Hotel Marketing

How to Use Guest Messaging to Improve the Digital Experience?

Revfine.com2023-12-20T17:25:06+01:00

Nowadays, guests are demanding smoother, easier, faster experiences. How a user (customer, partner or employee) interacts with an organization via digital technologies, is what we refer to as digital experience. To manage the digital experience of users, companies need to make sure the interaction with customers at every touchpoint is seamless. The smartest companies are already moving toward digital experience

How to Use Guest Messaging to Improve the Digital Experience?Revfine.com2023-12-20T17:25:06+01:00

6 Personalization Tips for Hotels to Increase Conversions

Revfine.com2024-04-10T13:05:20+02:00

Travel behavior has changed quite a bit in the last decade and the online booking journey has become more complex. Your website visitors have a lot of options for booking a place to stay on their next trip. You compete against other hotels, Airbnb, the many choices on OTAs and review platforms. In this article you will learn concrete actions

6 Personalization Tips for Hotels to Increase ConversionsRevfine.com2024-04-10T13:05:20+02:00

4 Important Hotel Metrics to Measure Your Guest Experience

Revfine.com2023-12-20T17:25:34+01:00

Most hotels tend to ignore that data is essential for their business or think that data gathering and reporting is reserved for big multinational hotel chains like Accor or Marriott. Yet, the contrary is true: vital hotel metrics can benefit each hotel. In this article, you will find why having accurate metrics in your hotel could boost your revenue and

4 Important Hotel Metrics to Measure Your Guest ExperienceRevfine.com2023-12-20T17:25:34+01:00

How to Use Guest Messaging to Increase Your Return on Experience?

Revfine.com2023-12-20T17:25:57+01:00

Return on Experience (ROX) has been discussed widely and it is being referred to as “the new ROI” (Return on Investment). Compared with ROI, which directly measures the amount of return on a particular investment, ROX measures the soft business results that a great experience can generate. In this article you can learn why ROX is important and how you

How to Use Guest Messaging to Increase Your Return on Experience?Revfine.com2023-12-20T17:25:57+01:00

10 Travel Agents for Hotels to Gain More Corporate & Leisure Guests

Martijn Barten2024-06-04T21:17:37+02:00

Travel agents represent a major distribution channel for those in the hotel industry, helping them connect with more leisure travelers and corporate guests. To capitalize, hotels need to list their properties with online travel agents and connect with the main global distribution systems so that a travel agent can view real-time inventory information. In this article, you will find out

10 Travel Agents for Hotels to Gain More Corporate & Leisure GuestsMartijn Barten2024-06-04T21:17:37+02:00

SEO vs CRO: What Gives Hotels a Higher ROI?

Revfine.com2023-12-06T17:04:43+01:00

How much should you invest in Search Engine Optimization (SEO) or Search Engine Marketing (SEM) for your hotel to increase your sales by 5%? If you have a limited budget, what is the smartest way to use it? Can Conversion Rate Optimization (CRO) be a better solution? In this article you will learn the meaning of SEO and CRO, and

SEO vs CRO: What Gives Hotels a Higher ROI?Revfine.com2023-12-06T17:04:43+01:00

Hygiene is the New Marketing Message for Hotels

Revfine.com2023-12-06T17:06:15+01:00

With COVID-19 at the very forefront of most people's consciousness, it is vital for hotels and resorts to include hygiene information within their marketing content. After all, potential guests are now much more likely to make travel decisions with hygiene measures and other coronavirus safety concerns in mind. Read on to find out more about how hygiene is displacing other

Hygiene is the New Marketing Message for HotelsRevfine.com2023-12-06T17:06:15+01:00

Tips to Improve Your Hotel’s Customer Care

Revfine.com2023-12-20T18:07:30+01:00

Nowadays, hoteliers can not only rely on their hotels’ amenities, looks, or standardized services; they need to offer more. Happy customers are the key to success in the hotel business. Customer satisfaction is increasingly important, and knowing your guests’ needs has become a must for hoteliers. So hoteliers should make efforts to distinguish themselves from the competition. 3 Tips to

Tips to Improve Your Hotel’s Customer CareRevfine.com2023-12-20T18:07:30+01:00

Increase Your Direct Bookings With Google Hotel Ads

Revfine.com2023-12-20T18:47:36+01:00

Millions of travelers around the world use Google on a daily basis to search for places to stay during their holidays. Whether it’s for inspiration or information, every brand wants to show up for interested travelers. Google Hotel Ads displays the availability and prices of a property, whether it’s a hotel, apartment, vacation rental, or campsite. Why direct bookings? Many

Increase Your Direct Bookings With Google Hotel AdsRevfine.com2023-12-20T18:47:36+01:00

