Revfine.com, Author at Revfine.com

5 Reasons Your Hotel Needs a Multi-Channel Communication Strategy

Revfine.com2024-11-19T10:40:30+01:00

Understanding guests’ communication preferences and engaging on their terms is the key to elevating your hotel’s upselling strategy. From email and SMS to front desk conversations, learn how a multi-channel approach and data-driven technology can improve guest satisfaction, increase revenue, and create memorable experiences that set your hotel apart. Engage Guests on Their Terms: The Key to Effective Upselling A

5 Reasons Your Hotel Needs a Multi-Channel Communication StrategyRevfine.com2024-11-19T10:40:30+01:00

The Vital Role of Revenue Management and Brand Reputation

Revfine.com2025-02-23T11:52:29+01:00

It’s an antiquated idea that revenue management works independently from sales and marketing. Each department impacts the other and influences the hotel’s overall profitability. Every business goal contributes to the bottom line. When the revenue-generating departments work together on shared goals, they can contribute to a fatter bottom line. In today’s world, hotel bookings start with getting found online. Without

The Vital Role of Revenue Management and Brand ReputationRevfine.com2025-02-23T11:52:29+01:00

The Hospitality Industry’s Digital Evolution – PMS and RMS: The Dynamic Duo Driving Hotel Success in a Digital World

Revfine.com2024-11-19T10:41:21+01:00

The hospitality sector is evolving rapidly. The digital age has brought new challenges and opportunities for hoteliers, making it essential to adopt advanced systems to optimize operations and enhance guest experiences. Two critical components of a hotel’s technology ecosystem are the Property Management System (PMS) and the Revenue Management System (RMS). Together, they help hotels stay competitive and adapt to

The Hospitality Industry’s Digital Evolution – PMS and RMS: The Dynamic Duo Driving Hotel Success in a Digital WorldRevfine.com2024-11-19T10:41:21+01:00

From Scrolling to Booking: How Social Media is Reshaping the Modern Traveler’s Journey

Revfine.com2025-03-11T12:35:54+01:00

In an era where digital connectivity defines our daily lives, the hospitality industry continues to evolve at the intersection of tradition and innovation. The influence of social media on travel planning and hotel booking has only intensified in recent years, fundamentally altering the traveler's journey. This shift has reshaped the booking funnel, making it more dynamic, interactive and influenced by

From Scrolling to Booking: How Social Media is Reshaping the Modern Traveler’s JourneyRevfine.com2025-03-11T12:35:54+01:00

6 Lessons from Leading Brands for Elevating Hotel Booking Strategies

Revfine.com2025-03-24T14:23:30+01:00

While OTAs have dominated the digital travel booking space in recent years, their influence is quietly dwindling as travelers seek more authentic experiences. In parallel, hoteliers now have access to more tools and resources for digital optimization. In fact, hotels of all sizes can significantly boost online bookings by taking a few notes from these eCommerce giants. After all, they’ve

6 Lessons from Leading Brands for Elevating Hotel Booking StrategiesRevfine.com2025-03-24T14:23:30+01:00

5 Reasons to Choose a Hospitality-Focused BI Solution for Your Hotel

Revfine.com2024-11-05T13:54:56+01:00

As a hotelier, making sense of your data is not a simple task. It often involves consolidating information across multiple systems to understand guest preferences, improve the financial health of your business, and proactively plan for the future. Hospitality-Focused BI Tools vs. Generic Options Business intelligence (BI) software has become an indispensable tool for hoteliers looking to make informed decisions

5 Reasons to Choose a Hospitality-Focused BI Solution for Your HotelRevfine.com2024-11-05T13:54:56+01:00

Interview with Pablo Torres, Hospitality Consultant

Revfine.com2024-10-28T10:47:50+01:00

In this article, we interview Pablo Torres, a hospitality management expert specializing in revenue optimization and guest experience. With over 20 years in the industry, Pablo develops innovative strategies that drive ancillary revenue and operational efficiency. He is also a consultant, educator, and LinkedIn Top Voice, recently launching his new book Mastering Hospitality Ancillary Revenue.

Interview with Pablo Torres, Hospitality ConsultantRevfine.com2024-10-28T10:47:50+01:00

Choosing the Right Hotel Property Management System Through the RFP Process

Revfine.com2024-10-21T13:01:51+02:00

When selecting a Property Management System (PMS) for your hotel, the Request for Proposal (RFP) process is crucial for making an informed decision. Through a well-structured RFP, you can ensure a comprehensive evaluation of potential vendors, leading to a successful PMS implementation that aligns with your hotel's needs. This article explores what an RFP is, its importance, and structure. What

Choosing the Right Hotel Property Management System Through the RFP ProcessRevfine.com2024-10-21T13:01:51+02:00

Beyond Revenue: How Smart Upsell Solutions Improve Hotel Efficiency

Revfine.com2024-10-21T13:10:46+02:00

Upsell solutions offer more than just extra revenue; they streamline hotel operations by using real-time data to optimize staffing, forecasting, and resource allocation. In this article, you’’ll explore how these technologies can sharpen key processes while delivering personalized experiences, driving improvements in both hotel efficiency and guest satisfaction. Enhancing Guest Engagement and Revenue with Smart Hotel Upsells One of the

Beyond Revenue: How Smart Upsell Solutions Improve Hotel EfficiencyRevfine.com2024-10-21T13:10:46+02:00

How Has Artificial Intelligence Impacted Revenue Management Roles and Systems So Far?

