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4 Guest Messaging Trends Every Hotelier Should be Aware of

2023-12-20T17:58:10+01:00

Traveler expectations are changing rapidly as digital and contactless forms of communication become more popular across the hospitality industry. Today's travelers expect to be able to check into their flights through mobile apps, buy train tickets online, and communicate with their accommodation providers through text. Read on to learn more about emerging trends related to guest messaging that are sure

4 Guest Messaging Trends Every Hotelier Should be Aware of2023-12-20T17:58:10+01:00

4 New OTA Trends That Hotel Properties Need to Know About

2024-01-25T16:52:07+01:00

Online travel agencies (OTAs) have become a pivotal part of the hospitality industry, impacting the way properties market online and travelers do their research. It’s predicted that, on average, travelers make 25 website visits before booking. Therefore, properties need to boost visibility across the internet on OTAs, metasearch sites, social media, and their direct website to draw in as many

4 New OTA Trends That Hotel Properties Need to Know About2024-01-25T16:52:07+01:00

NFT Hotel Opportunities: How Hotels Could Use NFT Technology

2024-06-01T15:51:35+02:00

The concept of a non-fungible token, or NFT, is still relatively new, and brands are exploring the various ways they can capitalize on this trend. In this article, you can find out about some of the existing NFT hotel offerings, along with some of the ways NFT technology will likely be used by hotels in the future. Table of Contents:

NFT Hotel Opportunities: How Hotels Could Use NFT Technology2024-06-01T15:51:35+02:00

What are the Top Market Segmentation Trends for Hotels in 2022?

2023-12-06T15:49:07+01:00

Question for Our Hotel Marketing Expert Panel How do you think market segmentation will change for hotels in 2022? What do you expect the top trends will be? (Question proposed by Luminita Mardale) Our Marketing Expert Panel Adele Gutman - Culture and Guest Experience Expert, Hospitality Reputation Marketing Podcast Luminita Mardale - Director

What are the Top Market Segmentation Trends for Hotels in 2022?2023-12-06T15:49:07+01:00

What Digital Marketing Tools Will be Essential for Hotels in 2022?

2023-12-06T15:51:31+01:00

Question for Our Hotel Marketing Expert Panel What digital marketing tools (e.g., software, platforms, etc.) will be essential for hotels in 2022? Our Marketing Expert Panel Adele Gutman - Culture and Guest Experience Expert, Hospitality Reputation Marketing Podcast Luminata Mardale - Director Of Marketing And Business Development, Vienna House Thomas Dieben - Founder,

What Digital Marketing Tools Will be Essential for Hotels in 2022?2023-12-06T15:51:31+01:00

Metaverse and the Hotel Industry; The No. 1 Information Guide!

2024-06-01T15:53:45+02:00

The concept of the metaverse hotel has been discussed a lot recently, and for a good reason, as the technology to make the metaverse a reality becomes more widespread and accessible. In this article, you can discover more about the metaverse and the various ways hotels can benefit from it in the future. Table of Contents: What is the Metaverse?

Metaverse and the Hotel Industry; The No. 1 Information Guide!2024-06-01T15:53:45+02:00

Cool Hotels: What Makes a Hotel Cool and What are Some Examples?

2024-06-01T15:56:34+02:00

Cool hotels are an alternative to the generic accommodation that many chains offer. Hotels without character or aesthetic appeal don't offer much to tempt the more discerning visitor. With more people traveling than ever before, the demand for interesting places to stay in the hotel industry is growing. In this article, you'll learn how to benefit from the cool hotel

Cool Hotels: What Makes a Hotel Cool and What are Some Examples?2024-06-01T15:56:34+02:00

7 Hotel Marketing Trends You Need to Know for 2022

2023-12-06T15:55:43+01:00

Planning for 2022 is well underway, and your marketing strategy should be a big part of this planning. Getting your hotel in front of the right audience can help you to achieve your 2022 goals. With the emergence of new technologies and platforms, it's crucial to keep up with these changes and be where your guests are. 7 Hotel Marketing

7 Hotel Marketing Trends You Need to Know for 20222023-12-06T15:55:43+01:00

Emerging Trends for Hotel Website Design in 2022

2023-12-06T15:57:23+01:00

Much like a hotel’s lobby serves as a strong first impression to its incoming guests, your website serves as an even stronger first impression to potential bookings. With major changes in Google’s search engine algorithm and the tourism industry’s rebound from the pandemic, designing a shiny, new, dynamic interface for your hotel website is more important than ever before. 7

Emerging Trends for Hotel Website Design in 20222023-12-06T15:57:23+01:00

What Top Hotel Marketing Trends do you Predict for 2022?

