Hotel Marketing

The Rise of Experience-Based Travel and How Hotels Can Prepare

Revfine.com2023-12-20T17:20:45+01:00

Traditionally, lodging properties spent much time and money implementing new amenities like fancy equipment or special devices to attract travelers. Many of these amenities were fads and ended up cluttering rooms or lying forgotten in storage. Since the pandemic, traveler priorities have shifted from one-off amenities to experience-driven travel. What Does This Mean for Lodging Operators? With this shift, hoteliers

The Rise of Experience-Based Travel and How Hotels Can PrepareRevfine.com2023-12-20T17:20:45+01:00

How to Trigger Dopamine to Maximize Your Hotel’s Direct Revenue

Revfine.com2023-12-20T18:39:34+01:00

If you're a hotelier struggling to improve your website conversion rates, you're not alone. Maximizing hotel revenue through direct bookings is crucial, and a little something known as “dopamine” could be the key. In this article, we'll explore the connection between dopamine and positive online experiences and how personalization can help you create a memorable guest experience that boosts conversion

How to Trigger Dopamine to Maximize Your Hotel’s Direct RevenueRevfine.com2023-12-20T18:39:34+01:00

Unlocking the Power of Personalization in Hotel Marketing

Revfine.com2024-04-10T12:39:56+02:00

Personalization is all around us. You can completely print your cat’s face on M&M’s and customize name-brand sneakers. Your smart speaker recognizes your voice, and your streaming services offer recommendations based on the genres and artists you love. In this article, you’ll learn how to deepen your engagement, increase conversion rates, grow loyalty, and drive more sales and revenue with

Unlocking the Power of Personalization in Hotel MarketingRevfine.com2024-04-10T12:39:56+02:00

6 Hotel Mistakes That Destroy Your Guest Experience

Revfine.com2023-12-20T17:21:00+01:00

The guest experience continues to be one of the main concerns for hoteliers. How do you improve it when the guests’ expectations are constantly changing? In this article, you’ll find six tips to avoid common mistakes that can destroy your guest experience. Guest Needs Are Constantly Evolving The times when all that cared was the location and good service are

6 Hotel Mistakes That Destroy Your Guest ExperienceRevfine.com2023-12-20T17:21:00+01:00

Hotel Packages: Tips to Optimize the Use of Hotel Package Deals

Martijn Barten2024-06-01T15:30:21+02:00

Hotel packages are helpful for hotels and their guests because they bundle a hotel room with other products or services that may interest them. For hotels, this provides upselling potential, while for guests, it means an improved guest experience and, often, greater value for money. In this article, you can learn about how hotel packages work, the different types of

Hotel Packages: Tips to Optimize the Use of Hotel Package DealsMartijn Barten2024-06-01T15:30:21+02:00

3 Steps to Reaching and Converting Your Hotel’s Target Audience

Revfine.com2023-12-06T13:06:26+01:00

A high occupancy rate is every hotelier's dream. And to reach that high occupancy rate, hotels are heavily reliant on a good strategy. In the past, you may have devised a seemingly perfect marketing strategy to attract as many bookings as possible. However, you may have also been disappointed that you weren't getting the desired results. Don't fall into the

3 Steps to Reaching and Converting Your Hotel’s Target AudienceRevfine.com2023-12-06T13:06:26+01:00

Cliches About Revenue Management, Guests’ Quality, and Brand Reputation

Revfine.com2024-04-02T13:07:30+02:00

What do hoteliers resist about revenue management? One common pushback is lowering prices below a certain psychological threshold. Yet, it's essential during low demand and pays off later. Some hoteliers believe: "I cannot sell below a certain figure because otherwise low-quality guests will arrive and lower the hotel's image; I prefer to stay empty and not sell." Yet, those who

Cliches About Revenue Management, Guests’ Quality, and Brand ReputationRevfine.com2024-04-02T13:07:30+02:00

Which Matters Most for Winning Guests – Price or Loyalty?

Revfine.com2023-12-20T17:56:25+01:00

Regardless of who you are, competition in the hospitality industry is increasingly fierce, and winning new customers is a major challenge even for experienced hoteliers. So, what makes the most significant difference in getting guests to stay at your hotel versus the one down the street? Is it price? Is it the chance to benefit from a personalized loyalty program?

Which Matters Most for Winning Guests – Price or Loyalty?Revfine.com2023-12-20T17:56:25+01:00

ChatGPT Hospitality Guide: How ChatGPT Can Help the Hospitality Industry

Martijn Barten2024-06-01T14:00:41+02:00

ChatGPT hospitality applications are set to skyrocket in the near future. The sophisticated AI chatbot has found its way into various applications thanks to its ability to process questions and provide answers in natural language, similar to human communication. In this article, you'll learn more about ChatGPT and its utility in the hospitality industry. Table of Contents: What Is the

ChatGPT Hospitality Guide: How ChatGPT Can Help the Hospitality IndustryMartijn Barten2024-06-01T14:00:41+02:00

Expedia Partner Central Login Tips For More Revenue

Martijn Barten2024-06-01T15:27:01+02:00

Your Expedia Partner Central login can be the gateway to boosting revenue on your hotel properties. Whether you're an independent owner with a single establishment or a chain of hotels, knowing how to use Expedia Partner Central effectively can dramatically improve your revenue by attracting more guests and encouraging purchases. In this article, you'll learn Expedia can work for you.

