Some things are unlikely to change in hospitality. One of them is the importance of groups for hotel revenue. Groups help hotels fill occupancy and contribute to higher total revenue; however, they have become more demanding and sophisticated over the past few years and require a comprehensive strategy. In this guide,
Elevate Your Ancillary Revenue with These 5 Proven Strategies
Revfine.com2024-07-23T15:31:16+02:00Hotel owners and operators have a massive opportunity to drive more revenue by leveraging ancillary offerings. Today's travelers are savvy experience-seekers who expect to be able to curate their journeys to suit their needs and preferences. Ancillary revenue is not just about selling products. It's about maximizing every opportunity to enhance
On-demand Webinar: Capture Online Travel Demand with Google Search
Revfine.com2024-07-16T10:04:46+02:00Discover the intricacies of paid search advertising tailored just for hoteliers. Gain insights on intercepting and harnessing travel demand using innovative solutions strategically. Learn how to boost your bookings and transform your hotel's online visibility into revenue gold. Below, you will find an overview of
Free Calculator: Discover Your Meeting & Event Space Revenue Potential
Revfine.com2024-07-16T10:05:15+02:00Did you know your property might miss out on valuable meeting & event revenue opportunities? Just answer 2 questions and uncover the revenue potential of your group, meeting, and event spaces. Discover Your Meeting & Event Space Revenue Potential Answer 2 questions You will immediately
Guest Journey Template: Reach Guests Better Than Ever
Revfine.com2024-06-17T15:37:36+02:00In this guest journey template, you will find examples of valuable touchpoints that can be added to your communications, considering the different stages of the guest journey. Guest journeys are not a one-message-fits-all type of solution. It has a lot to do with your brand, your goals, and who
Free Masterclass: Conversion Strategies for Direct Booking Success
Marija2024-09-09T21:47:22+02:00This Conversion Masterclass puts you back in control of your hotel's story. In just 1 hour across 8 expert-lead modules, we dive deep into the art and science of maximizing website conversion. You'll embark on a learning journey filled with real-world examples and actionable strategies that you can apply right away
Top Tactics to Drive Direct Bookings at Your Hotel
Revfine.com2024-04-08T16:48:06+02:00For hotels, the loss of direct bookings has an unfortunate two-fold effect: lost revenue due to high OTA commission fees and the inability to deliver a personalized guest experience due to the lack of known information about that guest. Discover top tactics to encourage guests to bypass OTA sites and book
Checklist – Start Using Data in Your Hotel’s Decision-Making
Revfine.com2024-02-12T11:55:19+01:00Using data to power insights and decisions at your Hotel can position you for commercial success, help increase guest satisfaction, and reduce costs. This checklist provides a starting point for hoteliers new to data analytics in the hotel industry. It takes the reader in small steps, from conceptualizing how they want
Data Dive 2023 – Compare Your Property vs. The Industry Average
Revfine.com2024-02-12T12:04:12+01:00In the free 2023 Data Dive Report, you can compare your property vs. the industry average. Over thousands of hotels, hostels, and apartment rentals are analyzed and distilled into 12 unmissable key metrics, including occupancy, RevPAR, and staff turnover. Plus, 10 tangible takeaways to help you improve your business
Guide to Transforming the Entire Guest Journey with Conversational AI
Revfine.com2024-01-15T09:23:40+01:00In this guide, you will learn about conversational AI, how it works in hospitality, and how to implement it efficiently across the entire guest journey. The publication starts with an outline of how hotel tech solutions powered by conversational AI transform guest communications. It also provides helpful context explaining why it
SEO Like a Pro with the Ultimate Hotelier Checklist
Revfine.com2024-01-15T09:23:56+01:00Dive into the world of search engine optimization and gain the expertise you need to propel your website to the top of search results. From keyword optimization to on-page and off-page techniques, this guide is your key to mastering the art of SEO and achieving better online visibility.
