Hotel CRM System: The Ultimate Guide to Customer Relationship Management
Martijn Barten2025-04-18T15:05:00+02:00A hotel CRM system is a software solution designed to assist hotels with customer relationships management. It can be used to gather contact information, past customer interactions and guest preferences. By centralizing data, CRM systems make it easier for hotels to access important information about guests. This data can then be used to improve personalization, identify trends and enhance customer