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Marketing

Booking Login: Get More Bookings on Booking.com!

2024-06-01T15:35:48+02:00

A Booking login can help boost guest numbers, optimize pricing and maximize revenue for your hotel. In this article, you'll learn everything you need to know about Booking.com. You'll learn what the site is and how it works and discover top tips for boosting your hotel's profile and getting more bookings through the site. Table of Contents: What Is an

Booking Login: Get More Bookings on Booking.com!2024-06-01T15:35:48+02:00

How Can Hotels Convey Sustainability Efforts in Marketing Messages?

2023-12-20T14:30:39+01:00

Question for Our Hotel Marketing Expert Panel Today’s guests are growing increasingly aware of sustainability efforts in travel. What marketing messages best convey a hotel’s sustainability efforts? (Question proposed by Alessandro Inversini) Our Marketing Expert Panel Susanne Williams - Performance and Revenue Director, Journey Hospitality Daphne Beers - Owner, Your-Q Hospitality Academy Stephanie

How Can Hotels Convey Sustainability Efforts in Marketing Messages?2023-12-20T14:30:39+01:00

Expedia Login: How to Optimize Your Expedia Extranet For More Bookings

2024-06-01T15:37:12+02:00

Your Expedia login can access the Expedia Extranet, which is separate from the main booking platform and serves as the partner portal, allowing hoteliers to create and amend listings, make alterations to room rates, manage reservations, and keep inventory information up-to-date. This article will teach you how to optimize your hotel listing through the Expedia Extranet Login to maximize bookings.

Expedia Login: How to Optimize Your Expedia Extranet For More Bookings2024-06-01T15:37:12+02:00

8 Tips & Strategies to Use the Expedia Extranet to Get More Bookings

2024-06-01T15:50:37+02:00

Expedia is one of the world’s leading online travel agencies (OTAs), and the Expedia Extranet provides a variety of options, tools, and features, which can help hotels to reach new customers. In this article, you can learn about specific tips and strategies that will assist you in generating more bookings. Table of Contents: What is an OTA? What is Expedia?

8 Tips & Strategies to Use the Expedia Extranet to Get More Bookings2024-06-01T15:50:37+02:00

NFT Hotel Opportunities: How Hotels Could Use NFT Technology

2024-06-01T15:51:35+02:00

The concept of a non-fungible token, or NFT, is still relatively new, and brands are exploring the various ways they can capitalize on this trend. In this article, you can find out about some of the existing NFT hotel offerings, along with some of the ways NFT technology will likely be used by hotels in the future. Table of Contents:

NFT Hotel Opportunities: How Hotels Could Use NFT Technology2024-06-01T15:51:35+02:00

Hotel Reviews: Strategies for Managing Negative Hotel Reviews Online

2024-06-01T15:49:56+02:00

Online hotel reviews can have a major bearing on the success or failure of modern hotels and similar types of guest accommodation. Many customers actively look for reviews to help them decide which hotels to stay at, and the proportion of positive and negative reviews goes a long way toward forming your overall reputation. Here, you will gain insights into

Hotel Reviews: Strategies for Managing Negative Hotel Reviews Online2024-06-01T15:49:56+02:00

Increase Hotel Direct Sales with AI & Omnichannel Communication

2024-01-18T16:25:21+01:00

Omnichannel communication and artificial intelligence enable hotels to deliver a much more engaging e-commerce experience and increase direct online bookings by 10% on average. In this article, you'll find tips to increase direct hotel bookings with AI and omnichannel communication. Attract More People to Your Direct Reservation Process Through Omnichannel Engagement To increase direct sales, you first must ensure you

Increase Hotel Direct Sales with AI & Omnichannel Communication2024-01-18T16:25:21+01:00

What are the Top Hotel Benchmarking Tips and Strategies for 2022?

2023-12-06T15:38:20+01:00

Question for Our Hotel Marketing Expert Panel As a hotelier, or an advisor to hoteliers, how and what do you currently benchmark? How do you benchmark your hotel competition? What changes are you planning to make in your 2022 benchmarking strategy? (Question proposed by Andrew Kavanagh) Our Marketing Expert Panel Susanne Williams

What are the Top Hotel Benchmarking Tips and Strategies for 2022?2023-12-06T15:38:20+01:00

What are the Top Market Segmentation Trends for Hotels in 2022?

