Starbucks used to track average transaction value as their flagship metric for success. If the number went up, it meant customers were spending more and business was good. Except, they knew it wasn’t that simple, and they were missing out on key insights into spending habits, loyalty, and long-term value. Tracking Metrics That Drive Success in Hospitality They embraced new
Guests today expect more than a place to sleep—they're expecting experiences that feel personal and thoughtful. For hoteliers, this presents an opportunity to rethink upselling, not as selling extras, but as a way to improve the guest experience. When you focus on what guests truly value—whether it's a better view, extra comfort, or more flexibility— the results, and loyalty, naturally
Extended stay accommodations and serviced apartments represent a small but fast-growing portion of the European hospitality sector, with the market projected to grow (1) at CAGR of 12.3% from 2024 to 2030. The segment’s relatively rapid growth should come as no surprise as more travelers are booking trips that blend both work and play, major hotspots crack down on short-term
Travelers can now book a room without leaving their favorite social media app. Is your hotel capitalizing on social commerce? This trend is redefining how customers discover and book their stays, offering hoteliers a powerful tool to turn inspiration into instant reservations. Social Commerce Transforming Travel Inspiration into Hotel Bookings Travel is a familiar theme in most social feeds. We
For any hotel, regardless of size or reputation, the appearance of your grounds will certainly make for a first impression - good or bad. Your curb appeal as a business should be taken seriously, and like any property, it’s the first thing that your customers will see, and that may leave a positive or negative first impression. If it’s a
"Heads in beds." While occupancy is not the only thing influencing the revenue success of a hotel, it's hard to say you're maximizing revenue if your occupancy levels are low. 7 Ways to Effectively Boost the Occupancy Today, guests typically have a wealth of options for determining precisely in which beds their heads will be resting. Hotel room supply is
Imagine you're at the front desk, midway through a busy day, when you suddenly realize you’re overbooked. Guests are still pouring in, but you know—awkward conversations and unhappy faces await you. But overbooking doesn’t have to be chaotic. When done strategically, it can increase occupancy and revenue. This article will show you how to master overbooking and turn a stressful
Today's hoteliers want to increase their online bookings and revise corporate rates to a profitable market rate. Revenue management is a proven path to get there. This small hotel partnered with a revenue team and succeeded in doubling its revenue in two years and breaking into Tripadvisor's Top 10. Here's how. Revenue Management Boosts Online Reputation and Revises Static Corporate
The hospitality industry continues a transformative shift in 2025. Gone are the days when a robust digital presence and competitive pricing alone could ensure success. Today's guests seek more than just a place to stay, they want experiences that enhance their lives, support their wellbeing, and align with their values. Beyond AI: Key Hospitality Trends Driving Growth Yes, generative artificial
Now, it's true that traveling is exciting in theory; there are new places, new experiences, and a break from the daily grind. But it's not always smooth sailing. Everyone has had to experience delayed flights, hauling luggage across town, and navigating confusing public transport at least once during a trip, and this can leave any traveler questioning their life choices.
Studies show that 64% of loyalty members are business travelers, and these loyal guests contribute a significant portion of hotel revenue, ranging from 30% to 60%. Despite the numbers, many hotels are still focusing only on attracting new guests and creating new bookings, when the truth is that re-engaging past guests is an essential strategy to maintain a steady stream
Group bookings are vital for business hotels, but outdated, fragmented systems complicate the process. Managing accommodation, meeting spaces, and event services across multiple platforms often results in errors, wasted time, and client dissatisfaction. By adopting integrated technology, hotels can simplify operations, minimize mistakes, and improve profitability, ensuring they meet growing demand and operate more efficiently. Simplifying Group Bookings for Boosting
Revenue Management Systems (RMS) have become an essential tool for hoteliers aiming to optimize revenue and maintain a competitive edge. Yet, misconceptions and objections often deter some from adopting these systems. In this article, we’ll explore the most common objections and explain why they are often rooted in misunderstanding, shedding light on how RMS can transform revenue management in the
For seasonal properties, the low season isn’t just downtime—it’s the perfect opportunity to prepare for future success. Implementing a Revenue Management Solution (RMS) during this period allows you to maximize revenue and hit the ground running when guests start booking again. Here’s how. What Is an RMS and Why Does It Matter? A Revenue Management System is your go-to partner
In the fast-paced world of hospitality, hoteliers often find themselves juggling multiple responsibilities. One way to streamline marketing efforts and improve overall efficiency is by automating some of your touchpoints with guests. The good news is that this is not difficult to do. By setting up intelligent triggers that automate specific actions, hotel managers, front desk, or marketing teams can
The ability to market to new generations is akin to speaking an entirely new language. The nuance is huge, and so are the stakes. The reality is this: most businesses, including those in the hospitality and travel industry, are still tied to old-school playbooks. Thus, they are struggling mightily to gain relevance with today's customer segments around more authenticity, urgency,
Data is the backbone of modern hospitality and relying on outdated, fragmented systems can be a recipe for disaster, especially in managing group and meeting bookings. If your hotel is not harnessing the full potential of integrated data management, you are jeopardizing the guest experience. Disjointed platforms can lead to miscommunications, missed opportunities and operational chaos. By leveraging analytics, you
Client-server architecture has long powered hospitality IT but limits scalability and agility. Microservice-based PMS offers a solution enabling rapid innovation and flexibility, essential for today’s evolving hotel tech needs. In this article, you will explore the microservice hotel PMS architecture world and why it is the future of hotel tech architecture. From Traditional PMS Architecture to Leading-Edge Microservice Architecture Over