Hotel Marketing

Mobile First: How to Boost Hotel Visibility and Drive Direct Bookings

Revfine.com2024-01-18T16:28:45+01:00

Customer behavior is evolving from search to interaction, and mobile is driving this shift. Hotels that rethink their guest communication to meet new and changing behavior will boost their visibility and drive their direct bookings. This article reveals the mobile behavior trends shaping the hospitality industry and how hotels can leverage them to improve their guest experience and increase direct

Mobile First: How to Boost Hotel Visibility and Drive Direct BookingsRevfine.com2024-01-18T16:28:45+01:00

How Hotel Automation Increases Early Check-in & Late Checkout Revenue

Revfine.com2023-12-06T16:11:04+01:00

When you hear the word automation, it may conjure up images of a future where artificial intelligence and robots take over jobs. The reality, however, is much more nuanced. The notion of automation generally remains ossified in this physical, machine-replace-labour frame and is perceived as another step toward automation-led obsolescence. Automation in Everyday Life Discussions about automation all too often

How Hotel Automation Increases Early Check-in & Late Checkout RevenueRevfine.com2023-12-06T16:11:04+01:00

Creating a Tech-Powered Operation & Guest Journey at Hotel Made in Louise

Revfine.com2023-12-20T18:04:33+01:00

The Brussels-based boutique hotel Made in Louise had a major leg up on many competitors during the pandemic thanks to its advanced tech stack. This helped them get through the corona crisis and make the most of the beginning recovery phase. Martin Duchateau, General Manager and owner of the 48-key Made in Louise hotel, shares how he navigated the pandemic

Creating a Tech-Powered Operation & Guest Journey at Hotel Made in LouiseRevfine.com2023-12-20T18:04:33+01:00

How can Hotels use Virtual Reality to Attract Guest Attention?

Suzanne2023-12-06T16:13:11+01:00

Question for Our Hotel Marketing Expert Panel With travellers spending increased amounts of time consuming online content, how can hotels leverage VR (virtual reality) technology to capture their attention? Our Marketing Expert Panel Reshan Jayamanne - Digital Marketing & Sales Strategist, Bnb Optimized Susanne Williams - Performance and Revenue Director, Journey Hospitality Andrew

How can Hotels use Virtual Reality to Attract Guest Attention?Suzanne2023-12-06T16:13:11+01:00

How will TripAdvisor Plus impact Hotel Revenue Management?

Suzanne2023-12-06T16:13:44+01:00

Question for Our Revenue Management Expert Panel: How will hotel revenue management be affected by the introduction of the new “TripAdvisor Plus” from TripAdvisor? Our Revenue Management Expert Panel Paulo Aragao - Revenue Management Professional Patrick Wimble - Managing Director, Lightbulb Consulting Theresa Prins - Founder, Revenue Resolutions Pablo Torres - Hotel Consultant,

How will TripAdvisor Plus impact Hotel Revenue Management?Suzanne2023-12-06T16:13:44+01:00

12 Online Travel Agents (OTAs) to Increase Your Hotel Bookings

Martijn Barten2024-06-06T12:24:37+02:00

The role of an online travel agency, or OTA for short, has become increasingly important within the hotel industry, because they provide a convenient way for customers to compare hotels and book them over the internet, from the comfort of their home or on the go. In this article, you will learn more about online travel agents and the best

12 Online Travel Agents (OTAs) to Increase Your Hotel BookingsMartijn Barten2024-06-06T12:24:37+02:00

How can Hotel Chatbots contribute to Contactless Guest Experiences?

Suzanne2023-12-20T17:24:23+01:00

Question for Our Hotel Marketing Expert Panel How can hotel chatbots best contribute to a contactless / low-touch guest experience? Our Marketing Expert Panel Dr. Betsy Stringam-Bender - Professor of Hotels & Resorts, New Mexico State University Tamie Matthews - Revenue, Sales & Marketing Consultant, RevenYou Andrew Kavanagh - Group Sales and Marketing

How can Hotel Chatbots contribute to Contactless Guest Experiences?Suzanne2023-12-20T17:24:23+01:00

9 Essential Hotel KPIs to Optimize Your Upsell Marketing Performance

Revfine.com2023-12-06T16:16:05+01:00

The hotel industry employs many unique key performance indicators. ADR (average daily rate), RevPAR (revenue per available room) and Occ% (occupancy) naturally come to mind. These metrics reflect the unique nature of our business, but their existence also drives our attention and actions. Watching your hotel’s KPIs translates into optimizing key activities to influence those KPIs positively. As the old

9 Essential Hotel KPIs to Optimize Your Upsell Marketing PerformanceRevfine.com2023-12-06T16:16:05+01:00

TripAdvisor Plus: What Are the Advantages for Hotels?

Martijn Barten2024-06-01T19:36:04+02:00

TripAdvisor has recently launched a new service called TripAdvisor Plus, which operates on a subscription model, allowing customers to pay an annual membership fee in return for various member-only benefits, such as discounts on hotel rooms and exclusive perks. Additionally, the service now allows direct participation from hotels too. In this article, you will learn more about the service and

TripAdvisor Plus: What Are the Advantages for Hotels?Martijn Barten2024-06-01T19:36:04+02:00

How can Hotels get the Best ROI from their Marketing Budgets?

