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Strategies

How to Segment Your Guests: 5 Basic Tips to Boost Conversions

2025-03-24T14:33:37+01:00

Understanding your guests is key to standing out as a hotel. But with diverse demographics and travel styles, a one-size-fits-all approach simply won't cut it. This is where guest segmentation comes in, a powerful strategy that allows you to personalize your offerings and communication to resonate with each guest on a deeper level. This article explores the power of guest

How to Segment Your Guests: 5 Basic Tips to Boost Conversions2025-03-24T14:33:37+01:00

Tips for Inspiring and Maintaining B2C Guest Loyalty in Hospitality

2025-03-25T12:41:41+01:00

Question for Our Hotel Marketing Expert Panel How can hotels successfully inspire and maintain guest loyalty in a B2C context? What are the best practices and tips for delivering results? (Question proposed by Adele Gutman) Our Marketing Expert Panel Thom de Graaf - Online Marketing Specialist, Orange Hotel Marketing Michael J. Goldrich -

Tips for Inspiring and Maintaining B2C Guest Loyalty in Hospitality2025-03-25T12:41:41+01:00

Hospitality Marketing Agency: Your Guide to Achieving Strategic Growth

2025-03-14T10:48:11+01:00

A hospitality marketing agency works with businesses in hospitality, including hotels, restaurants and cafes, assisting with marketing. Agencies have expert staff, who can help you to optimize branding and deliver targeted campaigns. Working with hospitality marketing consultants enables you to identify areas of weakness in your existing strategy. It will also allow you to tailor marketing messages to achieve your

Hospitality Marketing Agency: Your Guide to Achieving Strategic Growth2025-03-14T10:48:11+01:00

The Metrics Every General Manager Should Track

2025-01-27T14:46:50+01:00

Starbucks used to track average transaction value as their flagship metric for success. If the number went up, it meant customers were spending more and business was good. Except, they knew it wasn’t that simple, and they were missing out on key insights into spending habits, loyalty, and long-term value. Tracking Metrics That Drive Success in Hospitality They embraced new

The Metrics Every General Manager Should Track2025-01-27T14:46:50+01:00

What Guests Really Want – and 5 Ways Hotels Can Deliver

2025-02-06T14:45:19+01:00

Guests today expect more than a place to sleep—they're expecting experiences that feel personal and thoughtful. For hoteliers, this presents an opportunity to rethink upselling, not as selling extras, but as a way to improve the guest experience. When you focus on what guests truly value—whether it's a better view, extra comfort, or more flexibility— the results, and loyalty, naturally

What Guests Really Want – and 5 Ways Hotels Can Deliver2025-02-06T14:45:19+01:00

5 Marketing Campaigns to Reengage Your Past Guests

2024-12-20T10:31:17+01:00

Studies show that 64% of loyalty members are business travelers, and these loyal guests contribute a significant portion of hotel revenue, ranging from 30% to 60%. Despite the numbers, many hotels are still focusing only on attracting new guests and creating new bookings, when the truth is that re-engaging past guests is an essential strategy to maintain a steady stream

5 Marketing Campaigns to Reengage Your Past Guests2024-12-20T10:31:17+01:00

Data Collection Tips for Delivering Personalised Guest Experiences

2024-11-29T12:00:08+01:00

Question for Our Hotel Marketing Expert Panel What are the top tips and best practices for hotels to collect data in order to deliver personalised guest experiences? How can hotels handle data privacy? (Question by Michael J. Goldrich)  Our Marketing Expert Panel Michael J. Goldrich - Founder & Chief Advisor, Vivander Luminita Mardale

Data Collection Tips for Delivering Personalised Guest Experiences2024-11-29T12:00:08+01:00

How to Lead with Data: Transforming Hotel Group and Meeting Bookings through Analytics

2024-11-19T10:39:46+01:00

Data is the backbone of modern hospitality and relying on outdated, fragmented systems can be a recipe for disaster, especially in managing group and meeting bookings. If your hotel is not harnessing the full potential of integrated data management, you are jeopardizing the guest experience. Disjointed platforms can lead to miscommunications, missed opportunities and operational chaos. By leveraging analytics, you

How to Lead with Data: Transforming Hotel Group and Meeting Bookings through Analytics2024-11-19T10:39:46+01:00

Collaborative Success for eCommerce and Revenue Management Teams

2024-11-21T09:39:55+01:00

Question for Our Revenue Management Expert Panel: What are the best practices for building and maintaining successful collaboration and communication between hotel eCommerce and Revenue Management teams? (Question by Aida Muñoz) Our Revenue Management Expert PanelTamie Matthews - Sales & Marketing Consultant, RevenYouConnor Vanderholm - CEO, ToplineDiego Fernández Pérez De Ponga - Director of

