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Marketing

Upselling Tips & Examples to Improve Your Hotel Marketing Strategy

2023-12-06T16:53:50+01:00

Upselling has been on hoteliers’ minds for many years. Traditionally the revenue manager would devise the underlying strategy and leave it to the front desk team to carry it out. But the deeper you dive into the world of digital upselling, the more you’ll see that it can add value to nearly every area of your hotel.  In this article,

Upselling Tips & Examples to Improve Your Hotel Marketing Strategy2023-12-06T16:53:50+01:00

Are Attribute-Based Bookings the New Standard for Hotels?

2023-12-06T16:55:09+01:00

The attribute model has become quite a buzzword in the hospitality industry in recent years. But what exactly is attribute-based booking, otherwise known as attribute-based selling? And which advantages can it bring your upselling initiative? Let’s see what the experts say, so you can make up your mind about whether to test this new approach at your hotel. What is

Are Attribute-Based Bookings the New Standard for Hotels?2023-12-06T16:55:09+01:00

How Hotels Leverage AI Chatbots to Adapt to COVID-related Market Conditions

2024-01-18T16:38:21+01:00

Hospitality professionals must revisit their business models to create resilient long-term strategies to keep afloat in these challenging times. Artificial intelligence (AI) is essential to reduce costs and continue delivering premium guest service. In this article, you will learn how hotels use AI Chatbots to adapt to COVID-related market conditions. Hotels Face Challenges Due to COVID The impact of COVID-19

How Hotels Leverage AI Chatbots to Adapt to COVID-related Market Conditions2024-01-18T16:38:21+01:00

Why is Rate Parity Vital for Hotels? & Tips to Win the Parity Game

2023-12-06T16:57:50+01:00

Hotels want the best price for their room. Therefore, the same price is set throughout all digital distribution channels.  But what if a distribution channel uses lower prices? In this article, you can learn about rate parity and how hotels can prevent distribution channels from undercutting the direct price. What is Rate Parity? In simple words, rate parity is a

Why is Rate Parity Vital for Hotels? & Tips to Win the Parity Game2023-12-06T16:57:50+01:00

Tips to Boost Your Hotels Upsell Conversion With Powerful Visuals

2023-12-06T16:59:21+01:00

Images can prompt strong emotions and move people to take action. Since you probably know this already, you use beautiful photos on your website to convince site visitors to make a reservation. But have you ever thought of applying this to pre-arrival upselling and cross-selling to increase your conversions? Read on to learn how you can leverage the power of

Tips to Boost Your Hotels Upsell Conversion With Powerful Visuals2023-12-06T16:59:21+01:00

4 WhatsApp Tips for Hotels to Improve Guest Satisfaction

2024-12-20T15:07:32+01:00

WhatsApp is one of the world's most popular mobile apps, and the single most popular mobile messaging platform in 128 countries, according to Market Intelligence Insights. Given that hotel guests are rarely far from their smartphones, it is understandable that many want to communicate with hotel staff via WhatsApp. Meanwhile, the rise of hotel chatbot technology also makes this a

4 WhatsApp Tips for Hotels to Improve Guest Satisfaction2024-12-20T15:07:32+01:00

Let’s Get Digital: Creating a Smart Guest Journey for Your Hotel

2023-12-06T16:59:59+01:00

Coronavirus threw a lot of well-established routines and best practices overboard without warning. Within only a few months, almost every aspect of hotel operations had to be re-examined and updated in ways nobody would have predicted at the start of 2020. To help you navigate this transition, this article sums up actionable tips on how you can adapt your guest

Let’s Get Digital: Creating a Smart Guest Journey for Your Hotel2023-12-06T16:59:59+01:00

20 Hotel Website Mistakes To Fix To Avoid a Low Conversion Rate

2023-12-06T17:00:18+01:00

The hospitality industry has strong competition and the rivalry for guests is going to be even more fierce these days. Hotels compete online for guests not only with other hotels but with other players, such as OTAs and Search Engines Hotel Markets. Therefore, hotels should ensure that their website attracts customers. In this article, you’ll find the 20 most common

