Hotel Marketing Strategies

A Guide to Marketing Hotel Sustainability

Revfine.com2024-01-15T09:20:31+01:00

Today’s travelers aren’t just better-educated and better-informed, they’re more concerned than ever about adopting responsible practices around their journeys. The upshot is that these savvy travelers actively seek experiences and accommodations that align with their values — especially concerning environmental and sustainability practices. Reasons Behind the Popularity of Sustainable Travel There are compelling reasons behind this trend. First, heightened awareness

A Guide to Marketing Hotel SustainabilityRevfine.com2024-01-15T09:20:31+01:00

Hotel Marketing Plan: Tips & Tricks for Successful Hotel Marketing

Martijn Barten2024-06-07T12:48:26+02:00

A hotel marketing plan is important for establishing your marketing objectives, outlining how to achieve them, understanding your target audience(s), and pinpointing your unique selling proposition. In this article, you can learn more about how to create and continually modify your marketing plan. Table of Contents: What is the Hotel Industry? What is a Hotel Marketing Plan? Why is a

Hotel Marketing Plan: Tips & Tricks for Successful Hotel MarketingMartijn Barten2024-06-07T12:48:26+02:00

How Can a Hotel Marketing Company Boost Your Hotel’s Revenue?

Martijn Barten2024-06-06T12:13:53+02:00

In the highly competitive hotel industry, optimizing revenue means attracting plenty of attention and generating the right levels of interest from customers. Marketing plays a key role here, and while many hotels handle this internally, others opt to outsource their marketing efforts to a dedicated hotel marketing company. This article will teach you more about hotel marketing and how a

How Can a Hotel Marketing Company Boost Your Hotel’s Revenue?Martijn Barten2024-06-06T12:13:53+02:00

Best Practices for Revenue-Generating Email Marketing

Suzanne2024-04-10T12:01:31+02:00

Question for Our Hotel Marketing Expert Panel What are the best practices for driving revenue-generating email marketing and for collecting valid email addresses from guests? (Question from Nicole Sideris) Our Marketing Expert PanelElvira Wilthagen - Owner, Heads in Beds Thom de Graaf - Online Marketing Specialist, The Orange StudioSusanne Williams - Director Consulting Services, Journey

Best Practices for Revenue-Generating Email MarketingSuzanne2024-04-10T12:01:31+02:00

5 Signs Hotels Need a New Digital Marketing Partner

Revfine.com2023-12-11T12:28:06+01:00

Partnering with a strong digital marketing agency can propel your property to new heights. But when that partner fails to innovate, falls short on reporting, or cannot adapt, the relationship can become an obstacle to growth. Here, you find five signs that it’s time to consider a new digital marketing partner, and how to find a synergetic fit. 5 Crucial

5 Signs Hotels Need a New Digital Marketing PartnerRevfine.com2023-12-11T12:28:06+01:00

B2B Hotel Marketing Tips and Strategies for Building Loyalty

Suzanne2024-05-22T18:28:02+02:00

Question for Our Hotel Marketing Expert Panel Growing a loyal customer base and retaining customers is essential for hotels, but how is it best achieved for the B2B market? How do B2B and B2C strategies differ? What are your top tips for success? Our Marketing Expert Panel Stephanie Smith - Founder, Cogwheel Marketing

B2B Hotel Marketing Tips and Strategies for Building LoyaltySuzanne2024-05-22T18:28:02+02:00

How the Right Hotel Data Can Transform Your Property

Revfine.com2023-12-06T11:09:49+01:00

Hospitality is awash with data. From pricing analysis to targeted marketing, from occupancy rates to guest engagement, every hotelier knows that metrics are important – but how do you sort the interesting from the invaluable? What to Do with the Hotel Data? The sheer amount of data can be daunting, because it typically requires several platforms to access and interpret

How the Right Hotel Data Can Transform Your PropertyRevfine.com2023-12-06T11:09:49+01:00

What Practices Make a Hotel Booking Process Effective?

Anele2023-12-20T17:31:30+01:00

Question for Our Hotel Marketing Expert Panel What Practices Make a Hotel Booking Process Effective? (Question by Thomas Dieben) Our Marketing Expert Panel Thomas Dieben - Founder, Becurious Tamie Matthews - Revenue, Sales & Marketing Consultant, RevenYou Jacopo Focaroli - CEO & Founder, The Host Kaylie Holley - Hospitality and Tourism Marketing Professional

What Practices Make a Hotel Booking Process Effective?Anele2023-12-20T17:31:30+01:00

From Zero to Hero: 4 Ways a Hotel CRM Can Level up Your Marketing Efforts

Revfine.com2023-12-08T13:11:04+01:00

As a hotel marketer, you know that managing multiple communication channels to reach out to potential guests can be an overwhelming task. With the ever-evolving digital landscape, it's becoming increasingly difficult to keep up with the latest trends and ensure consistent brand messaging across all channels. To make matters worse, gathering insights from guest data is often time-consuming, and manual

From Zero to Hero: 4 Ways a Hotel CRM Can Level up Your Marketing EffortsRevfine.com2023-12-08T13:11:04+01:00

All-Inclusive Resorts: Successful & Effective Marketing Strategies

Martijn Barten2024-06-01T15:29:47+02:00

All-inclusive resorts can appeal to guests through convenience and value for money, but using the right marketing strategies is essential. In this article, you can learn about all-inclusive resorts, learn about the different customer groups to focus on, and explore the most effective marketing strategies to deploy. Table of Contents: What is the Hotel Industry? What Is an All-Inclusive Resort?

