TikTok GO is TikTok's in-app booking feature that lets users discover and book hotels, attractions, and tours without leaving the platform. For hotels, it is a new discovery surface, not a new distribution channel. Every reservation still routes through a partner OTA. That distinction should shape exactly how much you invest in it, and where. Key Takeaways: TikTok GO turns
Agentic hotel booking is a reservation made by an AI agent that searches, compares, and books a room for a traveler, who approves the final payment. The traveler still reviews the terms and authorizes payment. With Google's AI Mode now offering hotel checkout for eligible U.S. bookings, hotels need accurate property facts, bookable rates, clear booking paths, and dependable guest
RGI, or Revenue Generation Index, measures your hotel's RevPAR against the average RevPAR of your competitive set, market, or submarket. It tells you whether you are winning or losing revenue share in your market, which absolute RevPAR alone cannot show. The number only becomes useful when the competitive set behind it is honest. Key Takeaways: Revenue Generation Index compares
Technology is crucial to the tourism and travel industry, helping businesses with day-to-day operations while improving the customer experience. For this reason, hotels, airlines, restaurants, and other companies must keep up with the latest technology trends within the travel industry. In this article, you can learn about the 23 travel tech trends that matter in 2027, how ready each one
An AI-ready PMS is a property management system that AI agents can read from and act on safely through documented interfaces, controlled permissions, and an audit trail. The real test is not whether your PMS advertises AI, but whether an authorized agent can reach live hotel data and take approved actions without another custom integration. Key Takeaways: Agent readiness
Hotel algorithmic pricing antitrust risk is real but specific. It arises when pricing software that competing hotels share stops informing each property's rates and starts coordinating them. Using a revenue management system (RMS) is lawful, yet federal appeals courts now disagree on where that line sits, so how you feed and govern your tool decides your exposure. Key Takeaways:
Customer Lifetime Value (CLV) estimates the economic value a customer generates across their full relationship with your hotel, rather than from one reservation. For commercial decisions, CLV is useful only when you calculate it by segment and distinguish lifetime revenue from the contribution the relationship actually produces. Key Takeaways: Customer lifetime value is useful only when hotels measure contribution
ChatGPT hotel ads are paid placements shown while travelers research, compare, and plan trips through conversation. What began as a small 2026 pilot has quickly become a global advertising channel, with hotel brands and OTAs already competing for travel demand. Hotels now need to decide where paid ChatGPT visibility fits alongside organic AI discovery and direct booking. Key Takeaways:
Employee Net Promoter Score (eNPS) is a workforce metric that measures how willing employees are to recommend your hotel as a place to work. It gives hotel managers a fast signal of employee sentiment, but the score becomes useful only when you connect it to departmental feedback, retention, and management action. Key Takeaways: eNPS measures employee advocacy on one
Tourism management is the coordinated planning, marketing, operation, and measurement of destinations and travel services so visitor demand creates value a place can sustain. It matters because decisions on levies, campaigns, transport, and capacity now shape prices, visitor mix, and the skills you need, whether you manage a hotel, a tour operation, an attraction, or a destination. Key Takeaways:
Maximizing demand for rooms is a vital component of revenue management and long-term business success for hotels, and online travel agents, or OTAs, can be ideal for achieving this. However, hotel owners, marketers, and revenue managers must work to get the most from them. In this article, you will find out more about what an OTA can do for you
AI agents for hotel marketing are systems that can plan, recommend, and execute defined marketing workflows within limits set by the hotel. They matter because agents now influence both sides of demand: the campaigns hotels run and the AI assistants travelers use before they ever reach a booking engine. Key Takeaways: AI agents for hotel marketing work best when they
Smart hotel solutions are connected systems that link guest rooms, building controls, and hotel software so rooms respond to occupancy and guest preferences automatically. The most valuable setup connects the property management system to room energy controls first, then adds guest controls, personalization, and security. Installing guest-facing features before that integration adds cost without operating savings. Key Takeaways: Smart
Guests live in a world of smart technology at home, and they expect their hotel room to match it. Smart hotel technology is the set of connected devices and software that lets guests control their room and lets hotels run it automatically. The technologies that pay back first are room controls, energy management, and the systems behind them. Voice assistants,
Average Rate Index (ARI) compares your hotel's Average Daily Rate (ADR) with an aggregated competitive benchmark. It shows whether you are pricing above or below the market, but a higher ARI is only valuable when the occupancy trade-off still produces strong Revenue per Available Room (RevPAR). Key Takeaways: ARI scores your ADR against your competitive set, where 100 means
Space tourism has moved from speculation to limited commercial service, but access remains rare, expensive, risky, and highly selective. This guide explains today's flight types, active companies, the booking process, costs, safety rules, environmental concerns, and the projects worth watching next. Key Takeaways: Space tourism exists, but it is not a mass-market travel product. Blue Origin has flown people
Market Penetration Index (MPI) measures how your hotel's occupancy performs against a competitive set, market, or submarket. An MPI above 100 means your property is capturing more than its expected occupancy share, but the number only becomes commercially useful when you read it alongside rate, RevPAR, and competitive-set quality. Key Takeaways: MPI compares your hotel's occupancy with its competitive
RevPAM (Revenue per Available Square Meter) measures the revenue each square meter of hotel space generates, from meeting rooms and restaurants to the lobby and the parking deck. It is important to calculate because RevPAR says nothing about the parts of your building that aren't guest rooms, and those parts still carry energy, labor, and debt. Key Takeaways: RevPAM