2023-12-06T15:49:07+01:00

Question for Our Hotel Marketing Expert Panel How do you think market segmentation will change for hotels in 2022? What do you expect the top trends will be? (Question proposed by Luminita Mardale) Our Marketing Expert Panel Adele Gutman - Culture and Guest Experience Expert, Hospitality Reputation Marketing Podcast Luminita Mardale - Director

What are the Top Market Segmentation Trends for Hotels in 2022?2023-12-06T15:49:07+01:00

5 Hotel Website Personalization Tactics to Boost Direct Bookings in 2022

2023-12-20T18:41:46+01:00

Picture this. You want to surprise your partner for Valentine’s day with a romantic getaway. You start exploring options, but after entering your search dates on the hotel’s booking engine, the following message pops up: “Early bird offer. Enjoy an incredible 20% discount on family bookings this summer!” How random. Chances are you would leave the website to look for

5 Hotel Website Personalization Tactics to Boost Direct Bookings in 20222023-12-20T18:41:46+01:00

How do Hotel Review Scores impact Pricing Strategies?

2023-12-06T15:49:50+01:00

Question for Our Revenue Management Expert Panel: Great hotel reviews have a powerful influence on guests when deciding to book. How does a hotel’s review score impact its pricing strategy? (Question proposed by Massimiliano Terzulli) Our Revenue Management Expert Panel Theresa Prins - Founder, Revenue Resolutions Sandra Gannon - Commercial Consultant, Revenue Puzzle

How do Hotel Review Scores impact Pricing Strategies?2023-12-06T15:49:50+01:00

What Digital Marketing Tools Will be Essential for Hotels in 2022?

2023-12-06T15:51:31+01:00

Question for Our Hotel Marketing Expert Panel What digital marketing tools (e.g., software, platforms, etc.) will be essential for hotels in 2022? Our Marketing Expert Panel Adele Gutman - Culture and Guest Experience Expert, Hospitality Reputation Marketing Podcast Luminata Mardale - Director Of Marketing And Business Development, Vienna House Thomas Dieben - Founder,

What Digital Marketing Tools Will be Essential for Hotels in 2022?2023-12-06T15:51:31+01:00

Metaverse and the Hotel Industry; The No. 1 Information Guide!

2024-06-01T15:53:45+02:00

The concept of the metaverse hotel has been discussed a lot recently, and for a good reason, as the technology to make the metaverse a reality becomes more widespread and accessible. In this article, you can discover more about the metaverse and the various ways hotels can benefit from it in the future. Table of Contents: What is the Metaverse?

Metaverse and the Hotel Industry; The No. 1 Information Guide!2024-06-01T15:53:45+02:00

How can Hotels Balance their use of OTAs Vs Direct Booking Channels?

2023-12-20T18:42:06+01:00

Question for Our Hotel Marketing Expert Panel What advice can you offer hotels on finding the right balance between OTAs Vs Direct Booking channels? Are there any occasions where hotels should not use OTAs? Our Marketing Expert Panel Adele Gutman - Culture and Guest Experience Expert, Hospitality Reputation Marketing Podcast Luminata Mardale

How can Hotels Balance their use of OTAs Vs Direct Booking Channels?2023-12-20T18:42:06+01:00

Cool Hotels: What Makes a Hotel Cool and What are Some Examples?

2024-06-01T15:56:34+02:00

Cool hotels are an alternative to the generic accommodation that many chains offer. Hotels without character or aesthetic appeal don't offer much to tempt the more discerning visitor. With more people traveling than ever before, the demand for interesting places to stay in the hotel industry is growing. In this article, you'll learn how to benefit from the cool hotel

Cool Hotels: What Makes a Hotel Cool and What are Some Examples?2024-06-01T15:56:34+02:00

7 Hotel Marketing Trends You Need to Know for 2022

2025-03-24T14:20:02+01:00

Planning for 2022 is well underway, and your marketing strategy should be a big part of this planning. Getting your hotel in front of the right audience can help you to achieve your 2022 goals. With the emergence of new technologies and platforms, it's crucial to keep up with these changes and be where your guests are. 7 Hotel Marketing

7 Hotel Marketing Trends You Need to Know for 20222025-03-24T14:20:02+01:00
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