Collaborative Success for eCommerce and Revenue Management Teams2024-11-21T09:39:55+01:00

The Vital Role of Revenue Management and Brand Reputation

2025-02-23T11:52:29+01:00

It’s an antiquated idea that revenue management works independently from sales and marketing. Each department impacts the other and influences the hotel’s overall profitability. Every business goal contributes to the bottom line. When the revenue-generating departments work together on shared goals, they can contribute to a fatter bottom line. In today’s world, hotel bookings start with getting found online. Without

The Vital Role of Revenue Management and Brand Reputation2025-02-23T11:52:29+01:00

Integrating Sustainability Practices into Hotel Marketing Strategies

2024-11-07T09:46:00+01:00

Question for Our Hotel Marketing Expert Panel How can sustainability practices be integrated into hotel marketing strategies to appeal to the growing eco-conscious consumer base? What are the common challenges? (Question by Michael J. Goldrich)  Our Marketing Expert Panel Michael J. Goldrich - Founder & Chief Advisor, Vivander Moriya Rockman - Chief of

Integrating Sustainability Practices into Hotel Marketing Strategies2024-11-07T09:46:00+01:00

5 Reasons to Choose a Hospitality-Focused BI Solution for Your Hotel

2024-11-05T13:54:56+01:00

As a hotelier, making sense of your data is not a simple task. It often involves consolidating information across multiple systems to understand guest preferences, improve the financial health of your business, and proactively plan for the future. Hospitality-Focused BI Tools vs. Generic Options Business intelligence (BI) software has become an indispensable tool for hoteliers looking to make informed decisions

5 Reasons to Choose a Hospitality-Focused BI Solution for Your Hotel2024-11-05T13:54:56+01:00

How Can Hotels Integrate F&B Outlets into Marketing to Enhance The Guest Experience?

2024-10-10T18:34:10+02:00

Question for Our Hotel Marketing Expert PanelHow can hotels incorporate their F&B outlets into their greater hotel marketing strategy? And how can they leverage the additional touchpoints in the customer experience?(Question by Stephanie Smith) Our Marketing Expert Panel Thom de Graaf - Online Marketing Specialist, The Orange Studio Luminita Mardale - Director Of Marketing

How Can Hotels Integrate F&B Outlets into Marketing to Enhance The Guest Experience?2024-10-10T18:34:10+02:00

Breaking the Silos: Marrying Commercial and Finance Analytics for the Greater Good of Everyone

2024-09-23T18:20:47+02:00

In today’s complex and competitive hospitality environment, complacency is not an option. Data-driven decision-making is essential for the success of your business. In most organizations commercial analytics are the domain of sales, marketing and particularly revenue management. Financial data is leveraged by Accounting and Finance teams focusing on costs, profitability and overall financial health. In this article you’ll learn why

Breaking the Silos: Marrying Commercial and Finance Analytics for the Greater Good of Everyone2024-09-23T18:20:47+02:00

The Myopic Pursuit of Channel ROAS: How to Avoid this Hotel Industry Pitfall

2024-09-23T18:23:16+02:00

In the ever-evolving landscape of digital marketing, the hotel industry finds itself at a crossroads. While embracing the digital revolution, many hoteliers have fallen into a trap that threatens to undermine their marketing efforts; an obsessive focus on individual channel return on ad spend (ROAS). This fixation, while seemingly logical, is creating a significant disconnect in the industry's approach to

The Myopic Pursuit of Channel ROAS: How to Avoid this Hotel Industry Pitfall2024-09-23T18:23:16+02:00

How to Attract Different Segments Through a Diverse Distribution Strategy

2024-09-23T18:25:24+02:00

With so many ways to reach potential guests, developing an effective distribution strategy is more important than ever. Leisure demand is slowing down after years of exponential growth post-pandemic, while other segments, namely international, corporate, and group travel, are starting to pick up again. For hotels seeking to increase their bookings and maximize their revenue, it is crucial to explore

How to Attract Different Segments Through a Diverse Distribution Strategy2024-09-23T18:25:24+02:00

How to Craft Your Hotel Website’s Navigation into a Digital Lobby

2025-03-24T14:23:40+01:00

It should come as no surprise that your hotel's website, in fact, serves as a virtual lobby for your business. The question is—are you treating it as such? The Importance of Your Digital Lobby In a similar way to how your property’s lobby sets the tone for a new guest’s stay, your website will set the expectations for any potential

How to Craft Your Hotel Website’s Navigation into a Digital Lobby2025-03-24T14:23:40+01:00
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