Question for Our Revenue Management Expert Panel: How will hotel revenue management be affected by the introduction of the new “TripAdvisor Plus” from TripAdvisor? Our Revenue Management Expert Panel Paulo Aragao - Revenue Management Professional Patrick Wimble - Managing Director, Lightbulb Consulting Theresa Prins - Founder, Revenue Resolutions Pablo Torres - Hotel Consultant,
TripAdvisor has recently launched a new service called TripAdvisor Plus, which operates on a subscription model, allowing customers to pay an annual membership fee in return for various member-only benefits, such as discounts on hotel rooms and exclusive perks. Additionally, the service now allows direct participation from hotels too. In this article, you will learn more about the service and
When engaging with online travel agencies (OTAs) in this era of uncertainty, hoteliers must properly understand the value and costs associated with all distribution channels. Any relationship weighted in favor of an OTA to the detriment of a hotel’s bottom line needs to be reviewed, and steps should be taken to maximize your direct bookings. Capture More Direct Bookings For
Hotels want the best price for their room. Therefore, the same price is set throughout all digital distribution channels. But what if a distribution channel uses lower prices? In this article, you can learn about rate parity and how hotels can prevent distribution channels from undercutting the direct price. What is Rate Parity? In simple words, rate parity is a
Travel agents represent a major distribution channel for those in the hotel industry, helping them connect with more leisure travelers and corporate guests. To capitalize, hotels need to list their properties with online travel agents and connect with the main global distribution systems so that a travel agent can view real-time inventory information. In this article, you will find out
How much should you invest in Search Engine Optimization (SEO) or Search Engine Marketing (SEM) for your hotel to increase your sales by 5%? If you have a limited budget, what is the smartest way to use it? Can Conversion Rate Optimization (CRO) be a better solution? In this article you will learn the meaning of SEO and CRO, and
Maximizing demand for rooms is a vital component of revenue management and long-term business success for hotels, and online travel agents, or OTAs, can be ideal for achieving this. However, hotel owners, marketers, and revenue managers must work to get the most from them. In this article, you will find out more about what an OTA can do for you
Corporate travel agents specialize in organizing business trips and events for the employees of companies. By presenting your property correctly to these agents, including delivering real-time availability and rates, hotels can create the possibility to attract more corporate travelers. In this article, you learn what corporate travel agents are, why companies use them, and how they benefit hotels. You also
Destination management is a broad process based on ensuring tourism benefits a particular destination. It is usually the responsibility of a destination management organization, or DMO for short. Over the course of this article, you will learn more about what a destination management organization is. Table of Contents: What is Destination Management? What is a Destination Marketing Organization (DMO)? How
A global distribution system (GDS) is a network allowing travel agents to access hotel inventories and sell rooms to their clients. For those in the hotel industry, this functions as an important method for distribution, allowing access to a wider customer base. In this article, you will learn more about what a global distribution system is, how it works, and
A global distribution system (GDS) is one of the key distribution channels for hotel owners, allowing travel agencies to access live information related to inventories and pricing, to sell hotel rooms to their customers. In this article, you will learn more about the Travelport GDS and how it can benefit those in the travel industry. What is a GDS System?
For those in the travel industry, including hotel owners, a global distribution system (or GDS system) is one of the major distribution channels, connecting their inventories with travel agents, who can sell products on their behalf. In this article, you will learn more about Galileo GDS, one example of such a system. What is a GDS System? A global distribution
For hotel industry business leaders, a global distribution system (GDS) is one of the main distribution channels, allowing travel agents to sell hotel rooms to their clients on your behalf. This can potentially increase the total number of room bookings generated and improve financial results. Here, you will learn more about what a GDS system is and the various ways
A global distribution system, or GDS system, is one of the most important distribution channels for those in the hotel industry, allowing travel agencies to access live inventory information and rates, and to sell hotel rooms and other travel services to their customers. In this article, you will learn more about Sabre GDS and how it can benefit hotel owners
A global distribution system is one of the most important distribution channels for hotel owners and others in the travel industry. Amadeus GDS is one of the most important examples. In this article, you will learn more about the Amadeus GDS system and how it can benefit those in the travel industry. What is a GDS System? A global distribution
Many travel customers book products and services via a travel agency, benefiting from the convenience and expertise involved. For this reason, many travel companies look to work with travel agencies in order to generate more bookings. Here, you can find out more and view a list of the main travel agencies to focus on. Table of Contents: The No 1.
Your Airbnb host login will allow you to manage your property listing on the Airbnb platform, provide information about availability, set pricing, and manage reviews to maximize interest. In this article, you will learn much more about how your account can be used to generate bookings through the platform. Table of Contents: What Are Online Travel Agents? Understanding Airbnb Airbnb