Martijn Barten

About Martijn Barten

Hi, I am Martijn Barten, founder of Revfine.com. With 20 years of experience in the hospitality industry, I specialize in optimizing revenue by combining revenue management with marketing strategies. I have successfully developed, implemented, and managed revenue management and marketing strategies for individual properties and multi-property portfolios. LinkedIn, Personal page, Facebook, X. Click here for more information.

Customer Lifetime Value (CLV) in Hotels Beyond Booking Revenue

2026-09-21T19:41:44+02:00

Customer Lifetime Value (CLV) estimates the economic value a customer generates across their full relationship with your hotel, rather than from one reservation. For commercial decisions, CLV is useful only when you calculate it by segment and distinguish lifetime revenue from the contribution the relationship actually produces. Key Takeaways: Customer lifetime value is useful only when hotels measure contribution

Customer Lifetime Value (CLV) in Hotels Beyond Booking Revenue2026-09-21T19:41:44+02:00

ChatGPT Hotel Ads Explained Before the Auction Heats Up

2026-09-21T19:41:55+02:00

ChatGPT hotel ads are sponsored placements that appear beneath ChatGPT's answers when travelers research trips and accommodation. OpenAI began piloting them in early 2026, which means a channel you could previously influence only through organic visibility now has a paid layer. Whether you buy in early or prepare first is a decision worth making deliberately. Key Takeaways: ChatGPT hotel ads

ChatGPT Hotel Ads Explained Before the Auction Heats Up2026-09-21T19:41:55+02:00

What Is eNPS in Hotels? The Metric That Predicts Turnover

2026-09-21T19:42:08+02:00

Employee Net Promoter Score (eNPS) is a workforce metric that measures how willing employees are to recommend your hotel as a place to work. It gives hotel managers a fast signal of employee sentiment, but the score becomes useful only when you connect it to departmental feedback, retention, and management action. Key Takeaways: eNPS measures employee advocacy on one

What Is eNPS in Hotels? The Metric That Predicts Turnover2026-09-21T19:42:08+02:00

AI Agents for Hotel Marketing Are Picking Winners Already

2026-09-04T17:21:14+02:00

AI agents for hotel marketing are systems that can plan, recommend, and execute defined marketing workflows within limits set by the hotel. They matter because agents now influence both sides of demand: the campaigns hotels run and the AI assistants travelers use before they ever reach a booking engine. Key Takeaways: AI agents for hotel marketing work best when they

AI Agents for Hotel Marketing Are Picking Winners Already2026-09-04T17:21:14+02:00

What Is Hotel RGI and Why a Good Score Can Mislead You

2026-09-14T13:10:41+02:00

RGI, or Revenue Generation Index, measures your hotel's RevPAR against the average RevPAR of your competitive set, market, or submarket. It tells you whether you are winning or losing revenue share in your market, which absolute RevPAR alone cannot show. The number only becomes useful when the competitive set behind it is honest. Key Takeaways: Revenue Generation Index compares

What Is Hotel RGI and Why a Good Score Can Mislead You2026-09-14T13:10:41+02:00

What Is Average Rate Index (ARI)? The Rate Gap Hotels Miss

2026-09-14T13:03:49+02:00

Average Rate Index (ARI) compares your hotel's Average Daily Rate (ADR) with an aggregated competitive benchmark. It shows whether you are pricing above or below the market, but a higher ARI is only valuable when the occupancy trade-off still produces strong Revenue per Available Room (RevPAR). Key Takeaways: ARI scores your ADR against your competitive set, where 100 means

What Is Average Rate Index (ARI)? The Rate Gap Hotels Miss2026-09-14T13:03:49+02:00

Space Tourism: Who Is Flying, What It Costs and How to Book

2026-09-21T14:37:45+02:00

Space tourism has moved from speculation to limited commercial service, but access remains rare, expensive, risky, and highly selective. This guide explains today's flight types, active companies, the booking process, costs, safety rules, environmental concerns, and the projects worth watching next. Key Takeaways: Space tourism exists, but it is not a mass-market travel product. Blue Origin has flown people

Space Tourism: Who Is Flying, What It Costs and How to Book2026-09-21T14:37:45+02:00

What Is Hotel MPI and Why a Low Score Is Not a Rate Cut

2026-09-14T13:11:59+02:00

Market Penetration Index (MPI) measures how your hotel's occupancy performs against a competitive set, market, or submarket. An MPI above 100 means your property is capturing more than its expected occupancy share, but the number only becomes commercially useful when you read it alongside rate, RevPAR, and competitive-set quality. Key Takeaways: MPI compares your hotel's occupancy with its competitive

What Is Hotel MPI and Why a Low Score Is Not a Rate Cut2026-09-14T13:11:59+02:00

What Is RevPAM in Hotels and How Do You Calculate It

2026-09-03T12:15:11+02:00

RevPAM (Revenue per Available Square Meter) measures the revenue each square meter of hotel space generates, from meeting rooms and restaurants to the lobby and the parking deck. It is important to calculate because RevPAR says nothing about the parts of your building that aren't guest rooms, and those parts still carry energy, labor, and debt. Key Takeaways: RevPAM

What Is RevPAM in Hotels and How Do You Calculate It2026-09-03T12:15:11+02:00

What Is Average Length of Stay (ALOS) in Hotels?

