Martijn Barten

About Martijn Barten

Hi, I am Martijn Barten, founder of Revfine.com. With 20 years of experience in the hospitality industry, I specialize in optimizing revenue by combining revenue management with marketing strategies. I have successfully developed, implemented, and managed revenue management and marketing strategies for individual properties and multi-property portfolios. LinkedIn, Personal page, Facebook, X. Click here for more information.

Total Revenue Management: How Hotels Can Maximize Their Revenue

2024-06-06T13:25:57+02:00

Total revenue management is broadly defined as managing each revenue source to the highest profitability. By incorporating multiple revenue points of sale like food and beverage, banqueting and conferencing facilities, spa, retail, leisure activities, and others with room revenue management, total revenue management assists hotels in achieving their goal of increasing revenue and profitability in a competitive market. Table of

Total Revenue Management: How Hotels Can Maximize Their Revenue2024-06-06T13:25:57+02:00

Restaurant Management Systems: Overview, Key Aspects and Features

2024-06-06T13:48:37+02:00

Restaurant management systems are a type of restaurant management software intended to assist with the tasks associated with the day-to-day management of a restaurant or similar business. In this article, you can learn about what the technology does, the main features, and the different components that make up a sound system of this kind. Table of Contents: What Is Restaurant

Restaurant Management Systems: Overview, Key Aspects and Features2024-06-06T13:48:37+02:00

Tourism Meaning: Learn About the Definition of the Tourism Industry

2024-06-07T13:41:32+02:00

For those working in the industry, having a tourism meaning or definition at hand can be invaluable because it helps to reinforce the purpose of providing a great tourism experience. In this article, you can explore the meaning of tourism as a whole, the meaning of different forms, and the pros and cons of tourism as a concept. Table of

Tourism Meaning: Learn About the Definition of the Tourism Industry2024-06-07T13:41:32+02:00

Restaurant Industry: Overview, Types, Examples and More

2024-06-06T13:47:05+02:00

The restaurant industry is one of the largest components of the hospitality industry. It is focused on providing food services where customers can order food and eat it on the premises. In this complete guide, you can learn more about the restaurant industry, how it is defined, the different types of restaurants that exist, how the restaurant industry differs from

Restaurant Industry: Overview, Types, Examples and More2024-06-06T13:47:05+02:00

Aviation Industry: All You Need to Know About the Aviation Sector

2024-06-06T13:08:49+02:00

The aviation industry encompasses almost all aspects of air travel and the activities that help to facilitate it. This means it includes the entire airline industry, aircraft manufacturing, research companies, military aviation, and much more. In this article, you will learn all you need to know about aviation and its industry. Table of Contents: What Is the Aviation Industry? Difference

Aviation Industry: All You Need to Know About the Aviation Sector2024-06-06T13:08:49+02:00

Aviation Careers: An Overview of Different Aviation Positions

2024-06-06T13:22:11+02:00

Aviation is a field that offers many different career opportunities, and it is precisely this variety in possible aviation careers that means there are options for almost anyone. In this article, you will be able to learn much more about the different jobs in this area and the main skills required to succeed. Table of Contents: What You Need to

Aviation Careers: An Overview of Different Aviation Positions2024-06-06T13:22:11+02:00

6 Benefits of Sustainable Tourism Development

2024-06-06T13:44:30+02:00

Tourism development refers to the creation and maintenance of a tourism industry within a particular location, and sustainable tourism development is concerned with ensuring this process takes factors like environmental, cultural, and economic sustainability into account. Here, you can find out more about sustainability within tourism. Table of Contents: What Is Sustainable Tourism Development? Key Stakeholders of Sustainable Tourism Development

6 Benefits of Sustainable Tourism Development2024-06-06T13:44:30+02:00

Sustainable Tourism Guide: What is, Why Important, Examples and More…

2024-07-12T11:58:52+02:00

Sustainable tourism aims to reduce the harms caused by the tourism industry, protect communities and secure the industry's long-term future. As a concept, it's concerned with minimizing any negative environmental, economic and social consequences stemming from tourism activities. The importance of sustainable tourism is growing as people become more aware of the threat of climate change. There is also heightened

Sustainable Tourism Guide: What is, Why Important, Examples and More…2024-07-12T11:58:52+02:00

