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The Myopic Pursuit of Channel ROAS: How to Avoid this Hotel Industry Pitfall

2024-09-23T18:23:16+02:00

In the ever-evolving landscape of digital marketing, the hotel industry finds itself at a crossroads. While embracing the digital revolution, many hoteliers have fallen into a trap that threatens to undermine their marketing efforts; an obsessive focus on individual channel return on ad spend (ROAS). This fixation, while seemingly logical, is creating a significant disconnect in the industry's approach to

The Myopic Pursuit of Channel ROAS: How to Avoid this Hotel Industry Pitfall2024-09-23T18:23:16+02:00

The Differences between Hotels and Service Apartments Explained

2024-10-18T17:38:17+02:00

What is the difference between hotel and service apartment properties? These two types of lodging are similar but still quite distinct from each other, to the point where they deserve some extra attention. The difference between a service apartment and a hotel is important for both hoteliers and guests alike as it sets goals and expectations. You know what to

The Differences between Hotels and Service Apartments Explained2024-10-18T17:38:17+02:00

Accessible Hotel Rooms: Implementing Accessible Design Elements

2024-11-02T13:48:13+01:00

Accessible hotel rooms are rooms that have been designed to cater to the needs of people with disabilities and other special requirements. These rooms may include adaptations made to improve comfort and ease of access for guests. Providing accessible hotel rooms is important for the guest experience, helping many people to enjoy their stay. In many countries, the inclusion of

Accessible Hotel Rooms: Implementing Accessible Design Elements2024-11-02T13:48:13+01:00

Lodging Industry Guide: All You Need to Know!

2024-10-18T17:35:19+02:00

The lodging industry is focused on the provision of temporary overnight accommodation for guests. It includes a wide range of businesses, such as hotels, motels, hostels, inns, campsites and guest houses. The lodging industry is important because it provides guests with a place to stay while traveling. It facilitates both business and leisure travel and is one of the largest

Lodging Industry Guide: All You Need to Know!2024-10-18T17:35:19+02:00

The European Accessibility Act: What Hoteliers Need to Know

2024-07-16T10:03:53+02:00

As the hospitality industry continues to evolve, it is crucial for hospitality businesses to stay head of the latest legislation impacting their operations.  One critical law that all hoteliers should be aware of is the European Accessibility Act (EAA). The EAA is a landmark EU directive that establishes common accessibility requirements for a wide range of products and services. With

The European Accessibility Act: What Hoteliers Need to Know2024-07-16T10:03:53+02:00

Ancillary Revenue Guide: Optimize Revenue for Your Hotel

2024-10-18T16:47:06+02:00

Ancillary revenue describes earnings that originate from the sale of products or services besides your primary offering. In the case of hotels, this means products and services beyond the sale of hotel rooms. For hotels, ancillary revenue is important because it provides additional income. When ancillary services are of a high standard, a hotel can extract more revenue from each

Ancillary Revenue Guide: Optimize Revenue for Your Hotel2024-10-18T16:47:06+02:00

What Is a Hostel? A Full Hostel Guide for Hoteliers

2024-10-18T17:12:10+02:00

What is a hostel tends to be asked more and more these days as travel becomes both more affordable and practical. It touches on people's desire to explore and to have safe accommodations during trips. The fundamental importance of hostels is tantamount to the importance of those qualities. An enjoyable trip depends on the assurance of safety while still giving

What Is a Hostel? A Full Hostel Guide for Hoteliers2024-10-18T17:12:10+02:00

Types of Rooms in a 5-Star Hotel: Exploring the Most Common Options

2024-10-18T17:07:41+02:00

Types of rooms in a 5 star hotel vary from basic single and double rooms, through to deluxe rooms and suites. These different room types can also be sold at a variety of price points. Having multiple room types in a 5-star hotel is important because it allows you to appeal to different types of customers. Catering to the needs

Types of Rooms in a 5-Star Hotel: Exploring the Most Common Options2024-10-18T17:07:41+02:00

Hotel Room Category: Learn About Categorizing Hotel Rooms

2024-12-07T13:54:17+01:00

Hotel room category definitions are typically seen as short descriptions of a room's layout. However, in reality, the category definitions include a wide range of information ranging from pricing estimates to furnishings and various amenities. It's an important subject for both hotel owners and guests as it conveys exactly what both parties expect. Guests can specify what kind of experience

Hotel Room Category: Learn About Categorizing Hotel Rooms2024-12-07T13:54:17+01:00

