Hotel marketing podcasts offer an excellent way for hotel professionals to access advice, learn new techniques and strategies, and hear first-hand insights and experiences from marketing experts. In this article, you can explore the rise of hotel marketing podcasts and read a list of 11 of the best podcasts available.

Table of Contents:

The Hotel Industry Explained

Hotel marketing podcasts are potentially valuable to any senior professional working in the hotel industry, with hotel meaning any business offering short-term, overnight stays in exchange for money. In other words, the hotel industry also includes motels, hostels, bed and breakfasts, holiday cottages, and several other businesses.

However, it is essential to understand that the hotel industry does not include lodgings marketed for long-term stays, nor does it have any permanent accommodation. The hotel industry forms part of the wider hospitality industry, and the additional services offered to guests can vary significantly. According to the Hospitality Buildings Global Market Report by Business Research Company, the global hotel market size is projected to reach $6189.59 billion by 2028.

In the “Hotel Industry: Everything You Need to Know About Hotels!” post, you can read a more comprehensive definition of the hotel industry, learn about the different types of businesses that fall under this umbrella, learn about the different jobs and hotel departments that exist and find channels for seeking a job in the industry.

What Are Hotel Marketing Podcasts?

A podcast may be defined as a broadcast that can be accessed digitally via the Internet. Podcasts are typically episodic in format and are usually audio-based, although video podcasts do also exist. Therefore, A hotel marketing podcast is a digital broadcast or audio program focusing on hotel marketing.

A hotel marketing podcast may be released by a hotel brand, a marketing firm, or individuals with experience working in these fields. Most will be informative and educational, covering the latest developments in hotel marketing and providing advice and first-hand experiences that can assist listeners.

Why Is It Beneficial to Listen to Hotel Marketing Podcasts?

Hotel marketing requires a lot of care and attention, meaning those involved with marketing efforts are extremely busy. At the same time, however, these professionals must keep their finger on the pulse of industry trends and understand the most likely strategies to lead to success.

Hotel marketing podcasts are ideal; they provide valuable information, and you can listen to them almost anywhere. Podcasts can be accessed using smartphones, computers, tablets, or other devices. As a result, you can listen to a hotel marketing podcast while relaxing at home, commuting to work, or even shopping.

Table: Benefits of Hotel Marketing Podcasts

Benefit Content Focus Practical Application
Continuous Learning Latest trends in hotel marketing, success stories, and interviews with industry leaders. Applying emerging trends to refine marketing strategies and stay ahead.
Insights and Strategies In-depth discussions on effective marketing strategies, case studies, and digital marketing tips. Implementing proven strategies for digital campaigns and guest engagement.
Networking Opportunities It features guests from various sectors within the hospitality industry and offers networking opportunities. Forming new partnerships and collaborations based on shared insights.
Cost-Effective Education Free access to expert advice and strategies that might otherwise be costly. Enhancing team knowledge and skills without significant financial investment.
Inspiration and Motivation Success stories and innovative marketing tactics can inspire and motivate listeners. Generating new, creative marketing ideas to attract and retain guests.
Adaptability to Changes It covers emerging technologies, changes in consumer behavior, and new marketing platforms. Adjusting marketing efforts in response to technological advances and market shifts.
Versatility of Topics Broad range of topics from SEO and social media marketing to brand storytelling and guest experience enhancement. Tailoring marketing content to address specific guest interests and market segments.
Practical Tips and Tools Offers actionable marketing tips and reviews of tools that can streamline marketing efforts. Incorporating new tools and techniques to improve marketing efficiency and effectiveness.

Top 11 Hotel Marketing Podcasts Every Hotelier Should Follow

Marketing is necessary to get right and always worth hearing expert opinions and insights. For professionals interested in this area of hotel operations, the following 11 podcasts are all worth checking out.

The Hotel Marketing Show Podcast

Created by Hotelchamp, the Hotel Marketing Show Podcast is one of the best hotel marketing podcasts when it comes to covering topics using real-life examples from hotels. The main outcome is that, as a listener, you can learn from other people’s experiences in the industry—both the positive and the negative.

