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Strategies

AI Agents Are Now Booking Hotel Rooms – Is Your Property Ready?

2025-04-18T14:59:56+02:00

AI is moving fast. Really fast. Every day seems to bring a new breakthrough: an image generator that goes viral, a smarter chatbot, a more powerful time-saving tool. Some innovations will fizzle out or quickly be supplanted. Others will fundamentally change how we live and work. And one of the latest to watch for revenue managers? OpenAI’s Operator. Operator has

AI Agents Are Now Booking Hotel Rooms – Is Your Property Ready?2025-04-18T14:59:56+02:00

Unleashing Data for Personalized Hotel Stays

2025-04-18T15:03:25+02:00

Hotels are moving from traditional transactional models to relationship-focused approaches, driven by guests’ desire for personalized experiences and seamless interactions. Unleashing data for personalized hotel stays has become the key to unlocking these enhanced guest experiences. Modern technology, especially mobile and cloud-based solutions, facilitates this transformation. Hotel owners, managers, and operators understand that guests’ expectations constantly evolve. Building lasting relationships

Unleashing Data for Personalized Hotel Stays2025-04-18T15:03:25+02:00

What the Luxury Traveler Really Wants – And How Hotels Can Deliver

2025-04-07T14:22:42+02:00

Luxury travelers have redefined what exceptional service looks like. It’s no longer about excess—it’s about ease, control, and relevance. High-value guests aren’t looking for endless choices or over-the-top service. They want seamless, intuitive experiences, and they’re willing to pay for them. The hotels that understand this aren’t just elevating service; they’re creating deeper loyalty, driving higher spend, and unlocking new

What the Luxury Traveler Really Wants – And How Hotels Can Deliver2025-04-07T14:22:42+02:00

How to Segment Your Guests: 5 Basic Tips to Boost Conversions

2025-03-24T14:33:37+01:00

Understanding your guests is key to standing out as a hotel. But with diverse demographics and travel styles, a one-size-fits-all approach simply won't cut it. This is where guest segmentation comes in, a powerful strategy that allows you to personalize your offerings and communication to resonate with each guest on a deeper level. This article explores the power of guest

How to Segment Your Guests: 5 Basic Tips to Boost Conversions2025-03-24T14:33:37+01:00

Hotel Digital Marketing Strategies: A Comprehensive Guide for Modern Properties

2025-04-09T10:08:12+02:00

Hotel digital marketing is an umbrella term for all activities using online and digital platforms to promote a hotel and attract guests. It can include advertising, search engine marketing, reputation management, and more. Digital marketing is important for hotels because it can increase brand recognition and create more demand for bookings. Guests use the internet to find and research hotels

Hotel Digital Marketing Strategies: A Comprehensive Guide for Modern Properties2025-04-09T10:08:12+02:00

Tips for Inspiring and Maintaining B2C Guest Loyalty in Hospitality

2025-03-25T12:41:41+01:00

Question for Our Hotel Marketing Expert Panel How can hotels successfully inspire and maintain guest loyalty in a B2C context? What are the best practices and tips for delivering results? (Question proposed by Adele Gutman) Our Marketing Expert Panel Thom de Graaf - Online Marketing Specialist, Orange Hotel Marketing Michael J. Goldrich -

Tips for Inspiring and Maintaining B2C Guest Loyalty in Hospitality2025-03-25T12:41:41+01:00

Hospitality Marketing Agency: Your Guide to Achieving Strategic Growth

2025-03-14T10:48:11+01:00

A hospitality marketing agency works with businesses in hospitality, including hotels, restaurants and cafes, assisting with marketing. Agencies have expert staff, who can help you to optimize branding and deliver targeted campaigns. Working with hospitality marketing consultants enables you to identify areas of weakness in your existing strategy. It will also allow you to tailor marketing messages to achieve your

Hospitality Marketing Agency: Your Guide to Achieving Strategic Growth2025-03-14T10:48:11+01:00

The Metrics Every General Manager Should Track

2025-01-27T14:46:50+01:00

Starbucks used to track average transaction value as their flagship metric for success. If the number went up, it meant customers were spending more and business was good. Except, they knew it wasn’t that simple, and they were missing out on key insights into spending habits, loyalty, and long-term value. Tracking Metrics That Drive Success in Hospitality They embraced new

