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The Vital Role of Revenue Management and Brand Reputation

2024-11-19T10:40:58+01:00

It’s an antiquated idea that revenue management works independently from sales and marketing. Each department impacts the other and influences the hotel’s overall profitability. Every business goal contributes to the bottom line. When the revenue-generating departments work together on shared goals, they can contribute to a fatter bottom line. In today’s world, hotel bookings start with getting found online. Without

The Vital Role of Revenue Management and Brand Reputation2024-11-19T10:40:58+01:00

Can Metrics from Other Industries Bring Value to Hospitality?

2024-11-07T09:48:23+01:00

Question for Our Revenue Management Expert Panel: Is there value to be had in introducing metrics from other industries into hospitality? Do you think they have a place in Hotel Revenue Management? (Question by Pablo Torres)  Our Revenue Management Expert Panel Pablo Torres - Hotel Consultant Dr. Betsy Stringam-Bender - Professor of Hotels

Can Metrics from Other Industries Bring Value to Hospitality?2024-11-07T09:48:23+01:00

Interview with Pablo Torres, Hospitality Consultant

2024-10-28T10:47:50+01:00

In this article, we interview Pablo Torres, a hospitality management expert specializing in revenue optimization and guest experience. With over 20 years in the industry, Pablo develops innovative strategies that drive ancillary revenue and operational efficiency. He is also a consultant, educator, and LinkedIn Top Voice, recently launching his new book Mastering Hospitality Ancillary Revenue.

Interview with Pablo Torres, Hospitality Consultant2024-10-28T10:47:50+01:00

Greeting and Welcoming Guests: How to Make a Great First Impression

2024-11-02T13:51:41+01:00

Greeting and welcoming guests includes everything from a verbal introduction to providing a written welcome message. Your greeting may also involve leaving gifts, offering useful information and answering questions. The importance of these initial interactions is difficult to overstate because guests will often make snap judgments based on them. You never get a second chance to make a first impression,

Greeting and Welcoming Guests: How to Make a Great First Impression2024-11-02T13:51:41+01:00

Upselling Examples Restaurant: 12 Tips to Increase Your Revenue!

2024-10-18T16:15:13+02:00

There are several upselling examples restaurant owners, managers, and other employees should be aware of, as they allow restaurants to boost key performance metrics like average revenue per customer and increase the overall revenue generated by the business. In this guide, you can learn about 12 of the most important upselling strategies. Table of Contents: What is the Restaurant Industry?

Upselling Examples Restaurant: 12 Tips to Increase Your Revenue!2024-10-18T16:15:13+02:00

Social Media Marketing for Restaurants: Best Practices

2024-06-25T11:05:40+02:00

Social media marketing for restaurants is one of the most powerful tools for increasing footfall and enhancing revenue. Most people use social media and are likely to look for restaurant recommendations on their favorite platforms. Marketing on social media is the ideal way to promote your business. In this article, you'll learn key strategies for social media marketing. Table of

Social Media Marketing for Restaurants: Best Practices2024-06-25T11:05:40+02:00

Marketing Strategy for Restaurants: How to Succeed

2024-06-25T12:09:33+02:00

The right marketing strategy for restaurants can make or break a business. No matter how successful your restaurant business may be, a great strategy can build it further. In this article, you'll learn how to create an effective and dynamic marketing strategy for your restaurant business, whether a single location or a chain. Table of Contents: What Is the Restaurant

Marketing Strategy for Restaurants: How to Succeed2024-06-25T12:09:33+02:00

Important Restaurant Marketing Trends to Follow in 2024

2024-06-07T12:15:33+02:00

Restaurant marketing is the main way that you will be able to reach new people, showcase your offerings, and attract more customers, but you will need to stay up-to-date with the latest restaurant marketing trends, too. This article teaches you about emerging marketing techniques and strategies in 2024 to remain fully competitive. Table of Contents: What is the Restaurant Industry?

