Hotel Marketing Strategies

All-Inclusive Resorts: Successful & Effective Marketing Strategies

Martijn Barten2024-06-01T15:29:47+02:00

All-inclusive resorts can appeal to guests through convenience and value for money, but using the right marketing strategies is essential. In this article, you can learn about all-inclusive resorts, learn about the different customer groups to focus on, and explore the most effective marketing strategies to deploy. Table of Contents: What is the Hotel Industry? What Is an All-Inclusive Resort?

All-Inclusive Resorts: Successful & Effective Marketing StrategiesMartijn Barten2024-06-01T15:29:47+02:00

How Would You Guide Hotels Trying to Convey Inclusion Via Marketing?

Anele2024-09-26T13:07:50+02:00

Question for Our Hotel Marketing Expert Panel How Would You Guide Hotels Trying to Convey Inclusion Via Marketing? Our Marketing Expert Panel Dustin Caromano – Director of Marketing and eCommerce, Première Advisory Group Cory Falter - Partner and Visionary at Lure Agency Linda Bekoe - CEO at APLBC & CEO at Bekoe.com Nicole

How Would You Guide Hotels Trying to Convey Inclusion Via Marketing?Anele2024-09-26T13:07:50+02:00

5 Ways to Invest Surplus Marketing Funds Before Year End

Revfine.com2023-12-06T12:03:01+01:00

As the fiscal year ends, it’s not uncommon for hotel teams to discover unallocated funds in their marketing budget. Since the golden rule of budgeting is “use it or lose it,” here are five quick, effective ways to make an impact with surplus dollars before the end of the year. Sometimes it’s a strategic safety net. Sometimes it’s dumb luck.

5 Ways to Invest Surplus Marketing Funds Before Year EndRevfine.com2023-12-06T12:03:01+01:00

3 Steps to Implement Customer Data into Your Hotel Marketing Strategy

Revfine.com2024-04-10T12:36:13+02:00

Being able to adapt quickly to market demands is a skill many hotel marketers should make an effort to master. And in this digital age, it never hurts to be more data-driven in your overall business strategy. One way to do this is by utilizing customer data in your marketing. By collecting, analyzing, and using customer data, your hotel can

3 Steps to Implement Customer Data into Your Hotel Marketing StrategyRevfine.com2024-04-10T12:36:13+02:00

What Would You Tell Hotel Personnel Choosing A Tech Stack?

Anele2023-12-20T16:46:36+01:00

Question for Our Hotel Marketing Expert Panel What would you tell hotel personnel choosing a tech stack? Our Marketing Expert Panel Peter Ricci - Clinical Professor and Director of Hospitality & Tourism Management Program at Florida Atlantic University (FAU) Max Starkov - Adjunct Professor Hospitality Technology, New York University Kaylie Holley - Hospitality

What Would You Tell Hotel Personnel Choosing A Tech Stack?Anele2023-12-20T16:46:36+01:00

Top 3 Goals for Independent Properties and Strategies for Success

Revfine.com2023-12-20T17:33:29+01:00

They say after the storm comes a calm. However, the storm has yet to pass in the hospitality industry. While seeing the light again is possible, the industry still navigates in turbulent waters. Why? With a fierce competition of over 17.5 million guestrooms in 187,000 hotels (1) worldwide, independent hotels know they have to compete for their share of business

Top 3 Goals for Independent Properties and Strategies for SuccessRevfine.com2023-12-20T17:33:29+01:00

Should Hospitality Marketing be Managed In-House or Outsourced?

Suzanne2023-12-06T12:39:03+01:00

Question for Our Hotel Marketing Expert Panel Should hospitality marketing be managed in-house or outsourced to an external agency? With many hospitality brands operating with smaller teams, what marketing activities could be outsourced easily? Our Marketing Expert Panel Dustin Caromano - Director of Marketing and eCommerce, Première Advisory Group Tamie Matthews - Revenue,

Should Hospitality Marketing be Managed In-House or Outsourced?Suzanne2023-12-06T12:39:03+01:00

Steps to a Superior Hotel’s Online Presence

Revfine.com2023-12-06T12:54:23+01:00

Before a guest sleeps a night in your hotel, you can be sure they’ve evaluated your online presence. Social feeds, websites, blog posts, and reviews are the digital touchpoints travelers use to get a feel for the guest experience at your property as they consider a stay. In this article, you’ll learn how to rise above your competitors and establish

Steps to a Superior Hotel’s Online PresenceRevfine.com2023-12-06T12:54:23+01:00

7 Tips For an Impeccable Online Reputation for Hotels

Revfine.com2023-12-06T12:56:27+01:00

Global digitalization, the growth of OTAs, and the influence of social media have made businesses in the travel industry heavily reliant on their online reputation—and hotels are not an exception. This article will teach you seven methods that should become vital to your online reputation management strategy. Why You Should Care About Your Online Reputation Unlike most online consumers, travel

