Hospitality Industry

Choosing the Right Target Market for a Restaurant To Ensure Success

Martijn Barten2024-06-01T15:32:08+02:00

Marketing serves an incredibly important purpose for restaurants because it is the main way to establish brand recognition, attract customers and build a reputation. Nevertheless, marketing needs to be strategic, and selecting the right target market for restaurant advertising and marketing activities is essential. In this article, you can learn about market segmentation and how to pinpoint the right market

Choosing the Right Target Market for a Restaurant To Ensure SuccessMartijn Barten2024-06-01T15:32:08+02:00

15 Strategies to Boost Hotel Food and Beverage Revenue

Revfine.com2023-12-06T13:35:46+01:00

Managing hotel restaurants may be challenging. Ultimately, one might say maintaining a hotel as a whole is likely enough effort in and of itself, not even to mention trying to figure out how to ensure the hotel restaurant operates to its fullest potential. However, in the long run, it pays to consider ways to boost F&B (food and beverage) sales

15 Strategies to Boost Hotel Food and Beverage RevenueRevfine.com2023-12-06T13:35:46+01:00

Moving Ahead Towards The Light: The Hospitality Industry’s New Trials and Possibilities

Revfine.com2023-12-06T13:38:33+01:00

There's no doubt that 2022 brought terrific developments for the hospitality industry. Most countries reopened their borders and did away with travel restrictions, and demand matched or even exceeded 2019 levels. However, it's not smooth sailing all around. Our sector faced many ongoing challenges due to the pandemic, and some new issues cropped up, too. What could have been the

Moving Ahead Towards The Light: The Hospitality Industry’s New Trials and PossibilitiesRevfine.com2023-12-06T13:38:33+01:00

4 Key Metrics for Your Hotel’s Direct Channel Success

Revfine.com2023-12-20T18:39:52+01:00

Data analytics is, of course, helpful to better understand your hotel’s direct channel performance, but what’s most useful is being able to compare your results to the market to identify potential growth drivers. The Benefits of Hotel Benchmarking Hotel benchmarking enables you not only to access competitive insights but to make better-informed decisions and take action in those areas that

4 Key Metrics for Your Hotel’s Direct Channel SuccessRevfine.com2023-12-20T18:39:52+01:00

Best Practices for Marketing a Hotel’s Non-Accommodation Areas

Suzanne2023-12-06T13:40:46+01:00

Question for Our Hotel Marketing Expert Panel What are your best practices for marketing a hotel/resort’s non-accommodation areas, e.g., spa, golf, etc.? How can hotels creatively target niche audiences for these areas, especially in low season? Our Marketing Expert Panel Joanne Greene - Hospitality Expert Jolien Alferink - Hotel Marketing Consultant, Orange

Best Practices for Marketing a Hotel’s Non-Accommodation AreasSuzanne2023-12-06T13:40:46+01:00

Top 10 Ways To Use F&B Data To Improve Guest Experience

Revfine.com2024-04-10T12:46:29+02:00

Hoteliers and restaurateurs are constantly looking for ways to improve their guest experiences. Why? They want to provide guests with a memorable dining experience, and they want to ensure that they get repeat visitors. And guess what? The F&B data they've automatically collected from their POS system or advanced reservation platform is key in improving customer service and the overall

Top 10 Ways To Use F&B Data To Improve Guest ExperienceRevfine.com2024-04-10T12:46:29+02:00

4 Website Personalization Tips for Luxury Hotels to Increase Direct Bookings

Revfine.com2024-04-10T12:47:12+02:00

Brand identity significantly influences guests, with an even more significant impact in luxury hospitality, where brand image standards are higher. As a luxury brand, it's crucial to seduce potential guests and entice them to book on your hotel website by providing each visitor with a personalized online experience, with your brand's personality shining through at all times. 4 Ways How

4 Website Personalization Tips for Luxury Hotels to Increase Direct BookingsRevfine.com2024-04-10T12:47:12+02:00

How the Internet of Things (IoT) can Benefit the Hospitality Industry

Martijn Barten2024-06-04T21:46:16+02:00

One of the most important emerging trends for those in the hospitality industry is the Internet of Things, or IoT for short. It is, therefore, important for hotel owners, managers, and other business leaders to make the most of it, yet many people still struggle to understand what it is and how it can help fully. In this article,

How the Internet of Things (IoT) can Benefit the Hospitality IndustryMartijn Barten2024-06-04T21:46:16+02:00

How to Use Food and Beverage F&B Data to Increase Hotel Revenue

Revfine.com2023-12-06T13:48:22+01:00

Food and beverage (F&B) data is considered a gold mine in the hospitality industry. From the moment your guests make an online reservation, to the time they leave your restaurant, your POS system or an advanced reservation platform generates valuable guest data. In this article, you'll learn how to use F&B data to improve guest experience, ultimately increasing hotel revenue.