The podcast is designed to cover various topics relevant to marketing-related hotel departments and inspire listeners to try new strategies, embrace new technology, and run with ideas that have been tried and tested.

Hotel marketing podcast website     

Video: The Hotel Marketing Show Podcast

The Modern Hotelier

The Modern Hotelier is an excellent hotel marketing podcast produced by Stayflexi. In addition to covering the latest information on marketing within the hotel industry, the podcast episodes focus on topics like emerging technology, the most significant industry trends, and the strategies defining modern hotel businesses.

Hosts for the podcast are David Millili, who has extensive experience as a hotelier, and Steve Carran, who offers insights and knowledge about the latest hotel technology. Many episodes feature interviews with other industry figures who share their experiences, expertise, and advice with listeners.

Hotel marketing podcast website     

Video: The Modern Hotelier Trailer

TravelBoom Hotel Marketing Podcast

A weekly show discussing the most important developments and events related to hotel marketing. The TravelBoom podcast features marketing experts who offer insights that can help you to increase the number of guests your hotel attracts and to reduce your reliance on online travel agencies (OTAs).

Among the topics discussed are social media marketing, email marketing, the importance of search engine optimization (SEO), and the impact that a pricing strategy can have on customers and your hotel’s bottom line.

Hotel marketing podcast website     

Video: TravelBoom Hotel Marketing Podcast

Suite Spot: A Hotel Marketing Podcast

Suit Spot is a podcast published by Travel Media Group that examines news, trends, and emerging strategies related to online marketing, social media, booking engines, review management, and more. New episodes are posted fortnightly.

As with other hotel marketing podcasts, the regular host—Ryan Embree—is joined by various experts with knowledge of different areas of hotel marketing. This approach results in interesting conversations that provide listeners with actionable insights to get the most from their marketing efforts and expenditures.

Hotel marketing podcast website     

Video: Suite Spot: A Hotel Digital Marketing Podcast: Responding to Guest Satisfaction Surveys

Lodging Leaders

The Lodging Leaders podcast is a weekly show that explores issues impacting hotels and similar properties. Although it has a wider range of focus than some of the other hotel marketing podcasts listed, there are plenty of relevant insights for marketers to gain from the interviews with industry thought leaders and experts.

Jon Albano and Judy Maxwell serve as hosts, and the podcast has a strong narrative focus, which makes it easy to listen to. In addition to the podcast itself, downloadable transcripts can be obtained, which can be referred to again if some of the information needs to be revisited.

   

The Innovative Hotelier

The Innovative Hotelier is a podcast hosted by Jeff Weinstein, Editor of HOTELS Magazine. As the name indicates, this show focuses more on innovation than other hotel marketing podcasts.

In particular, the podcast promotes “alternative logic” and explores some of the most significant changes in the hotel sector. Furthermore, the podcast actively seeks out thought leaders and those in the hotel industry who want to share some of their ideas and help shape future hotels.

Hotel marketing podcast website     

Video: Innovative Hotelier Show

LowKey by Oaky

One of the more easy-going hotel marketing podcasts out there, LowKey by Oaky, breaks down complicated ideas, strategies, and techniques so that people of different experience levels can easily understand them.

The most common topics covered in the podcast episodes include upselling, hotel marketing strategies, the latest technology, and ways to implement knowledge. Guests frequently appear for interviews and are willing to share their opinions, experiences, and tips while on the podcast.

     

Video: Lowkey by Oaky

The Independent Hoteliers’ Show

Hosted by Kush Patel, the Independent Hoteliers’ Show offers interviews, news, and insights relevant to independent hotel owners, managers, executives, marketers, and other senior figures.

Kush Patel brings a wealth of marketing experience and provides plenty of tips to assist listeners. A strong emphasis is placed on teaching hoteliers some of the best tactics and strategies for maximizing direct bookings to break free from reliance on OTAs and maximize the profit generated through bookings.

 

Boostly Hospitality Marketing Podcast

As with some of the other hotel marketing podcasts referenced, the Boostly Hospitality Marketing Podcast is geared towards teaching listeners how to increase direct bookings and reduce reliance on third-party platforms. However, there is also a more general emphasis on strategies for promoting growth.

