The Guest Acquisition guide shows you advanced digital strategies for increasing restaurant visits. It breaks down reservation channels, how to find new sources for guests and how to analyze and optimize your new customer acquisition. Below you will find an overview of all topics. Direct
In practically all global markets, occupancy rates have returned to pre-COVID levels, which has given rise to even more opportunities for hotels to maximize income through upselling. Now is the ideal moment to make the most of your hotel's inventory, including its rooms, facilities, and services. Learn how hotels in 20
Hoteliers may learn what their hotel is doing well and where it needs to improve by monitoring satisfaction levels through guest surveys. A hotel's performance may be measured partly by how satisfied its guests are. Guest satisfaction levels will rise, and more pleasant experiences will result from incorporating procedures to enhance,
As a revenue manager, you know the two primary constraints in your field: data and time. Data is essential since it enables you to comprehend what is happening in your industry. Thanks to your data, your revenue choices will be made with more knowledge. And the more time you have, the
Your digital marketing plan must include search engine optimization (SEO) and search engine marketing (SEM). Although they are frequently combined, they also have separate functions. Understanding how to use each approach to promote reservations, draw in new customers, and raise brand recognition is key to success. This guide will teach you
In-stay Upselling enables customers to book services and add-ons throughout their stay by providing constant access to upselling promotions on their smartphones. In-stay Upselling allows visitors to book upsells without having to phone reception. Your front desk is immediately aware of incoming requests and may begin acting on them without delay.
Frequently hoteliers believe that increasing their site traffic would result in more direct sales. This, however, is merely the first step. Complementary efforts may be performed to maximize the conversion of additional visitors to your website and considerably increase direct bookings. During a test with Silken Hotels & Condes Hotels, conversion
Hotel recruitment and worker retention have always been difficult in the hotel sector, but it has been an increasingly heated subject in recent years. Because covid lockdowns and travel limitations force enterprises to let many of their employees leave, applicants reevaluated their chosen career path, and many elected to change. As
For better or worse, the credo of "doing more with less" has become an essential competency of today's revenue managers. Maximizing distribution efficiency by optimizing booking profitability while experimenting with new channels and price techniques that might further optimize revenues is critical. Several techniques assure maximum effectiveness while mastering Revenue Management
A housekeeping SOP—or standard operating procedure—is a step-by-step guide to completing each housekeeping duty. Management has authorized these protocols, and all housekeepers must follow them to guarantee uniformity, accuracy, and quality. A significant component of SOPs is a series of checklists, which housekeepers may use to check off each stage of
Whether you like them or not, online travel agencies (OTAs) are essential to any hotel distribution strategy. According to Phocuswright's study report, OTAs acquired around 64% of online hotel & motel reservations and have visibility and marketing power that most independent properties do not have. Working with OTAs is more than
As you develop your revenue plan, it's vital to focus on departmental alignment and how to leverage data (with the correct technology) to achieve property-wide goals. Without that degree of digital coordination, your efforts may backfire, with departments inadvertently working against one another and wasting money. When all of the proper
Embracing digital marketing in the modern world is a proven way of getting more customers on board. Harness these strategies to get your hotel in front of your target guests. This hotel marketing checklist is designed to help you nail your digital marketing efforts, reach prospective guests globally, and turn current
Every website we visit, every topic we investigate, exposes us to a wealth of knowledge, and it's easy to become overwhelmed. Your visitors will have the same experience. It is critical that your potential visitors can quickly discover the information they require. Your website conversion rate will improve if they easily
Today's traveler is highly attuned to contextual information that's relevant to their given situation, preferences, and mindset. Every day, they interact with platforms like Netflix and Spotify that tailor their offerings to individual tastes. These travelers are also exposed to OTAs and other travel intermediaries that leverage personalization to craft a
For better or worse, the "doing more with less" mantra has become a core skillset of today's revenue managers. It's imperative to be as efficient as possible with distribution, maximizing booking profitability while experimenting with new channels and pricing strategies to optimize revenues further. Several tactics ensure peak performance to master
It is not always easy to understand your hotel's direct channel performance. Even the most seasoned hotelier may be unclear about examining the findings to discover where to make changes appropriately.That is why we designed this checklist: so you can analyze your hotel's direct channel performance step by step and know which
As you begin to develop your revenue strategy for 2022, it's vital to focus on departmental alignment and know how to leverage your data (with the correct technology) to achieve property-wide goals. Without that degree of digital coordination, your efforts may backfire, with departments inadvertently working against one other and wasting
Taking care of breakfast in various aspects means laying the foundations for significant increases in turnover and profits. Did you know? OTAs show "breakfast included" as a primary search filter for hotel guests. It's not surprising that guests want to maximize their time and energy by enjoying breakfast within the hotel
Whether you're an asset manager or developer just getting started or an owner looking at paint swatches, this book is intended to help you comprehend the entire extent and seriousness of the revenue management decisions and investments you make - long before you meet your first visitor. Within the handbook "Maximize
The corona pandemic has influenced many aspects of the hotel sector. Initially, hotel operators and revenue managers who had not been furloughed or permanently laid off rushed to be competent business operators in a period when many standard rules, methods, and assumptions were no longer relevant, feasible, or successful. Revenue management
What is the outlook of hospitality professionals like yourself regarding revenue management in 2022? We asked several questions like How has your competitive set changed in 2021? What are your revenue expectations for 2022? What are your investment priorities for 2022? What do you project your average occupancy to be in
This hands-on course provides practical insights for increasing profitability via cutting-edge hotel technology. After finishing it and the accompanying checklist, you should feel more at ease with revenue management and hotel technology and observe a significant rise in profitability. In this revenue management course, you'll learn: Self-sufficiency with a wide range
Discover how much your hotel can generate revenue from selling upgrades pre-arrival. Giving out free upgrades isn't always negative, but what is the income potential when sold? Download the spreadsheet, complete with calculations, to calculate the income lost by giving out free upgrades. What Will You Get?