Introduction to Google’s AI-Powered Search (SGE) for Hotels & Resorts
Revfine.com2023-12-20T15:40:09+01:00Google is poised to usher in the latest, AI-infused evolution of search with its Search Generative Experience (SGE). The update is widely expected to revolutionize how users look for and find information online and will significantly impact hotel and resort SEO. This report helps hospitality professionals understand what to expect from
Predicting Hotel Demand with Short-Term Rental Data
Revfine.com2024-04-10T17:01:55+02:00When analyzing hotel and short-term rental data, our data science team has uncovered a game-changing trend for the hotel industry - short-term rental bookings start to pick up before hotel bookings in most significant markets. You can now gain a competitive edge over your traditional Comp Set by monitoring short-term rental
Summer Data Snap: Compare Your Property vs. The Industry Average
Revfine.com2023-10-09T14:24:46+02:00How does your property compare to hospitality’s performance in 2023? This Data Snap Summer 2023 Report provides a snapshot of the industry across five key areas so you can see where you’re overperforming and where you have space to improve. Below you will find an
Guest Loyalty: Turning One-Timers into Returners
Revfine.com2023-09-22T16:36:34+02:00Did you know that gaining new guests can be between 5 and 25 times more expensive than retaining the existing ones? This means guest loyalty is key for any hospitality business. Guest loyalty can help you to increase revenue, build a strong brand, increase direct bookings and build powerful
Combating Price Disparities on Your Hotel’s Website
Revfine.com2023-07-03T14:25:34+02:00Managing your hotel room prices online effectively is crucial for optimizing your direct channel performance. Potential guests who discover lower rates on OTAs or alternative third-party platforms are likelier to abandon your website and book elsewhere. In the guide "Combating Price Disparities on Your Hotel's Website", you'll learn how to combat
Case Study: How Marketing Personalization Motivates Travelers and Drives Bookings for Hotels
Revfine.com2023-07-03T14:33:38+02:00The response to marketing personalization – using data to tailor messages to an individual users’ preferences, wants and needs – marks one of the most significant behavioral shifts we’ve seen in a generation. Research shows that 71% of consumers expect companies to deliver personalized interactions, and 76% feel frustrated when this
A Revenue Manager’s Guide to Using Personalization to Increase Direct Revenue
Revfine.com2023-05-22T19:29:36+02:00Operating costs have risen, and OTA commissions continue to climb. Increasing your direct revenue is just as, if not more, important than ever. Messaging, discounts, and offers you promote can significantly impact occupancy and revenue. In this 20-page eBook, "A Revenue Manager's Guide to Using Personalization to Increase Direct
The State of Independent Lodging Report 2024
Revfine.com2024-03-22T10:17:09+01:00In this free report, you find a wealth of data from across the globe to deliver key insights on independent lodging businesses, including data from property types and segments often overlooked. You'll find answers to pressing questions like the current state of recovery, booking behavior post-pandemic, and the travel trends most
A Guide to Capture More B2B Business for Your Hotel
Revfine.com2023-05-22T19:29:54+02:00In today's ferociously competitive environment, hoteliers must be hyperaware of providing a consistent experience throughout the entire sales cycle. Hotel sales and marketing teams benefit from a full-featured platform that generates demand, builds a pipeline, enhances guest satisfaction, and drives loyalty — all from a single source of truth. Check out
12 Disruptive and Innovative Hotel Marketing Trends for 2023
Revfine.com2023-05-22T19:27:33+02:00It's widely known that the hotel tech industry is going through a period of rapid change. Driven by some interrelated factors, this year will see small and large changes around evolution, innovation, and disruption. Hotel brands must know all the latest innovations to stay competitive and flourish. In this ebook, you'll
How to Personalize the Guest Journey for the 2023 Guests
Revfine.com2023-03-27T14:43:35+02:00Today, guests expect personalization. But that is only the cherry on the pie. Several other trends explain their behaviors and how they want to be treated by their favorite brands, including the hotels they choose to stay in. Then, what can you do as a hotelier? Adapt. Always adapt. In this
Building and Launching Your New Hotel Website Guide
Revfine.com2023-02-27T20:02:19+01:00Building a hotel website may be complicated, expensive, and time-consuming. But, to avoid being at the mercy of OTAs, you must reclaim control of the narrative and guarantee that your website attracts and converts visitors into direct bookers. This 36-page guide will walk you through creating and launching your
Learn How to Triple Your (Hotel) Restaurant Revenue
Revfine.com2023-02-27T20:02:20+01:00The Guest Acquisition guide shows you advanced digital strategies for increasing restaurant visits. It breaks down reservation channels, how to find new sources for guests and how to analyze and optimize your new customer acquisition. Below you will find an overview of all topics. Direct
Benchmark Report – Learn What Fellow Hotels Earn with Upselling
