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Hospitality Industry

Hospitality Podcasts: 22 Great Podcasts for Hospitality Experts

2024-06-01T15:24:47+02:00

Hospitality podcasts are a great way to keep your finger on the pulse of the industry. Podcasts are an ideal way to stay up to date with the latest industry news and explore relevant topics in depth. Because they're an audio medium, they easily fit into your busy day. In this article, you'll discover 23 excellent hospitality podcasts to enjoy.

Hospitality Podcasts: 22 Great Podcasts for Hospitality Experts2024-06-01T15:24:47+02:00

Five Ways Lodging Businesses can Prepare for 2023

2023-12-06T13:33:21+01:00

2022 brought unique challenges for lodging businesses as demand strengthened post-pandemic and ‘revenge travel’ soared. As labor shortages reached all-time highs and hotels struggled to fill roles, management was required to face a significant increase in demand with limited resources. The industry responded to these challenges and ended the year exceeding pre-pandemic RevPar. Hoteliers adopted technology to help fill the

Five Ways Lodging Businesses can Prepare for 20232023-12-06T13:33:21+01:00

Choosing the Right Target Market for a Restaurant To Ensure Success

2024-06-01T15:32:08+02:00

Marketing serves an incredibly important purpose for restaurants because it is the main way to establish brand recognition, attract customers and build a reputation. Nevertheless, marketing needs to be strategic, and selecting the right target market for restaurant advertising and marketing activities is essential. In this article, you can learn about market segmentation and how to pinpoint the right market

Choosing the Right Target Market for a Restaurant To Ensure Success2024-06-01T15:32:08+02:00

15 Strategies to Boost Hotel Food and Beverage Revenue

2023-12-06T13:35:46+01:00

Managing hotel restaurants may be challenging. Ultimately, one might say maintaining a hotel as a whole is likely enough effort in and of itself, not even to mention trying to figure out how to ensure the hotel restaurant operates to its fullest potential. However, in the long run, it pays to consider ways to boost F&B (food and beverage) sales

15 Strategies to Boost Hotel Food and Beverage Revenue2023-12-06T13:35:46+01:00

Moving Ahead Towards The Light: The Hospitality Industry’s New Trials and Possibilities

2023-12-06T13:38:33+01:00

There's no doubt that 2022 brought terrific developments for the hospitality industry. Most countries reopened their borders and did away with travel restrictions, and demand matched or even exceeded 2019 levels. However, it's not smooth sailing all around. Our sector faced many ongoing challenges due to the pandemic, and some new issues cropped up, too. What could have been the

Moving Ahead Towards The Light: The Hospitality Industry’s New Trials and Possibilities2023-12-06T13:38:33+01:00

4 Key Metrics for Your Hotel’s Direct Channel Success

2023-12-20T18:39:52+01:00

Data analytics is, of course, helpful to better understand your hotel’s direct channel performance, but what’s most useful is being able to compare your results to the market to identify potential growth drivers. The Benefits of Hotel Benchmarking Hotel benchmarking enables you not only to access competitive insights but to make better-informed decisions and take action in those areas that

4 Key Metrics for Your Hotel’s Direct Channel Success2023-12-20T18:39:52+01:00

Best Practices for Marketing a Hotel’s Non-Accommodation Areas

2023-12-06T13:40:46+01:00

Question for Our Hotel Marketing Expert Panel What are your best practices for marketing a hotel/resort’s non-accommodation areas, e.g., spa, golf, etc.? How can hotels creatively target niche audiences for these areas, especially in low season? Our Marketing Expert Panel Joanne Greene - Hospitality Expert Jolien Alferink - Hotel Marketing Consultant, Orange

Best Practices for Marketing a Hotel’s Non-Accommodation Areas2023-12-06T13:40:46+01:00

How the Internet of Things (IoT) can Benefit the Hospitality Industry

2024-06-04T21:46:16+02:00

One of the most important emerging trends for those in the hospitality industry is the Internet of Things, or IoT for short. It is, therefore, important for hotel owners, managers, and other business leaders to make the most of it, yet many people still struggle to understand what it is and how it can help fully. In this article,

How the Internet of Things (IoT) can Benefit the Hospitality Industry2024-06-04T21:46:16+02:00

How to Use Food and Beverage F&B Data to Increase Hotel Revenue

2023-12-06T13:48:22+01:00

Food and beverage (F&B) data is considered a gold mine in the hospitality industry. From the moment your guests make an online reservation, to the time they leave your restaurant, your POS system or an advanced reservation platform generates valuable guest data. In this article, you'll learn how to use F&B data to improve guest experience, ultimately increasing hotel revenue.

How to Use Food and Beverage F&B Data to Increase Hotel Revenue2023-12-06T13:48:22+01:00

Google Travel Insights: Tools & Data Trends for The Hospitality & Travel Industry

2024-06-01T19:40:29+02:00

The launch of the Google Travel Insights platform is intended to help those in the travel industry by providing a single location to access important market data, industry insights, and relevant tools. In this article, you can learn more about the service and the numerous ways it can help travel companies improve business performance. Table of Contents: What is Google

Google Travel Insights: Tools & Data Trends for The Hospitality & Travel Industry2024-06-01T19:40:29+02:00

Tips to Optimize Your Hotel “Book Direct” Strategy With SEO and SEM

2023-12-06T14:02:03+01:00

As core tactics in the digital marketing strategy toolbox, search engine optimization (SEO) and search engine marketing (SEM) are potent drivers of direct bookings. A carefully balanced mix of SEO and SEM will give your hotel “full-funnel” visibility, which means that guests will be exposed to your brand several times throughout the consideration journey. Increase Direct Bookings A successful “book

Tips to Optimize Your Hotel “Book Direct” Strategy With SEO and SEM2023-12-06T14:02:03+01:00

Essential Skills and Characteristics in Marketing Leadership Roles

2023-12-06T14:54:28+01:00

Question for Our Hotel Marketing Expert Panel What are the essential skills and characteristics that hotels should look for when recruiting for Marketing leadership roles? What advice can you offer to hotels in this position?  Our Marketing Expert Panel Adele Gutman - Culture and Guest Experience Expert, Hospitality Reputation Marketing Podcast Max Starkov

Essential Skills and Characteristics in Marketing Leadership Roles2023-12-06T14:54:28+01:00

Vrbo Owner Login Strategies & Optimization for More Bookings

2024-06-01T15:33:32+02:00

VBRO owner login strategies are essential if you use the platform to let your holiday rental property effectively. Vrbo is a holiday rental company specializing in short-term accommodation. It connects property owners with renters looking for self-contained spaces. Unlike other OTAs (online travel agencies), Vrbo focuses on renting apartments and houses to holidaymakers. Table of Contents: What Are Online Travel

Vrbo Owner Login Strategies & Optimization for More Bookings2024-06-01T15:33:32+02:00

Have Lodging Businesses Outgrown The Original PMS Concept?

2023-12-20T16:44:37+01:00

The property management system (PMS) is the most important part of a lodging business’s technology stack – no matter the property type or size. A PMS is used on a daily basis across teams to streamline operations and manage data. But are lodging businesses starting to outgrow the PMS? The Original PMS Has Been Slow to Evolve The hotel PMS

Have Lodging Businesses Outgrown The Original PMS Concept?2023-12-20T16:44:37+01:00
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