Early Check-in Hotels: Optimize the Guest Experience & Hotel Revenue

2024-10-18T16:45:52+02:00

Early check-in hotels are properties that allow guests to check in before the conventional time of between 2:00pm and 4:00pm. This may mean offering earlier check-ins, offering 24/7 check-ins, or offering self-check-ins. Providing options for early check-ins can be especially important for hotels receiving lots of international guests, as many flights land early in the morning. Early check-ins can optimize

Early Check-in Hotels: Optimize the Guest Experience & Hotel Revenue2024-10-18T16:45:52+02:00

Hotel Association: 8 Benefits of Joining for Hotel Owners

2024-10-18T16:43:58+02:00

A hotel association is a collective trade group or industry body for the hotel industry. Associations of this kind are typically made up of hotel brands, owners, management companies, suppliers, and other industry partners. Hotel associations are important because they provide support, networking opportunities, marketing assistance, guidelines, and access to valuable data. A hotel association will also advocate for the

Hotel Association: 8 Benefits of Joining for Hotel Owners2024-10-18T16:43:58+02:00

Check Out Hotel Processes: Tips to Optimize Guest Check Outs

2024-10-18T16:45:14+02:00

A check out hotel process is the procedure a hotel requires guests to go through when departing at the end of their stay. This is typically the stage where the customer settles the bill and returns their room key. The hotel check-out process is important because customers want a smooth, swift exit. It is a final chance for your hotel

Check Out Hotel Processes: Tips to Optimize Guest Check Outs2024-10-18T16:45:14+02:00

5 Star Hotel Organizational Chart: Creating 5 Star Hotel Hierarchy

2024-12-07T13:54:50+01:00

5 star hotel organizational chart design is an exciting part of the industry as a whole for a number of reasons. It's essentially a design methodology that can keep hotels focused on five star ratings. It's an important subject because charts take much of the subjectivity out of the rating system. People often stress over how various elements might feel,

5 Star Hotel Organizational Chart: Creating 5 Star Hotel Hierarchy2024-12-07T13:54:50+01:00

Types of Beds in Hotels: Sizes, Styles and Requirements

2024-10-22T10:20:08+02:00

The types of beds in hotels are defined by style, size and functionality. Some of the most common options include king size beds, single beds, sofa beds and platform beds. Offering different types of beds can help to provide guests with choices that suit their particular needs. For instance, the needs of a solo traveler staying for two nights may

Types of Beds in Hotels: Sizes, Styles and Requirements2024-10-22T10:20:08+02:00

Hotel Management: Everything You Need to Know About Managing a Hotel

2024-06-06T12:42:24+02:00

If you have ever dreamed of working in the hotel management industry, you should know that this type of job comes with many exciting and even challenging opportunities. To manage a hotel successfully, you will need certain skills and managerial knowledge. In this article, get detailed information on how to get started in the hotel management business. Table of Contents:

Hotel Management: Everything You Need to Know About Managing a Hotel2024-06-06T12:42:24+02:00

The 7 Star Hotel: Learn Everything About Seven Star Hotels

2024-06-25T10:52:51+02:00

Just what is a seven-star hotel? These luxurious and grandiose establishments strive for a place above and beyond even the notable luxury of a five-star rating. Seven-star hotels aim for levels of sumptuousness and extravagance that most luxury hotels can only dream of. In this article, you'll learn what makes a seven-star hotel and discover some examples. Table of Contents:

The 7 Star Hotel: Learn Everything About Seven Star Hotels2024-06-25T10:52:51+02:00

Types of Hotels: Exploring Classifications and Hotel Types

2024-08-19T18:08:13+02:00

The types of hotels available to customers range from full-service and chain hotels, through to boutique hotels, lodges and inns. Hotels are generally categorized based on facilities, features and marketing. Hotel options are important because the various market segments will have different needs, preferences and budgets. Hoteliers can also identify a gap in the local market and shape their hotel

Types of Hotels: Exploring Classifications and Hotel Types2024-08-19T18:08:13+02:00

Hotel Facilities: Everything You Should Know About Facilities in Hotels

2024-06-07T12:17:34+02:00

The right hotel facilities can make or break a business. Hotel trends may change, but there are some essential facilities that each hotel must offer its guests. Well-chosen and well-managed hotel facilities are vital to your revenue and your hotel's reputation. In this article, you'll learn about the facilities and their essentiality to your operation. Table of Contents: What Is

Hotel Facilities: Everything You Should Know About Facilities in Hotels2024-06-07T12:17:34+02:00
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