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So far Revfine.com has created -306 blog entries.

How Can Hotels Integrate F&B Outlets into Marketing to Enhance The Guest Experience?

2024-10-10T18:34:10+02:00

Question for Our Hotel Marketing Expert PanelHow can hotels incorporate their F&B outlets into their greater hotel marketing strategy? And how can they leverage the additional touchpoints in the customer experience?(Question by Stephanie Smith) Our Marketing Expert Panel Thom de Graaf - Online Marketing Specialist, The Orange Studio Luminita Mardale - Director Of Marketing

How Can Hotels Integrate F&B Outlets into Marketing to Enhance The Guest Experience?2024-10-10T18:34:10+02:00

Breaking the Silos: Marrying Commercial and Finance Analytics for the Greater Good of Everyone

2024-09-23T18:20:47+02:00

In today’s complex and competitive hospitality environment, complacency is not an option. Data-driven decision-making is essential for the success of your business. In most organizations commercial analytics are the domain of sales, marketing and particularly revenue management. Financial data is leveraged by Accounting and Finance teams focusing on costs, profitability and overall financial health. In this article you’ll learn why

Breaking the Silos: Marrying Commercial and Finance Analytics for the Greater Good of Everyone2024-09-23T18:20:47+02:00

The Myopic Pursuit of Channel ROAS: How to Avoid this Hotel Industry Pitfall

2024-09-23T18:23:16+02:00

In the ever-evolving landscape of digital marketing, the hotel industry finds itself at a crossroads. While embracing the digital revolution, many hoteliers have fallen into a trap that threatens to undermine their marketing efforts; an obsessive focus on individual channel return on ad spend (ROAS). This fixation, while seemingly logical, is creating a significant disconnect in the industry's approach to

The Myopic Pursuit of Channel ROAS: How to Avoid this Hotel Industry Pitfall2024-09-23T18:23:16+02:00

The Digital Concierge: How Technology Helps Hotels Add a Human Touch

2024-09-23T18:23:47+02:00

For modern hotels, balancing digital tools and human interaction is key to delivering exceptional guest experiences. In this article, you’ll explore how automation frees staff to make meaningful connections, while powering personalized offers that drive guest satisfaction and ancillary revenue. You’ll learn how to use technology to boost efficiency, build stronger relationships, and turn every guest interaction into an opportunity

The Digital Concierge: How Technology Helps Hotels Add a Human Touch2024-09-23T18:23:47+02:00

How to Attract Different Segments Through a Diverse Distribution Strategy

2024-09-23T18:25:24+02:00

With so many ways to reach potential guests, developing an effective distribution strategy is more important than ever. Leisure demand is slowing down after years of exponential growth post-pandemic, while other segments, namely international, corporate, and group travel, are starting to pick up again. For hotels seeking to increase their bookings and maximize their revenue, it is crucial to explore

How to Attract Different Segments Through a Diverse Distribution Strategy2024-09-23T18:25:24+02:00

A/B Testing: The Secret to Success on Your Hotel Website

2024-09-23T18:26:43+02:00

Digital marketers should never underestimate the power of testing. It is invaluable for understanding diverse audiences and determining what changes can result in the best online performance. The Importance of A/B Testing When it comes to a hotel website, each and every adjustment made to the booking engine, ads, CTAs, landing page, and even images can be put to the

A/B Testing: The Secret to Success on Your Hotel Website2024-09-23T18:26:43+02:00

Interview with Founder and CEO Vassilis Syropoulos of Juyo Analytics

2024-09-18T11:26:39+02:00

In this article, we're interviewing Vassilis Syropoulos. Vassilis is the founder and CEO of Juyo Analytics. He founded the company to provide a consolidated analytics solution for the hospitality industry. One which makes it easy to work with complex data using an easy-to-understand interface. Can you tell us a bit about yourself? It's

Interview with Founder and CEO Vassilis Syropoulos of Juyo Analytics2024-09-18T11:26:39+02:00

How to Craft Your Hotel Website’s Navigation into a Digital Lobby

2024-09-09T21:09:27+02:00

It should come as no surprise that your hotel's website, in fact, serves as a virtual lobby for your business. The question is—are you treating it as such? The Importance of Your Digital Lobby In a similar way to how your property’s lobby sets the tone for a new guest’s stay, your website will set the expectations for any potential

How to Craft Your Hotel Website’s Navigation into a Digital Lobby2024-09-09T21:09:27+02:00

How to Increase Revenue with Minimum Stay Rule: Solving the Case, Sherlock Holmes Style.

