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Tips to Simplify Your Revenue Strategy With Analytics & Automation in 2021

2023-12-06T16:32:48+01:00

As a revenue manager, analytics and automation probably aren’t new to you. But recent developments in tech, like predictive analytics, forward-looking data and live insights, take revenue management to a whole new level. Especially in the looming recovery phase, these capabilities can drastically increase your chances of success even with unpredictable markets. Leaving Historical Data Behind Before Covid-19, your historical

Tips to Simplify Your Revenue Strategy With Analytics & Automation in 20212023-12-06T16:32:48+01:00

Time To Value: A Key Metric to Help You Identify The Best Tech for Your Hotel

2023-12-06T16:33:14+01:00

Technology is becoming more and more ingrained into the daily operations of today’s hoteliers, with hotel technology itself evolving in leaps and bounds. As hotel tech platforms and tools become more advanced and marketing-savvy, it becomes increasingly difficult for hoteliers to sift through the noise to find the best tools to meet their specific needs. In this article, you'll learn

Time To Value: A Key Metric to Help You Identify The Best Tech for Your Hotel2023-12-06T16:33:14+01:00

Marketing Tips For the Hospitality & Travel Industry During the Corona Crisis

2023-12-11T12:26:29+01:00

During the coronavirus (COVID-19) crisis, there is a lot of uncertainty in the travel industry. Billions of damage are imminent for the travel industry. The only relief from measures against the Corona (COVID-19) virus can ease the economic pain. The hope of travel organizations is focused on summer and autumn business. But how do you deal with online marketing during

Marketing Tips For the Hospitality & Travel Industry During the Corona Crisis2023-12-11T12:26:29+01:00

Do City Hotels Need to Stay Open or Close During the Pandemic?

2024-04-02T13:14:56+02:00

In the wake of the COVID pandemic, it is fair to say that the hospitality and tourism industry has been hit hard. It has dealt with an unprecedented economic fallout as international travel became restricted, flights reduced, events cancelled or postponed, and attractions and entertainment venues closed for extended periods. This article addresses whether hotels should remain open or suspend

Do City Hotels Need to Stay Open or Close During the Pandemic?2024-04-02T13:14:56+02:00

Tips for Hotel Revenue Forecasting in a Constant State of Uncertainty

2023-12-06T16:41:50+01:00

The global hospitality industry has had its fair share of large-scale disruptions since COVID-19 first struck, and the hotel sector faces an uncharted recovery period ahead. Hoteliers can gain ground by using agile, accurate, and holistic revenue forecasting. Modern Tools for Modern Challenges Are you using outdated technology at your hotel? Advanced, cloud-based solutions will help fulfil your security, connectivity,

Tips for Hotel Revenue Forecasting in a Constant State of Uncertainty2023-12-06T16:41:50+01:00

Revenue Management in 2021 – Basing Every Decision On Data

2024-05-20T16:05:29+02:00

In 2020, revenue managers were forced to make a massive shift. Instead of leaning on in-house on-the-books (OTB) data, historical and compset information, you now need to focus on much broader data sets. But collecting and evaluating more data takes your team more time. In this article, you'll learn how hotels can use data for a successful post-covid recovery strategy.

Revenue Management in 2021 – Basing Every Decision On Data2024-05-20T16:05:29+02:00

How AI Increases The Profitability of a Hotel’s Front Office

2024-01-18T16:31:30+01:00

Hotel front offices are often considered cost centers when they should be seen as profit centers. Artificial Intelligence (AI) can filter and solve customer requests and FAQs so that staff can focus only on high-value customer requests. Innovation is Not About Replacing Humans With Machines Complacency is the main obstacle to hotel front office modernization. Hoteliers tend to compare their

How AI Increases The Profitability of a Hotel’s Front Office2024-01-18T16:31:30+01:00

The Delicate Balance Between Good and Bad Upselling (+ Free Course)

2023-12-20T18:06:17+01:00

While a familiar term in the hospitality industry, the broader perception of the word ‘upselling’ could use an improved reputation– and for a good reason. As consumers, we’re bombarded with offers and deals that distinctly fail in hiding their brazen disregard for the consumer. There’s nothing more off-putting than selling an item or service that is clearly in the seller’s

The Delicate Balance Between Good and Bad Upselling (+ Free Course)2023-12-20T18:06:17+01:00

How Revenue Leaders Can Generate New Business

2023-12-06T16:46:41+01:00

Hospitality revenue management teams have long been expected to manage demand. But for the hospitality industry's new climate in 2021 and beyond, revenue leaders will need to do more than manage demand—and now it’s up to hoteliers to find creative ways to align their marketing and revenue teams to generate new business. Break Down (or at Least Align) the Silos