The Metrics Every General Manager Should Track2025-01-27T14:46:50+01:00

What Guests Really Want – and 5 Ways Hotels Can Deliver

2025-02-06T14:45:19+01:00

Guests today expect more than a place to sleep—they're expecting experiences that feel personal and thoughtful. For hoteliers, this presents an opportunity to rethink upselling, not as selling extras, but as a way to improve the guest experience. When you focus on what guests truly value—whether it's a better view, extra comfort, or more flexibility— the results, and loyalty, naturally

What Guests Really Want – and 5 Ways Hotels Can Deliver2025-02-06T14:45:19+01:00

5 Marketing Campaigns to Reengage Your Past Guests

2024-12-20T10:31:17+01:00

Studies show that 64% of loyalty members are business travelers, and these loyal guests contribute a significant portion of hotel revenue, ranging from 30% to 60%. Despite the numbers, many hotels are still focusing only on attracting new guests and creating new bookings, when the truth is that re-engaging past guests is an essential strategy to maintain a steady stream

5 Marketing Campaigns to Reengage Your Past Guests2024-12-20T10:31:17+01:00

Data Collection Tips for Delivering Personalised Guest Experiences

2024-11-29T12:00:08+01:00

Question for Our Hotel Marketing Expert Panel What are the top tips and best practices for hotels to collect data in order to deliver personalised guest experiences? How can hotels handle data privacy? (Question by Michael J. Goldrich)  Our Marketing Expert Panel Michael J. Goldrich - Founder & Chief Advisor, Vivander Luminita Mardale

Data Collection Tips for Delivering Personalised Guest Experiences2024-11-29T12:00:08+01:00

How to Lead with Data: Transforming Hotel Group and Meeting Bookings through Analytics

2024-11-19T10:39:46+01:00

Data is the backbone of modern hospitality and relying on outdated, fragmented systems can be a recipe for disaster, especially in managing group and meeting bookings. If your hotel is not harnessing the full potential of integrated data management, you are jeopardizing the guest experience. Disjointed platforms can lead to miscommunications, missed opportunities and operational chaos. By leveraging analytics, you

How to Lead with Data: Transforming Hotel Group and Meeting Bookings through Analytics2024-11-19T10:39:46+01:00

Collaborative Success for eCommerce and Revenue Management Teams

2024-11-21T09:39:55+01:00

Question for Our Revenue Management Expert Panel: What are the best practices for building and maintaining successful collaboration and communication between hotel eCommerce and Revenue Management teams? (Question by Aida Muñoz) Our Revenue Management Expert PanelTamie Matthews - Sales & Marketing Consultant, RevenYouConnor Vanderholm - CEO, ToplineDiego Fernández Pérez De Ponga - Director of

Collaborative Success for eCommerce and Revenue Management Teams2024-11-21T09:39:55+01:00

The Vital Role of Revenue Management and Brand Reputation

2025-02-23T11:52:29+01:00

It’s an antiquated idea that revenue management works independently from sales and marketing. Each department impacts the other and influences the hotel’s overall profitability. Every business goal contributes to the bottom line. When the revenue-generating departments work together on shared goals, they can contribute to a fatter bottom line. In today’s world, hotel bookings start with getting found online. Without

The Vital Role of Revenue Management and Brand Reputation2025-02-23T11:52:29+01:00

Integrating Sustainability Practices into Hotel Marketing Strategies

2024-11-07T09:46:00+01:00

Question for Our Hotel Marketing Expert Panel How can sustainability practices be integrated into hotel marketing strategies to appeal to the growing eco-conscious consumer base? What are the common challenges? (Question by Michael J. Goldrich)  Our Marketing Expert Panel Michael J. Goldrich - Founder & Chief Advisor, Vivander Moriya Rockman - Chief of

Integrating Sustainability Practices into Hotel Marketing Strategies2024-11-07T09:46:00+01:00

5 Reasons to Choose a Hospitality-Focused BI Solution for Your Hotel

2024-11-05T13:54:56+01:00

As a hotelier, making sense of your data is not a simple task. It often involves consolidating information across multiple systems to understand guest preferences, improve the financial health of your business, and proactively plan for the future. Hospitality-Focused BI Tools vs. Generic Options Business intelligence (BI) software has become an indispensable tool for hoteliers looking to make informed decisions

5 Reasons to Choose a Hospitality-Focused BI Solution for Your Hotel2024-11-05T13:54:56+01:00
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