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Marketing

How to Segment Your Guests: 5 Basic Tips to Boost Conversions

2025-03-24T14:33:37+01:00

Understanding your guests is key to standing out as a hotel. But with diverse demographics and travel styles, a one-size-fits-all approach simply won't cut it. This is where guest segmentation comes in, a powerful strategy that allows you to personalize your offerings and communication to resonate with each guest on a deeper level. This article explores the power of guest

How to Segment Your Guests: 5 Basic Tips to Boost Conversions2025-03-24T14:33:37+01:00

Hotels Are Losing Millions in Group Sales. Here’s Why (And How to Fix It)

2025-03-24T14:35:31+01:00

There's a curious paradox in the hotel industry. Hotels have mastered the art of making it effortless for a guest to book a single room for one night. Yet the moment a group enters the equation, be it a corporate team booking, a sports club, or an event needing rooms and meeting space, the entire process grinds to a halt.

Hotels Are Losing Millions in Group Sales. Here’s Why (And How to Fix It)2025-03-24T14:35:31+01:00

Hotel Digital Marketing Strategies: A Comprehensive Guide for Modern Properties

2025-04-01T13:00:03+02:00

Hotel digital marketing is an umbrella term for all activities using online and digital platforms to promote a hotel and attract guests. It can include advertising, search engine marketing, reputation management and more. Digital marketing is important for hotels because it can increase brand recognition and create more demand for bookings. Guests use the internet to find and research hotels

Hotel Digital Marketing Strategies: A Comprehensive Guide for Modern Properties2025-04-01T13:00:03+02:00

Hotel Greeting: Essential Guide to Welcome Guests Successfully

2025-03-31T11:35:43+02:00

A hotel greeting describes the entire process of welcoming a new guest to a hotel. It can include reception staff personally greeting new arrivals, as well as the provision of welcome gifts, letters or cards within guest rooms. Greeting hotel guests is an important part of customer service, helping to create a positive first impression. These initial interactions set the

Hotel Greeting: Essential Guide to Welcome Guests Successfully2025-03-31T11:35:43+02:00

Hotel Classifications: Complete Guide to Hotel Types & Categories

2025-03-25T15:27:14+01:00

Hotel classifications are used to categorize hotels, based on their size, location, quality level, services, amenities or facilities. Classifying hotels in this way can help to manage expectations and set industry standards. The importance of hotel classifications primarily lies in guest expectation management. For example, a guest booking a 5-star hotel will expect exceptional service, while a guest booking a

Hotel Classifications: Complete Guide to Hotel Types & Categories2025-03-25T15:27:14+01:00

Tips for Inspiring and Maintaining B2C Guest Loyalty in Hospitality

2025-03-25T12:41:41+01:00

Question for Our Hotel Marketing Expert Panel How can hotels successfully inspire and maintain guest loyalty in a B2C context? What are the best practices and tips for delivering results? (Question proposed by Adele Gutman) Our Marketing Expert Panel Thom de Graaf - Online Marketing Specialist, Orange Hotel Marketing Michael J. Goldrich -

Tips for Inspiring and Maintaining B2C Guest Loyalty in Hospitality2025-03-25T12:41:41+01:00

Beyond the Basics: 6 Digital Marketing Trends for Hotels in 2025

2025-02-24T14:02:34+01:00

For 2025, digital marketing for hotels is no longer just about personalisation. While it’s still a key player, there’s so much more happening that’s reshaping how hotels connect with guests. As a marketer working in a hotel or hospitality business, if you want to stay ahead, you need to keep up with the shift. 6 Digital Marketing Trends for Hotels

Beyond the Basics: 6 Digital Marketing Trends for Hotels in 20252025-02-24T14:02:34+01:00

Meeting the Moment: Capitalizing on Emerging Hospitality & Travel Trends

2025-02-24T14:03:24+01:00

The year ahead is sure to be shaped by a host of macro- and micro-trends in hospitality and travel. Hoteliers across the globe are grappling with generational change, rising expectations for personalized experiences, and how to maximize revenues when faced with a mixed bag of market conditions.  So what can you do to make the most of these shifts? We’ve

Meeting the Moment: Capitalizing on Emerging Hospitality & Travel Trends2025-02-24T14:03:24+01:00

