Increase Direct Hotel Bookings

How to Lead with Data: Transforming Hotel Group and Meeting Bookings through Analytics

Revfine.com2024-11-19T10:39:46+01:00

Data is the backbone of modern hospitality and relying on outdated, fragmented systems can be a recipe for disaster, especially in managing group and meeting bookings. If your hotel is not harnessing the full potential of integrated data management, you are jeopardizing the guest experience. Disjointed platforms can lead to miscommunications, missed opportunities and operational chaos. By leveraging analytics, you

How to Lead with Data: Transforming Hotel Group and Meeting Bookings through AnalyticsRevfine.com2024-11-19T10:39:46+01:00

6 Lessons from Leading Brands for Elevating Hotel Booking Strategies

Revfine.com2024-11-05T13:53:48+01:00

While OTAs have dominated the digital travel booking space in recent years, their influence is quietly dwindling as travelers seek more authentic experiences. In parallel, hoteliers now have access to more tools and resources for digital optimization. In fact, hotels of all sizes can significantly boost online bookings by taking a few notes from these eCommerce giants. After all, they’ve

6 Lessons from Leading Brands for Elevating Hotel Booking StrategiesRevfine.com2024-11-05T13:53:48+01:00

Overbooking Done Right: How to Fill Rooms Without Upsetting Guests

Revfine.com2024-10-21T18:51:30+02:00

Imagine you're at the front desk, midway through a busy day, when you suddenly realize you’re overbooked. Guests are still pouring in, but you know—awkward conversations and unhappy faces await you. But overbooking doesn’t have to be chaotic. When done strategically, it can increase occupancy and revenue. This article will show you how to master overbooking and turn a stressful

Overbooking Done Right: How to Fill Rooms Without Upsetting GuestsRevfine.com2024-10-21T18:51:30+02:00

Why Simplifying Group Bookings Is the Secret to Business Hotel Success

Revfine.com2024-10-08T19:27:06+02:00

Group bookings are vital for business hotels, but outdated, fragmented systems complicate the process. Managing accommodation, meeting spaces, and event services across multiple platforms often results in errors, wasted time, and client dissatisfaction. By adopting integrated technology, hotels can simplify operations, minimize mistakes, and improve profitability, ensuring they meet growing demand and operate more efficiently. Simplifying Group Bookings for Boosting

Why Simplifying Group Bookings Is the Secret to Business Hotel SuccessRevfine.com2024-10-08T19:27:06+02:00

The Myopic Pursuit of Channel ROAS: How to Avoid this Hotel Industry Pitfall

Revfine.com2024-09-23T18:23:16+02:00

In the ever-evolving landscape of digital marketing, the hotel industry finds itself at a crossroads. While embracing the digital revolution, many hoteliers have fallen into a trap that threatens to undermine their marketing efforts; an obsessive focus on individual channel return on ad spend (ROAS). This fixation, while seemingly logical, is creating a significant disconnect in the industry's approach to

The Myopic Pursuit of Channel ROAS: How to Avoid this Hotel Industry PitfallRevfine.com2024-09-23T18:23:16+02:00

How to Craft Your Hotel Website’s Navigation into a Digital Lobby

Revfine.com2024-09-09T21:09:27+02:00

It should come as no surprise that your hotel's website, in fact, serves as a virtual lobby for your business. The question is—are you treating it as such? The Importance of Your Digital Lobby In a similar way to how your property’s lobby sets the tone for a new guest’s stay, your website will set the expectations for any potential

How to Craft Your Hotel Website’s Navigation into a Digital LobbyRevfine.com2024-09-09T21:09:27+02:00

A 3-Step Guide to Improving Conversion Rates with A/B Testing

Revfine.com2024-08-13T17:13:04+02:00

Want to turn more website visitors into hotel guests? A/B testing is your secret weapon! By comparing two versions of a page or message, you can find out what really clicks with your audience. For hotel websites, this means better user experience and more direct bookings. In this blog, we'll cover everything from identifying the key elements to testing to

A 3-Step Guide to Improving Conversion Rates with A/B TestingRevfine.com2024-08-13T17:13:04+02:00

Booking Engine Hotels: How to Choose the Right Hotel Booking Engine

Martijn Barten2024-10-18T16:04:46+02:00

The booking engine hotels choose to deploy can have a significant bearing on the number of bookings they are able to generate. Customers want a booking engine that is reliable, easy to access and simple to use. Hotel booking engines are of the utmost importance because they help to facilitate direct bookings. These bookings are the ideal outcome, as the

Booking Engine Hotels: How to Choose the Right Hotel Booking EngineMartijn Barten2024-10-18T16:04:46+02:00

Maximize Your Venue Sales: 5 Proven Strategies for Success

Revfine.com2024-06-17T15:41:25+02:00

In the highly competitive hospitality sector, venues must continually innovate to attract and retain clients. By adopting a strategic approach that caters to diverse client needs and streamlines operations, venues can enhance their market position and drive sales. This article delves into five effective strategies that incorporate industry insights, aiming to maximize your venue's potential. 1. Establish a Comprehensive Online

Maximize Your Venue Sales: 5 Proven Strategies for SuccessRevfine.com2024-06-17T15:41:25+02:00

3 Key Metrics for Evaluating Your Personalization Strategy

Revfine.com2024-06-17T15:42:46+02:00

Personalized digital marketing is a proven approach for increasing direct bookings and growing revenue, but personalization isn't a "set it and forget it" strategy. Here's how to evaluate your marketing personalization program, and how to pivot when the metrics don't meet your expectations. Personalization is Important for Elevating Guest Experiences. Travel is personal. It doesn't matter whether the purpose for

3 Key Metrics for Evaluating Your Personalization StrategyRevfine.com2024-06-17T15:42:46+02:00

What are the Best Marketing Strategies for Hotels on a Budget?

