Martijn Barten

About Martijn Barten

Hi, I am Martijn Barten, founder of Revfine.com. With 20 years of experience in the hospitality industry, I specialize in optimizing revenue by combining revenue management with marketing strategies. I have successfully developed, implemented, and managed revenue management and marketing strategies for individual properties and multi-property portfolios. LinkedIn, Personal page, Facebook, X. Click here for more information.

Revenue Management Consulting; Benefits of Hiring a Consultant

2024-06-07T12:06:24+02:00

It is becoming increasingly common for hotel owners and others in the hospitality industry to acquire revenue management consulting services to optimize prices, distribution, and occupancy rates and maximize financial results. These services will often be acquired from a revenue management consulting firm. In this article, you will learn about the benefits of enlisting a revenue management consultant for your

Revenue Management Consulting; Benefits of Hiring a Consultant2024-06-07T12:06:24+02:00

5 Essential Video Marketing Tips for Hotels

2024-06-06T12:17:09+02:00

Videos are an undeniably powerful marketing tool, especially for the hotel and travel industry. After all, they can capture the attention of the audience much quicker than text and have the power to generate extremely high traffic to your website. No wonder video marketing has taken the Internet by storm. This effective tool is so versatile that you can use

5 Essential Video Marketing Tips for Hotels2024-06-06T12:17:09+02:00

5 Benefits of Virtual Reality Marketing for The Travel Industry

2024-06-06T12:21:34+02:00

Virtual reality is experienced through sights and sounds in an artificial environment provided by a computer. The travel and tourism industry has started adopting this tool to enhance customer experience and maximize engagements. If you want to use this innovative tool to promote your travel business, take a look at this overview of virtual reality marketing (Also known as VR

5 Benefits of Virtual Reality Marketing for The Travel Industry2024-06-06T12:21:34+02:00

15 Revenue Management Strategies to Grow Your Hotel Business

2024-07-16T19:16:45+02:00

For hotel owners looking to grow their business, a robust revenue management strategy is of the utmost importance, helping to optimize business results. However, under the broader revenue management umbrella, many smaller strategies can help to facilitate growth. In this article, find 12 revenue management strategies that hotel industry employees can employ to achieve this ultimate objective. Table of Contents

15 Revenue Management Strategies to Grow Your Hotel Business2024-07-16T19:16:45+02:00

Revenue Management vs Yield Management

2024-06-05T14:53:16+02:00

Within the hotel industry, revenue and yield management are two of the most useful tools available to managers, allowing them to maximize the money they make from guests. Although the two concepts are closely linked and share a lot of similarities, there are some important differences too. In this blog post, we explain the differences and compare the two strategies

Revenue Management vs Yield Management2024-06-05T14:53:16+02:00

Revenue Management System (RMS): What Are the Advantages?

2024-07-12T11:51:06+02:00

A revenue management system is a software solution that allows hospitality brands to carry out various revenue management activities. For instance, the software makes it easier to forecast changes in demand and optimize pricing. Revenue management systems provide hotels and similar businesses with a number of major advantages, including improved accuracy and efficiency. It's important for business leaders to understand

Revenue Management System (RMS): What Are the Advantages?2024-07-12T11:51:06+02:00

What Is Hotel Revenue Management?

2024-05-30T16:12:33+02:00

For those operating in the hotel industry, revenue management is a key concept, as it enables hotel owners to predict levels of demand and optimize things like distribution and pricing in order to maximize financial results. In this article, you will learn more about hotel revenue management, why it is so valuable to hotel owners, and the necessary conditions for

What Is Hotel Revenue Management?2024-05-30T16:12:33+02:00

14 City Marketing Strategies to Attract More Travelers

2024-06-25T13:25:57+02:00

Effective city marketing strategies can assist local governments, tourist boards, hotels, travel companies, and other businesses by helping to attract more travelers to the city in question. In this article, you will learn more about city marketing, what it entails, and some of the main techniques that can help you boost tourism. Table of Contents: What is City Marketing? Why

14 City Marketing Strategies to Attract More Travelers2024-06-25T13:25:57+02:00

The Most Used Revenue Management KPIs for Hotels

2024-06-05T14:41:53+02:00

A key performance indicator can provide revenue managers and hotel owners with valuable information about their business performance. This subsequently has the benefit of allowing them to implement a revenue management strategy so that they can maximize financial business results. In this post, we look at some of the most widely utilized revenue management KPIs and how they can help

The Most Used Revenue Management KPIs for Hotels2024-06-05T14:41:53+02:00

How Can a Hotel Marketing Company Boost Your Hotel’s Revenue?

