now. As well as potentially saving money, a package deal makes it much more simple to arrange travel, accommodation, and activities at the guest’s destination.

The Expedia platform lets customers book not just hotels but ground travel, flights, and more. They also offer package deals consisting of accommodation plus flights or other services. You can arrange to list rooms at your hotel as part of these packages. The discount is entirely up to you. A deeper discount can pay for itself in additional exposure and higher guest numbers.

Keep in Touch with Expedia Representatives to Discuss Future Campaigns

Expedia appoints representatives for each region. This representative serves as a liaison between Expedia support and property partners. They can help with problems that hotel management can’t resolve and will direct you to the correct department if you need assistance.

They can also keep you informed of any campaigns and plans that Expedia is rolling out, allowing you to take advantage of these to promote your hotel. Participating in meetings with your Expedia representative helps you stay on top of hotel marketing strategies and trends.

Get More Bookings on Airbnb

Having an Airbnb login can open up new markets for your hotel or other rental property. In “Airbnb Host Login: How to Get More Bookings on Airbnb,” you’ll discover in-depth information that can help you make the most of the Airbnb platform to increase your bookings and maximize your revenue. Find out how to craft the perfect Airbnb listing, what host programs are available, and how to make your property stand out from the crowd.

Boost Bookings with Booking.com

Booking.com is one of the most popular OTA platforms for travelers and hotel owners. However, working out how to use your Booking.com login to increase your guest numbers can be a challenge. In “Booking Login: Get More Bookings on Booking.com!” you’ll learn all the secrets of the platform, discover what makes the perfect Booking listing, and find out how to get your profile seen by prospective guests everywhere.

Vrbo Bookings

Vrbo is a platform specializing in larger vacation rental properties: cabins, chalets, apartments, and houses. If you’re an owner looking for guests to occupy your vacation home, Vrbo is the platform for you. In “Vrbo Owner Login Strategies & Optimization for More Bookings,” you’ll discover tips for making your profile stand out, how to create a responsive pricing structure, and what makes the perfect Vrbo listing.

An Expedia Partner Central login gives you access to a range of tools to improve your listing and optimize your booking strategy. With the right tactics, you can use this platform to boost your revenue beyond your wildest expectations and grow your business like never before.

More Tips to Grow Your Business

Revfine.com is a knowledge platform for the hospitality & travel industry. Professionals use our insights, strategies and actionable tips to get inspired, optimise revenue, innovate processes and improve customer experience. You can find all hotel & hospitality tips in the categories Revenue Management, Marketing & Distribution, Hotel Operations, Staffing & Career, Technology and Software.

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This article is written by:

Martijn Barten

Hi, I am Martijn Barten, founder of Revfine.com. With 20 years of experience in the hospitality industry, I specialize in optimizing revenue by combining revenue management with marketing strategies. I have successfully developed, implemented, and managed revenue management and marketing strategies for individual properties and multi-property portfolios.