Important Restaurant Marketing Trends to Follow in 20242024-06-07T12:15:33+02:00

Digital Marketing for Restaurants: Trends to Follow in 2024

2024-06-25T11:02:27+02:00

Digital marketing for restaurants has never been more important. Every industry today needs digital marketing, but it's especially vital in the hospitality sector. As technology has evolved and consumer habits have changed, digital marketing has changed, too, with new platforms and techniques emerging all the time. In this article, you'll discover the secrets of digital marketing and how it can

Digital Marketing for Restaurants: Trends to Follow in 20242024-06-25T11:02:27+02:00

Restaurant Marketing Agency: Why Choose External Marketing

2024-06-25T13:30:15+02:00

A restaurant marketing agency is a company that specializes in marketing activities that are relevant for restaurants and similar businesses. Generally, businesses will outsource many of their marketing responsibilities to these agencies to reduce their own workload and benefit from specialist knowledge. In this article, you will learn about what these agencies are, how they work, the types of marketing

Restaurant Marketing Agency: Why Choose External Marketing2024-06-25T13:30:15+02:00

Learn How Breakfast Service Can Be a Profit Center for Your Hotel

2024-04-02T13:04:21+02:00

OTAs show "breakfast included" as a primary search filter for hotel guests. It's not surprising that guests want to maximize their time and energy by enjoying breakfast within the hotel. It's one less decision they need to make. In this article, you'll see how thinking of breakfast as a profit center – setting, food, service, environment – impacts your hotel's

Learn How Breakfast Service Can Be a Profit Center for Your Hotel2024-04-02T13:04:21+02:00

18 Restaurant Trends You Must Know As a Restaurateur in 2024

2024-10-18T16:12:13+02:00

Keeping pace with the latest restaurant trends is essential for effective management, because it enables you to meet and exceed the expectations of both your customers and your employees, while ensuring you remain competitive and able to maximize revenue and profit margins. In this article, you can find out about some of the most vital technology, marketing and food trends

18 Restaurant Trends You Must Know As a Restaurateur in 20242024-10-18T16:12:13+02:00

11 Tour Agencies That Help Hotels to Grow Their Revenue

2024-06-01T13:42:19+02:00

Partnering with a tour agency can have significant benefits for a hotel. It's important to choose a partner that's right for your hotel. In this article, you'll discover the pros and cons of partnering with a tour agency and learn about some of the top names in today's global tour operator landscape. Table of Contents: What Is a Tour Agency?

11 Tour Agencies That Help Hotels to Grow Their Revenue2024-06-01T13:42:19+02:00

Choosing the Right Target Market for a Restaurant To Ensure Success

2024-06-01T15:32:08+02:00

Marketing serves an incredibly important purpose for restaurants because it is the main way to establish brand recognition, attract customers and build a reputation. Nevertheless, marketing needs to be strategic, and selecting the right target market for restaurant advertising and marketing activities is essential. In this article, you can learn about market segmentation and how to pinpoint the right market

Choosing the Right Target Market for a Restaurant To Ensure Success2024-06-01T15:32:08+02:00

4 Key Metrics for Your Hotel’s Direct Channel Success

2023-12-20T18:39:52+01:00

Data analytics is, of course, helpful to better understand your hotel’s direct channel performance, but what’s most useful is being able to compare your results to the market to identify potential growth drivers. The Benefits of Hotel Benchmarking Hotel benchmarking enables you not only to access competitive insights but to make better-informed decisions and take action in those areas that

4 Key Metrics for Your Hotel’s Direct Channel Success2023-12-20T18:39:52+01:00

Best Practices for Marketing a Hotel’s Non-Accommodation Areas

2023-12-06T13:40:46+01:00

Question for Our Hotel Marketing Expert Panel What are your best practices for marketing a hotel/resort’s non-accommodation areas, e.g., spa, golf, etc.? How can hotels creatively target niche audiences for these areas, especially in low season? Our Marketing Expert Panel Joanne Greene - Hospitality Expert Jolien Alferink - Hotel Marketing Consultant, Orange

Best Practices for Marketing a Hotel’s Non-Accommodation Areas2023-12-06T13:40:46+01:00

How to Use Food and Beverage F&B Data to Increase Hotel Revenue

2023-12-06T13:48:22+01:00

Food and beverage (F&B) data is considered a gold mine in the hospitality industry. From the moment your guests make an online reservation, to the time they leave your restaurant, your POS system or an advanced reservation platform generates valuable guest data. In this article, you'll learn how to use F&B data to improve guest experience, ultimately increasing hotel revenue.

How to Use Food and Beverage F&B Data to Increase Hotel Revenue2023-12-06T13:48:22+01:00
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