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Choosing the Right Target Market for a Restaurant To Ensure Success

2024-06-01T15:32:08+02:00

Marketing serves an incredibly important purpose for restaurants because it is the main way to establish brand recognition, attract customers and build a reputation. Nevertheless, marketing needs to be strategic, and selecting the right target market for restaurant advertising and marketing activities is essential. In this article, you can learn about market segmentation and how to pinpoint the right market

Choosing the Right Target Market for a Restaurant To Ensure Success2024-06-01T15:32:08+02:00

4 Key Metrics for Your Hotel’s Direct Channel Success

2023-12-20T18:39:52+01:00

Data analytics is, of course, helpful to better understand your hotel’s direct channel performance, but what’s most useful is being able to compare your results to the market to identify potential growth drivers. The Benefits of Hotel Benchmarking Hotel benchmarking enables you not only to access competitive insights but to make better-informed decisions and take action in those areas that

4 Key Metrics for Your Hotel’s Direct Channel Success2023-12-20T18:39:52+01:00

Best Practices for Marketing a Hotel’s Non-Accommodation Areas

2023-12-06T13:40:46+01:00

Question for Our Hotel Marketing Expert Panel What are your best practices for marketing a hotel/resort’s non-accommodation areas, e.g., spa, golf, etc.? How can hotels creatively target niche audiences for these areas, especially in low season? Our Marketing Expert Panel Joanne Greene - Hospitality Expert Jolien Alferink - Hotel Marketing Consultant, Orange

Best Practices for Marketing a Hotel’s Non-Accommodation Areas2023-12-06T13:40:46+01:00

How to Use Food and Beverage F&B Data to Increase Hotel Revenue

2023-12-06T13:48:22+01:00

Food and beverage (F&B) data is considered a gold mine in the hospitality industry. From the moment your guests make an online reservation, to the time they leave your restaurant, your POS system or an advanced reservation platform generates valuable guest data. In this article, you'll learn how to use F&B data to improve guest experience, ultimately increasing hotel revenue.

How to Use Food and Beverage F&B Data to Increase Hotel Revenue2023-12-06T13:48:22+01:00

Vrbo Owner Login Strategies & Optimization for More Bookings

2024-06-01T15:33:32+02:00

VBRO owner login strategies are essential if you use the platform to let your holiday rental property effectively. Vrbo is a holiday rental company specializing in short-term accommodation. It connects property owners with renters looking for self-contained spaces. Unlike other OTAs (online travel agencies), Vrbo focuses on renting apartments and houses to holidaymakers. Table of Contents: What Are Online Travel

Vrbo Owner Login Strategies & Optimization for More Bookings2024-06-01T15:33:32+02:00

Hotel Business: Factors to Consider When Starting a Hotel Business

2024-06-01T15:36:20+02:00

Starting a hotel business is an exciting prospect. You'll be entering the hotel industry, an economically and socially important sector offering various opportunities at all skill levels. Before you jump in, though, some essential factors must be considered. In this article, you'll learn everything you need to know as you prepare to enter the industry. Table of Contents: What Is

Hotel Business: Factors to Consider When Starting a Hotel Business2024-06-01T15:36:20+02:00

8 Ways to Improve Customer Experience in the Hospitality Industry

2024-06-04T21:47:06+02:00

For hotels and other businesses operating in hospitality management, customer experience has developed into one of the single most important battlegrounds, and those who excel in this area are likely to gain a significant competitive advantage over rivals. With that in mind, this article will provide you with eight of the most effective ways to improve the experience you are

8 Ways to Improve Customer Experience in the Hospitality Industry2024-06-04T21:47:06+02:00
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