Martijn Barten

About Martijn Barten

Hi, I am Martijn Barten, founder of Revfine.com. With 20 years of experience in the hospitality industry, I specialize in optimizing revenue by combining revenue management with marketing strategies. I have successfully developed, implemented, and managed revenue management and marketing strategies for individual properties and multi-property portfolios. LinkedIn, Personal page, Facebook, X. Click here for more information.

Check Out Hotel Processes: Tips to Optimize Guest Check Outs

2024-10-18T16:45:14+02:00

A check out hotel process is the procedure a hotel requires guests to go through when departing at the end of their stay. This is typically the stage where the customer settles the bill and returns their room key. The hotel check-out process is important because customers want a smooth, swift exit. It is a final chance for your hotel

Check Out Hotel Processes: Tips to Optimize Guest Check Outs2024-10-18T16:45:14+02:00

5 Star Hotel Organizational Chart: Creating 5 Star Hotel Hierarchy

2024-12-07T13:54:50+01:00

5 star hotel organizational chart design is an exciting part of the industry as a whole for a number of reasons. It's essentially a design methodology that can keep hotels focused on five star ratings. It's an important subject because charts take much of the subjectivity out of the rating system. People often stress over how various elements might feel,

5 Star Hotel Organizational Chart: Creating 5 Star Hotel Hierarchy2024-12-07T13:54:50+01:00

Hotel Organizational Structure: A Full Guide to Hotel Organization

2024-10-18T17:12:52+02:00

Hotel organizational structure is the hierarchy through which decisions and actions are made within hotels. It can be thought of as a continual flow of communication within a strict hierarchal system that ensures message coherency. Hotel organization is an important element of the hospitality system in large part due to the industry's complexity. A hotel needs to accommodate the needs

Hotel Organizational Structure: A Full Guide to Hotel Organization2024-10-18T17:12:52+02:00

What Is an Occupancy Rate?

2024-06-04T21:51:38+02:00

Occupancy rate is a KPI used by those within the hotel industry to assess a hotel's performance. As a metric, it is concerned with the percentage of a hotel occupied, and can be used alongside other KPIs, such as ADR (average daily rate) and RevPAR (revenue per available room), as part of a revenue management strategy. Table of Contents: What

What Is an Occupancy Rate?2024-06-04T21:51:38+02:00

10 Great Airline Podcasts to Learn about the Industry

2024-08-13T16:04:12+02:00

Airline podcasts are essentially any type of podcast that discusses elements of aviation whether formally or informally. The shows can include discussion of flight, the business side of aviation, legal considerations, and so much more. These podcasts serve a vital role within the business sector for a number of different reasons. However, among the most significant is the simple fact

10 Great Airline Podcasts to Learn about the Industry2024-08-13T16:04:12+02:00

What Is RevPAR?

2024-06-04T21:53:57+02:00

Revenue per available room, or RevPAR as it is usually shortened, is a KPI used within the hotel industry to assess financial and business performance. As a metric, it concerns both room revenue and occupancy rate, which makes it an important indicator of a hotel's overall performance and a valuable component of a revenue management strategy. What Does RevPAR Stand

What Is RevPAR?2024-06-04T21:53:57+02:00

What Does EBITDA Stand for?

2024-06-04T21:07:07+02:00

Earnings before interest, taxes, depreciation, amortization, or EBITDA for short, is a KPI becoming increasingly prevalent in hotel management. Sometimes referred to as operating cash flow, the metric can be used to determine the operational profitability of a business, taking into account only its key daily running costs. Table of Contents: What Is EBITDA? Why Is EBITDA Important? What Is

What Does EBITDA Stand for?2024-06-04T21:07:07+02:00

Robots in the Travel Industry: 8 Real-World Examples

2025-03-11T12:36:05+01:00

One of the most exciting technological developments within the travel industry in recent years has been the increased prevalence of robots, with examples ranging from text-based chatbots and front desk robotic assistants to security robots and robotic travel cases. This article takes a closer look at how robots transform tourism, providing eight real-world examples of their use and examining some

Robots in the Travel Industry: 8 Real-World Examples2025-03-11T12:36:05+01:00

What Is TRevPar?

