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Hospitality Industry

Can Metrics from Other Industries Bring Value to Hospitality?

2024-11-07T09:48:23+01:00

Question for Our Revenue Management Expert Panel: Is there value to be had in introducing metrics from other industries into hospitality? Do you think they have a place in Hotel Revenue Management? (Question by Pablo Torres)  Our Revenue Management Expert Panel Pablo Torres - Hotel Consultant Dr. Betsy Stringam-Bender - Professor of Hotels

Can Metrics from Other Industries Bring Value to Hospitality?2024-11-07T09:48:23+01:00

5 Marketing Campaigns to Reengage Your Past Guests

2024-11-05T13:55:18+01:00

Studies show that 64% of loyalty members are business travelers, and these loyal guests contribute a significant portion of hotel revenue, ranging from 30% to 60%. Despite the numbers, many hotels are still focusing only on attracting new guests and creating new bookings, when the truth is that re-engaging past guests is an essential strategy to maintain a steady stream

5 Marketing Campaigns to Reengage Your Past Guests2024-11-05T13:55:18+01:00

Interview with Pablo Torres, Hospitality Consultant

2024-10-28T10:47:50+01:00

In this article, we interview Pablo Torres, a hospitality management expert specializing in revenue optimization and guest experience. With over 20 years in the industry, Pablo develops innovative strategies that drive ancillary revenue and operational efficiency. He is also a consultant, educator, and LinkedIn Top Voice, recently launching his new book Mastering Hospitality Ancillary Revenue.

Interview with Pablo Torres, Hospitality Consultant2024-10-28T10:47:50+01:00

Maintenance in the Hospitality Industry: Best Practices and Tips

2024-10-28T11:18:42+01:00

Maintenance in the hospitality industry involves the upkeep of facilities, technology, equipment and other important assets. This can include everything from plumbing systems to elevators and televisions. The importance of maintenance is impossible to overstate because it is necessary to keep things running smoothly. If issues occur and things stop working, you can expect this to negatively impact or entirely

Maintenance in the Hospitality Industry: Best Practices and Tips2024-10-28T11:18:42+01:00

Types of Maintenance Hospitality Companies Should Be Aware of

2024-10-28T11:17:55+01:00

Types of maintenance can be more of an issue than hoteliers anticipate. After all, the subject of maintenance spans everything from changing lightbulbs to modifying, improving, or removing pipes from within your hotel’s plumbing system. People often assume that maintenance is about ensuring objective functionality. However, maintenance is also important in terms of the guest’s satisfaction as it directly correlates

Types of Maintenance Hospitality Companies Should Be Aware of2024-10-28T11:17:55+01:00

9 Tips to Structure Your Pre-Arrival Communication

2024-10-08T19:22:20+02:00

As a hotelier, it is important to prioritize pre-arrival communication with your guests. This is the time when you can set the tone for their entire stay, ensuring that they feel welcome and valued from the moment they book with you. Why Is Pre-Arrival Communication Important for Hotels? Pre-arrival communication is all about creating a positive first impression and setting

9 Tips to Structure Your Pre-Arrival Communication2024-10-08T19:22:20+02:00

Why Simplifying Group Bookings Is the Secret to Business Hotel Success

2024-10-08T19:27:06+02:00

Group bookings are vital for business hotels, but outdated, fragmented systems complicate the process. Managing accommodation, meeting spaces, and event services across multiple platforms often results in errors, wasted time, and client dissatisfaction. By adopting integrated technology, hotels can simplify operations, minimize mistakes, and improve profitability, ensuring they meet growing demand and operate more efficiently. Simplifying Group Bookings for Boosting

Why Simplifying Group Bookings Is the Secret to Business Hotel Success2024-10-08T19:27:06+02:00

Greeting and Welcoming Guests: How to Make a Great First Impression

2024-11-02T13:51:41+01:00

Greeting and welcoming guests includes everything from a verbal introduction to providing a written welcome message. Your greeting may also involve leaving gifts, offering useful information and answering questions. The importance of these initial interactions is difficult to overstate because guests will often make snap judgments based on them. You never get a second chance to make a first impression,

Greeting and Welcoming Guests: How to Make a Great First Impression2024-11-02T13:51:41+01:00

Spa Software: How to Choose the Best Software for Your Spa?

2024-10-18T17:34:43+02:00

Spa software is used within spas, beauty salons and similar businesses to manage day-to-day operations. The software typically allows you to manage bookings and finances, create employee schedules, and oversee inventory information. The importance of spa software lies in its ability to help staff manage important information. This includes data related to customer bookings and information relevant to spa employees.

