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Strategies

Netflix & Hotels: What Can You Apply to Your Hotel’s Marketing Strategy?

2023-12-06T15:30:21+01:00

Who isn’t familiar with Netflix? With over 222 million subscribers, this streaming platform has become the favorite of thousands of binge-watchers across the globe. You might wonder what hoteliers could learn from such a different company. Probably more than you would expect, hoteliers can replicate so many elements from Netflix’s strategy, but for today, let’s dive into their online user

Netflix & Hotels: What Can You Apply to Your Hotel’s Marketing Strategy?2023-12-06T15:30:21+01:00

How Can Hotels Convey Sustainability Efforts in Marketing Messages?

2023-12-20T14:30:39+01:00

Question for Our Hotel Marketing Expert Panel Today’s guests are growing increasingly aware of sustainability efforts in travel. What marketing messages best convey a hotel’s sustainability efforts? (Question proposed by Alessandro Inversini) Our Marketing Expert Panel Susanne Williams - Performance and Revenue Director, Journey Hospitality Daphne Beers - Owner, Your-Q Hospitality Academy Stephanie

How Can Hotels Convey Sustainability Efforts in Marketing Messages?2023-12-20T14:30:39+01:00

What are the Top Hotel Benchmarking Tips and Strategies for 2022?

2023-12-06T15:38:20+01:00

Question for Our Hotel Marketing Expert Panel As a hotelier, or an advisor to hoteliers, how and what do you currently benchmark? How do you benchmark your hotel competition? What changes are you planning to make in your 2022 benchmarking strategy? (Question proposed by Andrew Kavanagh) Our Marketing Expert Panel Susanne Williams

What are the Top Hotel Benchmarking Tips and Strategies for 2022?2023-12-06T15:38:20+01:00

5 Steps to Master The Basics of Hotel Benchmarking

2023-12-06T15:59:42+01:00

Whether your hotel brand contains five-star luxury hotels or serviced apartments, having precise data and knowing how to leverage it, is critical to building a successful hotel revenue plan. When it comes to implementing a hotel benchmarking strategy, there are multiple questions to consider. How do I define my compsets? What metrics should I analyze? How do I go about

5 Steps to Master The Basics of Hotel Benchmarking2023-12-06T15:59:42+01:00

How Targeting Hotel Audiences Ensures a Personalized Experience for Each Guest

2023-12-06T15:59:59+01:00

The key to meeting the expectations of today's guests, with or without technology, is a targeted approach. No one has the time or headspace to process and filter out irrelevant information in the information overload era. After engaging in a great deal of comparisons, analysis and filtering in their search for accommodation, asking your guests to put in this work

How Targeting Hotel Audiences Ensures a Personalized Experience for Each Guest2023-12-06T15:59:59+01:00

How Can Revenue Management Collaborate with Sales & Marketing Teams?

2023-12-06T16:02:27+01:00

Question for Our Revenue Management Expert Panel: For best collaboration, should Revenue Management fall under Sales & Marketing – or vice versa? Should they be separate departments on the same level of the hotel hierarchy? Or one single department? Our Revenue Management Expert Panel Chaya Kowal - Director of Revenue Management, Potato Head

How Can Revenue Management Collaborate with Sales & Marketing Teams?2023-12-06T16:02:27+01:00

Hotel Booking System: 8 Tips to Maximize its Benefits

2024-06-01T19:30:00+02:00

A hotel booking system is an important technology for hotels and similar properties, allowing customers to reserve hotel rooms online through a simple, self-service process. In this article, you will find out more about how these systems work and have the chance to explore eight tips that will allow you to maximize the benefits. Table of Contents: What is a

Hotel Booking System: 8 Tips to Maximize its Benefits2024-06-01T19:30:00+02:00

A Few Thoughts on Your Hotel’s Distribution & Channel Strategy

2023-12-06T16:08:57+01:00

When engaging with online travel agencies (OTAs) in these volatile times, hoteliers must adequately understand the value and costs of all distribution channels. Any relationship weighted in favour of an OTA to the detriment of a hotel’s bottom line needs to be reviewed, and steps should be taken to maximise direct bookings. Hoteliers Should Explore OTA Alternatives For many hoteliers,

A Few Thoughts on Your Hotel’s Distribution & Channel Strategy2023-12-06T16:08:57+01:00

How can Hotels use Virtual Reality to Attract Guest Attention?

