Hotel Marketing

Breaking the Silos: Marrying Commercial and Finance Analytics for the Greater Good of Everyone

Revfine.com2024-09-23T18:20:47+02:00

In today’s complex and competitive hospitality environment, complacency is not an option. Data-driven decision-making is essential for the success of your business. In most organizations commercial analytics are the domain of sales, marketing and particularly revenue management. Financial data is leveraged by Accounting and Finance teams focusing on costs, profitability and overall financial health. In this article you’ll learn why

Breaking the Silos: Marrying Commercial and Finance Analytics for the Greater Good of EveryoneRevfine.com2024-09-23T18:20:47+02:00

The Myopic Pursuit of Channel ROAS: How to Avoid this Hotel Industry Pitfall

Revfine.com2024-09-23T18:23:16+02:00

In the ever-evolving landscape of digital marketing, the hotel industry finds itself at a crossroads. While embracing the digital revolution, many hoteliers have fallen into a trap that threatens to undermine their marketing efforts; an obsessive focus on individual channel return on ad spend (ROAS). This fixation, while seemingly logical, is creating a significant disconnect in the industry's approach to

The Myopic Pursuit of Channel ROAS: How to Avoid this Hotel Industry PitfallRevfine.com2024-09-23T18:23:16+02:00

The Digital Concierge: How Technology Helps Hotels Add a Human Touch

Revfine.com2024-09-23T18:23:47+02:00

For modern hotels, balancing digital tools and human interaction is key to delivering exceptional guest experiences. In this article, you’ll explore how automation frees staff to make meaningful connections, while powering personalized offers that drive guest satisfaction and ancillary revenue. You’ll learn how to use technology to boost efficiency, build stronger relationships, and turn every guest interaction into an opportunity

The Digital Concierge: How Technology Helps Hotels Add a Human TouchRevfine.com2024-09-23T18:23:47+02:00

How to Attract Different Segments Through a Diverse Distribution Strategy

Revfine.com2024-09-23T18:25:24+02:00

With so many ways to reach potential guests, developing an effective distribution strategy is more important than ever. Leisure demand is slowing down after years of exponential growth post-pandemic, while other segments, namely international, corporate, and group travel, are starting to pick up again. For hotels seeking to increase their bookings and maximize their revenue, it is crucial to explore

How to Attract Different Segments Through a Diverse Distribution StrategyRevfine.com2024-09-23T18:25:24+02:00

A/B Testing: The Secret to Success on Your Hotel Website

Revfine.com2024-09-23T18:26:43+02:00

Digital marketers should never underestimate the power of testing. It is invaluable for understanding diverse audiences and determining what changes can result in the best online performance. The Importance of A/B Testing When it comes to a hotel website, each and every adjustment made to the booking engine, ads, CTAs, landing page, and even images can be put to the

A/B Testing: The Secret to Success on Your Hotel WebsiteRevfine.com2024-09-23T18:26:43+02:00

Late Check-Out Hotel Strategies: A Comprehensive Guide for Hoteliers

Martijn Barten2024-10-18T17:36:38+02:00

Late check-out hotel strategies are based on allowing guests to extend their stay beyond the standard check-out time. Hotels will often charge guests extra for the option of checking out late. These strategies are important for the guest experience because they add an extra level of convenience. In addition, late check-out can be important for hotels because it provides an

Late Check-Out Hotel Strategies: A Comprehensive Guide for HoteliersMartijn Barten2024-10-18T17:36:38+02:00

How to Craft Your Hotel Website’s Navigation into a Digital Lobby

Revfine.com2024-09-09T21:09:27+02:00

It should come as no surprise that your hotel's website, in fact, serves as a virtual lobby for your business. The question is—are you treating it as such? The Importance of Your Digital Lobby In a similar way to how your property’s lobby sets the tone for a new guest’s stay, your website will set the expectations for any potential

How to Craft Your Hotel Website’s Navigation into a Digital LobbyRevfine.com2024-09-09T21:09:27+02:00

The Power of Modern Technology: Future-Proofing Your Hotel for Enhanced Guest Experiences

Revfine.com2024-09-09T21:10:32+02:00

In an industry where guest expectations are continually evolving, the adoption of modern technology is no longer just an option—it's a necessity. For hotels, building a future-proof tech stack is essential to ensure that operations are not only smooth and efficient but also capable of delivering personalized services that create memorable guest experiences. By leveraging technology, hotel staff can focus

The Power of Modern Technology: Future-Proofing Your Hotel for Enhanced Guest ExperiencesRevfine.com2024-09-09T21:10:32+02:00

Hotel Welcome Message for Guests: How to Write + 5 Free Examples

Martijn Barten2024-10-18T17:05:46+02:00

A hotel welcome message for guests is a short message, which serves to greet guests and provide them with important information. These messages can be delivered physically or digitally. Learning to write a high-quality welcome message for guests is important because it helps to shape first impressions of your hotel. The message can also help you to highlight services and

Hotel Welcome Message for Guests: How to Write + 5 Free ExamplesMartijn Barten2024-10-18T17:05:46+02:00

