Martijn Barten

About Martijn Barten

Hi, I am Martijn Barten, founder of Revfine.com. With 20 years of experience in the hospitality industry, I specialize in optimizing revenue by combining revenue management with marketing strategies. I have successfully developed, implemented, and managed revenue management and marketing strategies for individual properties and multi-property portfolios. LinkedIn, Personal page, Facebook, X. Click here for more information.

Hotel STAR Report: Clear Introduction for Hoteliers

2024-03-22T10:44:55+01:00

Hotel STAR Report The Hotel STAR Report is a critical performance benchmarking tool in the hospitality industry, providing detailed revenue and occupancy data compared to competitors. It is important because it helps hoteliers make informed pricing, marketing, and operational decisions by understanding their market position and identifying trends. Ultimately, it aims to boost profitability and market share. Key Takeaways The

Hotel STAR Report: Clear Introduction for Hoteliers2024-03-22T10:44:55+01:00

5 Essential Tips to Choose the right Property Management System

2024-06-04T21:56:45+02:00

For those in the hospitality industry trying to run a successful hotel, a robust revenue management strategy is of the utmost importance, and a property management system (PMS) can assist greatly. In this article, you will find the uses of a property management system and read five tips to help you select the right one. Table of Contents: What Is

5 Essential Tips to Choose the right Property Management System2024-06-04T21:56:45+02:00

What is Yield Management?

2024-06-04T21:57:50+02:00

Yield management is a pricing strategy commonly utilized by businesses in hospitality, air travel, and other tourism-related fields to generate maximum revenue from perishable inventory (e.g., hotel rooms or airline seats). Here, we answer the question 'What is yield management?' and explain why it is useful for hospitality hotel owners and others. Defining Yield Management In simple terms, yield management

What is Yield Management?2024-06-04T21:57:50+02:00

What does GOPPAR stand for?

2024-06-04T21:55:52+02:00

A key performance indicator, or KPI, is a quantifiable business performance measurement. KPIs are essential for implementing a successful revenue management strategy, as it allows businesses to identify areas of success and failure, as well as trends related to demand and customer behavior. GOPPAR is one of the most important KPIs hotels use for revenue management. This article explains what

What does GOPPAR stand for?2024-06-04T21:55:52+02:00

Hotel Distribution Channel Manager: What Are the Advantages?

2024-06-04T21:57:27+02:00

For those in the hospitality industry, a key part of any revenue management strategy revolves around distribution channel management. After all, while direct bookings are usually preferable, maximizing bookings and revenue requires assistance from third-party distribution agents. In this article, you will find extensive information regarding distribution channel management in the hotel industry and the role a distribution channel manager

Hotel Distribution Channel Manager: What Are the Advantages?2024-06-04T21:57:27+02:00

9 Forecasting Tips to Improve Your Revenue Management Strategy

2024-06-04T21:55:23+02:00

Forecasting is an important part of any revenue management strategy because it allows hotel managers to make vital pricing, promotion, and distribution decisions based on anticipated demand and performance. In this article, we look at useful forecasting tips to help you improve your revenue management strategy. Table of Contents: What Is Revenue Management? Forecasting Explained The Importance of Forecasting Tips

9 Forecasting Tips to Improve Your Revenue Management Strategy2024-06-04T21:55:23+02:00

The Most Important Online Distribution Channels for Hotels

2024-06-04T21:54:57+02:00

The distribution channels that hotels use and invest in can have a significant bearing on their revenue management strategy, and their overall success. These days, many hotels receive more internet bookings than offline travel agents. Meanwhile, more recent advances in smartphone technology have made online distribution channels more important than ever, as consumers now expect to book a hotel room

The Most Important Online Distribution Channels for Hotels2024-06-04T21:54:57+02:00

Types of Beds in Hotels: Sizes, Styles and Requirements

2024-10-22T10:20:08+02:00

The types of beds in hotels are defined by style, size and functionality. Some of the most common options include king size beds, single beds, sofa beds and platform beds. Offering different types of beds can help to provide guests with choices that suit their particular needs. For instance, the needs of a solo traveler staying for two nights may

Types of Beds in Hotels: Sizes, Styles and Requirements2024-10-22T10:20:08+02:00

Upselling Examples Restaurant: 12 Tips to Increase Your Revenue!

2024-10-18T16:15:13+02:00

There are several upselling examples restaurant owners, managers, and other employees should be aware of, as they allow restaurants to boost key performance metrics like average revenue per customer and increase the overall revenue generated by the business. In this guide, you can learn about 12 of the most important upselling strategies. Table of Contents: What is the Restaurant Industry?

