Without a doubt, the last couple of years have brought countless challenges for hoteliers. But despite that, many creative and forward-thinking teams were able to steer their properties through these challenging times. For many of them, upselling played a major role in their success. The 2022 Hospitality Market Report summarises their results. Read on to let the latest recovery and
Social media strategies for hotels are currently just as important as in other sectors. Effective social media marketing in the hotel industry can elevate your brand profile, increase website traffic, and boost reservations. Engaging with hotel guests via social media is a great way to gain valuable feedback and encourage customer loyalty. In this article, you'll learn eight social media
Instagram hotel marketing is a powerful way to build your brand and boost revenue. Instagram is well-suited to hotel marketing as a social media platform that focuses on sharing images and videos. Through paid ads, quality content, collaborations with influencers, and organic engagement, Instagram gives you plenty of options for promoting businesses in the hotel industry. Table of Contents: What
A Booking login can help boost guest numbers, optimize pricing and maximize revenue for your hotel. In this article, you'll learn everything you need to know about Booking.com. You'll learn what the site is and how it works and discover top tips for boosting your hotel's profile and getting more bookings through the site. Table of Contents: What Is an
Question for Our Hotel Marketing Expert Panel Today’s guests are growing increasingly aware of sustainability efforts in travel. What marketing messages best convey a hotel’s sustainability efforts? (Question proposed by Alessandro Inversini) Our Marketing Expert Panel Susanne Williams - Performance and Revenue Director, Journey Hospitality Daphne Beers - Owner, Your-Q Hospitality Academy Stephanie
Your Expedia login can access the Expedia Extranet, which is separate from the main booking platform and serves as the partner portal, allowing hoteliers to create and amend listings, make alterations to room rates, manage reservations, and keep inventory information up-to-date. This article will teach you how to optimize your hotel listing through the Expedia Extranet Login to maximize bookings.
Expedia is one of the world’s leading online travel agencies (OTAs), and the Expedia Extranet provides a variety of options, tools, and features, which can help hotels to reach new customers. In this article, you can learn about specific tips and strategies that will assist you in generating more bookings. Table of Contents: What is an OTA? What is Expedia?
The concept of a non-fungible token, or NFT, is still relatively new, and brands are exploring the various ways they can capitalize on this trend. In this article, you can find out about some of the existing NFT hotel offerings, along with some of the ways NFT technology will likely be used by hotels in the future. Table of Contents:
Online hotel reviews can have a major bearing on the success or failure of modern hotels and similar types of guest accommodation. Many customers actively look for reviews to help them decide which hotels to stay at, and the proportion of positive and negative reviews goes a long way toward forming your overall reputation. Here, you will gain insights into
Guest experience is everything. It's what ensures that your hotel will be remembered and a big part of whether a guest will return to stay with you again. You don't need to move mountains or even free up a large budget. The good news is that there are some really effective ways to enhance the experience that your guests have
Omnichannel communication and artificial intelligence enable hotels to deliver a much more engaging e-commerce experience and increase direct online bookings by 10% on average. In this article, you'll find tips to increase direct hotel bookings with AI and omnichannel communication. Attract More People to Your Direct Reservation Process Through Omnichannel Engagement To increase direct sales, you first must ensure you
Question for Our Hotel Marketing Expert Panel As a hotelier, or an advisor to hoteliers, how and what do you currently benchmark? How do you benchmark your hotel competition? What changes are you planning to make in your 2022 benchmarking strategy? (Question proposed by Andrew Kavanagh) Our Marketing Expert Panel Susanne Williams
Question for Our Hotel Marketing Expert Panel How do you think market segmentation will change for hotels in 2022? What do you expect the top trends will be? (Question proposed by Luminita Mardale) Our Marketing Expert Panel Adele Gutman - Culture and Guest Experience Expert, Hospitality Reputation Marketing Podcast Luminita Mardale - Director
Picture this. You want to surprise your partner for Valentine’s day with a romantic getaway. You start exploring options, but after entering your search dates on the hotel’s booking engine, the following message pops up: “Early bird offer. Enjoy an incredible 20% discount on family bookings this summer!” How random. Chances are you would leave the website to look for
Question for Our Revenue Management Expert Panel: Great hotel reviews have a powerful influence on guests when deciding to book. How does a hotel’s review score impact its pricing strategy? (Question proposed by Massimiliano Terzulli) Our Revenue Management Expert Panel Theresa Prins - Founder, Revenue Resolutions Sandra Gannon - Commercial Consultant, Revenue Puzzle
Question for Our Hotel Marketing Expert Panel What digital marketing tools (e.g., software, platforms, etc.) will be essential for hotels in 2022? Our Marketing Expert Panel Adele Gutman - Culture and Guest Experience Expert, Hospitality Reputation Marketing Podcast Luminata Mardale - Director Of Marketing And Business Development, Vienna House Thomas Dieben - Founder,
The concept of the metaverse hotel has been discussed a lot recently, and for a good reason, as the technology to make the metaverse a reality becomes more widespread and accessible. In this article, you can discover more about the metaverse and the various ways hotels can benefit from it in the future. Table of Contents: What is the Metaverse?
Question for Our Hotel Marketing Expert Panel What advice can you offer hotels on finding the right balance between OTAs Vs Direct Booking channels? Are there any occasions where hotels should not use OTAs? Our Marketing Expert Panel Adele Gutman - Culture and Guest Experience Expert, Hospitality Reputation Marketing Podcast Luminata Mardale