Spa Software: How to Choose the Best Software for Your Spa?2024-10-18T17:34:43+02:00

How Can Hotels Integrate F&B Outlets into Marketing to Enhance The Guest Experience?

2024-10-10T18:34:10+02:00

Question for Our Hotel Marketing Expert PanelHow can hotels incorporate their F&B outlets into their greater hotel marketing strategy? And how can they leverage the additional touchpoints in the customer experience?(Question by Stephanie Smith) Our Marketing Expert Panel Thom de Graaf - Online Marketing Specialist, The Orange Studio Luminita Mardale - Director Of Marketing

How Can Hotels Integrate F&B Outlets into Marketing to Enhance The Guest Experience?2024-10-10T18:34:10+02:00

Breaking the Silos: Marrying Commercial and Finance Analytics for the Greater Good of Everyone

2024-09-23T18:20:47+02:00

In today’s complex and competitive hospitality environment, complacency is not an option. Data-driven decision-making is essential for the success of your business. In most organizations commercial analytics are the domain of sales, marketing and particularly revenue management. Financial data is leveraged by Accounting and Finance teams focusing on costs, profitability and overall financial health. In this article you’ll learn why

Breaking the Silos: Marrying Commercial and Finance Analytics for the Greater Good of Everyone2024-09-23T18:20:47+02:00

The Myopic Pursuit of Channel ROAS: How to Avoid this Hotel Industry Pitfall

2024-09-23T18:23:16+02:00

In the ever-evolving landscape of digital marketing, the hotel industry finds itself at a crossroads. While embracing the digital revolution, many hoteliers have fallen into a trap that threatens to undermine their marketing efforts; an obsessive focus on individual channel return on ad spend (ROAS). This fixation, while seemingly logical, is creating a significant disconnect in the industry's approach to

The Myopic Pursuit of Channel ROAS: How to Avoid this Hotel Industry Pitfall2024-09-23T18:23:16+02:00

Save Time with These Event Management Tips

2024-07-16T10:01:26+02:00

Time is money, especially in event management, where every minute counts. Operational efficiency can be the difference between a smoothly run event and one filled with chaos and missed opportunities. In an industry that demands precision and quick responses, having the right tools to save time is invaluable. By optimizing your operations with advanced event management software, you can streamline

Save Time with These Event Management Tips2024-07-16T10:01:26+02:00

Is AI the Answer to These Common Pain Points in Hospitality?

2024-07-16T10:01:50+02:00

The hospitality industry, defined by its dynamic nature and customer-centric operations, faces complex challenges that range from operational efficiency to enhancing guest experiences. Hotel teams need to excel at repetitive mundane tasks as well as those requiring sublime care and creativity. As technology evolves, artificial intelligence (AI) stands out as a transformative tool, offering solutions that address these challenges while

Is AI the Answer to These Common Pain Points in Hospitality?2024-07-16T10:01:50+02:00

The European Accessibility Act: What Hoteliers Need to Know

2024-07-16T10:03:53+02:00

As the hospitality industry continues to evolve, it is crucial for hospitality businesses to stay head of the latest legislation impacting their operations.  One critical law that all hoteliers should be aware of is the European Accessibility Act (EAA). The EAA is a landmark EU directive that establishes common accessibility requirements for a wide range of products and services. With

The European Accessibility Act: What Hoteliers Need to Know2024-07-16T10:03:53+02:00

What Is a Hostel? A Full Hostel Guide for Hoteliers

2024-10-18T17:12:10+02:00

What is a hostel tends to be asked more and more these days as travel becomes both more affordable and practical. It touches on people's desire to explore and to have safe accommodations during trips. The fundamental importance of hostels is tantamount to the importance of those qualities. An enjoyable trip depends on the assurance of safety while still giving

What Is a Hostel? A Full Hostel Guide for Hoteliers2024-10-18T17:12:10+02:00

Airbnb Owner Login: SEO Tips to Optimize Your Airbnb Listing

2024-10-18T17:12:36+02:00

Airbnb owner login credentials allow you to list a property on the Airbnb platform. Once you have your Airbnb host account, you can create a listing and manage it by adding pricing, photos, and availability information. Your Airbnb owner login is important because it allows you to optimize your property listing on the platform, using SEO techniques. This, in turn,

Airbnb Owner Login: SEO Tips to Optimize Your Airbnb Listing2024-10-18T17:12:36+02:00
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