Historical data no longer provides the same level of certainty that it once did. It is still a helpful resource since it allows for you with reasonable expectations of what your property may achieve. However, shifting markets and guest expectations need a greater reliance on live, forward-looking demand data in your
Direct bookings are paramount for hotel brands to succeed today, but the channel's performance management is often insufficient. Still, the real value comes from seeing how your brand compares to the market so you can identify growth opportunities. Data analytics can help you better understand your direct channel results. In this
Metasearch is an essential channel for many hotels to help manage their traffic acquisition and own their direct channels—and your conversion rate is vital for managing metasearch spend. This ebook covers strategies to optimise hotel websites for converting hotel metasearch traffic. By implementing these principles on your website, you'll start closing
If you're in a management role in hospitality, you'll be familiar with the never-ending pursuit of perfection that goes hand in hand with success. We all know what an undertaking optimising your hotel's operations can be – especially when the same processes and SOPs have been followed for years on end.
The ebook 5 Revenue Management Tips for Hotels offers tips for city, beach, mountain, and countryside locations guaranteed to boost your profit margins. In this ebook, hoteliers find in total 20 practical tips for city, beach, mountain, and countryside hotels like how to optimize corporate rates, how to plan successfully for
When it comes to attracting as many customers as possible and maximising your revenue to the max, hotel marketing and revenue management strategies play a crucial role. Hotel software and technology have become a necessity to execute all strategies as efficiently and effectively as possible. Therefore we piled up the 10
In this free revenue management course, you will learn the foundations of revenue management like forecasting, essential factors that influence the forecast, set optimal pricing and much more. Ready to enhance your revenue management skills and knowledge? This free revenue management course will lay the foundation upon which you can build
Like most countries, Japan was hit hard by Covid-19. However, the Wayfarer Group’s Kyoto property was able to weather the crisis and outperform their competition. Please find out how they did it in this case study where the Revenue and Marketing Manager at Wayfarer Hotel Group, Frederic Turpin, shares his insights.
Managing room revenue only is no longer enough in today’s unpredictable and fast-paced market and ancillary income has become a primary source of revenue for many properties. Within this free ebook “Total Revenue Management” you’ll learn how to get started with applying revenue management principles beyond the room departments. All revenue-generating
Promoting your brand through powerful images has become even more significant over the last years. The aforementioned tips are just some glimpses of what to consider when preparing for new visuals of your hotel. For a full overview on interior, exterior, food and beverage and lifestyle photography as well as more
Hotel Revenue Management is an innovative economic discipline that involves the harmonious and integrated use of sales channels, distribution strategies and market-oriented dynamic pricing to obtain the highest profits possible from each hotel. This ebook is an introduction to revenue management for executives, general managers and hotel owners. Within the ebook
Within this free course "Upselling Course for Hotels" you find 7 Video lessons including interactive quizzes, to become a Rockstar at upselling. Get started in the multifaceted world of hotel upselling! Become acquainted with the many layers of effective upselling, learn key do's and don'ts and find out how it can
The Hotel Marketing Canvas is a strategic framework that helps hotels create and execute solid marketing and communication campaigns. The four building blocks, 'Your Audience", 'Your Brand, 'Brand Fans' and 'The Marketing Funnel' serve as the foundation for activating your brand and making sure that the right guests, get the right
While hoteliers, in general, are becoming well-versed in the multiple benefits of digital upselling, it’s interesting to note how individual hotels find unique ways of using upselling to boost their business. In the report “Hotel Upsell Performance Report including In-depth Results” you find out which deals perform best at the Van
Today's global hotel industry is facing the biggest challenge in recent history, and yet the greatest potential for transformational progress and accelerated growth. It would seem that 2020 has dealt us all with a losing card, but there is always a game to be won. This version of The Hotel Revenue
You may have already opened your food and beverage stores, but are you allowing new laws to reduce your profitability and over-affects your guest experience? In this ebook “COVID Strategy Food & Beverage (F&B)” you find practical information on how to deal with this new situation.
This free ebook consists of 49 tips to supercharge your hotel's revenue. It has been expertly curated to help small hotels make the most of the online marketing, distribution, sales, and revenue management opportunities. Below you find an overview of all topics. Online travel agents
The new regulations that hotels must follow in the light of Covid-19 have made hoteliers everywhere reconsider many aspects of their operation. To give you some food for thought, we collected input from seasoned hospitality professionals to create the “COVID Strategy Hotel Front Office” guide.
When it comes to optimising revenue and attracting as many customers as possible, hotel marketing strategies have a crucial role to play. In this document, you will learn about 20 of the most important strategies you can use to attract guests to your hotel and generate the best possible financial results.
We consulted experienced experts in revenue management to get you moving in the right direction. Their advice forms the basis of this detailed “COVID Recovery Strategy Revenue Management” eBook and should ignite some unexplored ideas for your hotel! Below you find an overview of all
To guide you the right way, we consulted experts. This “COVID Recovery Strategy for Hotel Marketing” eBook is based on their recommendations. It should inspire you with some unexplored hotel marketing ideas to get your hotel through these times successfully. Below you find an overview
Without a doubt, the last couple of years have brought countless challenges for hoteliers. But despite that, many creative and forward-thinking teams were able to steer their properties through these challenging times. For many of them, upselling played a significant role in their success. And upselling is here to stay. Within