2024-09-09T21:10:09+02:00

Imagine yourself as the Sherlock Holmes of hospitality, piecing together clues to solve the case of boosting your hotel’s revenue. One of the intriguing clues? Minimum stay restrictions. This strategy might seem simple, but when used correctly, it can open the door to higher occupancy rates and increased revenue. In this article, you’ll dive into the mysteries of minimum stay

How to Increase Revenue with Minimum Stay Rule: Solving the Case, Sherlock Holmes Style.2024-09-09T21:10:09+02:00

The Power of Modern Technology: Future-Proofing Your Hotel for Enhanced Guest Experiences

2024-09-09T21:10:32+02:00

In an industry where guest expectations are continually evolving, the adoption of modern technology is no longer just an option—it's a necessity. For hotels, building a future-proof tech stack is essential to ensure that operations are not only smooth and efficient but also capable of delivering personalized services that create memorable guest experiences. By leveraging technology, hotel staff can focus

The Power of Modern Technology: Future-Proofing Your Hotel for Enhanced Guest Experiences2024-09-09T21:10:32+02:00

5 Trends to Be Aware of for Your Hotel’s Strategy

2024-08-27T12:25:04+02:00

As guest expectations evolve, so too should the strategies hoteliers use to communicate with them. Understanding these changing expectations and valuing what guests want is the foundation of any communication strategy. 5 Crucial Guest Trends to Include in Your Hotel’s Strategy Let’s delve into these expectations, explore how you, as a hotelier, can adopt strategies to meet them and understand

5 Trends to Be Aware of for Your Hotel’s Strategy2024-08-27T12:25:04+02:00

Loyal Guests: Unlocking Revenue with Loyalty Programs and Ancillaries

2024-09-17T12:43:29+02:00

Studies show that loyalty program members aren’t just frequent travelers; they’re also highly engaged customers who are willing to spend on additional services to enhance their experience. In this article, you'll learn how hotels can expand their loyalty programs and integrate ancillary products and services to maximize loyalty, boost revenue, and drive long-term growth. Loyalty Programs Drive Hotel Revenue Growth

Loyal Guests: Unlocking Revenue with Loyalty Programs and Ancillaries2024-09-17T12:43:29+02:00

Harnessing Hotel Business Intelligence: 5 Key Questions Your Data Should Answer

2024-08-27T12:25:46+02:00

Embracing data-driven decision-making is vital for hotels looking to thrive in today's competitive environment. From identifying top revenue-generating channels to tracking total revenue per available room (TrevPAR) and managing costs, having access to interconnected data allows hoteliers to make quick, informed decisions that can boost operational efficiency, elevate the guest experience, and drive revenue growth. Unlocking Hotel Success with Data-Driven

Harnessing Hotel Business Intelligence: 5 Key Questions Your Data Should Answer2024-08-27T12:25:46+02:00

How AI is Advancing Digital Marketing Strategies for Hotels

2024-08-27T12:26:06+02:00

AI is infiltrating every aspect of life and business. With so much buzz around AI, it can be hard to identify where to most effectively use the technology and where to start implementing it in your hotel. Leveraging AI for Personalized Hotel Marketing and Revenue Growth AI has the ability to process vast amounts of data - and from a

How AI is Advancing Digital Marketing Strategies for Hotels2024-08-27T12:26:06+02:00

Green is Gold: How Regenerative Tourism is Transforming Marketing Strategy for Hotel Teams

2024-08-27T12:27:11+02:00

The shift towards regenerative tourism represents a significant opportunity for hotels to differentiate themselves in a crowded market while contributing positively to the greater good. By effectively marketing these initiatives, hotels can attract conscious travelers, enhance their brand reputation, and play an important role in shaping the future of tourism. Rising Demand for Travel That Gives Back: Regenerative Tourism In

Green is Gold: How Regenerative Tourism is Transforming Marketing Strategy for Hotel Teams2024-08-27T12:27:11+02:00

Embracing Revenue Management Technologies in 2024: A Guide for Progressive Hoteliers

2024-08-13T17:12:53+02:00

As we navigate through 2024, the hospitality sector is undergoing a transformative phase, heavily influenced by the integration of cutting-edge technologies and innovative strategies. These changes are pivotal in not only enhancing guest experiences but also in driving revenue maximization. One noteworthy trend is the increasing adoption of revenue management technologies in the hotel industry, a movement gaining momentum in

Embracing Revenue Management Technologies in 2024: A Guide for Progressive Hoteliers2024-08-13T17:12:53+02:00

A 3-Step Guide to Improving Conversion Rates with A/B Testing

2024-08-13T17:13:04+02:00

Want to turn more website visitors into hotel guests? A/B testing is your secret weapon! By comparing two versions of a page or message, you can find out what really clicks with your audience. For hotel websites, this means better user experience and more direct bookings. In this blog, we'll cover everything from identifying the key elements to testing to

A 3-Step Guide to Improving Conversion Rates with A/B Testing2024-08-13T17:13:04+02:00

3 Essential Tips to Maximize Revenue Hoteliers Can Implement Right Away

2024-08-13T17:13:08+02:00

It's important to have revenue management strategies in place to maximize revenue. Whether you use a revenue management system (RMS) or manage your prices manually, this article covers three essential strategies, recommended by our revenue management experts, to help you stay competitive. 3 Essential Tips to Maximize Your Hotel Revenue In the next sections, you will learn about three crucial

3 Essential Tips to Maximize Revenue Hoteliers Can Implement Right Away2024-08-13T17:13:08+02:00
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