Hotel Marketing Strategies

3 Key Metrics for Evaluating Your Personalization Strategy

Revfine.com2024-06-17T15:42:46+02:00

Personalized digital marketing is a proven approach for increasing direct bookings and growing revenue, but personalization isn't a "set it and forget it" strategy. Here's how to evaluate your marketing personalization program, and how to pivot when the metrics don't meet your expectations. Personalization is Important for Elevating Guest Experiences. Travel is personal. It doesn't matter whether the purpose for

3 Key Metrics for Evaluating Your Personalization StrategyRevfine.com2024-06-17T15:42:46+02:00

How Can Hotels use Micro-segmentation to its Full Potential?

Suzanne2024-06-25T10:11:15+02:00

Question for Our Revenue Management Expert Panel: How can hotels use micro-segmentation to its full potential? At what point does it become too "micro" to be valuable and what tips can you share for achieving success? (Question by Pablo Torres) Our Revenue Management Expert Panel Pablo Torres - Hotel Consultant Tanya Hadwick -

How Can Hotels use Micro-segmentation to its Full Potential?Suzanne2024-06-25T10:11:15+02:00

What are the Best Marketing Strategies for Hotels on a Budget?

Suzanne2024-09-26T15:22:51+02:00

Question for Our Hotel Marketing Expert Panel For hotels with a smaller budget, what marketing strategies carry the biggest impact? What could move the needle the furthest, but with the lowest amount of investment? (Question by Cory Falter) Our Marketing Expert Panel Thom de Graaf - Online Marketing Specialist, The Orange Studio

What are the Best Marketing Strategies for Hotels on a Budget?Suzanne2024-09-26T15:22:51+02:00

The 2024 Ultimate Guide to Google Hotel Ads

Revfine.com2024-06-03T14:21:52+02:00

72% of travelers use metasearch engines in their booking journey! Google Hotel Ads (GHA) is a powerful metasearch solution for hoteliers looking to attract more guests and elevate their direct bookings and visibility. Whether you're a seasoned hotelier looking to enhance your direct bookings or a newcomer to the world of digital marketing, this guide will provide you with the

The 2024 Ultimate Guide to Google Hotel AdsRevfine.com2024-06-03T14:21:52+02:00

Boost Hotel Revenue with CRM and Digital Marketing Integration

Revfine.com2024-05-07T13:01:42+02:00

Your hotel CRM isn’t only the hub for your guest-facing operations. It can also supercharge your hotel’s digital marketing by leveraging real-time guest data to shape your strategy. However, hotels cannot rely on their CRM’s guest profiles alone – they need to utilize that data to enhance and personalize their digital marketing campaigns. Maximizing Hotel Profitability with Integrated CRM and

Boost Hotel Revenue with CRM and Digital Marketing IntegrationRevfine.com2024-05-07T13:01:42+02:00

Unlocking Insights and Revenue Potential with Room-Type Analytics

Revfine.com2024-04-22T11:30:15+02:00

In a hotel, understanding the dynamics of room types and leveraging this understanding can significantly impact revenue, profit, and guest satisfaction. Room-type analytics is a vital component of any hospitality Business Intelligence platform and offers hotels a deeper insight into their inventory’s performance. Data-driven decisions based on Room-Type Analytics enhance profitability and guest experience. This article dives into Room-Type Analytics,

Unlocking Insights and Revenue Potential with Room-Type AnalyticsRevfine.com2024-04-22T11:30:15+02:00

New Sending Requirements for Email Marketing for Hotels, and What Happens if They Don’t?

Revfine.com2024-04-10T12:00:29+02:00

Back in February, two of the biggest players in the inbox space — Gmail and Yahoo introduced stringent rules to safeguard users' inboxes from scammers and spammers. These rules signify a pivotal shift in the ever-evolving landscape of email marketing. To ensure your marketing emails reach their intended recipients, it's crucial to comprehend and adhere to these new requirements. New

New Sending Requirements for Email Marketing for Hotels, and What Happens if They Don’t?Revfine.com2024-04-10T12:00:29+02:00

Master Pick-up Analytics: Learn Why & How They Elevate Your Hotel

Revfine.com2024-03-25T10:53:19+01:00

Pick-up analytics are essential for hotels to forecast demand, optimize pricing strategies, manage inventory, marketing, and improve revenue management. In this article, we will dive into the world of Pick-up Analytics. You will learn what Pick-up Analytics is and how to use it to help your hotel optimize performance. What is Pick-up Analytics? In short, it is important to analyze

Master Pick-up Analytics: Learn Why & How They Elevate Your HotelRevfine.com2024-03-25T10:53:19+01:00

6 Tips to Fix Your Hotel’s Email Marketing and Increase Conversions

Revfine.com2024-04-10T12:00:42+02:00

When exploring the landscape of digital marketing for hotels, we see many new emerging trends, such as AI, Automation, social media, influencer marketing, and more. Many may wonder, "Is email marketing still relevant for hotels?" And the answer is an assured yes. Why Email Marketing for Your Property? Even with all the new tech tools and marketing options available, email

