If there is something that people working in marketing in hospitality is talking about is the power of a CRM system. But why has it become so important? Today, the challenges of hotel marketing are increasing consistently. People demand more personalization, better reach, multi-channel approaches, etc. And if you are not meeting these requirements, the numbers will show it. The Benefits
Staffing issues are one of the main issues in the hospitality industry, and there are no quick or easy fixes for this problem. As hoteliers worldwide struggle to meet the rising guest demands despite reduced staff, it’s time to unveil some surprising truths about staff motivation. Keep reading to get some inspiring insights about hotel staff shortages and discover what
Hotel maintenance staff have a crucial role to play in the success of a property because they are responsible for ensuring technology, equipment, and facilities are in full working order and for fixing problems when they arise. In this hotel maintenance guide, you can access tips to optimize your maintenance strategy and increase profitability. Table of Contents: All You Need
A hotel PMS is a property management system designed for use within hotels and similar forms of accommodation. Such software offers several benefits, but two of the most significant are customization and automation. In this article, you can learn why these are valuable and how they can be used. Table of Contents: What is a Hotel PMS? Why is a
Traditionally, lodging properties spent much time and money implementing new amenities like fancy equipment or special devices to attract travelers. Many of these amenities were fads and ended up cluttering rooms or lying forgotten in storage. Since the pandemic, traveler priorities have shifted from one-off amenities to experience-driven travel. What Does This Mean for Lodging Operators? With this shift, hoteliers
When you’re from the outside looking in, running a hotel restaurant appears to be very similar to running a separate food-service business. Besides, both companies are restaurants that specialize in food and hospitality. But, the truth is, hotel and restaurant management, on the other hand, is an art form in and of itself. A Recipe for Reaching Hotel Restaurant Management
The guest experience continues to be one of the main concerns for hoteliers. How do you improve it when the guests’ expectations are constantly changing? In this article, you’ll find six tips to avoid common mistakes that can destroy your guest experience. Guest Needs Are Constantly Evolving The times when all that cared was the location and good service are
Quick question: are your hotel operations reactive or preventive? If the answer is reactive, you are losing time and money. And if you say preventive, our great tips will help you be even more efficient. In both cases, keep reading. Introducing technology may feel cold and unwelcoming, but remember that hotel tech is not about less hospitality but better hospitality.
What do hoteliers resist about revenue management? One common pushback is lowering prices below a certain psychological threshold. Yet, it's essential during low demand and pays off later. Some hoteliers believe: "I cannot sell below a certain figure because otherwise low-quality guests will arrive and lower the hotel's image; I prefer to stay empty and not sell." Yet, those who
Hotel restaurant management presents some unique challenges. As well as providing food, your hotel's restaurant is an intrinsic part of a guest's experience. An excellent restaurant can help make staying at your hotel memorable. If your hotel restaurant is open to the general public, it can also be an important additional revenue source. In this article, you'll discover valuable tips
The advancement of AI and automation over the past few years has transformed the hospitality industry. New technology enabled gathering and evaluating vast amounts of data, quickly making informed decisions, and lifting the topline. Especially in the revenue management department, new AI-powered solutions offer the real-time market insights hoteliers need to optimize, adjust and even automate their pricing. One concern
Are you measuring housekeeping data? You should. Your guests or the activities drive the housekeeping services it takes to run the property. After all, a room must be cleaned because someone slept in it. So, to understand your property's operations, how costs are created, and how to improve, you need to dive deeper into the catalysts triggering your services. And
Managing hotel restaurants may be challenging. Ultimately, one might say maintaining a hotel as a whole is likely enough effort in and of itself, not even to mention trying to figure out how to ensure the hotel restaurant operates to its fullest potential. However, in the long run, it pays to consider ways to boost F&B (food and beverage) sales
Question for Our Hotel Marketing Expert Panel What are your best practices for marketing a hotel/resort’s non-accommodation areas, e.g., spa, golf, etc.? How can hotels creatively target niche audiences for these areas, especially in low season? Our Marketing Expert Panel Joanne Greene - Hospitality Expert Jolien Alferink - Hotel Marketing Consultant, Orange
Much has been said about the hospitality trends you will see everywhere in 2023. The return of business travel, short-term booking windows, swift tech adoption as hotels try to do more with less… But let's discuss trends in housekeeping, a department abundant with opportunities for streamlining and growing your hotel business, and how to best adopt them in your hotel.
Hoteliers and restaurateurs are constantly looking for ways to improve their guest experiences. Why? They want to provide guests with a memorable dining experience, and they want to ensure that they get repeat visitors. And guess what? The F&B data they've automatically collected from their POS system or advanced reservation platform is key in improving customer service and the overall
There is no shortage of data in the hospitality industry. From travelers browsing your website to entering information on OTAs and post-stay surveys, hoteliers collect immense amounts of hotel data daily. For this data to be useful, it must be organized and filtered, so it's decipherable and helps guide decision-making. Decisions Based on Business Intelligence Using data analytics, hoteliers can
Traveler expectations are changing rapidly as digital and contactless forms of communication become more popular across the hospitality industry. Today's travelers expect to be able to check into their flights through mobile apps, buy train tickets online, and communicate with their accommodation providers through text. Read on to learn more about emerging trends related to guest messaging that are sure