20 Hotel Website Mistakes To Fix To Avoid a Low Conversion Rate2023-12-06T17:00:18+01:00

Tips for Hotels to Optimize Their Contactless Guest Journey

2023-12-20T18:07:08+01:00

Due to Covid-19, social distancing has advanced the prominence of contactless payments and the delivery of digital services. Consumer behavior highlights the growing acceptance and expectation of contactless services, requiring all businesses to adapt to existence. As the hotel industry prepares for the return of travelers, the industry must recognize the new consumer touchpoints to digitalize processes to provide greater

Tips for Hotels to Optimize Their Contactless Guest Journey2023-12-20T18:07:08+01:00

How to Use Guest Messaging to Improve the Digital Experience?

2023-12-20T17:25:06+01:00

Nowadays, guests are demanding smoother, easier, faster experiences. How a user (customer, partner or employee) interacts with an organization via digital technologies, is what we refer to as digital experience. To manage the digital experience of users, companies need to make sure the interaction with customers at every touchpoint is seamless. The smartest companies are already moving toward digital experience

How to Use Guest Messaging to Improve the Digital Experience?2023-12-20T17:25:06+01:00

4 Important Hotel Metrics to Measure Your Guest Experience

2024-12-20T15:07:45+01:00

Most hotels tend to ignore that data is essential for their business or think that data gathering and reporting is reserved for big multinational hotel chains like Accor or Marriott. Yet, the contrary is true: vital hotel metrics can benefit each hotel. In this article, you will find why having accurate metrics in your hotel could boost your revenue and

4 Important Hotel Metrics to Measure Your Guest Experience2024-12-20T15:07:45+01:00

How to Use Guest Messaging to Increase Your Return on Experience?

2023-12-20T17:25:57+01:00

Return on Experience (ROX) has been discussed widely and it is being referred to as “the new ROI” (Return on Investment). Compared with ROI, which directly measures the amount of return on a particular investment, ROX measures the soft business results that a great experience can generate. In this article you can learn why ROX is important and how you

How to Use Guest Messaging to Increase Your Return on Experience?2023-12-20T17:25:57+01:00

10 Travel Agents for Hotels to Gain More Corporate & Leisure Guests

2024-06-04T21:17:37+02:00

Travel agents represent a major distribution channel for those in the hotel industry, helping them connect with more leisure travelers and corporate guests. To capitalize, hotels need to list their properties with online travel agents and connect with the main global distribution systems so that a travel agent can view real-time inventory information. In this article, you will find out

10 Travel Agents for Hotels to Gain More Corporate & Leisure Guests2024-06-04T21:17:37+02:00

SEO vs CRO: What Gives Hotels a Higher ROI?

2023-12-06T17:04:43+01:00

How much should you invest in Search Engine Optimization (SEO) or Search Engine Marketing (SEM) for your hotel to increase your sales by 5%? If you have a limited budget, what is the smartest way to use it? Can Conversion Rate Optimization (CRO) be a better solution? In this article you will learn the meaning of SEO and CRO, and

SEO vs CRO: What Gives Hotels a Higher ROI?2023-12-06T17:04:43+01:00

Hygiene is the New Marketing Message for Hotels

2023-12-06T17:06:15+01:00

With COVID-19 at the very forefront of most people's consciousness, it is vital for hotels and resorts to include hygiene information within their marketing content. After all, potential guests are now much more likely to make travel decisions with hygiene measures and other coronavirus safety concerns in mind. Read on to find out more about how hygiene is displacing other

Hygiene is the New Marketing Message for Hotels2023-12-06T17:06:15+01:00

Tips to Improve Your Hotel’s Customer Care

2024-12-20T15:07:56+01:00

Nowadays, hoteliers can not only rely on their hotels’ amenities, looks, or standardized services; they need to offer more. Happy customers are the key to success in the hotel business. Customer satisfaction is increasingly important, and knowing your guests’ needs has become a must for hoteliers. So hoteliers should make efforts to distinguish themselves from the competition. 3 Tips to

Tips to Improve Your Hotel’s Customer Care2024-12-20T15:07:56+01:00
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