7 Tips For an Impeccable Online Reputation for HotelsRevfine.com2023-12-06T12:56:27+01:00

Accommodation Providers: Strategic Tips to Get More Revenue

Martijn Barten2024-06-01T15:28:17+02:00

If you've ever considered becoming an accommodation provider or already own accommodation and want to maximize your revenue, this article is for you. In this in-depth dive into accommodation ownership, you can learn about the many different types of accommodation available for travelers and how you can get more revenue as an owner. Table of Contents: What Is the Hotel

Accommodation Providers: Strategic Tips to Get More RevenueMartijn Barten2024-06-01T15:28:17+02:00

Unlocking the Power of Personalization in Hotel Marketing

Revfine.com2024-04-10T12:39:56+02:00

Personalization is all around us. You can completely print your cat’s face on M&M’s and customize name-brand sneakers. Your smart speaker recognizes your voice, and your streaming services offer recommendations based on the genres and artists you love. In this article, you’ll learn how to deepen your engagement, increase conversion rates, grow loyalty, and drive more sales and revenue with

Unlocking the Power of Personalization in Hotel MarketingRevfine.com2024-04-10T12:39:56+02:00

Cliches About Revenue Management, Guests’ Quality, and Brand Reputation

Revfine.com2024-04-02T13:07:30+02:00

What do hoteliers resist about revenue management? One common pushback is lowering prices below a certain psychological threshold. Yet, it's essential during low demand and pays off later. Some hoteliers believe: "I cannot sell below a certain figure because otherwise low-quality guests will arrive and lower the hotel's image; I prefer to stay empty and not sell." Yet, those who

Cliches About Revenue Management, Guests’ Quality, and Brand ReputationRevfine.com2024-04-02T13:07:30+02:00

Which Matters Most for Winning Guests – Price or Loyalty?

Revfine.com2023-12-20T17:56:25+01:00

Regardless of who you are, competition in the hospitality industry is increasingly fierce, and winning new customers is a major challenge even for experienced hoteliers. So, what makes the most significant difference in getting guests to stay at your hotel versus the one down the street? Is it price? Is it the chance to benefit from a personalized loyalty program?

Which Matters Most for Winning Guests – Price or Loyalty?Revfine.com2023-12-20T17:56:25+01:00

6 Ways Hoteliers Can Offer a Personalized Digital Guest Experience

Revfine.com2024-04-10T12:45:13+02:00

Travelers looking to book their holidays spend countless hours researching locations, transportation methods, itineraries, and accommodation options. Especially when booking a hotel, they're faced with a large variety of choices—and they will choose the one they resonate with best. You need to differentiate yourself from the crowd and ensure you are the top choice for your target audience. And for

6 Ways Hoteliers Can Offer a Personalized Digital Guest ExperienceRevfine.com2024-04-10T12:45:13+02:00

Guest Expectations for Pre-Stay Digital Experiences by Hotel Category

Suzanne2024-04-10T12:48:27+02:00

Question for Our Hotel Marketing Expert Panel How do guest expectations of the pre-stay digital experience differ between low budget and high-end properties? How do their tech expectations differ during their stay? (Question by Nicole Sideris.) Our Marketing Expert Panel Tamie Matthews - Revenue, Sales & Marketing Consultant, RevenYou Adele Gutman -

Guest Expectations for Pre-Stay Digital Experiences by Hotel CategorySuzanne2024-04-10T12:48:27+02:00

Tips to Optimize Your Hotel “Book Direct” Strategy With SEO and SEM

Revfine.com2023-12-06T14:02:03+01:00

As core tactics in the digital marketing strategy toolbox, search engine optimization (SEO) and search engine marketing (SEM) are potent drivers of direct bookings. A carefully balanced mix of SEO and SEM will give your hotel “full-funnel” visibility, which means that guests will be exposed to your brand several times throughout the consideration journey. Increase Direct Bookings A successful “book

Tips to Optimize Your Hotel “Book Direct” Strategy With SEO and SEMRevfine.com2023-12-06T14:02:03+01:00

7 Email Marketing Tips for Hotels to Increase Return on Investment (ROI)

Revfine.com2024-04-10T12:01:59+02:00

Communicating with past and potential customers via email has always been simpler, faster, and more cost-effective than most other means of online marketing for businesses across different industries. The beauty of utilizing email marketing is that it generates a significant ROI and builds a strong and consistent relationship between you and your guests. The expected ROI for every $1 a

7 Email Marketing Tips for Hotels to Increase Return on Investment (ROI)Revfine.com2024-04-10T12:01:59+02:00

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