Revfine.com2024-10-14T14:12:47+02:00

Question for Our Revenue Management Expert Panel: Some roles are shrinking due to Artificial Intelligence. How have revenue management roles and systems been affected to date? (Question by Oleksii Kapichin) Our Revenue Management Expert Panel Niko Krauseneck - Founder, RevenueRebel Tamie Matthews - Sales & Marketing Consultant, RevenYou Nikolas Hall - Owner, N.

How Has Artificial Intelligence Impacted Revenue Management Roles and Systems So Far?Revfine.com2024-10-14T14:12:47+02:00

9 Tips to Structure Your Pre-Arrival Communication

Revfine.com2024-10-08T19:22:20+02:00

As a hotelier, it is important to prioritize pre-arrival communication with your guests. This is the time when you can set the tone for their entire stay, ensuring that they feel welcome and valued from the moment they book with you. Why Is Pre-Arrival Communication Important for Hotels? Pre-arrival communication is all about creating a positive first impression and setting

9 Tips to Structure Your Pre-Arrival CommunicationRevfine.com2024-10-08T19:22:20+02:00

Key Considerations for Choosing the Right RMS During Budget Season

Revfine.com2024-10-08T19:31:36+02:00

As budget season approaches, selecting the right Revenue Management System (RMS) is one of the most critical decisions a hotelier can make. Whether you manage an independent hotel, an urban property, or oversee multiple hotels, a well-suited RMS can optimize pricing strategies, enhance profitability, and simplify your operational processes. The key to making the right choice lies in aligning your

Key Considerations for Choosing the Right RMS During Budget SeasonRevfine.com2024-10-08T19:31:36+02:00

How to Communicate Your Front Desk Upselling Deals Effectively

Revfine.com2024-10-08T19:28:05+02:00

Few hoteliers use front desk upselling to the max. Not only do the front desk employees need to stay up to speed with all the upselling deals, but they also need to be comfortable using essential communication skills and marketing techniques. In short, to get it right, you need to read each situation correctly and change your language accordingly. In

How to Communicate Your Front Desk Upselling Deals EffectivelyRevfine.com2024-10-08T19:28:05+02:00

How Can Hotels Integrate F&B Outlets into Marketing to Enhance The Guest Experience?

Revfine.com2024-10-10T18:34:10+02:00

Question for Our Hotel Marketing Expert PanelHow can hotels incorporate their F&B outlets into their greater hotel marketing strategy? And how can they leverage the additional touchpoints in the customer experience?(Question by Stephanie Smith) Our Marketing Expert Panel Thom de Graaf - Online Marketing Specialist, The Orange Studio Luminita Mardale - Director Of Marketing

How Can Hotels Integrate F&B Outlets into Marketing to Enhance The Guest Experience?Revfine.com2024-10-10T18:34:10+02:00

Breaking the Silos: Marrying Commercial and Finance Analytics for the Greater Good of Everyone

Revfine.com2024-09-23T18:20:47+02:00

In today’s complex and competitive hospitality environment, complacency is not an option. Data-driven decision-making is essential for the success of your business. In most organizations commercial analytics are the domain of sales, marketing and particularly revenue management. Financial data is leveraged by Accounting and Finance teams focusing on costs, profitability and overall financial health. In this article you’ll learn why

Breaking the Silos: Marrying Commercial and Finance Analytics for the Greater Good of EveryoneRevfine.com2024-09-23T18:20:47+02:00

The Myopic Pursuit of Channel ROAS: How to Avoid this Hotel Industry Pitfall

Revfine.com2024-09-23T18:23:16+02:00

In the ever-evolving landscape of digital marketing, the hotel industry finds itself at a crossroads. While embracing the digital revolution, many hoteliers have fallen into a trap that threatens to undermine their marketing efforts; an obsessive focus on individual channel return on ad spend (ROAS). This fixation, while seemingly logical, is creating a significant disconnect in the industry's approach to

The Myopic Pursuit of Channel ROAS: How to Avoid this Hotel Industry PitfallRevfine.com2024-09-23T18:23:16+02:00

The Digital Concierge: How Technology Helps Hotels Add a Human Touch

Revfine.com2024-09-23T18:23:47+02:00

For modern hotels, balancing digital tools and human interaction is key to delivering exceptional guest experiences. In this article, you’ll explore how automation frees staff to make meaningful connections, while powering personalized offers that drive guest satisfaction and ancillary revenue. You’ll learn how to use technology to boost efficiency, build stronger relationships, and turn every guest interaction into an opportunity

The Digital Concierge: How Technology Helps Hotels Add a Human TouchRevfine.com2024-09-23T18:23:47+02:00

How to Attract Different Segments Through a Diverse Distribution Strategy

Revfine.com2024-09-23T18:25:24+02:00

With so many ways to reach potential guests, developing an effective distribution strategy is more important than ever. Leisure demand is slowing down after years of exponential growth post-pandemic, while other segments, namely international, corporate, and group travel, are starting to pick up again. For hotels seeking to increase their bookings and maximize their revenue, it is crucial to explore

How to Attract Different Segments Through a Diverse Distribution StrategyRevfine.com2024-09-23T18:25:24+02:00

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