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Strategies

Integrating Sustainability Practices into Hotel Marketing Strategies

2024-11-07T09:46:00+01:00

Question for Our Hotel Marketing Expert Panel How can sustainability practices be integrated into hotel marketing strategies to appeal to the growing eco-conscious consumer base? What are the common challenges? (Question by Michael J. Goldrich)  Our Marketing Expert Panel Michael J. Goldrich - Founder & Chief Advisor, Vivander Moriya Rockman - Chief of

Integrating Sustainability Practices into Hotel Marketing Strategies2024-11-07T09:46:00+01:00

5 Reasons to Choose a Hospitality-Focused BI Solution for Your Hotel

2024-11-05T13:54:56+01:00

As a hotelier, making sense of your data is not a simple task. It often involves consolidating information across multiple systems to understand guest preferences, improve the financial health of your business, and proactively plan for the future. Hospitality-Focused BI Tools vs. Generic Options Business intelligence (BI) software has become an indispensable tool for hoteliers looking to make informed decisions

5 Reasons to Choose a Hospitality-Focused BI Solution for Your Hotel2024-11-05T13:54:56+01:00

How Can Hotels Integrate F&B Outlets into Marketing to Enhance The Guest Experience?

2024-10-10T18:34:10+02:00

Question for Our Hotel Marketing Expert PanelHow can hotels incorporate their F&B outlets into their greater hotel marketing strategy? And how can they leverage the additional touchpoints in the customer experience?(Question by Stephanie Smith) Our Marketing Expert Panel Thom de Graaf - Online Marketing Specialist, The Orange Studio Luminita Mardale - Director Of Marketing

How Can Hotels Integrate F&B Outlets into Marketing to Enhance The Guest Experience?2024-10-10T18:34:10+02:00

Breaking the Silos: Marrying Commercial and Finance Analytics for the Greater Good of Everyone

2024-09-23T18:20:47+02:00

In today’s complex and competitive hospitality environment, complacency is not an option. Data-driven decision-making is essential for the success of your business. In most organizations commercial analytics are the domain of sales, marketing and particularly revenue management. Financial data is leveraged by Accounting and Finance teams focusing on costs, profitability and overall financial health. In this article you’ll learn why

Breaking the Silos: Marrying Commercial and Finance Analytics for the Greater Good of Everyone2024-09-23T18:20:47+02:00

The Myopic Pursuit of Channel ROAS: How to Avoid this Hotel Industry Pitfall

2024-09-23T18:23:16+02:00

In the ever-evolving landscape of digital marketing, the hotel industry finds itself at a crossroads. While embracing the digital revolution, many hoteliers have fallen into a trap that threatens to undermine their marketing efforts; an obsessive focus on individual channel return on ad spend (ROAS). This fixation, while seemingly logical, is creating a significant disconnect in the industry's approach to

The Myopic Pursuit of Channel ROAS: How to Avoid this Hotel Industry Pitfall2024-09-23T18:23:16+02:00

How to Attract Different Segments Through a Diverse Distribution Strategy

2024-09-23T18:25:24+02:00

With so many ways to reach potential guests, developing an effective distribution strategy is more important than ever. Leisure demand is slowing down after years of exponential growth post-pandemic, while other segments, namely international, corporate, and group travel, are starting to pick up again. For hotels seeking to increase their bookings and maximize their revenue, it is crucial to explore

How to Attract Different Segments Through a Diverse Distribution Strategy2024-09-23T18:25:24+02:00

How to Craft Your Hotel Website’s Navigation into a Digital Lobby

2025-03-24T14:23:40+01:00

It should come as no surprise that your hotel's website, in fact, serves as a virtual lobby for your business. The question is—are you treating it as such? The Importance of Your Digital Lobby In a similar way to how your property’s lobby sets the tone for a new guest’s stay, your website will set the expectations for any potential

How to Craft Your Hotel Website’s Navigation into a Digital Lobby2025-03-24T14:23:40+01:00

5 Trends to Be Aware of for Your Hotel’s Strategy

2024-08-27T12:25:04+02:00

As guest expectations evolve, so too should the strategies hoteliers use to communicate with them. Understanding these changing expectations and valuing what guests want is the foundation of any communication strategy. 5 Crucial Guest Trends to Include in Your Hotel’s Strategy Let’s delve into these expectations, explore how you, as a hotelier, can adopt strategies to meet them and understand

