Hotel Marketing

How to Lead with Data: Transforming Hotel Group and Meeting Bookings through Analytics

Revfine.com2024-11-19T10:39:46+01:00

Data is the backbone of modern hospitality and relying on outdated, fragmented systems can be a recipe for disaster, especially in managing group and meeting bookings. If your hotel is not harnessing the full potential of integrated data management, you are jeopardizing the guest experience. Disjointed platforms can lead to miscommunications, missed opportunities and operational chaos. By leveraging analytics, you

How to Lead with Data: Transforming Hotel Group and Meeting Bookings through AnalyticsRevfine.com2024-11-19T10:39:46+01:00

Collaborative Success for eCommerce and Revenue Management Teams

Suzanne2024-11-19T15:16:20+01:00

Question for Our Revenue Management Expert Panel: What are the best practices for building and maintaining successful collaboration and communication between hotel eCommerce and Revenue Management teams? (Question by Aida Muñoz) Our Revenue Management Expert Panel Tamie Matthews - Sales & Marketing Consultant, RevenYou Connor Vanderholm - CEO, Topline Diego Fernández Pérez De

Collaborative Success for eCommerce and Revenue Management TeamsSuzanne2024-11-19T15:16:20+01:00

5 Reasons Your Hotel Needs a Multi-Channel Communication Strategy

Revfine.com2024-11-19T10:40:30+01:00

Understanding guests’ communication preferences and engaging on their terms is the key to elevating your hotel’s upselling strategy. From email and SMS to front desk conversations, learn how a multi-channel approach and data-driven technology can improve guest satisfaction, increase revenue, and create memorable experiences that set your hotel apart. Engage Guests on Their Terms: The Key to Effective Upselling A

5 Reasons Your Hotel Needs a Multi-Channel Communication StrategyRevfine.com2024-11-19T10:40:30+01:00

The Vital Role of Revenue Management and Brand Reputation

Revfine.com2024-11-19T10:40:58+01:00

It’s an antiquated idea that revenue management works independently from sales and marketing. Each department impacts the other and influences the hotel’s overall profitability. Every business goal contributes to the bottom line. When the revenue-generating departments work together on shared goals, they can contribute to a fatter bottom line. In today’s world, hotel bookings start with getting found online. Without

The Vital Role of Revenue Management and Brand ReputationRevfine.com2024-11-19T10:40:58+01:00

Integrating Sustainability Practices into Hotel Marketing Strategies

Suzanne2024-11-07T09:46:00+01:00

Question for Our Hotel Marketing Expert Panel How can sustainability practices be integrated into hotel marketing strategies to appeal to the growing eco-conscious consumer base? What are the common challenges? (Question by Michael J. Goldrich) Our Marketing Expert Panel Michael J. Goldrich - Founder & Chief Advisor, Vivander Moriya Rockman - Chief of

Integrating Sustainability Practices into Hotel Marketing StrategiesSuzanne2024-11-07T09:46:00+01:00

From Scrolling to Booking: How Social Media is Reshaping the Modern Traveler’s Journey

Revfine.com2024-11-05T13:54:23+01:00

In an era where digital connectivity defines our daily lives, the hospitality industry continues to evolve at the intersection of tradition and innovation. The influence of social media on travel planning and hotel booking has only intensified in recent years, fundamentally altering the traveler's journey. This shift has reshaped the booking funnel, making it more dynamic, interactive and influenced by

From Scrolling to Booking: How Social Media is Reshaping the Modern Traveler’s JourneyRevfine.com2024-11-05T13:54:23+01:00

6 Lessons from Leading Brands for Elevating Hotel Booking Strategies

Revfine.com2024-11-05T13:53:48+01:00

While OTAs have dominated the digital travel booking space in recent years, their influence is quietly dwindling as travelers seek more authentic experiences. In parallel, hoteliers now have access to more tools and resources for digital optimization. In fact, hotels of all sizes can significantly boost online bookings by taking a few notes from these eCommerce giants. After all, they’ve

6 Lessons from Leading Brands for Elevating Hotel Booking StrategiesRevfine.com2024-11-05T13:53:48+01:00

5 Reasons to Choose a Hospitality-Focused BI Solution for Your Hotel

Revfine.com2024-11-05T13:54:56+01:00

As a hotelier, making sense of your data is not a simple task. It often involves consolidating information across multiple systems to understand guest preferences, improve the financial health of your business, and proactively plan for the future. Hospitality-Focused BI Tools vs. Generic Options Business intelligence (BI) software has become an indispensable tool for hoteliers looking to make informed decisions

5 Reasons to Choose a Hospitality-Focused BI Solution for Your HotelRevfine.com2024-11-05T13:54:56+01:00

5 Marketing Campaigns to Reengage Your Past Guests

Revfine.com2024-11-05T13:55:18+01:00

Studies show that 64% of loyalty members are business travelers, and these loyal guests contribute a significant portion of hotel revenue, ranging from 30% to 60%. Despite the numbers, many hotels are still focusing only on attracting new guests and creating new bookings, when the truth is that re-engaging past guests is an essential strategy to maintain a steady stream