6 Tips to Fix Your Hotel’s Email Marketing and Increase ConversionsRevfine.com2024-04-10T12:00:42+02:00

8 Tips to Improve OTA Conversion Rates

Revfine.com2024-02-26T17:26:47+01:00

In the highly competitive world of online hospitality, mastering the art of OTA listings is not just an advantage—it's a necessity. With most travelers making their accommodation decisions based on OTA rankings and reviews, understanding how to climb these ranks and convert interest into bookings is the key to success. Your OTA listing can distinguish between a filled room and

8 Tips to Improve OTA Conversion RatesRevfine.com2024-02-26T17:26:47+01:00

9 Tips to Increase Bookings Through Hotel Metasearch

Martijn Barten2024-06-04T21:19:38+02:00

Hotel metasearch platforms serve as an important distribution channel for businesses in the hospitality industry because many modern travelers will use the internet to shop around for the best rates and will turn to price comparison platforms to assist them with this. In this post, you will learn more about why the best hotel management strategies utilize hotel metasearch, and

9 Tips to Increase Bookings Through Hotel MetasearchMartijn Barten2024-06-04T21:19:38+02:00

How Do You Take Your Hotel’s Data Game to the Next Level?

Revfine.com2024-02-12T11:52:53+01:00

So, you are interested in hospitality data? In the current world of hospitality, data has become the cornerstone of strategic and tactical decision-making. This article explores how data and data tools can help transform operations across the hotel, improve communication and efficiency, and drive revenue and profit growth. Uncover the first steps to integrating analytics into your hotel's day-to-day for

How Do You Take Your Hotel’s Data Game to the Next Level?Revfine.com2024-02-12T11:52:53+01:00

The Importance of Benchmarking in Hotel Management

Revfine.com2024-02-12T11:57:51+01:00

In the dynamic world of hotel management, every day is different. It can feel difficult to find the time to take stock of your property's performance, which can be a problem in such a competitive industry where staying ahead of the game is crucial. When navigating the industry's complexities, benchmarking is the unsung hero for hoteliers. Let's dive into the

The Importance of Benchmarking in Hotel ManagementRevfine.com2024-02-12T11:57:51+01:00

Key Features to Evaluate in a Booking Engine to Maximize Revenue

Revfine.com2024-02-12T11:58:08+01:00

As the hospitality sector undergoes swift transformations, prioritizing convenience and tailored experiences for all travelers, the pivotal role played by Internet Booking Engines (IBEs) becomes undeniably vital. These digital tools have revolutionized hotels' operations, helping them achieve the dual goals of maximizing occupancy and revenue. 11 Most Important Booking Engine Features The hotel's success heavily relies on its online presence

Key Features to Evaluate in a Booking Engine to Maximize RevenueRevfine.com2024-02-12T11:58:08+01:00

5 Boutique Hotel Marketing Strategies to Increase Revenue

Martijn Barten2024-06-07T13:05:59+02:00

A boutique hotel will often appeal to customers looking for unique experiences, picturesque accommodation, and a more personal touch, but your marketing strategies need to highlight what you have to offer. In this article, you will find some boutique hotel marketing tips that can help you increase bookings and boost revenue. Table of Contents: What is a Boutique Hotel? How

5 Boutique Hotel Marketing Strategies to Increase RevenueMartijn Barten2024-06-07T13:05:59+02:00

5 Ways For Hotels to Minimize Booking Engine Drop-Off

Revfine.com2025-03-24T14:24:13+01:00

Your hotel's website might be buzzing with traffic due to all the hard work and resources you're putting into attracting visitors. But is your website as efficient as you wish it was? Imagine a potential guest, excited and ready to book, but something doesn't click, and they leave without completing the reservation. That's booking engine abandonment– a frustrating scenario where

5 Ways For Hotels to Minimize Booking Engine Drop-OffRevfine.com2025-03-24T14:24:13+01:00

Hotel Marketing Courses: What Will You Learn? + List of Educators

Martijn Barten2024-06-06T13:20:24+02:00

Hotel Marketing Courses have never been more valuable. The hotel industry is always dynamic and prone to dramatic shifts, with new technologies, new ideas, and unexpected world events constantly disrupting the status quo. In this article, you'll discover what hotel marketing courses can do for you and learn about some of the best educators in the field. Table of Contents:

Hotel Marketing Courses: What Will You Learn? + List of EducatorsMartijn Barten2024-06-06T13:20:24+02:00

How to Build an Effective Commercial Hotel Organization in 2024

Revfine.com2024-01-16T17:06:53+01:00

A hotel’s commercial team—revenue management, sales, and marketing—is critically important to the financial health of a property. When working harmoniously, these functions combine to ensure a property is filled with high-value guests while minimizing acquisition costs as much as possible. However, “harmonious” is an unlikely descriptor for many hotel commercial teams. 3 Ways to Build an Effective Commercial Hotel Organization

How to Build an Effective Commercial Hotel Organization in 2024Revfine.com2024-01-16T17:06:53+01:00

Hotel Marketing

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Strategies