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Hospitality Industry

5 Ways to Increase Revenue With a Hospitality CRM

2023-12-06T12:43:43+01:00

If there is something that people working in marketing in hospitality is talking about is the power of a CRM system. But why has it become so important? Today, the challenges of hotel marketing are increasing consistently. People demand more personalization, better reach, multi-channel approaches, etc. And if you are not meeting these requirements, the numbers will show it.  The Benefits

5 Ways to Increase Revenue With a Hospitality CRM2023-12-06T12:43:43+01:00

Hotel PMS: Customization and Automation

2024-06-01T19:31:22+02:00

A hotel PMS is a property management system designed for use within hotels and similar forms of accommodation. Such software offers several benefits, but two of the most significant are customization and automation. In this article, you can learn why these are valuable and how they can be used. Table of Contents: What is a Hotel PMS? Why is a

Hotel PMS: Customization and Automation2024-06-01T19:31:22+02:00

7 Tips For an Impeccable Online Reputation for Hotels

2023-12-06T12:56:27+01:00

Global digitalization, the growth of OTAs, and the influence of social media have made businesses in the travel industry heavily reliant on their online reputation—and hotels are not an exception. This article will teach you seven methods that should become vital to your online reputation management strategy. Why You Should Care About Your Online Reputation Unlike most online consumers, travel

7 Tips For an Impeccable Online Reputation for Hotels2023-12-06T12:56:27+01:00

Top Marketing Campaign Tips to Drive Hospitality Recruitment

2023-12-06T12:56:49+01:00

Question for Our Hotel Marketing Expert Panel Attracting hospitality industry talent remains a challenge. What are your tips for successful marketing campaigns that drive recruitment? What channels work best? (Question by Jolien Alferink.) Our Marketing Expert Panel Tamie Matthews - Revenue, Sales & Marketing Consultant, RevenYou Max Starkov - Adjunct Professor Hospitality

Top Marketing Campaign Tips to Drive Hospitality Recruitment2023-12-06T12:56:49+01:00

The Rise of Experience-Based Travel and How Hotels Can Prepare

2023-12-20T17:20:45+01:00

Traditionally, lodging properties spent much time and money implementing new amenities like fancy equipment or special devices to attract travelers. Many of these amenities were fads and ended up cluttering rooms or lying forgotten in storage. Since the pandemic, traveler priorities have shifted from one-off amenities to experience-driven travel. What Does This Mean for Lodging Operators? With this shift, hoteliers

The Rise of Experience-Based Travel and How Hotels Can Prepare2023-12-20T17:20:45+01:00

10 Hotel Restaurant Management Tips to Impress Guests and Increase Efficiency

2023-12-06T12:59:21+01:00

When you’re from the outside looking in, running a hotel restaurant appears to be very similar to running a separate food-service business. Besides, both companies are restaurants that specialize in food and hospitality. But, the truth is, hotel and restaurant management, on the other hand, is an art form in and of itself. A Recipe for Reaching Hotel Restaurant Management

10 Hotel Restaurant Management Tips to Impress Guests and Increase Efficiency2023-12-06T12:59:21+01:00

Which Matters Most for Winning Guests – Price or Loyalty?

2023-12-20T17:56:25+01:00

Regardless of who you are, competition in the hospitality industry is increasingly fierce, and winning new customers is a major challenge even for experienced hoteliers. So, what makes the most significant difference in getting guests to stay at your hotel versus the one down the street? Is it price? Is it the chance to benefit from a personalized loyalty program?