Mark Simpson, who founded the Boostly brand, is the host and provides tactics and insights that hotel marketers, managers, and senior executives can use to boost financial results and attract guests.

Hotel marketing podcast website     

Video: Boostly Hospitality Marketing Podcast: Hospitality Email Marketing

Hospitality Reputation Marketing Podcast: Get Great Reviews

Hospitality Reputation Marketing Podcast: Get Great Reviews is a series of podcast episodes by Adele Gutman. This series stands out from other hotel marketing podcasts because it strongly focuses on helping companies use customer feedback to generate loyalty and boost performance.

Many of the podcast episodes are relatively short, making them easy to understand, digest and revisit. The episodes provide strategies for building your hotel’s reputation and attracting positive reviews from guests. Additionally, several special guests appear to share their perspectives, unique experiences, and top tips.

Hotel marketing podcast website     

Video: Get Great Guest Reviews with Adele Gutman, the Hospitality Reputation Marketing Podcast

Proven Principles Hospitality Podcast

The Proven Principles Hospitality Podcast is hosted by Adam Knight, who co-founded Recreation Vacation Rentals. He uses his extensive experience within hotels and the hospitality industry to provide helpful information, advice, and proven strategies for success in hotel management.

While marketing is not the entire focus of the podcast, it receives significant attention. Adam Knight interviews experts and examines the strategies that world-class performers in the hotel space use.

Hotel marketing podcast website     

Video: The Proven Principles Hospitality Podcast

Podcasts for Hotel Managers and Executives

Aside from the hotel marketing podcasts listed, several podcasts are aimed toward owners, executives, and others in senior hotel managerial roles. These may focus on various areas of interest, including marketing, hotel financing, revenue management, and the latest technology developments.

In the “Hotel Podcasts; Top Podcasts for Hotel Managers & Executives” article, you can learn about high-quality podcasts for managers and executives and find the best options.

The Best Hospitality Podcasts to Listen To

People interested in hotel marketing podcasts may also be interested in exploring the major news, trends, and insights from the wider hospitality industry. This can help provide a rounded knowledge of hospitality and guest services and help you remain competitive with other types of businesses.

In the “Hospitality Podcasts: Top Podcasts for Hospitality Experts” article, you can access some of the most interesting, entertaining, and valuable podcasts in this area.

Travel Industry Podcasts

Listening to hotel marketing podcasts can help you gain a more rounded understanding of travel industry developments and issues affecting travel industry businesses. This can be especially useful for senior hotel figures who may need to work closely with these businesses and cater to their customers.

In the article “Travel Industry Podcasts; Excellent Podcasts for Industry Professionals“, you can find a breakdown of some of the most insightful, entertaining and useful podcasts covering travel-related topics.

Exploring Revenue Management Podcasts

Hotel marketing podcasts often share excellent ideas and stories, but sometimes, you want to focus on a specific aspect of hotel management. A great example of this is revenue management, and it can be valuable to hear stories and listen to advice from people who have had successes, failures, and challenges in this area.

In the article “Revenue Management Podcasts; Top Podcasts for Hotel Managers“, you will have access to a list of some of the very best podcasts that have covered the topic of revenue management.

Hotel marketing podcasts are a great way for experts and professionals to share insights and their expertise. They are also extremely convenient to listen to at any time, making them ideal for hotel business professionals looking to keep up with the latest marketing trends in an increasingly busy world.

Did You Like This Article About Hotel Marketing Podcasts?

You might also be interested in the following articles:

More Tips to Grow Your Business

Revfine.com is a knowledge platform for the hospitality & travel industry. Professionals use our insights, strategies and actionable tips to get inspired, optimise revenue, innovate processes and improve customer experience. You can find all hotel & hospitality tips in the categories Revenue Management, Marketing & Distribution, Hotel Operations, Staffing & Career, Technology and Software.

Submit an Article

This article is written by:

Martijn Barten

Hi, I am Martijn Barten, founder of Revfine.com. With 20 years of experience in the hospitality industry, I specialize in optimizing revenue by combining revenue management with marketing strategies. I have successfully developed, implemented, and managed revenue management and marketing strategies for individual properties and multi-property portfolios.