Revfine.com, Author at Revfine.com

From Zero to Hero: 4 Ways a Hotel CRM Can Level up Your Marketing Efforts

Revfine.com2023-12-08T13:11:04+01:00

As a hotel marketer, you know that managing multiple communication channels to reach out to potential guests can be an overwhelming task. With the ever-evolving digital landscape, it's becoming increasingly difficult to keep up with the latest trends and ensure consistent brand messaging across all channels. To make matters worse, gathering insights from guest data is often time-consuming, and manual

From Zero to Hero: 4 Ways a Hotel CRM Can Level up Your Marketing EffortsRevfine.com2023-12-08T13:11:04+01:00

Unleashing AI and ChatGPT’s Potential in Your Hotel

Revfine.com2023-12-11T12:38:44+01:00

Everywhere you turn – whether it's the news, social media, or industry publications – the buzz surrounding AI and ChatGPT is inescapable. And for good reason. These two innovations are game changers, already making significant waves in the hotel and travel industry. They're revolutionizing everything from guest communication to marketing and revenue management. In this article, we'll delve into the

Unleashing AI and ChatGPT’s Potential in Your HotelRevfine.com2023-12-11T12:38:44+01:00

Interview with CEO Alexander Edström of Atomize

Revfine.com2023-10-03T12:58:27+02:00

In this article, we'll be interviewing Alexander Edström of Atomize. In his position as CEO, Alexander has led the development of lean revenue management software for hoteliers on the cutting edge. It is based on the latest innovations in price automation - offering technology that relieves the pain of setting prices manually. Can

Interview with CEO Alexander Edström of AtomizeRevfine.com2023-10-03T12:58:27+02:00

Unique Direct Booking Perks: The Power of Travel Assistance Insurance

Revfine.com2023-12-20T18:38:20+01:00

Today, as travelers seek a blend of convenience, security, and added value, hoteliers can distinguish themselves by providing incentives that resonate deeply with potential guests. Travel assistance insurance has emerged as a powerful tool that not only sets hotel’s direct channel offerings apart but also empowers guests with peace of mind and solidifies a brand's position as a go-to choice

Unique Direct Booking Perks: The Power of Travel Assistance InsuranceRevfine.com2023-12-20T18:38:20+01:00

5 Ways to Invest Surplus Marketing Funds Before Year End

Revfine.com2023-12-06T12:03:01+01:00

As the fiscal year ends, it’s not uncommon for hotel teams to discover unallocated funds in their marketing budget. Since the golden rule of budgeting is “use it or lose it,” here are five quick, effective ways to make an impact with surplus dollars before the end of the year. Sometimes it’s a strategic safety net. Sometimes it’s dumb luck.

5 Ways to Invest Surplus Marketing Funds Before Year EndRevfine.com2023-12-06T12:03:01+01:00

Rethinking Off-Season: Revenue Strategies Hoteliers Need to Follow

Revfine.com2023-12-06T12:03:18+01:00

Unless you’re operating a ski resort or fortunate enough to have a property located in a year-round warm-weather travel destination, the autumn and winter months can be particularly slow for hoteliers. These low-season booking conditions can lead to some hoteliers adopting an ‘a busy hotel is a successful hotel’ strategy, accepting lower-rated business and relying on the in-house spend on

Rethinking Off-Season: Revenue Strategies Hoteliers Need to FollowRevfine.com2023-12-06T12:03:18+01:00

Interview with Founder Juanjo Rodriguez of The Hotels Network

Revfine.com2024-03-29T15:00:40+01:00

In this interview, we speak with Juanjo Rodriguez, the co-founder of the Hotels Network and an expert in facilitating direct bookings for hotels. The Hotels Network offers several solutions designed to help hotels attract more direct business and become less reliant on third-party platforms, like online travel agencies (OTAs). Can you tell us

Interview with Founder Juanjo Rodriguez of The Hotels NetworkRevfine.com2024-03-29T15:00:40+01:00

Top Tactics to Drive Direct Bookings at Your Hotel

Revfine.com2023-12-20T18:38:44+01:00

The last few years have seen major shifts within the hospitality industry. Along with the uneven demand and staffing challenges caused by the pandemic, there was one significant upside – a shift in confidence that saw guests book directly through the hotel vs. relying on OTA websites to find the best deal. As the industry continues to recover, some of

Top Tactics to Drive Direct Bookings at Your HotelRevfine.com2023-12-20T18:38:44+01:00

3 Steps to Implement Customer Data into Your Hotel Marketing Strategy

Revfine.com2024-04-10T12:36:13+02:00

Being able to adapt quickly to market demands is a skill many hotel marketers should make an effort to master. And in this digital age, it never hurts to be more data-driven in your overall business strategy. One way to do this is by utilizing customer data in your marketing. By collecting, analyzing, and using customer data, your hotel can