2026-09-03T15:20:50+02:00

Average Length of Stay (ALOS) is the average number of nights represented by each hotel stay during a defined period. It matters because stay duration changes how inventory is consumed and how frequently rooms turn over, so two hotels with identical occupancy can have very different operating and revenue patterns. Key Takeaways: ALOS measures nights per reservation, not nights

What Is Average Length of Stay (ALOS) in Hotels?2026-09-03T15:20:50+02:00

What Is Hotel Marketing? How to Build Profitable Demand

2026-09-03T15:20:56+02:00

Hotel marketing is the discipline of creating, capturing, and retaining profitable guest demand for a hotel. It connects positioning, search visibility, distribution, content, reputation, direct booking, and guest relationships so the right traveler finds your property, understands its value, and chooses to book. Key Takeaways: Hotel marketing connects demand creation, conversion, retention, and channel economics rather than treating every

What Is Hotel Marketing? How to Build Profitable Demand2026-09-03T15:20:56+02:00

What Is CPOR in Hotels? Why Lower Isn’t Always Better

2026-09-03T15:22:01+02:00

Cost per Occupied Room (CPOR) measures the average operating cost associated with each hotel room sold. It helps you determine whether room revenue is being converted efficiently into profit, rather than being absorbed by labor, supplies, laundry, amenities, utilities, and other rooms-department costs. Key Takeaways: CPOR measures what servicing one sold room costs, which revenue metrics like RevPAR never

What Is CPOR in Hotels? Why Lower Isn’t Always Better2026-09-03T15:22:01+02:00

What Is Guest Acquisition Cost in Hotels? The Hidden Margin

2026-09-01T10:00:33+02:00

Guest Acquisition Cost (GAC), commonly called Customer Acquisition Cost (CAC), is the total cost a hotel spends to win a booking or a guest, including commissions, advertising, booking fees, and incentives. It matters because room revenue growth means little when the cost of buying that demand climbs faster. Most properties measure only part of it. Key Takeaways: Guest acquisition

What Is Guest Acquisition Cost in Hotels? The Hidden Margin2026-09-01T10:00:33+02:00

What Is MICE Hotel Marketing and How to Win the Shortlist

2026-08-20T17:55:45+02:00

MICE hotel marketing is the strategy hotels use to attract, convert, and retain meetings, incentives, conferences, and exhibitions business. It is important because group buyers make most of their decisions before they ever speak to your sales team, using published specifications, photographs, and response speed to build a shortlist you either make or miss. Key Takeaways: MICE marketing should

What Is MICE Hotel Marketing and How to Win the Shortlist2026-08-20T17:55:45+02:00

How Can Hotel GEO Help Your Property Win AI Visibility

2026-08-20T18:02:03+02:00

Hotel generative engine optimization, or hotel GEO, is the practice of making a property's information easy for AI search systems to retrieve, understand, verify, cite, and recommend. It has gained importance because hotel discovery is shifting from keyword results toward synthesized answers that compare properties, summarize evidence, and guide the next booking step. Key Takeaways: Hotel GEO optimizes your property

How Can Hotel GEO Help Your Property Win AI Visibility2026-08-20T18:02:03+02:00

How Do Hotels Build a Corporate Sales Strategy

2026-08-20T17:57:16+02:00

Hotels build a corporate sales strategy by identifying companies with recurring room night demand, negotiating rates that maintain both volume and yield, and managing those accounts as a portfolio rather than a stack of one-off RFP responses. A hotel corporate sales strategy is the organized plan a property uses to win, price, and grow bookings from corporate travel programs.

How Do Hotels Build a Corporate Sales Strategy2026-08-20T17:57:16+02:00

How Can Hotel Local Partnerships Drive More Bookings

2026-08-20T17:58:35+02:00

Hotels drive more bookings from local partnerships by turning nearby businesses, employers, venues, and attractions into formal referral and distribution channels. A hotel local partnership is a commercial arrangement in which a local organization sends guests to your property in exchange for reciprocal value. Managed as a real channel, it produces direct demand no OTA can tax. Key Takeaways: Local

How Can Hotel Local Partnerships Drive More Bookings2026-08-20T17:58:35+02:00
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