5 Trends to Be Aware of for Your Hotel’s Strategy

Revfine.com2024-08-27T12:25:04+02:00

As guest expectations evolve, so too should the strategies hoteliers use to communicate with them. Understanding these changing expectations and valuing what guests want is the foundation of any communication strategy. 5 Crucial Guest Trends to Include in Your Hotel’s Strategy Let’s delve into these expectations, explore how you, as a hotelier, can adopt strategies to meet them and understand

5 Trends to Be Aware of for Your Hotel’s StrategyRevfine.com2024-08-27T12:25:04+02:00

Loyal Guests: Unlocking Revenue with Loyalty Programs and Ancillaries

Revfine.com2024-09-17T12:43:29+02:00

Studies show that loyalty program members aren’t just frequent travelers; they’re also highly engaged customers who are willing to spend on additional services to enhance their experience. In this article, you'll learn how hotels can expand their loyalty programs and integrate ancillary products and services to maximize loyalty, boost revenue, and drive long-term growth. Loyalty Programs Drive Hotel Revenue Growth

Loyal Guests: Unlocking Revenue with Loyalty Programs and AncillariesRevfine.com2024-09-17T12:43:29+02:00

Harnessing Hotel Business Intelligence: 5 Key Questions Your Data Should Answer

Revfine.com2024-08-27T12:25:46+02:00

Embracing data-driven decision-making is vital for hotels looking to thrive in today's competitive environment. From identifying top revenue-generating channels to tracking total revenue per available room (TrevPAR) and managing costs, having access to interconnected data allows hoteliers to make quick, informed decisions that can boost operational efficiency, elevate the guest experience, and drive revenue growth. Unlocking Hotel Success with Data-Driven

Harnessing Hotel Business Intelligence: 5 Key Questions Your Data Should AnswerRevfine.com2024-08-27T12:25:46+02:00

How AI is Advancing Digital Marketing Strategies for Hotels

Revfine.com2024-08-27T12:26:06+02:00

AI is infiltrating every aspect of life and business. With so much buzz around AI, it can be hard to identify where to most effectively use the technology and where to start implementing it in your hotel. Leveraging AI for Personalized Hotel Marketing and Revenue Growth AI has the ability to process vast amounts of data - and from a

How AI is Advancing Digital Marketing Strategies for HotelsRevfine.com2024-08-27T12:26:06+02:00

Green is Gold: How Regenerative Tourism is Transforming Marketing Strategy for Hotel Teams

Revfine.com2024-08-27T12:27:11+02:00

The shift towards regenerative tourism represents a significant opportunity for hotels to differentiate themselves in a crowded market while contributing positively to the greater good. By effectively marketing these initiatives, hotels can attract conscious travelers, enhance their brand reputation, and play an important role in shaping the future of tourism. Rising Demand for Travel That Gives Back: Regenerative Tourism In

Green is Gold: How Regenerative Tourism is Transforming Marketing Strategy for Hotel TeamsRevfine.com2024-08-27T12:27:11+02:00

A 3-Step Guide to Improving Conversion Rates with A/B Testing

Revfine.com2024-08-13T17:13:04+02:00

Want to turn more website visitors into hotel guests? A/B testing is your secret weapon! By comparing two versions of a page or message, you can find out what really clicks with your audience. For hotel websites, this means better user experience and more direct bookings. In this blog, we'll cover everything from identifying the key elements to testing to

A 3-Step Guide to Improving Conversion Rates with A/B TestingRevfine.com2024-08-13T17:13:04+02:00

How to Maximize Hotel Revenue by Applying Open Pricing to Upselling

Revfine.com2024-09-09T16:14:34+02:00

You probably already know that adjusting your room rates based on demand fluctuations can boost your revenue. But have you ever thought of applying this approach to upselling? And what about taking things yet another step further and using the principles of open pricing on upselling as well? Keep reading to discover how these techniques can take your revenue strategy

How to Maximize Hotel Revenue by Applying Open Pricing to UpsellingRevfine.com2024-09-09T16:14:34+02:00

5 Ways Technology Can Enhance the Guest Experience at Your Hotel

Revfine.com2024-07-16T11:29:22+02:00

With 40% of Americans traveling more in 2024 (1), the hospitality industry has seen a significant surge in demand. This uptick in travel presents a golden opportunity for hotels to increase revenue — but to capitalize, they must differentiate themselves in a crowded market. In this article, you’ll learn how hotels can use technology to offer a better guest experience. From

5 Ways Technology Can Enhance the Guest Experience at Your HotelRevfine.com2024-07-16T11:29:22+02:00

Save Time with These Event Management Tips

Revfine.com2024-07-16T10:01:26+02:00

Time is money, especially in event management, where every minute counts. Operational efficiency can be the difference between a smoothly run event and one filled with chaos and missed opportunities. In an industry that demands precision and quick responses, having the right tools to save time is invaluable. By optimizing your operations with advanced event management software, you can streamline

Save Time with These Event Management TipsRevfine.com2024-07-16T10:01:26+02:00

Hotel Marketing

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