Suzanne2024-09-26T15:22:51+02:00

Question for Our Hotel Marketing Expert Panel For hotels with a smaller budget, what marketing strategies carry the biggest impact? What could move the needle the furthest, but with the lowest amount of investment? (Question by Cory Falter) Our Marketing Expert Panel Thom de Graaf - Online Marketing Specialist, The Orange Studio

What are the Best Marketing Strategies for Hotels on a Budget?Suzanne2024-09-26T15:22:51+02:00

Common Booking Funnel Bottlenecks and How to Overcome Them

Revfine.com2024-06-03T14:21:11+02:00

The road from research to booking is not exactly straightforward for today’s travelers. The competition is fierce for hoteliers, and so is the pushback from OTAs. It’s crucial for hoteliers to optimize their booking funnel so that the transition from research to booking feels smooth and natural for guests. 5 Ways to Overcome the Booking Funnel Bottlenecks The booking funnel

Common Booking Funnel Bottlenecks and How to Overcome ThemRevfine.com2024-06-03T14:21:11+02:00

The 2024 Ultimate Guide to Google Hotel Ads

Revfine.com2024-06-03T14:21:52+02:00

72% of travelers use metasearch engines in their booking journey! Google Hotel Ads (GHA) is a powerful metasearch solution for hoteliers looking to attract more guests and elevate their direct bookings and visibility. Whether you're a seasoned hotelier looking to enhance your direct bookings or a newcomer to the world of digital marketing, this guide will provide you with the

The 2024 Ultimate Guide to Google Hotel AdsRevfine.com2024-06-03T14:21:52+02:00

Interview with Founder and CEO Tom Dibble of Screen Pilot

Revfine.com2024-06-04T13:43:00+02:00

In this interview, we're talking to Tom Dibble, the founder, and CEO of Screen Pilot. Screen Pilot optimizes hotels' direct distribution channels with comprehensive digital marketing solutions. This provides several benefits, including increased booking and brand recognition, decreased need for third-party services, and a larger return on investment. Can you tell us a

Interview with Founder and CEO Tom Dibble of Screen PilotRevfine.com2024-06-04T13:43:00+02:00

5 Visual Design Tips to Boost Your Hotel Website Conversion Rates

Revfine.com2024-03-25T10:56:05+01:00

Making a great first impression is crucial—especially for hotels looking to attract guests. In the online world, first impressions are tightly linked to your website's design. From the moment they land on your page, guests need to be hooked. 5 Visual Design Tips for Your Hotel's Website The undeniable power of visuals lies at the heart of this. Visuals are

5 Visual Design Tips to Boost Your Hotel Website Conversion RatesRevfine.com2024-03-25T10:56:05+01:00

Boosting Occupancy: 7 Options for Hoteliers

Revfine.com2024-02-12T11:57:30+01:00

"Heads in beds." While occupancy is not the only thing influencing the revenue success of a hotel, it's hard to say you're maximizing revenue if your occupancy levels are low. 7 Ways to Effectively Boost the Occupancy Today, guests typically have a wealth of options for determining precisely in which beds their heads will be resting. Hotel room supply is

Boosting Occupancy: 7 Options for HoteliersRevfine.com2024-02-12T11:57:30+01:00

Potential Impact of ChatGPT and other LLMs on the Booking Process

Revfine.com2024-02-01T22:11:40+01:00

Question for Our Revenue Management Expert Panel: How might the use of ChatGPT and other Large Language Models (LLM) affect the booking process? What impact might they have on revenue management? (Question by Massimiliano Terzulli) Our Revenue Management Expert Panel Massimiliano Terzulli - Revenue Management Consultant, Franco Grasso Revenue Team Oleksii Kapichin -

Potential Impact of ChatGPT and other LLMs on the Booking ProcessRevfine.com2024-02-01T22:11:40+01:00

How Does Hotel Overbooking Impact Your Revenue?

Revfine.com2024-01-28T17:37:27+01:00

Overbooking is a common practice in the hotel industry, strategically employed to secure maximum occupancy and guarantee the sell-out of rooms. While this approach holds undeniable benefits for hoteliers, there are also downsides to it, such as dissatisfied guests in case you get double bookings or missed revenue opportunities from free room upgrades. Why Do Hotels Overbook: 4 Primary Reasons

How Does Hotel Overbooking Impact Your Revenue?Revfine.com2024-01-28T17:37:27+01:00

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