All-Inclusive Resorts: Successful & Effective Marketing StrategiesMartijn Barten2024-06-01T15:29:47+02:00

How Would You Guide Hotels Trying to Convey Inclusion Via Marketing?

Anele2024-09-26T13:07:50+02:00

Question for Our Hotel Marketing Expert Panel How Would You Guide Hotels Trying to Convey Inclusion Via Marketing? Our Marketing Expert Panel Dustin Caromano – Director of Marketing and eCommerce, Première Advisory Group Cory Falter - Partner and Visionary at Lure Agency Linda Bekoe - CEO at APLBC & CEO at Bekoe.com Nicole

How Would You Guide Hotels Trying to Convey Inclusion Via Marketing?Anele2024-09-26T13:07:50+02:00

5 Ways to Invest Surplus Marketing Funds Before Year End

Revfine.com2023-12-06T12:03:01+01:00

As the fiscal year ends, it’s not uncommon for hotel teams to discover unallocated funds in their marketing budget. Since the golden rule of budgeting is “use it or lose it,” here are five quick, effective ways to make an impact with surplus dollars before the end of the year. Sometimes it’s a strategic safety net. Sometimes it’s dumb luck.

5 Ways to Invest Surplus Marketing Funds Before Year EndRevfine.com2023-12-06T12:03:01+01:00

3 Steps to Implement Customer Data into Your Hotel Marketing Strategy

Revfine.com2025-03-24T14:24:57+01:00

Being able to adapt quickly to market demands is a skill many hotel marketers should make an effort to master. And in this digital age, it never hurts to be more data-driven in your overall business strategy. One way to do this is by utilizing customer data in your marketing. By collecting, analyzing, and using customer data, your hotel can

3 Steps to Implement Customer Data into Your Hotel Marketing StrategyRevfine.com2025-03-24T14:24:57+01:00

What Would You Tell Hotel Personnel Choosing A Tech Stack?

Anele2023-12-20T16:46:36+01:00

Question for Our Hotel Marketing Expert Panel What would you tell hotel personnel choosing a tech stack? Our Marketing Expert Panel Peter Ricci - Clinical Professor and Director of Hospitality & Tourism Management Program at Florida Atlantic University (FAU) Max Starkov - Adjunct Professor Hospitality Technology, New York University Kaylie Holley - Hospitality

What Would You Tell Hotel Personnel Choosing A Tech Stack?Anele2023-12-20T16:46:36+01:00

Top 3 Goals for Independent Properties and Strategies for Success

Revfine.com2023-12-20T17:33:29+01:00

They say after the storm comes a calm. However, the storm has yet to pass in the hospitality industry. While seeing the light again is possible, the industry still navigates in turbulent waters. Why? With a fierce competition of over 17.5 million guestrooms in 187,000 hotels (1) worldwide, independent hotels know they have to compete for their share of business

Top 3 Goals for Independent Properties and Strategies for SuccessRevfine.com2023-12-20T17:33:29+01:00

Should Hospitality Marketing be Managed In-House or Outsourced?

Suzanne2023-12-06T12:39:03+01:00

Question for Our Hotel Marketing Expert Panel Should hospitality marketing be managed in-house or outsourced to an external agency? With many hospitality brands operating with smaller teams, what marketing activities could be outsourced easily? Our Marketing Expert Panel Dustin Caromano - Director of Marketing and eCommerce, Première Advisory Group Tamie Matthews - Revenue,

Should Hospitality Marketing be Managed In-House or Outsourced?Suzanne2023-12-06T12:39:03+01:00

Steps to a Superior Hotel’s Online Presence

Revfine.com2023-12-06T12:54:23+01:00

Before a guest sleeps a night in your hotel, you can be sure they’ve evaluated your online presence. Social feeds, websites, blog posts, and reviews are the digital touchpoints travelers use to get a feel for the guest experience at your property as they consider a stay. In this article, you’ll learn how to rise above your competitors and establish

Steps to a Superior Hotel’s Online PresenceRevfine.com2023-12-06T12:54:23+01:00

7 Tips For an Impeccable Online Reputation for Hotels

Revfine.com2025-03-24T14:25:25+01:00

Global digitalization, the growth of OTAs, and the influence of social media have made businesses in the travel industry heavily reliant on their online reputation—and hotels are not an exception. This article will teach you seven methods that should become vital to your online reputation management strategy. Why You Should Care About Your Online Reputation Unlike most online consumers, travel

7 Tips For an Impeccable Online Reputation for HotelsRevfine.com2025-03-24T14:25:25+01:00

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