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Supercharge Your Hotel’s Revenue Using Strategic Pricing

2024-01-28T17:37:48+01:00

In the hospitality industry, strategic revenue management allows hotels to achieve consistent profitability, no matter how the market changes. In revenue management, your goal is to fill rooms and maximize profitability on each booking in peak and off-peak seasons. Strategic Pricing to Increase Your Hotel's Revenue This article will teach you proven tactics to supercharge your revenue using strategic revenue

Supercharge Your Hotel’s Revenue Using Strategic Pricing2024-01-28T17:37:48+01:00

5 Ways For Hotels to Minimize Booking Engine Drop-Off

2024-01-28T17:38:12+01:00

Your hotel's website might be buzzing with traffic due to all the hard work and resources you're putting into attracting visitors. But is your website as efficient as you wish it was? Imagine a potential guest, excited and ready to book, but something doesn't click, and they leave without completing the reservation. That's booking engine abandonment– a frustrating scenario where

5 Ways For Hotels to Minimize Booking Engine Drop-Off2024-01-28T17:38:12+01:00

OTA Trends for 2024: What Lodging Businesses Should Know

2024-01-30T13:45:03+01:00

2024 is set to witness significant changes in how travelers book accommodations, with online travel agencies (OTAs) playing a crucial role. From the return of corporate and group travel to the advent of AI-powered travel planning, these new OTA trends are reshaping how accommodations are researched, booked, and experienced. 4 Most Important OTA Trends for 2024 Lodging operators who aim

OTA Trends for 2024: What Lodging Businesses Should Know2024-01-30T13:45:03+01:00

How to Build an Effective Commercial Hotel Organization in 2024

2024-01-16T17:06:53+01:00

A hotel’s commercial team—revenue management, sales, and marketing—is critically important to the financial health of a property. When working harmoniously, these functions combine to ensure a property is filled with high-value guests while minimizing acquisition costs as much as possible. However, “harmonious” is an unlikely descriptor for many hotel commercial teams. 3 Ways to Build an Effective Commercial Hotel Organization

How to Build an Effective Commercial Hotel Organization in 20242024-01-16T17:06:53+01:00

Uncovering the Importance of Pickup and Pace in Revenue Management

2024-04-10T17:00:13+02:00

As a revenue manager, one of your essential daily inquiries is, "What was yesterday's pickup?" It's a question that sets the tone for your day and helps you make informed decisions about selling the right room, to the right guest, at the right time, at the right price. Setting the correct room price is undoubtedly the cornerstone of revenue management,

Uncovering the Importance of Pickup and Pace in Revenue Management2024-04-10T17:00:13+02:00

A Guide to Marketing Hotel Sustainability

2024-01-15T09:20:31+01:00

Today’s travelers aren’t just better-educated and better-informed, they’re more concerned than ever about adopting responsible practices around their journeys. The upshot is that these savvy travelers actively seek experiences and accommodations that align with their values — especially concerning environmental and sustainability practices. Reasons Behind the Popularity of Sustainable Travel There are compelling reasons behind this trend. First, heightened awareness

A Guide to Marketing Hotel Sustainability2024-01-15T09:20:31+01:00

Learn How Breakfast Service Can Be a Profit Center for Your Hotel

2025-02-23T11:54:02+01:00

OTAs show "breakfast included" as a primary search filter for hotel guests. It's not surprising that guests want to maximize their time and energy by enjoying breakfast within the hotel. It's one less decision they need to make. In this article, you'll see how thinking of breakfast as a profit center – setting, food, service, environment – impacts your hotel's

Learn How Breakfast Service Can Be a Profit Center for Your Hotel2025-02-23T11:54:02+01:00

4 Tips for a Smart Overbooking Approach

2023-12-29T16:31:28+01:00

While data certainly supports the practice under the right circumstances, overbooking is a subject that can easily put hotel staff on edge without careful implementation. No one is thrilled by the prospect of needing to relocate or “walk” a guest to another property because a statistically likely cancellation never materialized. 4 Useful Tips for a Smart Overbooking Approach Plenty can

4 Tips for a Smart Overbooking Approach2023-12-29T16:31:28+01:00

Harnessing the Power of Generative AI in Guest Communications

2024-12-20T15:07:22+01:00

The industry’s adoption of Artificial Intelligence (AI) keeps pushing the boundaries of personalization and efficiency of guest communications. The emergence of generative AI models, like ChatGPT, is yet another revolution in that area. While it enhances the already existing benefits of platforms and tools powered by conversational AI, it also poses some challenges hoteliers need to consider before deciding on

