Martijn Barten

About Martijn Barten

Hi, I am Martijn Barten, founder of Revfine.com. With 20 years of experience in the hospitality industry, I specialize in optimizing revenue by combining revenue management with marketing strategies. I have successfully developed, implemented, and managed revenue management and marketing strategies for individual properties and multi-property portfolios. LinkedIn, Personal page, Facebook, X. Click here for more information.

How to Improve Hotel Profit Margin With Smart Strategies

2026-06-02T12:40:01+02:00

Hotel profit margin calculations are of immense importance within the hospitality industry. Your profit margin is generally defined as the percentage of revenue left after operating expenses have been subtracted. However, you can also adapt the concept to account for individual factors. Understanding your profit margin allows for better resource allocation and growth as you're able to better plan for

How to Improve Hotel Profit Margin With Smart Strategies2026-06-02T12:40:01+02:00

Hotel Room Cleaning Strategies for Better Hotel Performance

2026-06-02T12:40:17+02:00

Hotel room cleaning is the process of preparing, sanitizing, and servicing a room, so it is ready for the next guest. It can involve everything from vacuum cleaning and changing bed sheets to carrying out inspections and wiping surfaces. Cleaning is essential for living up to guest expectations and forms a major component of the housekeeping department's workload. It makes

Hotel Room Cleaning Strategies for Better Hotel Performance2026-06-02T12:40:17+02:00

Discover Examples of Artificial Intelligence (AI) in the Hotel Industry

2026-06-02T12:40:41+02:00

AI in hotels describes the use of artificial intelligence technology in the hotel industry. This technology is increasingly used to automate processes, analyze vast amounts of data, and deliver next-level personalization. Modern AI technology has become a significant benefit for the industry as it deals with challenges like labor shortages and rising costs. AI can also be used to reduce

Discover Examples of Artificial Intelligence (AI) in the Hotel Industry2026-06-02T12:40:41+02:00

Top Sites Like Airbnb That Can Help Hoteliers Maximize Bookings

2026-06-03T06:59:55+02:00

Sites like Airbnb represent an important expansion in peer-to-peer rental options. Airbnb sparked huge changes in the hospitality sector by first introducing the model. However, websites like Airbnb are becoming more common and offer innovative and unique opportunities for owners and travelers alike. Likewise, as a hotel owner, they're both a source of inspiration and your competition. In this article,

Top Sites Like Airbnb That Can Help Hoteliers Maximize Bookings2026-06-03T06:59:55+02:00

How Hotel Competitor Analysis Can Improve Your Market Position

2026-05-22T14:53:45+02:00

Hotel competitor analysis is a systematic process where you evaluate rival properties. This allows you to get a clear sense of their strengths, weaknesses, reputation, unique selling proposition, and overall market position. Analyzing competitors is important because it allows you to make more strategic decisions about your own pricing, marketing, and hotel services. It can also help to alert you

How Hotel Competitor Analysis Can Improve Your Market Position2026-05-22T14:53:45+02:00

Hotel Activities: Essential Guide to Engaging Guest Experiences

2026-05-22T14:54:05+02:00

Hotel activities are the various things guests can do for enjoyment during their stay. Examples can range from spa treatments and live entertainment, to city tours and outdoor adventure activities. The hotel activities on offer can make a huge difference to the guest experience, helping to create memorable moments. Designing your hotel to offer interesting or unique activities can help

Hotel Activities: Essential Guide to Engaging Guest Experiences2026-05-22T14:54:05+02:00

Hotel Review Websites and Online Reputation Management Tips

2026-05-22T14:54:36+02:00

Hotel review websites play a critical role in today's digital-first landscape. Crucially, they are no longer just a platform for customers to explore options; they can also serve as vital platforms for marketing and reputation management. Managing your reputation on these platforms is important because guests often check online reviews before booking a hotel. You want to make sure they

Hotel Review Websites and Online Reputation Management Tips2026-05-22T14:54:36+02:00

Hotel Groups: Top 10 Luxurious Hotel Groups to Work For

2026-05-04T16:52:57+02:00

Some hotel groups are geared towards the higher end of the market. They focus on offering premium luxury accommodations and services to the more discerning traveler. A certain amount of cache comes with working for a high-end hotel group, as well as better compensation and benefits. Here are some of the most luxurious hotel groups you can work for today.