Which Matters Most for Winning Guests – Price or Loyalty?2023-12-20T17:56:25+01:00

Hotel Restaurant Management: Tips to Maximize Revenue for Your Hotel

2024-06-01T15:28:50+02:00

Hotel restaurant management presents some unique challenges. As well as providing food, your hotel's restaurant is an intrinsic part of a guest's experience. An excellent restaurant can help make staying at your hotel memorable. If your hotel restaurant is open to the general public, it can also be an important additional revenue source. In this article, you'll discover valuable tips

Hotel Restaurant Management: Tips to Maximize Revenue for Your Hotel2024-06-01T15:28:50+02:00

Hospitality Podcasts: 22 Great Podcasts for Hospitality Experts

2024-06-01T15:24:47+02:00

Hospitality podcasts are a great way to keep your finger on the pulse of the industry. Podcasts are an ideal way to stay up to date with the latest industry news and explore relevant topics in depth. Because they're an audio medium, they easily fit into your busy day. In this article, you'll discover 23 excellent hospitality podcasts to enjoy.

Hospitality Podcasts: 22 Great Podcasts for Hospitality Experts2024-06-01T15:24:47+02:00

Five Ways Lodging Businesses can Prepare for 2023

2023-12-06T13:33:21+01:00

2022 brought unique challenges for lodging businesses as demand strengthened post-pandemic and ‘revenge travel’ soared. As labor shortages reached all-time highs and hotels struggled to fill roles, management was required to face a significant increase in demand with limited resources. The industry responded to these challenges and ended the year exceeding pre-pandemic RevPar. Hoteliers adopted technology to help fill the

Five Ways Lodging Businesses can Prepare for 20232023-12-06T13:33:21+01:00

Choosing the Right Target Market for a Restaurant To Ensure Success

2024-06-01T15:32:08+02:00

Marketing serves an incredibly important purpose for restaurants because it is the main way to establish brand recognition, attract customers and build a reputation. Nevertheless, marketing needs to be strategic, and selecting the right target market for restaurant advertising and marketing activities is essential. In this article, you can learn about market segmentation and how to pinpoint the right market

Choosing the Right Target Market for a Restaurant To Ensure Success2024-06-01T15:32:08+02:00

15 Strategies to Boost Hotel Food and Beverage Revenue

2023-12-06T13:35:46+01:00

Managing hotel restaurants may be challenging. Ultimately, one might say maintaining a hotel as a whole is likely enough effort in and of itself, not even to mention trying to figure out how to ensure the hotel restaurant operates to its fullest potential. However, in the long run, it pays to consider ways to boost F&B (food and beverage) sales

15 Strategies to Boost Hotel Food and Beverage Revenue2023-12-06T13:35:46+01:00

Moving Ahead Towards The Light: The Hospitality Industry’s New Trials and Possibilities

2023-12-06T13:38:33+01:00

There's no doubt that 2022 brought terrific developments for the hospitality industry. Most countries reopened their borders and did away with travel restrictions, and demand matched or even exceeded 2019 levels. However, it's not smooth sailing all around. Our sector faced many ongoing challenges due to the pandemic, and some new issues cropped up, too. What could have been the

Moving Ahead Towards The Light: The Hospitality Industry’s New Trials and Possibilities2023-12-06T13:38:33+01:00

4 Key Metrics for Your Hotel’s Direct Channel Success

2023-12-20T18:39:52+01:00

Data analytics is, of course, helpful to better understand your hotel’s direct channel performance, but what’s most useful is being able to compare your results to the market to identify potential growth drivers. The Benefits of Hotel Benchmarking Hotel benchmarking enables you not only to access competitive insights but to make better-informed decisions and take action in those areas that

4 Key Metrics for Your Hotel’s Direct Channel Success2023-12-20T18:39:52+01:00

Best Practices for Marketing a Hotel’s Non-Accommodation Areas

2023-12-06T13:40:46+01:00

Question for Our Hotel Marketing Expert Panel What are your best practices for marketing a hotel/resort’s non-accommodation areas, e.g., spa, golf, etc.? How can hotels creatively target niche audiences for these areas, especially in low season? Our Marketing Expert Panel Joanne Greene - Hospitality Expert Jolien Alferink - Hotel Marketing Consultant, Orange

Best Practices for Marketing a Hotel’s Non-Accommodation Areas2023-12-06T13:40:46+01:00
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