Harnessing the Power of Generative AI in Guest Communications2024-12-20T15:07:22+01:00

Top 3 Hotel Rate Parity Issues and How to Fix Them

2024-04-10T17:00:52+02:00

Are you a hotelier struggling to maintain rate parity in today's ever-changing hospitality industry? If so, you're not alone. Despite the challenges of the last few years, rate parity remains a significant issue for hotels, and it's only getting more complicated. Top 3 Hotel Rate Parity Issues As a result of the pandemic, many hotels focused on generating short-term business

Top 3 Hotel Rate Parity Issues and How to Fix Them2024-04-10T17:00:52+02:00

Mastering Ancillary Revenue: Key Lessons and Strategies

2023-12-29T16:30:09+01:00

A revenue management strategy is a common practice among hotels. What’s less common is having an ancillary revenue strategy, though. Nevertheless, it’s beneficial for hotels to have one. It’s one of the first steps to unlocking a new, powerful revenue stream and improving the hotel’s positioning and branding while enhancing the guest experience. Here’s a closer look at the other

Mastering Ancillary Revenue: Key Lessons and Strategies2023-12-29T16:30:09+01:00

Embracing Hybrid Hospitality: A Blueprint for Boosting Hotel Revenue

2023-12-29T16:31:03+01:00

In the ever-evolving landscape of the hospitality industry, it can feel hard to stay ahead of the curve – or even in the middle of it. However, changing habits, attitudes, and trends send a clear message: the status quo is no longer sufficient to meet the complex needs of modern guests. The solution? Embrace a flexible tech stack and adopt

Embracing Hybrid Hospitality: A Blueprint for Boosting Hotel Revenue2023-12-29T16:31:03+01:00

Interview with CEO Matthijs Welle of Mews

2023-12-06T19:23:56+01:00

In this article, we interview Matthijs Welle of Mews. Matthijs is revolutionizing property management and hotelier experiences with high-tech solutions. Mews provides hoteliers with powerful, cutting-edge functionality that will allow them to focus on the guest experience rather than tedious administration. Can you tell us a bit about yourself? Although I've been CEO

Interview with CEO Matthijs Welle of Mews2023-12-06T19:23:56+01:00

Hotel RMS Evolution: From Ledgers to Spreadsheets to Cloud-Based Systems

2023-11-21T16:08:32+01:00

While the evolution of all hotel operational technologies has been a fascinating study, the evolution of hotel revenue management systems (RMS) has been particularly interesting, as it has gone through so many distinct and completely different phrases in a relatively short time (approximately the last ten years). RMS Transformation - From Ledgers to AI Cloud Systems Through this evolution, revenue

Hotel RMS Evolution: From Ledgers to Spreadsheets to Cloud-Based Systems2023-11-21T16:08:32+01:00

5 Signs Hotels Need a New Digital Marketing Partner

2023-12-11T12:28:06+01:00

Partnering with a strong digital marketing agency can propel your property to new heights. But when that partner fails to innovate, falls short on reporting, or cannot adapt, the relationship can become an obstacle to growth. Here, you find five signs that it’s time to consider a new digital marketing partner, and how to find a synergetic fit. 5 Crucial

5 Signs Hotels Need a New Digital Marketing Partner2023-12-11T12:28:06+01:00

The Development of Revenue Management in the Hospitality Industry

2023-11-21T16:34:20+01:00

In recent years, the hospitality industry has navigated unique challenges. As we forge ahead into 2023 and 2024, the landscape of revenue management within this sector is undergoing transformative changes. These changes, crucial for adapting to new market conditions, enhancing efficiency, and aligning with customer preferences, notably accelerate technological integration. Revenue Management Trends in the Hospitality Industry This article delves

The Development of Revenue Management in the Hospitality Industry2023-11-21T16:34:20+01:00

Interview with President and Co-founder Dr. Ravi Mehrotra of IDeaS

2024-03-29T14:59:51+01:00

In this interview, we speak with Dr. Ravi Mehrotra, the president and co-founder of IDeaS. As the son of an electrical engineer and avid chess player, he became interested in technology and how it can be applied to modeling real-world scenarios to help improve decision-making ability. With his friend Sanjay Nagalia, he co-founded IDeas, one of today's leading

Interview with President and Co-founder Dr. Ravi Mehrotra of IDeaS2024-03-29T14:59:51+01:00
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