Business travel is booming, with more and more people making at least one business trip every year. Is your hotel ready to take full advantage of the latest business trip trends? In this article, you'll learn about the seven top trends in business travel. Read on to discover trends like bleisure travel, hybrid accommodation spaces, and more. Table of Contents:
Being able to adapt quickly to market demands is a skill many hotel marketers should make an effort to master. And in this digital age, it never hurts to be more data-driven in your overall business strategy. One way to do this is by utilizing customer data in your marketing. By collecting, analyzing, and using customer data, your hotel can
As companies worldwide shift their standards to allow for more remote roles and hybrid working models, the concept of the ideal workplace has become much more subjective. With this increased flexible work environment, people are embracing the digital nomad lifestyle. This offers the ability to log in from anywhere in the world, whether in cafes, co-working spaces, and, most importantly:
Marketing to millennial travelers has become a top priority for many hotels and resorts. The generation travels at higher rates than any other, but considering their unique shopping behaviors and expectations is a must. Here are five tips for successfully marketing to millennial travelers. Marketing to Millennial Generation Millennials are maturing. The oldest of the generation are now in their
Hotels want to attract as many guests as possible to maximize revenue. One of the best ways to achieve this is to segment the hotel market so that different groups of people can be targeted with different marketing messages, pricing strategies, and services. In this article, you will learn some hotel market segmentation tips and strategies for hoteliers to use,
The marketing department in a hotel has a crucial role in increasing revenue. Not only has to do with creating initiatives to attract new guests but also with communicating with previous guests and making them come back. The Task of Increasing Revenue Increasing revenue is hard in an industry with many brands competing for the same people. It is very
Traditionally, lodging properties spent much time and money implementing new amenities like fancy equipment or special devices to attract travelers. Many of these amenities were fads and ended up cluttering rooms or lying forgotten in storage. Since the pandemic, traveler priorities have shifted from one-off amenities to experience-driven travel. What Does This Mean for Lodging Operators? With this shift, hoteliers
A high occupancy rate is every hotelier's dream. And to reach that high occupancy rate, hotels are heavily reliant on a good strategy. In the past, you may have devised a seemingly perfect marketing strategy to attract as many bookings as possible. However, you may have also been disappointed that you weren't getting the desired results. Don't fall into the
Regardless of who you are, competition in the hospitality industry is increasingly fierce, and winning new customers is a major challenge even for experienced hoteliers. So, what makes the most significant difference in getting guests to stay at your hotel versus the one down the street? Is it price? Is it the chance to benefit from a personalized loyalty program?
A recent study by Boutique Hotelier (1) revealed that 42% of millennials plan to spend more on travel in 2023, presenting a significant opportunity for hotel brands. With this in mind, we've been keeping a close eye on the latest generation of travelers to understand what sets them apart from other guests and how savvy hoteliers can adapt their offerings
Question for Our Hotel Marketing Expert Panel How do guest expectations of the pre-stay digital experience differ between low budget and high-end properties? How do their tech expectations differ during their stay? (Question by Nicole Sideris.)Â Our Marketing Expert Panel Tamie Matthews - Revenue, Sales & Marketing Consultant, RevenYou Adele Gutman -
Question for Our Revenue Management Expert Panel: What top changes in guest behaviour trends have Revenue Managers observed in 2022? How have they evolved during the year? (Question proposed by Chaya Kowal)Â Our Revenue Management Expert Panel Tanya Hadwick - Group Revenue & Yield Leader, SunSwept Resorts Sandra Gannon - Commercial Consultant, Revenue
The most challenging period the global hospitality industry has faced to date is finally over in most regions. Lockdowns and travel restrictions are largely a thing of the past, and people are comfortable traveling again. But guest booking behavior has shifted. In this article, you’ll learn about 4 data-driven insights that help you to boost your hotel revenue. Times are
Hotel guests have different circumstances and priorities, so hotels need to understand that there is no ‘one size fits all’ solution to attracting them. In this article, we will break down the main types of guests, provide tips for appealing to each guest type, and offer more general advice for exceeding customer expectations during their stay. Table of Contents: What
Question for Our Hotel Marketing Expert Panel How will business traveller behaviours change this year? What advice can you share on marketing messages for hybrid stays / workcation / bleisure offers? (Question proposed by Susanne Williams) Our Marketing Expert Panel Daphne Beers - Owner, Your-Q Hospitality Academy Adele Gutman - Culture and Guest
While the Omicron variant slowed market recovery in 2021, STR's data reveals a strong positive trend for the hospitality industry for 2022 and beyond. In this article, you'll learn how to stay ahead of the competition by understanding the three data pillars of a forward-looking revenue strategy. Global Occupancy Increased It shows that the net propensity to travel has increased
Question for Our Hotel Marketing Expert Panel How do you think market segmentation will change for hotels in 2022? What do you expect the top trends will be? (Question proposed by Luminita Mardale) Our Marketing Expert Panel Adele Gutman - Culture and Guest Experience Expert, Hospitality Reputation Marketing Podcast Luminita Mardale - Director
Understanding what your guests value when travelling is essential to successful upselling. But how can you ensure the right offer reaches the right person at the right time? Getting to know your guests and segmenting them is the key. In this article, you’ll learn how to segment your hotel guests to personalise the stay experience and optimise upselling revenue Guest