3 Steps to Implement Customer Data into Your Hotel Marketing StrategyRevfine.com2024-04-10T12:36:13+02:00

5 Strategies to Increase TrevPAR at Your Hotel

Revfine.com2023-12-06T12:07:21+01:00

From ADR to RevPAR and GOPPAR, lodging operators must track many metrics to assess business performance and make strategic decisions. One of the most powerful but overlooked measures of success for hotels today is TRevPAR, or total revenue per available room. Here we discuss what TRevPAR is and how to increase it at your property. The Rising Importance of Measuring

5 Strategies to Increase TrevPAR at Your HotelRevfine.com2023-12-06T12:07:21+01:00

5 Common Challenges for Cluster Revenue Managers and How to Master Them

Revfine.com2023-12-06T12:07:40+01:00

The idea of clustering revenue management positions has become more customary recently. When it’s done well, it lets you reduce costs, boost efficiency, and increase revenue. But clustering isn’t always easy. Time constraints and the ability to access reliable, real-time data can make it difficult. 5 Common Challenges for Cluster Revenue Managers If you create a cluster of three hotels,

5 Common Challenges for Cluster Revenue Managers and How to Master ThemRevfine.com2023-12-06T12:07:40+01:00

Best Practices & Examples for Hotel Website Design

Revfine.com2023-12-06T12:08:21+01:00

From showcasing the available room types to sumptuous dining options, a well-designed and structured website serves as a virtual doorway to the experiences awaiting your guests. This article delves into best practices for crafting a successful hotel website - a channel that tells your brand story, informs potential guests about what to expect, and converts lookers into bookers. The Website

Best Practices & Examples for Hotel Website DesignRevfine.com2023-12-06T12:08:21+01:00

Interview with CEO & Co-founder Erik Tengen of Oaky

Revfine.com2024-03-29T15:00:57+01:00

In this interview, we talk to Erik Tengen from Oaky. Erik co-founded Oaky in 2013, alongside Lars Jonker and Tako Paddenburg. He has since helped to grow the company into a market leader in hotel upselling solutions. Oaky helps drive incremental hotel revenue and enhance the guest experience through targeted upselling messaging. Can

Interview with CEO & Co-founder Erik Tengen of OakyRevfine.com2024-03-29T15:00:57+01:00

How Hotels Can Tackle Inflation and Boost Profitability

Revfine.com2023-12-06T12:09:42+01:00

After a strong end to 2022 - with European hotel performance reaching 2019 levels - January 2023 saw energy costs peak in many countries. Coupled with a fall in demand, the increased expenses of hotel operations led to a fall in. Although there is evidence of recovery into Spring/Summer, hoteliers must be alert to ensure that 2023 is profitable. The

How Hotels Can Tackle Inflation and Boost ProfitabilityRevfine.com2023-12-06T12:09:42+01:00

5 Digital Strategies to Attract Remote Workers to Your Hotel

Revfine.com2023-12-06T12:09:57+01:00

As companies worldwide shift their standards to allow for more remote roles and hybrid working models, the concept of the ideal workplace has become much more subjective. With this increased flexible work environment, people are embracing the digital nomad lifestyle. This offers the ability to log in from anywhere in the world, whether in cafes, co-working spaces, and, most importantly:

5 Digital Strategies to Attract Remote Workers to Your HotelRevfine.com2023-12-06T12:09:57+01:00

4 New Technologies To Help Increase F&B Revenue

Revfine.com2023-12-06T12:13:21+01:00

In modern hotels, generating income goes beyond room rates and prime locations. While these factors are undoubtedly important, a realm of untapped potential can significantly boost profitability: food and drinks revenue, also known as F&B. 4 New Technologies to Increase F&B Revenue By focusing on this dynamic aspect, hotels can maximize their earnings, even without expanding their capacity or hosting

4 New Technologies To Help Increase F&B RevenueRevfine.com2023-12-06T12:13:21+01:00

How to Drive Conversions on Your Website and Internet Booking Engine

Revfine.com2023-12-06T12:15:46+01:00

It’s no secret that the hospitality industry is among the most competitive ecosystems in the global business landscape. Guests consider countless factors when deciding where to stay during their travels. In this article, you’ll learn how these user experience aspects differ and strategies for making the most of both. Understanding the Context Although it’s tempting to assume cost is the most

How to Drive Conversions on Your Website and Internet Booking EngineRevfine.com2023-12-06T12:15:46+01:00

Top 3 Goals for Independent Properties and Strategies for Success

Revfine.com2023-12-20T17:33:29+01:00

They say after the storm comes a calm. However, the storm has yet to pass in the hospitality industry. While seeing the light again is possible, the industry still navigates in turbulent waters. Why? With a fierce competition of over 17.5 million guestrooms in 187,000 hotels (1) worldwide, independent hotels know they have to compete for their share of business

Top 3 Goals for Independent Properties and Strategies for SuccessRevfine.com2023-12-20T17:33:29+01:00

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