Hotel Marketing Plan: Tips & Tricks for Successful Hotel Marketing

2024-06-07T12:48:26+02:00

A hotel marketing plan is important for establishing your marketing objectives, outlining how to achieve them, understanding your target audience(s), and pinpointing your unique selling proposition. In this article, you can learn more about how to create and continually modify your marketing plan. Table of Contents: What is the Hotel Industry? What is a Hotel Marketing Plan? Why is a

Hotel Marketing Plan: Tips & Tricks for Successful Hotel Marketing2024-06-07T12:48:26+02:00

Open Pricing: Why Is It the Next Hotel Revenue Management Strategy

2024-06-07T13:13:34+02:00

Open pricing is an increasingly important strategy for increasing hotel revenue. It allows hotels to target various customers across different budgets, maximizing revenue and raising occupation levels all year round. With open pricing, rates, and services can be pitched optimally to ensure maximum uptake without compromising quality. In this article, you'll learn how this pricing strategy can work for you.

Open Pricing: Why Is It the Next Hotel Revenue Management Strategy2024-06-07T13:13:34+02:00

Cruise Industry: All You Need to Know About Cruises!

2024-06-06T13:16:23+02:00

The cruise industry provides unique experiences for customers, blending elements of transportation, hospitality, and entertainment. However, within the cruise industry, there are a variety of cruise line classifications and a number of different cruise types. In this article, you will be able to find out everything you need to know about cruises. Table of Contents: What is the Cruise Industry?

Cruise Industry: All You Need to Know About Cruises!2024-06-06T13:16:23+02:00

How Virtual Reality is Transforming the Travel Industry

2024-06-04T21:04:30+02:00

Virtual reality technology has recently taken the world by storm, with VR headsets becoming a mainstream consumer product. While the gaming industry has largely driven home adoption, those within other fields, including the travel industry, are increasingly realizing and exploring the technology's potential, especially as a marketing tool. In this post, you learn how VR is transforming the travel industry.

How Virtual Reality is Transforming the Travel Industry2024-06-04T21:04:30+02:00

Revenue Management Consulting; Benefits of Hiring a Consultant

2024-06-07T12:06:24+02:00

It is becoming increasingly common for hotel owners and others in the hospitality industry to acquire revenue management consulting services to optimize prices, distribution, and occupancy rates and maximize financial results. These services will often be acquired from a revenue management consulting firm. In this article, you will learn about the benefits of enlisting a revenue management consultant for your

Revenue Management Consulting; Benefits of Hiring a Consultant2024-06-07T12:06:24+02:00

5 Essential Video Marketing Tips for Hotels

2024-06-06T12:17:09+02:00

Videos are an undeniably powerful marketing tool, especially for the hotel and travel industry. After all, they can capture the attention of the audience much quicker than text and have the power to generate extremely high traffic to your website. No wonder video marketing has taken the Internet by storm. This effective tool is so versatile that you can use

5 Essential Video Marketing Tips for Hotels2024-06-06T12:17:09+02:00

5 Benefits of Virtual Reality Marketing for The Travel Industry

2024-06-06T12:21:34+02:00

Virtual reality is experienced through sights and sounds in an artificial environment provided by a computer. The travel and tourism industry has started adopting this tool to enhance customer experience and maximize engagements. If you want to use this innovative tool to promote your travel business, take a look at this overview of virtual reality marketing (Also known as VR

5 Benefits of Virtual Reality Marketing for The Travel Industry2024-06-06T12:21:34+02:00

15 Revenue Management Strategies to Grow Your Hotel Business

2024-07-16T19:16:45+02:00

For hotel owners looking to grow their business, a robust revenue management strategy is of the utmost importance, helping to optimize business results. However, under the broader revenue management umbrella, many smaller strategies can help to facilitate growth. In this article, find 12 revenue management strategies that hotel industry employees can employ to achieve this ultimate objective. Table of Contents

15 Revenue Management Strategies to Grow Your Hotel Business2024-07-16T19:16:45+02:00

Revenue Management vs Yield Management

2024-06-05T14:53:16+02:00

Within the hotel industry, revenue and yield management are two of the most useful tools available to managers, allowing them to maximize the money they make from guests. Although the two concepts are closely linked and share a lot of similarities, there are some important differences too. In this blog post, we explain the differences and compare the two strategies

Revenue Management vs Yield Management2024-06-05T14:53:16+02:00
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