Expedia Partner Central Login Tips For More RevenueMartijn Barten2024-06-01T15:27:01+02:00

Top Hotel Marketing Trend Predictions for 2023

Suzanne2023-12-06T13:32:04+01:00

Question for Our Hotel Marketing Expert Panel In your opinion, what are the top predictions for hotel marketing trends in 2023? Our Marketing Expert Panel Max Starkov - Adjunct Professor Hospitality Technology, New York University Jolien Alferink - Hotel Marketing Consultant, Orange Hotel Marketing Tamie Matthews - Revenue, Sales & Marketing Consultant, RevenYou

Top Hotel Marketing Trend Predictions for 2023Suzanne2023-12-06T13:32:04+01:00

Hotel Website Design & User Experience (UX) Trends for 2023

Revfine.com2023-12-06T13:32:23+01:00

We are increasingly living in a digital, on-demand world. As a result, the interrelated domains of web design and user experience (UX) are constantly expanding and growing – and 2023 is set to be another year of significant change. Travel experience demand is only increasing this year, so your guests' requirement for a quick, simple, tailored website experience is also

Hotel Website Design & User Experience (UX) Trends for 2023Revfine.com2023-12-06T13:32:23+01:00

How to Attract and Convert the Millennial Hotel Booker

Revfine.com2023-12-06T13:33:00+01:00

A recent study by Boutique Hotelier (1) revealed that 42% of millennials plan to spend more on travel in 2023, presenting a significant opportunity for hotel brands. With this in mind, we've been keeping a close eye on the latest generation of travelers to understand what sets them apart from other guests and how savvy hoteliers can adapt their offerings

How to Attract and Convert the Millennial Hotel BookerRevfine.com2023-12-06T13:33:00+01:00

How To Upsell Throughout the Traveler Journey (+5 Best Practices)

Revfine.com2023-12-06T13:38:53+01:00

Upsells are a simple, straightforward way to drive more revenue, increase engagement, and build customer loyalty. Implementing the right upsell strategy can improve the guest experience and your bottom line. Lodging businesses that leverage the power of upsells can increase guest satisfaction by allowing guests to customize their stay, build customer loyalty through personalized experiences, and mitigate external risks with

How To Upsell Throughout the Traveler Journey (+5 Best Practices)Revfine.com2023-12-06T13:38:53+01:00

4 Key Metrics for Your Hotel’s Direct Channel Success

Revfine.com2023-12-20T18:39:52+01:00

Data analytics is, of course, helpful to better understand your hotel’s direct channel performance, but what’s most useful is being able to compare your results to the market to identify potential growth drivers. The Benefits of Hotel Benchmarking Hotel benchmarking enables you not only to access competitive insights but to make better-informed decisions and take action in those areas that

4 Key Metrics for Your Hotel’s Direct Channel SuccessRevfine.com2023-12-20T18:39:52+01:00

6 Ways Hoteliers Can Offer a Personalized Digital Guest Experience

Revfine.com2024-04-10T12:45:13+02:00

Travelers looking to book their holidays spend countless hours researching locations, transportation methods, itineraries, and accommodation options. Especially when booking a hotel, they're faced with a large variety of choices—and they will choose the one they resonate with best. You need to differentiate yourself from the crowd and ensure you are the top choice for your target audience. And for

6 Ways Hoteliers Can Offer a Personalized Digital Guest ExperienceRevfine.com2024-04-10T12:45:13+02:00

7 ways to Optimize Your Hotel’s Distribution Strategy

Revfine.com2023-12-06T13:40:03+01:00

Consistently placing your inventory in the most profitable channels is essential for successful distribution. Yet distribution remains one of the most complex tasks facing hoteliers. Hotel profitability is correlated directly with the deployment of effective distribution strategies, ones that are resilient and adaptable to real-time. Here are a few ways for your hotel's distribution team to strengthen its approach. Seven

7 ways to Optimize Your Hotel’s Distribution StrategyRevfine.com2023-12-06T13:40:03+01:00

Best Practices for Marketing a Hotel’s Non-Accommodation Areas

Suzanne2023-12-06T13:40:46+01:00

Question for Our Hotel Marketing Expert Panel What are your best practices for marketing a hotel/resort’s non-accommodation areas, e.g., spa, golf, etc.? How can hotels creatively target niche audiences for these areas, especially in low season? Our Marketing Expert Panel Joanne Greene - Hospitality Expert Jolien Alferink - Hotel Marketing Consultant, Orange

Best Practices for Marketing a Hotel’s Non-Accommodation AreasSuzanne2023-12-06T13:40:46+01:00

Hotel Marketing

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