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Strategies

Tips to Optimize Your Hotel “Book Direct” Strategy With SEO and SEM

2023-12-06T14:02:03+01:00

As core tactics in the digital marketing strategy toolbox, search engine optimization (SEO) and search engine marketing (SEM) are potent drivers of direct bookings. A carefully balanced mix of SEO and SEM will give your hotel “full-funnel” visibility, which means that guests will be exposed to your brand several times throughout the consideration journey. Increase Direct Bookings A successful “book

Tips to Optimize Your Hotel “Book Direct” Strategy With SEO and SEM2023-12-06T14:02:03+01:00

Top Tips for Success in Content and Influencer Marketing Campaigns

2023-12-06T14:59:29+01:00

Question for Our Hotel Marketing Expert Panel What advice can you offer to anyone considering a Content Marketing and/or Influencer Marketing campaign this year? (Question proposed by Sarah Dandashy) Our Marketing Expert Panel Sarah Dandashy - Travel & Hospitality Expert, Ask a Concierge Reshan Jayamanne - Digital Marketing & Sales Strategist, Bnb Optimized

Top Tips for Success in Content and Influencer Marketing Campaigns2023-12-06T14:59:29+01:00

Boost Hotel Revenue by Understanding Post-Covid Guest Booking Behavior

2023-12-06T15:06:00+01:00

The most challenging period the global hospitality industry has faced to date is finally over in most regions. Lockdowns and travel restrictions are largely a thing of the past, and people are comfortable traveling again. But guest booking behavior has shifted. In this article, you’ll learn about 4 data-driven insights that help you to boost your hotel revenue. Times are

Boost Hotel Revenue by Understanding Post-Covid Guest Booking Behavior2023-12-06T15:06:00+01:00

What to Include in Your Hotel’s Brand Guidelines?

2025-03-24T14:26:31+01:00

When potential guests interact with your hotel's brand for the first time, they develop an impression within seven seconds or less. Your brand identity is the personality that defines your hotel in your guest's eyes. This includes your visual design, unique selling point, brand values, value propositions, and how your brand interacts with customers. Crafting a solid brand identity builds

What to Include in Your Hotel’s Brand Guidelines?2025-03-24T14:26:31+01:00

How Attribute-based Selling Solves the Hotel Industry’s Problem with Personalization

2023-12-06T15:13:33+01:00

As consumers, we're surrounded by extreme personalization every day. Whether AI-driven provides product recommendations, options when booking an airline ticket or even adding extra pepperoni on a pizza, consumers are commonly exposed to personalization mechanisms in their online shopping experiences. Consumers Expect Personalization Consumers have come to expect personalization as a standard function. An overwhelming 70% say we will shop

How Attribute-based Selling Solves the Hotel Industry’s Problem with Personalization2023-12-06T15:13:33+01:00

5 Keys to Becoming a Great Hotel Marketing Leader

2025-03-24T14:19:07+01:00

Being a leader is one thing; being a great leader is a whole new ball game. To stay at the forefront of innovation, creativity and ahead of your competitors, you need to learn the skills required to be a great leader when marketing your hotel. The Core Fundamentals of Why Your Hotel Exists If you take a close look at

5 Keys to Becoming a Great Hotel Marketing Leader2025-03-24T14:19:07+01:00

7 eCommerce Tips for Hotels to Increase Conversion

2025-03-24T14:19:39+01:00

Your hotel's online presence is more important than ever—and this doesn't just mean having a website. It also includes your eCommerce setup. Your website is often the first touchpoint that any interested guest would view to learn more about your hotel. Regardless of what, when or who your online visitors are, you must ensure that your website is constantly performing

7 eCommerce Tips for Hotels to Increase Conversion2025-03-24T14:19:39+01:00

Netflix & Hotels: What Can You Apply to Your Hotel’s Marketing Strategy?

2023-12-06T15:30:21+01:00

Who isn’t familiar with Netflix? With over 222 million subscribers, this streaming platform has become the favorite of thousands of binge-watchers across the globe. You might wonder what hoteliers could learn from such a different company. Probably more than you would expect, hoteliers can replicate so many elements from Netflix’s strategy, but for today, let’s dive into their online user

Netflix & Hotels: What Can You Apply to Your Hotel’s Marketing Strategy?2023-12-06T15:30:21+01:00

How Can Hotels Convey Sustainability Efforts in Marketing Messages?

2023-12-20T14:30:39+01:00

Question for Our Hotel Marketing Expert Panel Today’s guests are growing increasingly aware of sustainability efforts in travel. What marketing messages best convey a hotel’s sustainability efforts? (Question proposed by Alessandro Inversini) Our Marketing Expert Panel Susanne Williams - Performance and Revenue Director, Journey Hospitality Daphne Beers - Owner, Your-Q Hospitality Academy Stephanie

How Can Hotels Convey Sustainability Efforts in Marketing Messages?2023-12-20T14:30:39+01:00

What are the Top Hotel Benchmarking Tips and Strategies for 2022?

2023-12-06T15:38:20+01:00

Question for Our Hotel Marketing Expert Panel As a hotelier, or an advisor to hoteliers, how and what do you currently benchmark? How do you benchmark your hotel competition? What changes are you planning to make in your 2022 benchmarking strategy? (Question proposed by Andrew Kavanagh) Our Marketing Expert Panel Susanne Williams

What are the Top Hotel Benchmarking Tips and Strategies for 2022?2023-12-06T15:38:20+01:00

5 Steps to Master The Basics of Hotel Benchmarking

2023-12-06T15:59:42+01:00

Whether your hotel brand contains five-star luxury hotels or serviced apartments, having precise data and knowing how to leverage it, is critical to building a successful hotel revenue plan. When it comes to implementing a hotel benchmarking strategy, there are multiple questions to consider. How do I define my compsets? What metrics should I analyze? How do I go about

5 Steps to Master The Basics of Hotel Benchmarking2023-12-06T15:59:42+01:00

How Targeting Hotel Audiences Ensures a Personalized Experience for Each Guest

2023-12-06T15:59:59+01:00

The key to meeting the expectations of today's guests, with or without technology, is a targeted approach. No one has the time or headspace to process and filter out irrelevant information in the information overload era. After engaging in a great deal of comparisons, analysis and filtering in their search for accommodation, asking your guests to put in this work

How Targeting Hotel Audiences Ensures a Personalized Experience for Each Guest2023-12-06T15:59:59+01:00

How Can Revenue Management Collaborate with Sales & Marketing Teams?

2023-12-06T16:02:27+01:00

Question for Our Revenue Management Expert Panel: For best collaboration, should Revenue Management fall under Sales & Marketing – or vice versa? Should they be separate departments on the same level of the hotel hierarchy? Or one single department? Our Revenue Management Expert Panel Chaya Kowal - Director of Revenue Management, Potato Head

How Can Revenue Management Collaborate with Sales & Marketing Teams?2023-12-06T16:02:27+01:00

Hotel Booking System: 8 Tips to Maximize its Benefits

2024-06-01T19:30:00+02:00

A hotel booking system is an important technology for hotels and similar properties, allowing customers to reserve hotel rooms online through a simple, self-service process. In this article, you will find out more about how these systems work and have the chance to explore eight tips that will allow you to maximize the benefits. Table of Contents: What is a

Hotel Booking System: 8 Tips to Maximize its Benefits2024-06-01T19:30:00+02:00
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