5 Trends to Be Aware of for Your Hotel’s Strategy2024-08-27T12:25:04+02:00

Loyal Guests: Unlocking Revenue with Loyalty Programs and Ancillaries

2024-09-17T12:43:29+02:00

Studies show that loyalty program members aren’t just frequent travelers; they’re also highly engaged customers who are willing to spend on additional services to enhance their experience. In this article, you'll learn how hotels can expand their loyalty programs and integrate ancillary products and services to maximize loyalty, boost revenue, and drive long-term growth. Loyalty Programs Drive Hotel Revenue Growth

Loyal Guests: Unlocking Revenue with Loyalty Programs and Ancillaries2024-09-17T12:43:29+02:00

Harnessing Hotel Business Intelligence: 5 Key Questions Your Data Should Answer

2024-08-27T12:25:46+02:00

Embracing data-driven decision-making is vital for hotels looking to thrive in today's competitive environment. From identifying top revenue-generating channels to tracking total revenue per available room (TrevPAR) and managing costs, having access to interconnected data allows hoteliers to make quick, informed decisions that can boost operational efficiency, elevate the guest experience, and drive revenue growth. Unlocking Hotel Success with Data-Driven

Harnessing Hotel Business Intelligence: 5 Key Questions Your Data Should Answer2024-08-27T12:25:46+02:00

How AI is Advancing Digital Marketing Strategies for Hotels

2024-08-27T12:26:06+02:00

AI is infiltrating every aspect of life and business. With so much buzz around AI, it can be hard to identify where to most effectively use the technology and where to start implementing it in your hotel. Leveraging AI for Personalized Hotel Marketing and Revenue Growth AI has the ability to process vast amounts of data - and from a

How AI is Advancing Digital Marketing Strategies for Hotels2024-08-27T12:26:06+02:00

Green is Gold: How Regenerative Tourism is Transforming Marketing Strategy for Hotel Teams

2024-08-27T12:27:11+02:00

The shift towards regenerative tourism represents a significant opportunity for hotels to differentiate themselves in a crowded market while contributing positively to the greater good. By effectively marketing these initiatives, hotels can attract conscious travelers, enhance their brand reputation, and play an important role in shaping the future of tourism. Rising Demand for Travel That Gives Back: Regenerative Tourism In

Green is Gold: How Regenerative Tourism is Transforming Marketing Strategy for Hotel Teams2024-08-27T12:27:11+02:00

A 3-Step Guide to Improving Conversion Rates with A/B Testing

2025-03-24T14:23:48+01:00

Want to turn more website visitors into hotel guests? A/B testing is your secret weapon! By comparing two versions of a page or message, you can find out what really clicks with your audience. For hotel websites, this means better user experience and more direct bookings. In this blog, we'll cover everything from identifying the key elements to testing to

A 3-Step Guide to Improving Conversion Rates with A/B Testing2025-03-24T14:23:48+01:00

Save Time with These Event Management Tips

2024-07-16T10:01:26+02:00

Time is money, especially in event management, where every minute counts. Operational efficiency can be the difference between a smoothly run event and one filled with chaos and missed opportunities. In an industry that demands precision and quick responses, having the right tools to save time is invaluable. By optimizing your operations with advanced event management software, you can streamline

Save Time with These Event Management Tips2024-07-16T10:01:26+02:00

How to Write a Hotel Welcome Letter for Guests + 8 Free Templates

2024-10-18T16:19:25+02:00

A hotel welcome letter is a message that guests receive upon arrival at the property. The letter may be placed in the room before the guest's arrival, sent to their room after arrival, or delivered via email or SMS. Creating a high-quality hotel welcome letter is important, because it sets the tone for the stay and allows your hotel to

How to Write a Hotel Welcome Letter for Guests + 8 Free Templates2024-10-18T16:19:25+02:00

Maximize Your Venue Sales: 5 Proven Strategies for Success

2024-06-17T15:41:25+02:00

In the highly competitive hospitality sector, venues must continually innovate to attract and retain clients. By adopting a strategic approach that caters to diverse client needs and streamlines operations, venues can enhance their market position and drive sales. This article delves into five effective strategies that incorporate industry insights, aiming to maximize your venue's potential. 1. Establish a Comprehensive Online

Maximize Your Venue Sales: 5 Proven Strategies for Success2024-06-17T15:41:25+02:00

How Integrated Payments Elevate Hotel Revenue and Efficiency

2024-06-17T15:42:24+02:00

For hoteliers, making payments effortless and secure is essential to maintaining a positive guest experience and operational efficiency. Integrated payment solutions connect your payment gateway to your other hospitality software, providing a frictionless transaction experience that helps hotels boost revenue and streamline operations. Integrated Vs. Non-Integrated Payment Solutions The differences between using an integrated payment solution and a non-integrated one

How Integrated Payments Elevate Hotel Revenue and Efficiency2024-06-17T15:42:24+02:00
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