Hotel Reputation Management Software Guide

Martijn Barten2024-06-04T21:21:36+02:00

Online reviews are extremely important for those in the hotel industry, as they help shape your wider reputation. This is precisely why many hotel owners and marketing leaders are coming to appreciate the benefits of hotel reputation management software. In this article, you will learn more about how these solutions can help. Table of Contents: What Does Reputation Mean? Why

Hotel Reputation Management Software GuideMartijn Barten2024-06-04T21:21:36+02:00

List of Hotel Metasearch Engines to Grow Your Hotel Bookings

Martijn Barten2024-06-04T21:20:05+02:00

Hotel metasearch engines provide an excellent opportunity for those in the hotel industry to reach more customers. This is because many potential guests turn to these platforms for price comparison purposes before making a booking. In this article, you will find out more about these platforms, along with a list of some of the most popular hotel metasearch engines you

List of Hotel Metasearch Engines to Grow Your Hotel BookingsMartijn Barten2024-06-04T21:20:05+02:00

Hotel Press Release: Tips to Write a Successful News Release

Martijn Barten2023-12-21T14:21:25+01:00

Well-written press releases are a key communication channel in the hotel industry. Whether you want to announce company news, events, or the appointment of a new CEO, a hotel press release provides a unique opportunity to communicate this to the world. But not every press release will have the same impact. In this article, you will learn more about press

Hotel Press Release: Tips to Write a Successful News ReleaseMartijn Barten2023-12-21T14:21:25+01:00

5 Hotel Marketing Challenges for Multi-Location Hotels

Revfine.com2023-12-06T17:10:12+01:00

Emerging economies lead to a growing demand for international tourism, making the travel industry one of the fastest-growing markets. With the number of people with access to greater wealth rising, the market conditions are expected to remain strong. But with markets expanding, so is the competition. In this article, we give you 5 tips to stay ahead of the competition

5 Hotel Marketing Challenges for Multi-Location HotelsRevfine.com2023-12-06T17:10:12+01:00

Guest Communication Tips to Improve Hotel Guest Engagement

Revfine.com2024-04-10T13:06:05+02:00

Guest engagement has never been so important. As we move forward through the next couple of years, travelers will look for peace of mind when planning their trips. Hotels need to clearly communicate to questions, provide tailored offers, and be accessible to guests throughout the guest journey. Guest communication is key to this. Therefore, in this article you can find

Guest Communication Tips to Improve Hotel Guest EngagementRevfine.com2024-04-10T13:06:05+02:00

How Hotels Can Combine Revenue Management and CRO?

Revfine.com2023-12-08T13:10:06+01:00

One of the best and most common definitions of Revenue Management is “Selling the Right Room to the Right Client at the Right Moment at the Right Price in the Right Distribution Channel with the best commission efficiency”. Both Revenue Management and Conversion Rate Optimization (CRO) are data-driven, but they are slightly different. In this article, you can learn about

How Hotels Can Combine Revenue Management and CRO?Revfine.com2023-12-08T13:10:06+01:00

6 Reasons Why Every Hotel Should Have a Virtual Reality Video

Martijn Barten2024-06-04T21:19:07+02:00

Interactive virtual reality video technology within the hospitality industry can provide a competitive advantage and allow customers to experience what a hotel is like before committing to a booking. However, there are also other advantages to utilizing this particular marketing method. In this article, you will learn more about six key reasons why every hotel operating today should have its

6 Reasons Why Every Hotel Should Have a Virtual Reality VideoMartijn Barten2024-06-04T21:19:07+02:00

7 Tips for Hotels to Attract More Bleisure Travelers

Martijn Barten2024-06-04T21:22:32+02:00

Bleisure travel - the combination of business and leisure travel - is growing. This has led to heightened interest from the hotel industry, with hotels looking to appeal to bleisure travelers. In this article, you will find seven tips that can help to make accommodation more attractive to this emerging and increasingly important demographic. Table of Contents: What is the

7 Tips for Hotels to Attract More Bleisure TravelersMartijn Barten2024-06-04T21:22:32+02:00

How Much Revenue Could Your Hotel Make From Upselling?

Revfine.com2024-04-10T13:06:41+02:00

Upselling is a great way to boost both your guests’ experience and your revenue through paid upgrades and ancillary services. In this article you will learn how you can calculate additional revenue, made by upselling. Additionally you find a handy tool to help you to estimate the potential. Success Factors for Upselling A recently published benchmarking report shows that elements like

How Much Revenue Could Your Hotel Make From Upselling?Revfine.com2024-04-10T13:06:41+02:00

Hotel Marketing

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