Revfine.com2022-11-11T13:47:46+01:00In practically all global markets, occupancy rates have returned to pre-COVID levels, which has given rise to even more opportunities for hotels to maximize income through upselling. Now is the ideal moment to make the most of your hotel's inventory, including its rooms, facilities, and services. Learn how hotels in 20
Guest Satisfaction Survey Templates
Revfine.com2022-11-11T13:47:50+01:00Hoteliers may learn what their hotel is doing well and where it needs to improve by monitoring satisfaction levels through guest surveys. A hotel's performance may be measured partly by how satisfied its guests are. Guest satisfaction levels will rise, and more pleasant experiences will result from incorporating procedures to enhance,
Increase Your Hotel’s Direct Bookings with SEO and SEM
Revfine.com2022-11-02T14:43:06+01:00Your digital marketing plan must include search engine optimization (SEO) and search engine marketing (SEM). Although they are frequently combined, they also have separate functions. Understanding how to use each approach to promote reservations, draw in new customers, and raise brand recognition is key to success. This guide will teach you
In-stay Upselling Checklist to Drive More Conversions
Revfine.com2022-10-17T12:33:10+02:00In-stay Upselling enables customers to book services and add-ons throughout their stay by providing constant access to upselling promotions on their smartphones. In-stay Upselling allows visitors to book upsells without having to phone reception. Your front desk is immediately aware of incoming requests and may begin acting on them without delay.
Hotel Study: How to Increase Web Conversion of Paid Traffic by 31%
Revfine.com2022-09-30T14:05:53+02:00Frequently hoteliers believe that increasing their site traffic would result in more direct sales. This, however, is merely the first step. Complementary efforts may be performed to maximize the conversion of additional visitors to your website and considerably increase direct bookings. During a test with Silken Hotels & Condes Hotels, conversion
Hotel Recruitment Marketing eBook
Revfine.com2022-09-30T14:05:34+02:00Hotel recruitment and worker retention have always been difficult in the hotel sector, but it has been an increasingly heated subject in recent years. Because covid lockdowns and travel limitations force enterprises to let many of their employees leave, applicants reevaluated their chosen career path, and many elected to change. As
The Ultimate Guide to OTAs – A Hotelier’s Guide to Top Distribution [2024 Edition]
Revfine.com2024-05-10T13:21:58+02:00Whether you like them or not, online travel agencies (OTAs) are essential to any hotel distribution strategy. According to Phocuswright's study report, OTAs acquired around 64% of online hotel & motel reservations and have visibility and marketing power that most independent properties do not have. Working with OTAs is more than
5 Data-driven Strategies for Optimizing Your Hotel Revenue
Revfine.com2023-03-24T14:18:13+01:00As you develop your revenue plan, it's vital to focus on departmental alignment and how to leverage data (with the correct technology) to achieve property-wide goals. Without that degree of digital coordination, your efforts may backfire, with departments inadvertently working against one another and wasting money. When all of the proper
Hotel Marketing Checklist + Practical Tips
Revfine.com2022-09-15T16:21:28+02:00Embracing digital marketing in the modern world is a proven way of getting more customers on board. Harness these strategies to get your hotel in front of your target guests. This hotel marketing checklist is designed to help you nail your digital marketing efforts, reach prospective guests globally, and turn current
Hotel Case Study: The Strategy That Generated Over €30K Of Direct Revenue
Revfine.com2022-06-24T12:50:15+02:00Every website we visit, every topic we investigate, exposes us to a wealth of knowledge, and it's easy to become overwhelmed. Your visitors will have the same experience. It is critical that your potential visitors can quickly discover the information they require. Your website conversion rate will improve if they easily
Hotel Website Personalization Tactics to Boost Direct Bookings
Revfine.com2022-06-24T12:50:20+02:00Today's traveler is highly attuned to contextual information that's relevant to their given situation, preferences, and mindset. Every day, they interact with platforms like Netflix and Spotify that tailor their offerings to individual tastes. These travelers are also exposed to OTAs and other travel intermediaries that leverage personalization to craft a
The Ultimate Hotel Benchmarking Checklist
Revfine.com2022-05-13T11:33:29+02:00It is not always easy to understand your hotel's direct channel performance. Even the most seasoned hotelier may be unclear about examining the findings to discover where to make changes appropriately.That is why we designed this checklist: so you can analyze your hotel's direct channel performance step by step and know which
Calculator: Missed Revenue From Free Upgrades
Revfine.com2021-12-31T14:10:05+01:00Discover how much your hotel can generate revenue from selling upgrades pre-arrival. Giving out free upgrades isn't always negative, but what is the income potential when sold? Download the spreadsheet, complete with calculations, to calculate the income lost by giving out free upgrades. What Will You Get?