How Revenue Leaders Can Generate New Business2023-12-06T16:46:41+01:00

Get Your Marketing Plan Ready for The Big Recovery With The Hotel Marketing Canvas

2023-12-06T16:47:28+01:00

With the expected big recovery in the travel industry ahead, it's a perfect time to re-evaluate your marketing strategy and tactics. Many hotels are going through their harshest times ever, and there's little margin for error when it comes to being prepared for when demand returns. In this article, you can learn how to use the Hotel Marketing Canvas©, a

Get Your Marketing Plan Ready for The Big Recovery With The Hotel Marketing Canvas2023-12-06T16:47:28+01:00

4 Expert Tips to Select the Right Chatbot for Your Hotel

2024-01-18T16:34:16+01:00

From a look and feel-perspective, all chatbots look similar. However, some will deliver excellent service to your guests; others will generate frustration. If you want to make the right choice for your hotel or group, look for these essential decision criteria. This article provides four tips to help you choose the right chatbot to achieve your hotel(s) strategic goals. 4

4 Expert Tips to Select the Right Chatbot for Your Hotel2024-01-18T16:34:16+01:00

Hotel Success Story: How Upsell Expands Guest Satisfaction & Revenue

2023-12-20T18:06:38+01:00

While hoteliers, in general, are becoming well-versed in the multiple benefits of digital upselling, it’s interesting to note how individual hotels find unique ways of using upselling to boost their business. In this article, Hotel Van der Valk explains what the benefit is of digital upselling and you can download the full performance report with all results. Digital Upselling Gives

Hotel Success Story: How Upsell Expands Guest Satisfaction & Revenue2023-12-20T18:06:38+01:00

Tips for Reconsidering Your OTA & Direct Booking Strategy in 2021

2023-12-20T18:47:19+01:00

When engaging with online travel agencies (OTAs) in this era of uncertainty, hoteliers must properly understand the value and costs associated with all distribution channels. Any relationship weighted in favour of an OTA to the detriment of a hotel’s bottom line needs to be reviewed, and steps should be taken to maximise your direct bookings. Capture More Direct Bookings For

Tips for Reconsidering Your OTA & Direct Booking Strategy in 20212023-12-20T18:47:19+01:00

Pushing Profit Beyond the Guest Room in 2021

2023-12-06T16:51:04+01:00

Hoteliers are under unforeseen pressure to make magic happen in the new year and get their profitability back on track. Three words: “Total Profit Optimisation.” You’ve likely heard them spoken before in hushed whispers. It’s the ever-elusive and seemingly unattainable holy grail of hotel revenue leadership. Maximising Your Business Revenues by Total Profit Optimisation Total profit optimisation considers costs associated

Pushing Profit Beyond the Guest Room in 20212023-12-06T16:51:04+01:00

4 Stage COVID Communication Plan for Hotels

2023-12-06T16:51:18+01:00

It is vital to ensure your hotel is safe for your guests and staff during COVID. However, even if your hotel’s COVID-19 measures are set up correctly, the communication regarding these measures is just as important. Below you find a COVID communication plan for your hotel. Processes in the Four Stages of Your Guest’s Journey We’ve prepared a handy checklist

4 Stage COVID Communication Plan for Hotels2023-12-06T16:51:18+01:00

The Benefits Of Automated Advertising in Search Engines

2023-12-06T16:52:32+01:00

Reaching potential travelers exactly at that point in time when they’re searching online for the best offer. To succeed these days as a travel company on search platforms, you need to be rapidly adapting to changes. Using search technology & software can help you with this. Here, you will find how to automate your search campaigns in Google plus the

The Benefits Of Automated Advertising in Search Engines2023-12-06T16:52:32+01:00

The Hard Truth About Revenue Management Right Now (+5 Do’s and Don’ts)

2023-12-06T16:52:52+01:00

Let’s be blunt. COVID-19 is a global disaster, and this pandemic has brought the hotel industry to its knees—full stop. But the time has come to rise from the ashes and show the world what you are made of. You are innovative, agile, and your hotel fulfills the most amazing experiences for guests around the globe. In this article, you

The Hard Truth About Revenue Management Right Now (+5 Do’s and Don’ts)2023-12-06T16:52:52+01:00

Practical Tips to Increase Hotel Sales When Demand is Low

2024-01-18T16:36:37+01:00

In a low-demand context, hotels must focus on maximizing their conversion rate. A proactive sales strategy augmented by Artificial Intelligence (AI) proves instrumental in navigating these difficult times. Practical Ideas to Increase Direct Conversion Rates In these low-demand times, every reservation counts. Just making hotel direct booking easy from a technical perspective is not enough. To increase conversion, you must

Practical Tips to Increase Hotel Sales When Demand is Low2024-01-18T16:36:37+01:00
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