What Will You Learn?
In this guest journey template, you will find examples of valuable touchpoints that can be added to your communications, considering the different stages of the guest journey.
Guest journeys are not a one-message-fits-all type of solution. It has a lot to do with your brand, your goals, and who are your guests.
A luxury hotel doesn’t target the same people as an aparthotel or a resort. The brand differs, and guests stay at those properties for various reasons. Therefore, the way they communicate must also be different.
When building a guest journey, you can include many different touchpoints. However, creating a meaningful guest journey that resonates isn’t about the number of touchpoints, but rather that all of them must be aligned with your brand’s purpose and, especially, deliver value.
Despite every brand having personalized communications, we can still identify common messages and touchpoints that help engage with guests beyond a booking confirmation.
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Below you will find an overview of all topics.
- What are guest journey touchpoints?
- What are some of the common messages and touchpoints?
- How do you implement them effectively?
- A comprehensive guest journey template for you
- And more!