KPI Framework: Top 10 Direct Channel Metrics for Benchmarking Your Hotel brand’s Performance
Revfine.com2021-11-08T16:59:54+01:00Direct bookings are paramount for hotel brands to succeed today, but the channel's performance management is often insufficient. Still, the real value comes from seeing how your brand compares to the market so you can identify growth opportunities. Data analytics can help you better understand your direct channel results. In this
7 Strategies to Convert Hotel Metasearch Traffic!
Revfine.com2021-09-24T13:33:52+02:00Metasearch is an essential channel for many hotels to help manage their traffic acquisition and own their direct channels—and your conversion rate is vital for managing metasearch spend. This ebook covers strategies to optimise hotel websites for converting hotel metasearch traffic. By implementing these principles on your website, you'll start closing
How Hotels Are Educating Staff in Effective Upselling
Revfine.com2021-09-16T10:31:09+02:00If you're in a management role in hospitality, you'll be familiar with the never-ending pursuit of perfection that goes hand in hand with success. We all know what an undertaking optimising your hotel's operations can be – especially when the same processes and SOPs have been followed for years on end.
The Top 10 Hotel Marketing, Revenue Management, Software & Technology Tips
Revfine.com2021-07-06T12:50:40+02:00When it comes to attracting as many customers as possible and maximising your revenue to the max, hotel marketing and revenue management strategies play a crucial role. Hotel software and technology have become a necessity to execute all strategies as efficiently and effectively as possible. Therefore we piled up the 10
Hotel Photography Guide – Creating The Best Visuals
Revfine.com2021-06-25T17:53:04+02:00Promoting your brand through powerful images has become even more significant over the last years. The aforementioned tips are just some glimpses of what to consider when preparing for new visuals of your hotel. For a full overview on interior, exterior, food and beverage and lifestyle photography as well as more
Free Upselling Course for Hotels
Revfine.com2021-09-16T11:19:06+02:00Within this free course "Upselling Course for Hotels" you find 7 Video lessons including interactive quizzes, to become a Rockstar at upselling. Get started in the multifaceted world of hotel upselling! Become acquainted with the many layers of effective upselling, learn key do's and don'ts and find out how it can
Hotel Marketing Canvas – For Successful Marketing Campaigns
Revfine.com2021-06-25T18:21:46+02:00The Hotel Marketing Canvas is a strategic framework that helps hotels create and execute solid marketing and communication campaigns. The four building blocks, 'Your Audience", 'Your Brand, 'Brand Fans' and 'The Marketing Funnel' serve as the foundation for activating your brand and making sure that the right guests, get the right
Hotel Upsell Performance Report including In-depth Results
Revfine.com2021-09-16T10:38:04+02:00While hoteliers, in general, are becoming well-versed in the multiple benefits of digital upselling, it’s interesting to note how individual hotels find unique ways of using upselling to boost their business. In the report “Hotel Upsell Performance Report including In-depth Results” you find out which deals perform best at the Van
20 Hotel Marketing Strategies to Increase Bookings
Revfine.com2024-09-23T20:55:34+02:00When it comes to optimising revenue and attracting as many customers as possible, hotel marketing strategies have a crucial role to play. In this document, you will learn about 20 of the most important strategies you can use to attract guests to your hotel and generate the best possible financial results.
COVID Recovery Strategy Hotel Marketing
Revfine.com2021-09-16T10:40:28+02:00To guide you the right way, we consulted experts. This “COVID Recovery Strategy for Hotel Marketing” eBook is based on their recommendations. It should inspire you with some unexplored hotel marketing ideas to get your hotel through these times successfully. Below you find an overview
Hospitality Upsell Market Report Per Region
Revfine.com2022-03-23T15:51:25+01:00Without a doubt, the last couple of years have brought countless challenges for hoteliers. But despite that, many creative and forward-thinking teams were able to steer their properties through these challenging times. For many of them, upselling played a significant role in their success. And upselling is here to stay. Within