Global Revenue Forum Madrid | June 2025

The Global Revenue Forum Madrid (GRF) is a premier event for professionals in the hospitality industry, focusing on revenue management and commercial strategies. GRF will simultaneously take place in Madrid, Paris & Amsterdam, with online participation available.

About the Global Revenue Forum Madrid

The Global Revenue Forum Madrid aims to explore the hospitality industry’s readiness to capitalize on profit opportunities emerging from the latest global trends in revenue management. The forum will address key questions such as responding to the growing demand for personalized experiences, pricing strategies for tailored spaces that blend work and leisure, leveraging distribution marketplaces to build closer guest relationships, and how to incorporate profitable sustainability into businesses.

Who Should Attend the Global Revenue Forum Madrid?

The Global Revenue Forum Madrid is designed for a diverse range of professionals within the hospitality sector, including:

• Revenue Management Executives: Heads, Directors, and Managers of Revenue Management seeking to enhance their strategies;
• Commercial Leaders: Professionals aiming to optimize commercial performance amidst industry challenges;
• Sales and Marketing Teams: Individuals focused on aligning sales and marketing efforts with emerging trends;
• Hotel Owners and General Managers: Decision-makers interested in understanding the impact of profit management and technology on their bottom line.

Attendees will have the opportunity to engage with industry experts, participate in discussions on AI-driven opportunities, and explore new revenue streams.

What is the Objective of the Global Revenue Forum Madrid?

The Global Revenue Forum Madrid seeks to provide a platform for critical insights and strategic discussions, focusing on:

• Ancillary Revenue Growth: Exploring strategies to maximize revenue streams beyond core operations, enhancing profitability, and diversifying income;
• Profitability Optimization: Identifying innovative approaches to drive financial performance and improve margins across hospitality services;
• Personalization and Guest Experiences: Understanding the increasing demand for tailored experiences that create memorable stays and build lasting guest loyalty;
• Sustainability in Hospitality: Examining how sustainable practices can align with revenue goals, reduce costs, and cater to environmentally conscious travelers;
• Experiential Offerings: Discuss how to create unique, high-value experiences that differentiate brands and attract diverse market segments.

The forum also emphasizes networking, offering opportunities to connect with peers and industry leaders for impactful discussions and relationship-building.

For more information and to register for the event, please visit the Global Revenue Forum website.