Suzanne2023-12-06T16:17:57+01:00

Question for Our Hotel Marketing Expert Panel With many marketing budgets facing cuts, how can hotels drive the best ROI possible? Our Marketing Expert Panel Susanne Williams - Performance and Revenue Director, Journey Hospitality Reshan Jayamanne - Digital Marketing & Sales Strategist, Bnb Optimized Andrew Kavanagh - Group Sales and Marketing Manager, FBD

How can Hotels get the Best ROI from their Marketing Budgets?Suzanne2023-12-06T16:17:57+01:00

How Upselling Provides Low-Cost Revenue and Loyal Customers

Revfine.com2023-12-06T16:19:32+01:00

All kinds of businesses use upselling to enhance their customer experience and maximize revenue on existing sales. From the McDonald’s server asking, “Do you want fries with that?”, to airlines offering seat upgrades. Upselling provides the opportunity to maximize the value of every customer. Not all upselling efforts are well-received — particularly efforts driven by the sole desire to make

How Upselling Provides Low-Cost Revenue and Loyal CustomersRevfine.com2023-12-06T16:19:32+01:00

Will the Appetite for Upselling Opportunities Continue Post-Pandemic?

Suzanne2023-12-06T16:22:34+01:00

Question for Our Revenue Management Expert Panel: With rising trends of staycations & workcations, is there a greater appetite amongst guests for upselling (e.g., room upgrades) post-pandemic to maintain physical distancing or to “treat” themselves? Our Revenue Management Expert Panel Patrick Wimble - Managing Director, Lightbulb Consulting Theresa Prins - Founder, Revenue Resolutions

Will the Appetite for Upselling Opportunities Continue Post-Pandemic?Suzanne2023-12-06T16:22:34+01:00

The Year of The Eco-Conscious Hotelier!

Revfine.com2023-12-20T14:31:15+01:00

No one can be blamed for prioritising the survival of their business in the past year, which was challenging to a degree no one could have expected. As hospitality gears up to welcome guests again, it's clear that some priorities have shifted permanently. However, there are many, like the journey towards environmentally responsible tourism, that will undoubtedly return as matters

The Year of The Eco-Conscious Hotelier!Revfine.com2023-12-20T14:31:15+01:00

Biggest Hotel Learnings in Guest Communication due to Covid

Suzanne2023-12-20T18:05:23+01:00

Question for Our Hotel Marketing Expert Panel What has been your biggest learning in guest communication over the past 12 months? Our Marketing Expert Panel Colleen Buckley - Hospitality Marketing Executive Reshan Jayamanne - Digital Marketing & Sales Strategist, Bnb Optimized Nicolas Lajambe - Head of Ecommerce, Freehand Hotels & Generator Hostels Teri

Biggest Hotel Learnings in Guest Communication due to CovidSuzanne2023-12-20T18:05:23+01:00

Adapting Hotel Digital Strategy for Mobile Traffic

Suzanne2023-12-06T16:28:11+01:00

Question for Our Hotel Marketing Expert Panel With mobile traffic stats continuing to rise, how have you adapted your hotel's digital strategy in response to that? Our Marketing Expert Panel Colleen Buckley - Hospitality Marketing Executive Reshan Jayamanne - Digital Marketing & Sales Strategist, Bnb Optimized Nicolas Lajambe - Head of Ecommerce, Freehand

Adapting Hotel Digital Strategy for Mobile TrafficSuzanne2023-12-06T16:28:11+01:00

How Can Hotels Maintain Guest Interest & Keep Engagement High During the Pandemic?

Suzanne2023-12-20T18:05:46+01:00

Question for Our Hotel Marketing Expert Panel Keeping well connected with our guests has been particularly challenging during the pandemic. What tips can you share for maintaining guest interest and keeping engagement high? Our Marketing Expert Panel Kaylie Holley - Founder, Up Travel Marketing Teri Freisen - Director Brand Management, Accor for Mövenpick

How Can Hotels Maintain Guest Interest & Keep Engagement High During the Pandemic?Suzanne2023-12-20T18:05:46+01:00

Hotel Photography: Essential Tips for Making a Visual Impact

Revfine.com2023-12-06T16:31:17+01:00

Powerful hotel photography invites you to sink into that huge bed, sip from a cocktail or dive into the glistening water of the pool. Although such high-quality images require an investment, they will most definitely positively affect your brand perception, market share, and ultimately your rates and revenue. Selecting the Photographer The choice of photographer is a significant first step.

Hotel Photography: Essential Tips for Making a Visual ImpactRevfine.com2023-12-06T16:31:17+01:00

Tips for Hoteliers to Grow Bookings With Google Hotels

Martijn Barten2024-06-01T19:40:59+02:00

Business growth and revenue management are top priorities for most hotel owners, and these concepts rely heavily on optimizing demand for hotel rooms. One of the ways hotels can do this is through the Google Hotels platform. In this article, you can find details on how this works and the main benefits. Table of Contents: What is Google Hotels? How

Tips for Hoteliers to Grow Bookings With Google HotelsMartijn Barten2024-06-01T19:40:59+02:00

Hotel Marketing

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