Tips to Optimize Your Hotel “Book Direct” Strategy With SEO and SEM
Revfine.com2023-12-06T14:02:03+01:00As core tactics in the digital marketing strategy toolbox, search engine optimization (SEO) and search engine marketing (SEM) are potent drivers of direct bookings. A carefully balanced mix of SEO and SEM will give your hotel “full-funnel” visibility, which means that guests will be exposed to your brand several times throughout the consideration journey. Increase Direct Bookings A successful “book