Upselling Examples Restaurant: 12 Tips to Increase Your Revenue!2024-10-18T16:15:13+02:00

4 Ways Facial Recognition Can Be Used in the Travel Industry

2024-05-31T13:31:02+02:00

Until recently, facial recognition technology was a concept most commonly associated with science fiction. However, the technology has now advanced to the point where it is mainstream, compatible with smartphones, and used by social media sites. The travel industry is another area where facial recognition is being introduced more frequently. In this article, you will find out how it is

4 Ways Facial Recognition Can Be Used in the Travel Industry2024-05-31T13:31:02+02:00

How Can Voice Control Benefit the Travel Industry?

2024-06-04T22:02:00+02:00

Voice control is one of the most exciting technology trends that has emerged in recent years. Thanks to home hubs and smartphones, it has become a part of many consumers' everyday lives. For tourism companies, it is important to respond to this, embrace new approaches, and capitalize on the technology's potential. Here, you will learn more about voice control and

How Can Voice Control Benefit the Travel Industry?2024-06-04T22:02:00+02:00

How Blockchain Technology is Transforming the Travel Industry

2025-03-11T12:36:06+01:00

Over recent years, blockchain technology has generated significant excitement within many industries and fields. This is largely because it has the potential to dramatically change how information or data is stored and used, enhancing transparency and security while also improving transactions. Here, we take a more detailed look at the various ways blockchain is used, or is likely to be

How Blockchain Technology is Transforming the Travel Industry2025-03-11T12:36:06+01:00

5 Ways Big Data Can Benefit the Travel Industry

2024-05-31T13:22:41+02:00

Within the travel industry, big data is one of the most important concepts to get to grips with, because most other businesses are already utilizing it and reaping the rewards. These rewards include the ability to make more informed decisions, learn about customers and competitors, improve the customer experience, and increase revenue. In this article, you will learn more about

5 Ways Big Data Can Benefit the Travel Industry2024-05-31T13:22:41+02:00

How can the Amazon Alexa Echo Speakers Improve Customer Experience

2024-06-04T22:00:14+02:00

Over the last few years, Amazon Alexa Echo speakers have emerged as a mainstream consumer product, allowing customers to control their 'smart' devices and appliances from a single place. More recently, Amazon has also brought the technology into hotels and resorts, launching a dedicated Alexa for Hospitality service. In this article, you will learn more about Amazon Echo speakers and

How can the Amazon Alexa Echo Speakers Improve Customer Experience2024-06-04T22:00:14+02:00

How Augmented Reality is Transforming the Hospitality Industry

2024-06-04T21:59:05+02:00

In recent years, augmented reality (AR) has emerged as a vital marketing tool, allowing businesses to change how customers perceive their environment. The technology is extremely valuable to the hospitality industry because hotels essentially sell a physical environment that can be enhanced through AR. Here, you learn how AR is improving the hospitality industry. What Is Augmented Reality? Augmented reality

How Augmented Reality is Transforming the Hospitality Industry2024-06-04T21:59:05+02:00

How Virtual Reality (VR) can Enrich the Hospitality Industry

2024-06-04T21:58:43+02:00

Virtual reality, or VR for short, is one of the biggest emerging technology trends, and the business world is gradually coming to terms with the various opportunities it provides. Virtual reality appeals to those in the hospitality industry because it can digitally transport potential customers to a hotel or travel destination. This article teaches how hotels can leverage virtual reality

How Virtual Reality (VR) can Enrich the Hospitality Industry2024-06-04T21:58:43+02:00

Smart Hotel: What Are the Benefits for Hotel Owners and Guests?

2024-05-31T13:14:57+02:00

One of the most important technological trends within the hotel industry today is the rise of smart hotel technology. This technology can benefit both hotel owners and guests alike, potentially improving financial results as well as the customer experience itself. In this article, you will learn more about a smart hotel, why technology is becoming so important, and the various

Smart Hotel: What Are the Benefits for Hotel Owners and Guests?2024-05-31T13:14:57+02:00

Social Media Marketing for Restaurants: Best Practices

2024-06-25T11:05:40+02:00

Social media marketing for restaurants is one of the most powerful tools for increasing footfall and enhancing revenue. Most people use social media and are likely to look for restaurant recommendations on their favorite platforms. Marketing on social media is the ideal way to promote your business. In this article, you'll learn key strategies for social media marketing. Table of

Social Media Marketing for Restaurants: Best Practices2024-06-25T11:05:40+02:00
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