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Strategies

How to Lead with Data: Transforming Hotel Group and Meeting Bookings through Analytics

2024-11-19T10:39:46+01:00

Data is the backbone of modern hospitality and relying on outdated, fragmented systems can be a recipe for disaster, especially in managing group and meeting bookings. If your hotel is not harnessing the full potential of integrated data management, you are jeopardizing the guest experience. Disjointed platforms can lead to miscommunications, missed opportunities and operational chaos. By leveraging analytics, you

How to Lead with Data: Transforming Hotel Group and Meeting Bookings through Analytics2024-11-19T10:39:46+01:00

The Vital Role of Revenue Management and Brand Reputation

2024-11-19T10:40:58+01:00

It’s an antiquated idea that revenue management works independently from sales and marketing. Each department impacts the other and influences the hotel’s overall profitability. Every business goal contributes to the bottom line. When the revenue-generating departments work together on shared goals, they can contribute to a fatter bottom line. In today’s world, hotel bookings start with getting found online. Without

The Vital Role of Revenue Management and Brand Reputation2024-11-19T10:40:58+01:00

Integrating Sustainability Practices into Hotel Marketing Strategies

2024-11-07T09:46:00+01:00

Question for Our Hotel Marketing Expert Panel How can sustainability practices be integrated into hotel marketing strategies to appeal to the growing eco-conscious consumer base? What are the common challenges? (Question by Michael J. Goldrich)  Our Marketing Expert Panel Michael J. Goldrich - Founder & Chief Advisor, Vivander Moriya Rockman - Chief of

Integrating Sustainability Practices into Hotel Marketing Strategies2024-11-07T09:46:00+01:00

5 Reasons to Choose a Hospitality-Focused BI Solution for Your Hotel

2024-11-05T13:54:56+01:00

As a hotelier, making sense of your data is not a simple task. It often involves consolidating information across multiple systems to understand guest preferences, improve the financial health of your business, and proactively plan for the future. Hospitality-Focused BI Tools vs. Generic Options Business intelligence (BI) software has become an indispensable tool for hoteliers looking to make informed decisions

5 Reasons to Choose a Hospitality-Focused BI Solution for Your Hotel2024-11-05T13:54:56+01:00

5 Marketing Campaigns to Reengage Your Past Guests

2024-11-05T13:55:18+01:00

Studies show that 64% of loyalty members are business travelers, and these loyal guests contribute a significant portion of hotel revenue, ranging from 30% to 60%. Despite the numbers, many hotels are still focusing only on attracting new guests and creating new bookings, when the truth is that re-engaging past guests is an essential strategy to maintain a steady stream

5 Marketing Campaigns to Reengage Your Past Guests2024-11-05T13:55:18+01:00

How Can Hotels Integrate F&B Outlets into Marketing to Enhance The Guest Experience?

2024-10-10T18:34:10+02:00

Question for Our Hotel Marketing Expert PanelHow can hotels incorporate their F&B outlets into their greater hotel marketing strategy? And how can they leverage the additional touchpoints in the customer experience?(Question by Stephanie Smith) Our Marketing Expert Panel Thom de Graaf - Online Marketing Specialist, The Orange Studio Luminita Mardale - Director Of Marketing

How Can Hotels Integrate F&B Outlets into Marketing to Enhance The Guest Experience?2024-10-10T18:34:10+02:00

Breaking the Silos: Marrying Commercial and Finance Analytics for the Greater Good of Everyone

2024-09-23T18:20:47+02:00

In today’s complex and competitive hospitality environment, complacency is not an option. Data-driven decision-making is essential for the success of your business. In most organizations commercial analytics are the domain of sales, marketing and particularly revenue management. Financial data is leveraged by Accounting and Finance teams focusing on costs, profitability and overall financial health. In this article you’ll learn why

Breaking the Silos: Marrying Commercial and Finance Analytics for the Greater Good of Everyone2024-09-23T18:20:47+02:00

The Myopic Pursuit of Channel ROAS: How to Avoid this Hotel Industry Pitfall

2024-09-23T18:23:16+02:00

In the ever-evolving landscape of digital marketing, the hotel industry finds itself at a crossroads. While embracing the digital revolution, many hoteliers have fallen into a trap that threatens to undermine their marketing efforts; an obsessive focus on individual channel return on ad spend (ROAS). This fixation, while seemingly logical, is creating a significant disconnect in the industry's approach to

The Myopic Pursuit of Channel ROAS: How to Avoid this Hotel Industry Pitfall2024-09-23T18:23:16+02:00