Guest Experience Trends Shaping 2025 and Beyond

2025-02-24T14:03:39+01:00

The hospitality industry made a remarkable recovery in 2024, contributing a record-high $11.1 trillion to global GDP. But beyond financial success, what is truly driving this transformation? Guest expectations are evolving, and AI-driven insights, along with online reputation management, are reshaping the industry. Understanding these trends is crucial for hoteliers aiming to stay ahead in 2025 and beyond. 8 Guest

Guest Experience Trends Shaping 2025 and Beyond2025-02-24T14:03:39+01:00

Hotel Activities: Essential Guide to Engaging Guest Experiences

2025-03-13T14:41:24+01:00

Hotel activities are the various things guests can do for enjoyment during their stay. Examples can range from spa treatments and live entertainment, to city tours and outdoor adventure activities. The hotel activities on offer can make a huge difference to the guest experience, helping to create memorable moments. Designing your hotel to offer interesting or unique activities can help

Hotel Activities: Essential Guide to Engaging Guest Experiences2025-03-13T14:41:24+01:00

Top Tips for Marketing and Selling Conference and Event Spaces

2025-02-07T11:10:54+01:00

Question for Our Hotel Marketing Expert Panel How can hotels effectively market and sell their conference and event spaces? What are the best practices and tips for achieving success? Our Marketing Expert Panel Cory Falter - Partner, Lure Agency Thom de Graaf - Online Marketing Specialist, Orange Hotel Marketing Michael J. Goldrich

Top Tips for Marketing and Selling Conference and Event Spaces2025-02-07T11:10:54+01:00

Hospitality Marketing Agency: Your Guide to Achieving Strategic Growth

2025-03-14T10:48:11+01:00

A hospitality marketing agency works with businesses in hospitality, including hotels, restaurants and cafes, assisting with marketing. Agencies have expert staff, who can help you to optimize branding and deliver targeted campaigns. Working with hospitality marketing consultants enables you to identify areas of weakness in your existing strategy. It will also allow you to tailor marketing messages to achieve your

Hospitality Marketing Agency: Your Guide to Achieving Strategic Growth2025-03-14T10:48:11+01:00

Streamlining Group Bookings: Top 8 Insights on How Automation Boosts Hotel Success

2025-02-07T11:47:30+01:00

Group accommodation bookings have always been a significant yet underutilized revenue stream for hotels. Representing 30-40% of total net revenue for many business hotels, group bookings also drive ancillary income through food, beverage, and event services, which often yield higher profit margins than room sales alone. Yet, despite their potential, managing these bookings is frequently hindered by manual processes and

Streamlining Group Bookings: Top 8 Insights on How Automation Boosts Hotel Success2025-02-07T11:47:30+01:00

How to Write a Restaurant Description: A Complete Guide

2025-03-13T14:32:01+01:00

How to write a restaurant description is a concept at the center of every great culinary experience. A well-crafted description lets you attract guests and enrich the experience of regulars. Succinctly describing your establishment is vital to success in today’s competitive market. In this article you’ll learn how to create and leverage a restaurant description to establish brand identity and

How to Write a Restaurant Description: A Complete Guide2025-03-13T14:32:01+01:00

The Metrics Every General Manager Should Track

2025-01-27T14:46:50+01:00

Starbucks used to track average transaction value as their flagship metric for success. If the number went up, it meant customers were spending more and business was good. Except, they knew it wasn’t that simple, and they were missing out on key insights into spending habits, loyalty, and long-term value. Tracking Metrics That Drive Success in Hospitality They embraced new

The Metrics Every General Manager Should Track2025-01-27T14:46:50+01:00

Self-Check-in Hotel Software: Increase the Hotel Guest Experience

2025-02-14T13:05:13+01:00

Self-check-in hotel solutions can help to improve the guest experience within hotels, while also making life easier for your front desk employees. In this article, you can learn all about self-check-in hotel technology, explore the different options available, gain an appreciation of the benefits and find out about the most advanced options. Table of Contents: What is the Hotel Industry?

Self-Check-in Hotel Software: Increase the Hotel Guest Experience2025-02-14T13:05:13+01:00

What Guests Really Want – and 5 Ways Hotels Can Deliver

2025-02-06T14:45:19+01:00

Guests today expect more than a place to sleep—they're expecting experiences that feel personal and thoughtful. For hoteliers, this presents an opportunity to rethink upselling, not as selling extras, but as a way to improve the guest experience. When you focus on what guests truly value—whether it's a better view, extra comfort, or more flexibility— the results, and loyalty, naturally

What Guests Really Want – and 5 Ways Hotels Can Deliver2025-02-06T14:45:19+01:00
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