Hotel Distribution Channels

Breaking the Silos: Marrying Commercial and Finance Analytics for the Greater Good of Everyone

Revfine.com2024-09-23T18:20:47+02:00

In today’s complex and competitive hospitality environment, complacency is not an option. Data-driven decision-making is essential for the success of your business. In most organizations commercial analytics are the domain of sales, marketing and particularly revenue management. Financial data is leveraged by Accounting and Finance teams focusing on costs, profitability and overall financial health. In this article you’ll learn why

Breaking the Silos: Marrying Commercial and Finance Analytics for the Greater Good of EveryoneRevfine.com2024-09-23T18:20:47+02:00

The Myopic Pursuit of Channel ROAS: How to Avoid this Hotel Industry Pitfall

Revfine.com2024-09-23T18:23:16+02:00

In the ever-evolving landscape of digital marketing, the hotel industry finds itself at a crossroads. While embracing the digital revolution, many hoteliers have fallen into a trap that threatens to undermine their marketing efforts; an obsessive focus on individual channel return on ad spend (ROAS). This fixation, while seemingly logical, is creating a significant disconnect in the industry's approach to

The Myopic Pursuit of Channel ROAS: How to Avoid this Hotel Industry PitfallRevfine.com2024-09-23T18:23:16+02:00

How to Attract Different Segments Through a Diverse Distribution Strategy

Revfine.com2024-09-23T18:25:24+02:00

With so many ways to reach potential guests, developing an effective distribution strategy is more important than ever. Leisure demand is slowing down after years of exponential growth post-pandemic, while other segments, namely international, corporate, and group travel, are starting to pick up again. For hotels seeking to increase their bookings and maximize their revenue, it is crucial to explore

How to Attract Different Segments Through a Diverse Distribution StrategyRevfine.com2024-09-23T18:25:24+02:00

Maximize Your Venue Sales: 5 Proven Strategies for Success

Revfine.com2024-06-17T15:41:25+02:00

In the highly competitive hospitality sector, venues must continually innovate to attract and retain clients. By adopting a strategic approach that caters to diverse client needs and streamlines operations, venues can enhance their market position and drive sales. This article delves into five effective strategies that incorporate industry insights, aiming to maximize your venue's potential. 1. Establish a Comprehensive Online

Maximize Your Venue Sales: 5 Proven Strategies for SuccessRevfine.com2024-06-17T15:41:25+02:00

3 Key Metrics for Evaluating Your Personalization Strategy

Revfine.com2024-06-17T15:42:46+02:00

Personalized digital marketing is a proven approach for increasing direct bookings and growing revenue, but personalization isn't a "set it and forget it" strategy. Here's how to evaluate your marketing personalization program, and how to pivot when the metrics don't meet your expectations. Personalization is Important for Elevating Guest Experiences. Travel is personal. It doesn't matter whether the purpose for

3 Key Metrics for Evaluating Your Personalization StrategyRevfine.com2024-06-17T15:42:46+02:00

The 2024 Ultimate Guide to Google Hotel Ads

Revfine.com2024-06-03T14:21:52+02:00

72% of travelers use metasearch engines in their booking journey! Google Hotel Ads (GHA) is a powerful metasearch solution for hoteliers looking to attract more guests and elevate their direct bookings and visibility. Whether you're a seasoned hotelier looking to enhance your direct bookings or a newcomer to the world of digital marketing, this guide will provide you with the

The 2024 Ultimate Guide to Google Hotel AdsRevfine.com2024-06-03T14:21:52+02:00

Account Analytics: Optimize Corporate & Agency Performance with Data

Revfine.com2024-05-22T18:27:11+02:00

Account Analytics is much more than most Sales Managers are currently equipped with, usually in an Excel sheet or PMS report: Room Nights, ADR, and Revenue per account. Understand how deeper Account Analytics across Corporate and Agency accounts can help your hotel's commercial team analyze the entire segment of individual accounts and leverage the data for better commercial decisions. What

Account Analytics: Optimize Corporate & Agency Performance with DataRevfine.com2024-05-22T18:27:11+02:00

How an Italian Hotel Doubled Revenue by Cracking Tripadvisor’s Top 10

Revfine.com2024-05-20T10:37:50+02:00

Today's hoteliers want to increase their online bookings and revise corporate rates to a profitable market rate. Revenue management is a proven path to get there. This small hotel partnered with a revenue team and succeeded in doubling its revenue in two years and breaking into Tripadvisor's Top 10. Here's how. Revenue Management Boosts Online Reputation and Revises Static Corporate

How an Italian Hotel Doubled Revenue by Cracking Tripadvisor’s Top 10Revfine.com2024-05-20T10:37:50+02:00

8 Tips to Improve OTA Conversion Rates

Revfine.com2024-02-26T17:26:47+01:00

In the highly competitive world of online hospitality, mastering the art of OTA listings is not just an advantage—it's a necessity. With most travelers making their accommodation decisions based on OTA rankings and reviews, understanding how to climb these ranks and convert interest into bookings is the key to success. Your OTA listing can distinguish between a filled room and

