What Will You Learn?
Some things are unlikely to change in hospitality. One of them is the importance of groups for hotel revenue. Groups help hotels fill occupancy and contribute to higher total revenue; however, they have become more demanding and sophisticated over the past few years and require a comprehensive strategy.
In this guide, you’ll learn why group business is vital for independent properties, discuss group pricing strategies, including how to conduct a displacement analysis, and offer ideas to deliver seamless group experiences every time.
What Are the Topics?
Below, you will find an overview of all topics.
- 8 strategies to win more group sales
- How to build a group pricing strategy
- Navigating hotel RFPs
- How to conduct a displacement analysis
- 19 ideas to deliver seamless group experiences