2024-06-06T12:13:53+02:00

In the highly competitive hotel industry, optimizing revenue means attracting plenty of attention and generating the right levels of interest from customers. Marketing plays a key role here, and while many hotels handle this internally, others opt to outsource their marketing efforts to a dedicated hotel marketing company. This article will teach you more about hotel marketing and how a

How Can a Hotel Marketing Company Boost Your Hotel’s Revenue?2024-06-06T12:13:53+02:00

Space Tourism: 7 Space Companies That Will Make You An Astronaut

2024-06-07T11:57:58+02:00

The concept of space tourism is one of the most exciting emerging features of the wider tourism industry, and companies like Virgin Galactic and SpaceX are already making waves by outlining plans to deliver various forms of commercial spaceflight in the near future. In this article, you will learn more about the space tourism industry, its history, the companies most

Space Tourism: 7 Space Companies That Will Make You An Astronaut2024-06-07T11:57:58+02:00

STR Report: Introduction Guide for Hoteliers

2024-10-18T16:18:01+02:00

An STR report, sometimes known as a STAR report, is a weekly, monthly, or annual report that serves as a benchmarking tool, helping you to understand your hotel's performance within the context of rival hotels. In this guide, you can learn what an STR report is, how it works, what it can offer, and how to use it to your

STR Report: Introduction Guide for Hoteliers2024-10-18T16:18:01+02:00

Airline Industry: All You Need to Know About The Airline Sector

2024-06-06T13:02:27+02:00

An airline can be defined as a company that offers regular services for transporting passengers or goods via the air. These companies are said to comprise the airline industry, which is also regarded as a sub-sector of the aviation sector and the wider travel industry. In this post, you will learn everything you need to know about airlines. Table of

Airline Industry: All You Need to Know About The Airline Sector2024-06-06T13:02:27+02:00

Tourism Marketing: Brand New Marketing Tips to Boost Your Results

2024-06-25T12:46:52+02:00

Adopting the right tourism marketing strategies can be vital to maximizing revenue, building brand awareness, and managing your company's reputation. In this article, you will find the latest tourism marketing tips for 2023, which you can use to optimize results and achieve your business objectives. Table of Contents: What is Tourism Marketing? Why is Tourism Marketing Important? 15 Tourism Marketing

Tourism Marketing: Brand New Marketing Tips to Boost Your Results2024-06-25T12:46:52+02:00

Travel and Tourism Industry; A Complete Overview of All Activities

2024-06-07T11:56:05+02:00

The concepts of travel and tourism are very closely linked, and the travel and tourism industries overlap significantly. However, there are also differences between the terms and the two industries. In this article, you will learn more about travel and tourism and the industries based on those activities. Table of Contents: What is the Tourism Industry? What is the Travel

Travel and Tourism Industry; A Complete Overview of All Activities2024-06-07T11:56:05+02:00

12 Revenue Management Tips for Hotels

2024-06-05T15:08:36+02:00

Revenue management within the hospitality industry involves predicting consumer demand to optimize sales, allowing businesses to sell at the right price to the right customer at the right time. In a hotel, this may mean turning away business now to do more profitable business tomorrow. When carried out correctly, revenue management can be extremely effective, helping companies significantly boost their

12 Revenue Management Tips for Hotels2024-06-05T15:08:36+02:00

STR Trend Report: How the Industry Adapts to Changing Market Dynamics

2024-10-18T16:17:47+02:00

An STR Trend Report is a useful tool for understanding market dynamics within the hotel industry. In this article, you will learn more about what a STR Trend Report is, how it works, why it is so popular within the industry, and how it can be used to understand and adapt to changing market conditions and realities. Table of Contents:

STR Trend Report: How the Industry Adapts to Changing Market Dynamics2024-10-18T16:17:47+02:00
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