Hotel Groups: Top 10 Luxurious Hotel Groups to Work For2026-05-04T16:52:57+02:00

Ancillary Revenue Guide: Grow Your Hotel Revenue Smartly

2026-04-21T11:32:11+02:00

Ancillary revenue describes earnings that originate from the sale of products or services besides your primary offering. In the case of hotels, this means products and services beyond the sale of hotel rooms. For hotels, ancillary revenue is important because it provides additional income. When ancillary services are of a high standard, a hotel can extract more revenue from each

Ancillary Revenue Guide: Grow Your Hotel Revenue Smartly2026-04-21T11:32:11+02:00

Hotel Energy Solution: Save Money and The Planet

2026-04-21T10:48:39+02:00

The right hotel energy solution is a major concern for any hotel business. Rising energy costs can dramatically affect your bottom line. In addition, today's eco-minded travelers are increasingly concerned with the impact of their stay on the environment. In this article, you'll learn how your hotel business can reduce costs, attract more guests, and care for the planet at

Hotel Energy Solution: Save Money and The Planet2026-04-21T10:48:39+02:00

PMS Integration Strategies to Streamline Hotel Management

2026-04-21T10:48:55+02:00

PMS integration refers to the capacity for a property management system (PMS) to connect with other hotel systems. By connecting your PMS to systems like booking engines, CRM software, and channel managers, you can share data. Sharing this data between systems can boost efficiency, reduce data duplication, and prevent inconsistencies. It can also reduce or eliminate the need for manual

PMS Integration Strategies to Streamline Hotel Management2026-04-21T10:48:55+02:00

The Housekeeping Robots Driving Hospitality Industry Innovation

2026-04-16T11:38:58+02:00

Housekeeping robots are machines capable of carrying out tasks typically associated with housekeeping departments, such as cleaning, tidying, and moving objects. These machines are used to reduce the workload of housekeeping staff and improve operational efficiency. In this article, you can learn more about housekeeping robots and explore examples of some of the most innovative robots in use right now.

The Housekeeping Robots Driving Hospitality Industry Innovation2026-04-16T11:38:58+02:00

AI Agents in the Travel Industry: Use Cases, ROI, and Strategy

2026-05-22T20:28:50+02:00

AI agents in the travel industry are autonomous software systems that are able to work independently to achieve specific goals. They do not require human intervention and can make decisions and learn from outcomes over time. Within the travel industry, AI agents are useful as the industry currently faces key challenges that they can assist with. These agents can simplify

AI Agents in the Travel Industry: Use Cases, ROI, and Strategy2026-05-22T20:28:50+02:00

15 Essential Video Marketing Tips for Hotels

2026-04-06T14:35:07+02:00

Videos are an undeniably powerful marketing tool, especially for the hotel and travel industry. After all, they can capture the attention of the audience much quicker than text and have the power to generate extremely high traffic to your website. No wonder video marketing has taken the Internet by storm. This effective tool is so versatile that you can use

15 Essential Video Marketing Tips for Hotels2026-04-06T14:35:07+02:00

How Food and Beverage Management Drives Hotel Profitability

2026-03-26T17:25:29+01:00

Food and beverage (F&B) services are the lifeblood of the hospitality industry. A good meal is one of the cornerstones of the human experience and colors every other element of a guest's day. Food and beverage services help differentiate you from the competition, provide a steady revenue stream, increase guest loyalty, act as a marketing tool, and generally enhance almost

How Food and Beverage Management Drives Hotel Profitability2026-03-26T17:25:29+01:00

AI Agents in the Hospitality Industry: Use Cases, ROI, and Strategy

2026-05-22T20:29:20+02:00

AI agents in the hospitality industry are used by hotels, restaurants, cafés, and similar businesses to handle complex tasks autonomously. They are capable of advanced reasoning and can make decisions without human oversight. This technology is important for hospitality businesses because guests want personalization and fast service, which AI agents can deliver. At the same time, autonomous agents can help

AI Agents in the Hospitality Industry: Use Cases, ROI, and Strategy2026-05-22T20:29:20+02:00

AI Agents for Hotels: Benefits, ROI, and Implementation Strategy

2026-05-22T20:29:51+02:00

AI agents for hotels represent the next evolution of artificial intelligence in hospitality. Unlike traditional AI tools or chatbots that respond to prompts, AI agents can analyze data, make decisions, and take action across departments automatically. This will enable hotels to contend with staffing challenges and continue to meet and exceed guest expectations. In this article, you’ll learn what AI

AI Agents for Hotels: Benefits, ROI, and Implementation Strategy2026-05-22T20:29:51+02:00

How to Use Artificial Intelligence in the Hospitality Industry

2026-05-22T20:27:06+02:00

As computer technology has advanced, artificial intelligence has become more reliable, enhancing its standing within the business world. Indeed, hospitality companies increasingly use AI to carry out customer service tasks, especially important within hotels and resorts. In this article, you get a closer look at which way artificial intelligence is revolutionizing the hospitality industry. Table of Contents: What Is Artificial

How to Use Artificial Intelligence in the Hospitality Industry2026-05-22T20:27:06+02:00
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