How to Use Food and Beverage F&B Data to Increase Hotel RevenueRevfine.com2023-12-06T13:48:22+01:00

Google Travel Insights: Tools & Data Trends for The Hospitality & Travel Industry

Martijn Barten2024-06-01T19:40:29+02:00

The launch of the Google Travel Insights platform is intended to help those in the travel industry by providing a single location to access important market data, industry insights, and relevant tools. In this article, you can learn more about the service and the numerous ways it can help travel companies improve business performance. Table of Contents: What is Google

Google Travel Insights: Tools & Data Trends for The Hospitality & Travel IndustryMartijn Barten2024-06-01T19:40:29+02:00

Restaurant Advertising Trends You Should Know About

Martijn Barten2024-06-01T15:31:36+02:00

Restaurant advertising has never been more important. As people return to eating out after the upheavals of COVID and other disruptions, they may search for new dining experiences and convenient spots for quick meals. Your restaurant must be at the forefront of these potential customers' minds. In this article, you'll learn about some of the top new restaurant advertising trends.

Restaurant Advertising Trends You Should Know AboutMartijn Barten2024-06-01T15:31:36+02:00

Tips to Optimize Your Hotel “Book Direct” Strategy With SEO and SEM

Revfine.com2023-12-06T14:02:03+01:00

As core tactics in the digital marketing strategy toolbox, search engine optimization (SEO) and search engine marketing (SEM) are potent drivers of direct bookings. A carefully balanced mix of SEO and SEM will give your hotel “full-funnel” visibility, which means that guests will be exposed to your brand several times throughout the consideration journey. Increase Direct Bookings A successful “book

Tips to Optimize Your Hotel “Book Direct” Strategy With SEO and SEMRevfine.com2023-12-06T14:02:03+01:00

Essential Skills and Characteristics in Marketing Leadership Roles

Suzanne2023-12-06T14:54:28+01:00

Question for Our Hotel Marketing Expert Panel What are the essential skills and characteristics that hotels should look for when recruiting for Marketing leadership roles? What advice can you offer to hotels in this position? Our Marketing Expert Panel Adele Gutman - Culture and Guest Experience Expert, Hospitality Reputation Marketing Podcast Max Starkov

Essential Skills and Characteristics in Marketing Leadership RolesSuzanne2023-12-06T14:54:28+01:00

Vrbo Owner Login Strategies & Optimization for More Bookings

Martijn Barten2024-06-01T15:33:32+02:00

VBRO owner login strategies are essential if you use the platform to let your holiday rental property effectively. Vrbo is a holiday rental company specializing in short-term accommodation. It connects property owners with renters looking for self-contained spaces. Unlike other OTAs (online travel agencies), Vrbo focuses on renting apartments and houses to holidaymakers. Table of Contents: What Are Online Travel

Vrbo Owner Login Strategies & Optimization for More BookingsMartijn Barten2024-06-01T15:33:32+02:00

In-stay Upselling: Why You Should Use It and How to Maximize Deals

Revfine.com2024-04-10T12:49:59+02:00

In addition to pre-stay upselling, in-stay upselling allows hoteliers to unlock another dimension that leads to enhanced revenue and guest satisfaction. In-stay upselling reminds guests of services they might have missed when booking their room and allows them to book these deals throughout their stay. What Are the Benefits of In-stay Upselling? Below you will find 3 benefits of in-stay

In-stay Upselling: Why You Should Use It and How to Maximize DealsRevfine.com2024-04-10T12:49:59+02:00

Have Lodging Businesses Outgrown The Original PMS Concept?

Revfine.com2023-12-20T16:44:37+01:00

The property management system (PMS) is the most important part of a lodging business’s technology stack – no matter the property type or size. A PMS is used on a daily basis across teams to streamline operations and manage data. But are lodging businesses starting to outgrow the PMS? The Original PMS Has Been Slow to Evolve The hotel PMS

Have Lodging Businesses Outgrown The Original PMS Concept?Revfine.com2023-12-20T16:44:37+01:00

Hotel Business: Factors to Consider When Starting a Hotel Business

Martijn Barten2024-06-01T15:36:20+02:00

Starting a hotel business is an exciting prospect. You'll be entering the hotel industry, an economically and socially important sector offering various opportunities at all skill levels. Before you jump in, though, some essential factors must be considered. In this article, you'll learn everything you need to know as you prepare to enter the industry. Table of Contents: What Is

Hotel Business: Factors to Consider When Starting a Hotel BusinessMartijn Barten2024-06-01T15:36:20+02:00

How to Solve Staffing Shortages in the Hospitality Industry with Technology

Martijn Barten2024-06-01T15:42:55+02:00

Staffing shortages within the hospitality industry can hurt the quality of a business and the experience that customers or guests receive. However, the consequences of staffing issues can be greatly reduced through intelligent investment in technology. In this article, you can learn more about how technology can be deployed to solve staffing shortages or reduce the impact of lower staff

How to Solve Staffing Shortages in the Hospitality Industry with TechnologyMartijn Barten2024-06-01T15:42:55+02:00

Strategies, Tactics, and Insights for the Hospitality Industry

Optimize revenue, innovate processes, and improve customer experience