2023-12-06T16:01:50+01:00

Question for Our Hotel Marketing Expert Panel What are the top hotel marketing trends we can expect to see in 2022? Our Marketing Expert Panel Tim Kolman - Commercial Strategy Expert, three&six Thomas Dieben - Founder, Becurious Adele Gutman - Culture and Guest Experience Expert, Hospitality Reputation Marketing Podcast Jolien Alferink - Hotel

What Top Hotel Marketing Trends do you Predict for 2022?2023-12-06T16:01:50+01:00

Mobile First: How to Boost Hotel Visibility and Drive Direct Bookings

2024-01-18T16:28:45+01:00

Customer behavior is evolving from search to interaction, and mobile is driving this shift. Hotels that rethink their guest communication to meet new and changing behavior will boost their visibility and drive their direct bookings. This article reveals the mobile behavior trends shaping the hospitality industry and how hotels can leverage them to improve their guest experience and increase direct

Mobile First: How to Boost Hotel Visibility and Drive Direct Bookings2024-01-18T16:28:45+01:00

The Year of The Eco-Conscious Hotelier!

2023-12-20T14:31:15+01:00

No one can be blamed for prioritising the survival of their business in the past year, which was challenging to a degree no one could have expected. As hospitality gears up to welcome guests again, it's clear that some priorities have shifted permanently. However, there are many, like the journey towards environmentally responsible tourism, that will undoubtedly return as matters

The Year of The Eco-Conscious Hotelier!2023-12-20T14:31:15+01:00

How Can Hotels Maintain Guest Interest & Keep Engagement High During the Pandemic?

2023-12-20T18:05:46+01:00

Question for Our Hotel Marketing Expert Panel Keeping well connected with our guests has been particularly challenging during the pandemic. What tips can you share for maintaining guest interest and keeping engagement high? Our Marketing Expert Panel Kaylie Holley - Founder, Up Travel Marketing Teri Freisen - Director Brand Management, Accor for Mövenpick

How Can Hotels Maintain Guest Interest & Keep Engagement High During the Pandemic?2023-12-20T18:05:46+01:00

How Hotels Leverage AI Chatbots to Adapt to COVID-related Market Conditions

2024-01-18T16:38:21+01:00

Hospitality professionals must revisit their business models to create resilient long-term strategies to keep afloat in these challenging times. Artificial intelligence (AI) is essential to reduce costs and continue delivering premium guest service. In this article, you will learn how hotels use AI Chatbots to adapt to COVID-related market conditions. Hotels Face Challenges Due to COVID The impact of COVID-19

How Hotels Leverage AI Chatbots to Adapt to COVID-related Market Conditions2024-01-18T16:38:21+01:00

Let’s Get Digital: Creating a Smart Guest Journey for Your Hotel

2023-12-06T16:59:59+01:00

Coronavirus threw a lot of well-established routines and best practices overboard without warning. Within only a few months, almost every aspect of hotel operations had to be re-examined and updated in ways nobody would have predicted at the start of 2020. To help you navigate this transition, this article sums up actionable tips on how you can adapt your guest

Let’s Get Digital: Creating a Smart Guest Journey for Your Hotel2023-12-06T16:59:59+01:00

Tips for Hotels to Optimize Their Contactless Guest Journey

2023-12-20T18:07:08+01:00

Due to Covid-19, social distancing has advanced the prominence of contactless payments and the delivery of digital services. Consumer behavior highlights the growing acceptance and expectation of contactless services, requiring all businesses to adapt to existence. As the hotel industry prepares for the return of travelers, the industry must recognize the new consumer touchpoints to digitalize processes to provide greater

Tips for Hotels to Optimize Their Contactless Guest Journey2023-12-20T18:07:08+01:00

Hygiene is the New Marketing Message for Hotels

2023-12-06T17:06:15+01:00

With COVID-19 at the very forefront of most people's consciousness, it is vital for hotels and resorts to include hygiene information within their marketing content. After all, potential guests are now much more likely to make travel decisions with hygiene measures and other coronavirus safety concerns in mind. Read on to find out more about how hygiene is displacing other

Hygiene is the New Marketing Message for Hotels2023-12-06T17:06:15+01:00

5 Hotel Marketing Challenges for Multi-Location Hotels

2023-12-06T17:10:12+01:00

Emerging economies lead to a growing demand for international tourism, making the travel industry one of the fastest-growing markets. With the number of people with access to greater wealth rising, the market conditions are expected to remain strong. But with markets expanding, so is the competition. In this article, we give you 5 tips to stay ahead of the competition

5 Hotel Marketing Challenges for Multi-Location Hotels2023-12-06T17:10:12+01:00
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