2024-06-04T21:49:45+02:00

Total revenue per available room, or TRevPAR, is a KPI used by those within the hotel industry to assess business results. It is concerned with the total revenue generated from rooms and space available. As a result, it can play an important role in a revenue management strategy and provide a useful snapshot of overall performance. What Does TRevPAR Stand

What Is TRevPar?2024-06-04T21:49:45+02:00

9 Tips to Increase Bookings Through Hotel Metasearch

2024-06-04T21:19:38+02:00

Hotel metasearch platforms serve as an important distribution channel for businesses in the hospitality industry because many modern travelers will use the internet to shop around for the best rates and will turn to price comparison platforms to assist them with this. In this post, you will learn more about why the best hotel management strategies utilize hotel metasearch, and

9 Tips to Increase Bookings Through Hotel Metasearch2024-06-04T21:19:38+02:00

5 Hotel Management Software Solutions Every Hotel Needs

2024-06-04T21:58:16+02:00

For hotel owners, revenue management is incredibly important. It involves selling the right room at the right time and price to the right customer via the right distribution channel to maximize business results. To assist with this, many hotels use hotel management software packages. In this article, you will find the five most important software solutions within the hospitality industry.

5 Hotel Management Software Solutions Every Hotel Needs2024-06-04T21:58:16+02:00

Google Hotel Ads Guide – How Hotels Increase Bookings With Google

2024-06-04T21:53:37+02:00

Intelligent use of the Google Hotel Ads platform can significantly enhance any hotel marketing strategy, providing much-needed visibility within Google search engine results pages and other services, such as Google Maps. In this article, you will learn more about Google Hotel Ads, how it works, why it is so beneficial, and how it differs from other services, such as online

Google Hotel Ads Guide – How Hotels Increase Bookings With Google2024-06-04T21:53:37+02:00

Hotel STAR Report: Clear Introduction for Hoteliers

2024-03-22T10:44:55+01:00

Hotel STAR Report The Hotel STAR Report is a critical performance benchmarking tool in the hospitality industry, providing detailed revenue and occupancy data compared to competitors. It is important because it helps hoteliers make informed pricing, marketing, and operational decisions by understanding their market position and identifying trends. Ultimately, it aims to boost profitability and market share. Key Takeaways The

Hotel STAR Report: Clear Introduction for Hoteliers2024-03-22T10:44:55+01:00

5 Essential Tips to Choose the right Property Management System

2024-06-04T21:56:45+02:00

For those in the hospitality industry trying to run a successful hotel, a robust revenue management strategy is of the utmost importance, and a property management system (PMS) can assist greatly. In this article, you will find the uses of a property management system and read five tips to help you select the right one. Table of Contents: What Is

5 Essential Tips to Choose the right Property Management System2024-06-04T21:56:45+02:00

What is Yield Management?

2024-06-04T21:57:50+02:00

Yield management is a pricing strategy commonly utilized by businesses in hospitality, air travel, and other tourism-related fields to generate maximum revenue from perishable inventory (e.g., hotel rooms or airline seats). Here, we answer the question 'What is yield management?' and explain why it is useful for hospitality hotel owners and others. Defining Yield Management In simple terms, yield management

What is Yield Management?2024-06-04T21:57:50+02:00

What does GOPPAR stand for?

2024-06-04T21:55:52+02:00

A key performance indicator, or KPI, is a quantifiable business performance measurement. KPIs are essential for implementing a successful revenue management strategy, as it allows businesses to identify areas of success and failure, as well as trends related to demand and customer behavior. GOPPAR is one of the most important KPIs hotels use for revenue management. This article explains what

What does GOPPAR stand for?2024-06-04T21:55:52+02:00

Hotel Distribution Channel Manager: What Are the Advantages?

2024-06-04T21:57:27+02:00

For those in the hospitality industry, a key part of any revenue management strategy revolves around distribution channel management. After all, while direct bookings are usually preferable, maximizing bookings and revenue requires assistance from third-party distribution agents. In this article, you will find extensive information regarding distribution channel management in the hotel industry and the role a distribution channel manager

Hotel Distribution Channel Manager: What Are the Advantages?2024-06-04T21:57:27+02:00

9 Forecasting Tips to Improve Your Revenue Management Strategy

2024-06-04T21:55:23+02:00

Forecasting is an important part of any revenue management strategy because it allows hotel managers to make vital pricing, promotion, and distribution decisions based on anticipated demand and performance. In this article, we look at useful forecasting tips to help you improve your revenue management strategy. Table of Contents: What Is Revenue Management? Forecasting Explained The Importance of Forecasting Tips

9 Forecasting Tips to Improve Your Revenue Management Strategy2024-06-04T21:55:23+02:00
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