5 Marketing Campaigns to Reengage Your Past GuestsRevfine.com2024-11-05T13:55:18+01:00

Late Check-In Hotel Guide: Key Strategies for Hoteliers

Martijn Barten2024-11-05T13:56:25+01:00

A late check-in hotel offers short-term accommodation, with the option for guests to arrive later than the standard check-in time. These hotels need to develop robust policies and strategies around the check-in process. Late check-ins are important because guests want flexibility. The option to check in at a time that suits them can make a positive first impression, while late

Late Check-In Hotel Guide: Key Strategies for HoteliersMartijn Barten2024-11-05T13:56:25+01:00

Interview with Pablo Torres, Hospitality Consultant

Revfine.com2024-10-28T10:47:50+01:00

In this article, we interview Pablo Torres, a hospitality management expert specializing in revenue optimization and guest experience. With over 20 years in the industry, Pablo develops innovative strategies that drive ancillary revenue and operational efficiency. He is also a consultant, educator, and LinkedIn Top Voice, recently launching his new book Mastering Hospitality Ancillary Revenue.

Interview with Pablo Torres, Hospitality ConsultantRevfine.com2024-10-28T10:47:50+01:00

Overbooking Done Right: How to Fill Rooms Without Upsetting Guests

Revfine.com2024-10-21T18:51:30+02:00

Imagine you're at the front desk, midway through a busy day, when you suddenly realize you’re overbooked. Guests are still pouring in, but you know—awkward conversations and unhappy faces await you. But overbooking doesn’t have to be chaotic. When done strategically, it can increase occupancy and revenue. This article will show you how to master overbooking and turn a stressful

Overbooking Done Right: How to Fill Rooms Without Upsetting GuestsRevfine.com2024-10-21T18:51:30+02:00

Beyond Revenue: How Smart Upsell Solutions Improve Hotel Efficiency

Revfine.com2024-10-21T13:10:46+02:00

Upsell solutions offer more than just extra revenue; they streamline hotel operations by using real-time data to optimize staffing, forecasting, and resource allocation. In this article, you’’ll explore how these technologies can sharpen key processes while delivering personalized experiences, driving improvements in both hotel efficiency and guest satisfaction. Enhancing Guest Engagement and Revenue with Smart Hotel Upsells One of the

Beyond Revenue: How Smart Upsell Solutions Improve Hotel EfficiencyRevfine.com2024-10-21T13:10:46+02:00

9 Tips to Structure Your Pre-Arrival Communication

Revfine.com2024-10-08T19:22:20+02:00

As a hotelier, it is important to prioritize pre-arrival communication with your guests. This is the time when you can set the tone for their entire stay, ensuring that they feel welcome and valued from the moment they book with you. Why Is Pre-Arrival Communication Important for Hotels? Pre-arrival communication is all about creating a positive first impression and setting

9 Tips to Structure Your Pre-Arrival CommunicationRevfine.com2024-10-08T19:22:20+02:00

Why Simplifying Group Bookings Is the Secret to Business Hotel Success

Revfine.com2024-10-08T19:27:06+02:00

Group bookings are vital for business hotels, but outdated, fragmented systems complicate the process. Managing accommodation, meeting spaces, and event services across multiple platforms often results in errors, wasted time, and client dissatisfaction. By adopting integrated technology, hotels can simplify operations, minimize mistakes, and improve profitability, ensuring they meet growing demand and operate more efficiently. Simplifying Group Bookings for Boosting

Why Simplifying Group Bookings Is the Secret to Business Hotel SuccessRevfine.com2024-10-08T19:27:06+02:00

How to Communicate Your Front Desk Upselling Deals Effectively

Revfine.com2024-10-08T19:28:05+02:00

Few hoteliers use front desk upselling to the max. Not only do the front desk employees need to stay up to speed with all the upselling deals, but they also need to be comfortable using essential communication skills and marketing techniques. In short, to get it right, you need to read each situation correctly and change your language accordingly. In

How to Communicate Your Front Desk Upselling Deals EffectivelyRevfine.com2024-10-08T19:28:05+02:00

Greeting and Welcoming Guests: How to Make a Great First Impression

Martijn Barten2024-11-02T13:51:41+01:00

Greeting and welcoming guests includes everything from a verbal introduction to providing a written welcome message. Your greeting may also involve leaving gifts, offering useful information and answering questions. The importance of these initial interactions is difficult to overstate because guests will often make snap judgments based on them. You never get a second chance to make a first impression,

Greeting and Welcoming Guests: How to Make a Great First ImpressionMartijn Barten2024-11-02T13:51:41+01:00

How Can Hotels Integrate F&B Outlets into Marketing to Enhance The Guest Experience?

Revfine.com2024-10-10T18:34:10+02:00

Question for Our Hotel Marketing Expert PanelHow can hotels incorporate their F&B outlets into their greater hotel marketing strategy? And how can they leverage the additional touchpoints in the customer experience?(Question by Stephanie Smith) Our Marketing Expert Panel Thom de Graaf - Online Marketing Specialist, The Orange Studio Luminita Mardale - Director Of Marketing

How Can Hotels Integrate F&B Outlets into Marketing to Enhance The Guest Experience?Revfine.com2024-10-10T18:34:10+02:00

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