2023-12-06T16:13:11+01:00

Question for Our Hotel Marketing Expert Panel With travellers spending increased amounts of time consuming online content, how can hotels leverage VR (virtual reality) technology to capture their attention? Our Marketing Expert Panel Reshan Jayamanne - Digital Marketing & Sales Strategist, Bnb Optimized Susanne Williams - Performance and Revenue Director, Journey Hospitality Andrew

How can Hotels use Virtual Reality to Attract Guest Attention?2023-12-06T16:13:11+01:00

How can Hotels get the Best ROI from their Marketing Budgets?

2023-12-06T16:17:57+01:00

Question for Our Hotel Marketing Expert Panel With many marketing budgets facing cuts, how can hotels drive the best ROI possible? Our Marketing Expert Panel Susanne Williams - Performance and Revenue Director, Journey Hospitality Reshan Jayamanne - Digital Marketing & Sales Strategist, Bnb Optimized Andrew Kavanagh - Group Sales and Marketing Manager, FBD

How can Hotels get the Best ROI from their Marketing Budgets?2023-12-06T16:17:57+01:00

Adapting Hotel Digital Strategy for Mobile Traffic

2023-12-06T16:28:11+01:00

Question for Our Hotel Marketing Expert Panel With mobile traffic stats continuing to rise, how have you adapted your hotel's digital strategy in response to that?   Our Marketing Expert Panel Colleen Buckley - Hospitality Marketing Executive Reshan Jayamanne - Digital Marketing & Sales Strategist, Bnb Optimized Nicolas Lajambe - Head of Ecommerce, Freehand

Adapting Hotel Digital Strategy for Mobile Traffic2023-12-06T16:28:11+01:00

Get Your Marketing Plan Ready for The Big Recovery With The Hotel Marketing Canvas

2023-12-06T16:47:28+01:00

With the expected big recovery in the travel industry ahead, it's a perfect time to re-evaluate your marketing strategy and tactics. Many hotels are going through their harshest times ever, and there's little margin for error when it comes to being prepared for when demand returns. In this article, you can learn how to use the Hotel Marketing Canvas©, a

Get Your Marketing Plan Ready for The Big Recovery With The Hotel Marketing Canvas2023-12-06T16:47:28+01:00

Tips for Reconsidering Your OTA & Direct Booking Strategy in 2021

2023-12-20T18:47:19+01:00

When engaging with online travel agencies (OTAs) in this era of uncertainty, hoteliers must properly understand the value and costs associated with all distribution channels. Any relationship weighted in favour of an OTA to the detriment of a hotel’s bottom line needs to be reviewed, and steps should be taken to maximise your direct bookings. Capture More Direct Bookings For

Tips for Reconsidering Your OTA & Direct Booking Strategy in 20212023-12-20T18:47:19+01:00

Practical Tips to Increase Hotel Sales When Demand is Low

2024-01-18T16:36:37+01:00

In a low-demand context, hotels must focus on maximizing their conversion rate. A proactive sales strategy augmented by Artificial Intelligence (AI) proves instrumental in navigating these difficult times. Practical Ideas to Increase Direct Conversion Rates In these low-demand times, every reservation counts. Just making hotel direct booking easy from a technical perspective is not enough. To increase conversion, you must

Practical Tips to Increase Hotel Sales When Demand is Low2024-01-18T16:36:37+01:00

Are Attribute-Based Bookings the New Standard for Hotels?

2023-12-06T16:55:09+01:00

The attribute model has become quite a buzzword in the hospitality industry in recent years. But what exactly is attribute-based booking, otherwise known as attribute-based selling? And which advantages can it bring your upselling initiative? Let’s see what the experts say, so you can make up your mind about whether to test this new approach at your hotel. What is

Are Attribute-Based Bookings the New Standard for Hotels?2023-12-06T16:55:09+01:00

4 WhatsApp Tips for Hotels to Improve Guest Satisfaction

2023-12-06T16:59:34+01:00

WhatsApp is one of the world's most popular mobile apps, and the single most popular mobile messaging platform in 128 countries, according to Market Intelligence Insights. Given that hotel guests are rarely far from their smartphones, it is understandable that many want to communicate with hotel staff via WhatsApp. Meanwhile, the rise of hotel chatbot technology also makes this a

4 WhatsApp Tips for Hotels to Improve Guest Satisfaction2023-12-06T16:59:34+01:00

Tips to Improve Your Hotel’s Customer Care

2023-12-20T18:07:30+01:00

Nowadays, hoteliers can not only rely on their hotels’ amenities, looks, or standardized services; they need to offer more. Happy customers are the key to success in the hotel business. Customer satisfaction is increasingly important, and knowing your guests’ needs has become a must for hoteliers. So hoteliers should make efforts to distinguish themselves from the competition. 3 Tips to

Tips to Improve Your Hotel’s Customer Care2023-12-20T18:07:30+01:00
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