How to Attract Different Segments Through a Diverse Distribution Strategy

2024-09-23T18:25:24+02:00

With so many ways to reach potential guests, developing an effective distribution strategy is more important than ever. Leisure demand is slowing down after years of exponential growth post-pandemic, while other segments, namely international, corporate, and group travel, are starting to pick up again. For hotels seeking to increase their bookings and maximize their revenue, it is crucial to explore

How to Attract Different Segments Through a Diverse Distribution Strategy2024-09-23T18:25:24+02:00

How to Craft Your Hotel Website’s Navigation into a Digital Lobby

2024-09-09T21:09:27+02:00

It should come as no surprise that your hotel's website, in fact, serves as a virtual lobby for your business. The question is—are you treating it as such? The Importance of Your Digital Lobby In a similar way to how your property’s lobby sets the tone for a new guest’s stay, your website will set the expectations for any potential

How to Craft Your Hotel Website’s Navigation into a Digital Lobby2024-09-09T21:09:27+02:00

5 Trends to Be Aware of for Your Hotel’s Strategy

2024-08-27T12:25:04+02:00

As guest expectations evolve, so too should the strategies hoteliers use to communicate with them. Understanding these changing expectations and valuing what guests want is the foundation of any communication strategy. 5 Crucial Guest Trends to Include in Your Hotel’s Strategy Let’s delve into these expectations, explore how you, as a hotelier, can adopt strategies to meet them and understand

5 Trends to Be Aware of for Your Hotel’s Strategy2024-08-27T12:25:04+02:00

Loyal Guests: Unlocking Revenue with Loyalty Programs and Ancillaries

2024-09-17T12:43:29+02:00

Studies show that loyalty program members aren’t just frequent travelers; they’re also highly engaged customers who are willing to spend on additional services to enhance their experience. In this article, you'll learn how hotels can expand their loyalty programs and integrate ancillary products and services to maximize loyalty, boost revenue, and drive long-term growth. Loyalty Programs Drive Hotel Revenue Growth

Loyal Guests: Unlocking Revenue with Loyalty Programs and Ancillaries2024-09-17T12:43:29+02:00

Harnessing Hotel Business Intelligence: 5 Key Questions Your Data Should Answer

2024-08-27T12:25:46+02:00

Embracing data-driven decision-making is vital for hotels looking to thrive in today's competitive environment. From identifying top revenue-generating channels to tracking total revenue per available room (TrevPAR) and managing costs, having access to interconnected data allows hoteliers to make quick, informed decisions that can boost operational efficiency, elevate the guest experience, and drive revenue growth. Unlocking Hotel Success with Data-Driven

Harnessing Hotel Business Intelligence: 5 Key Questions Your Data Should Answer2024-08-27T12:25:46+02:00

How AI is Advancing Digital Marketing Strategies for Hotels

2024-08-27T12:26:06+02:00

AI is infiltrating every aspect of life and business. With so much buzz around AI, it can be hard to identify where to most effectively use the technology and where to start implementing it in your hotel. Leveraging AI for Personalized Hotel Marketing and Revenue Growth AI has the ability to process vast amounts of data - and from a

How AI is Advancing Digital Marketing Strategies for Hotels2024-08-27T12:26:06+02:00

Green is Gold: How Regenerative Tourism is Transforming Marketing Strategy for Hotel Teams

2024-08-27T12:27:11+02:00

The shift towards regenerative tourism represents a significant opportunity for hotels to differentiate themselves in a crowded market while contributing positively to the greater good. By effectively marketing these initiatives, hotels can attract conscious travelers, enhance their brand reputation, and play an important role in shaping the future of tourism. Rising Demand for Travel That Gives Back: Regenerative Tourism In

Green is Gold: How Regenerative Tourism is Transforming Marketing Strategy for Hotel Teams2024-08-27T12:27:11+02:00

A 3-Step Guide to Improving Conversion Rates with A/B Testing

2024-08-13T17:13:04+02:00

Want to turn more website visitors into hotel guests? A/B testing is your secret weapon! By comparing two versions of a page or message, you can find out what really clicks with your audience. For hotel websites, this means better user experience and more direct bookings. In this blog, we'll cover everything from identifying the key elements to testing to

A 3-Step Guide to Improving Conversion Rates with A/B Testing2024-08-13T17:13:04+02:00

Save Time with These Event Management Tips

2024-07-16T10:01:26+02:00

Time is money, especially in event management, where every minute counts. Operational efficiency can be the difference between a smoothly run event and one filled with chaos and missed opportunities. In an industry that demands precision and quick responses, having the right tools to save time is invaluable. By optimizing your operations with advanced event management software, you can streamline

Save Time with These Event Management Tips2024-07-16T10:01:26+02:00
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