8 Tips to Improve OTA Conversion RatesRevfine.com2024-02-26T17:26:47+01:00

9 Tips to Increase Bookings Through Hotel Metasearch

Martijn Barten2024-06-04T21:19:38+02:00

Hotel metasearch platforms serve as an important distribution channel for businesses in the hospitality industry because many modern travelers will use the internet to shop around for the best rates and will turn to price comparison platforms to assist them with this. In this post, you will learn more about why the best hotel management strategies utilize hotel metasearch, and

9 Tips to Increase Bookings Through Hotel MetasearchMartijn Barten2024-06-04T21:19:38+02:00

Hotel Distribution Channel Manager: What Are the Advantages?

Martijn Barten2024-06-04T21:57:27+02:00

For those in the hospitality industry, a key part of any revenue management strategy revolves around distribution channel management. After all, while direct bookings are usually preferable, maximizing bookings and revenue requires assistance from third-party distribution agents. In this article, you will find extensive information regarding distribution channel management in the hotel industry and the role a distribution channel manager

Hotel Distribution Channel Manager: What Are the Advantages?Martijn Barten2024-06-04T21:57:27+02:00

The Most Important Online Distribution Channels for Hotels

Martijn Barten2024-06-04T21:54:57+02:00

The distribution channels that hotels use and invest in can have a significant bearing on their revenue management strategy, and their overall success. These days, many hotels receive more internet bookings than offline travel agents. Meanwhile, more recent advances in smartphone technology have made online distribution channels more important than ever, as consumers now expect to book a hotel room

The Most Important Online Distribution Channels for HotelsMartijn Barten2024-06-04T21:54:57+02:00

Best Practices for GDS Optimisation in Hotel Distribution Strategy

Suzanne2024-05-22T18:27:40+02:00

Question for Our Hotel Marketing Expert Panel What is your advice for using GDS as part of a hotel's overall distribution strategy? What tips or best practices can you share for getting the most out of your GDS? (Question from Nicole Sideris) Our Marketing Expert Panel Tamie Matthews - Revenue, Sales & Marketing

Best Practices for GDS Optimisation in Hotel Distribution StrategySuzanne2024-05-22T18:27:40+02:00

How Does Hotel Overbooking Impact Your Revenue?

Revfine.com2024-01-28T17:37:27+01:00

Overbooking is a common practice in the hotel industry, strategically employed to secure maximum occupancy and guarantee the sell-out of rooms. While this approach holds undeniable benefits for hoteliers, there are also downsides to it, such as dissatisfied guests in case you get double bookings or missed revenue opportunities from free room upgrades. Why Do Hotels Overbook: 4 Primary Reasons

How Does Hotel Overbooking Impact Your Revenue?Revfine.com2024-01-28T17:37:27+01:00

Top Tips for Hotels Participating in Special OTA Deals

Suzanne2024-01-30T11:03:10+01:00

Question for Our Revenue Management Expert Panel: What are the advantages of participating in special OTA deals? What advice can you offer to maximise your ROI? Are there any pitfalls to avoid? (Question by Chaya Kowal) Our Revenue Management Expert Panel Connor Vanderholm - CEO, Topline Alenka McMahon - Managing Director,

Top Tips for Hotels Participating in Special OTA DealsSuzanne2024-01-30T11:03:10+01:00

5 Signs Hotels Need a New Digital Marketing Partner

Revfine.com2023-12-11T12:28:06+01:00

Partnering with a strong digital marketing agency can propel your property to new heights. But when that partner fails to innovate, falls short on reporting, or cannot adapt, the relationship can become an obstacle to growth. Here, you find five signs that it’s time to consider a new digital marketing partner, and how to find a synergetic fit. 5 Crucial

5 Signs Hotels Need a New Digital Marketing PartnerRevfine.com2023-12-11T12:28:06+01:00

14 Travel Companies That Help Hotels Increase Revenue

Martijn Barten2024-06-01T13:45:15+02:00

Partnering with travel companies can benefit hoteliers, potentially boosting revenue, increasing booking rates, and extending a hotel's reach into new and hard-to-access markets. In this article, you'll discover some of the advantages of a travel company partnership and be introduced to some of the biggest names in travel and tourism operating in the world today. Table of Contents: What Are

14 Travel Companies That Help Hotels Increase RevenueMartijn Barten2024-06-01T13:45:15+02:00

Tour Companies: 9 Benefits of Partnering for Hoteliers

Martijn Barten2024-06-01T13:44:47+02:00

Partnering with tour companies can have many advantages for hotel owners. It can increase occupancy rates, help connect you and your guests with local attractions, streamline hotel operations, and take the pressure off your busy marketing team. In this article, you'll discover the top eight benefits of partnering with tour companies. Table of Contents: What Is the Hotel Industry? What

Tour Companies: 9 Benefits of Partnering for HoteliersMartijn Barten2024-06-01T13:44:47+02:00

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