Hotel Marketing

Loyal Guests: Unlocking Revenue with Loyalty Programs and Ancillaries

Revfine.com2024-09-17T12:43:29+02:00

Studies show that loyalty program members aren’t just frequent travelers; they’re also highly engaged customers who are willing to spend on additional services to enhance their experience. In this article, you'll learn how hotels can expand their loyalty programs and integrate ancillary products and services to maximize loyalty, boost revenue, and drive long-term growth. Loyalty Programs Drive Hotel Revenue Growth

Loyal Guests: Unlocking Revenue with Loyalty Programs and AncillariesRevfine.com2024-09-17T12:43:29+02:00

Harnessing Hotel Business Intelligence: 5 Key Questions Your Data Should Answer

Revfine.com2024-08-27T12:25:46+02:00

Embracing data-driven decision-making is vital for hotels looking to thrive in today's competitive environment. From identifying top revenue-generating channels to tracking total revenue per available room (TrevPAR) and managing costs, having access to interconnected data allows hoteliers to make quick, informed decisions that can boost operational efficiency, elevate the guest experience, and drive revenue growth. Unlocking Hotel Success with Data-Driven

Harnessing Hotel Business Intelligence: 5 Key Questions Your Data Should AnswerRevfine.com2024-08-27T12:25:46+02:00

How AI is Advancing Digital Marketing Strategies for Hotels

Revfine.com2024-08-27T12:26:06+02:00

AI is infiltrating every aspect of life and business. With so much buzz around AI, it can be hard to identify where to most effectively use the technology and where to start implementing it in your hotel. Leveraging AI for Personalized Hotel Marketing and Revenue Growth AI has the ability to process vast amounts of data - and from a

How AI is Advancing Digital Marketing Strategies for HotelsRevfine.com2024-08-27T12:26:06+02:00

Green is Gold: How Regenerative Tourism is Transforming Marketing Strategy for Hotel Teams

Revfine.com2024-08-27T12:27:11+02:00

The shift towards regenerative tourism represents a significant opportunity for hotels to differentiate themselves in a crowded market while contributing positively to the greater good. By effectively marketing these initiatives, hotels can attract conscious travelers, enhance their brand reputation, and play an important role in shaping the future of tourism. Rising Demand for Travel That Gives Back: Regenerative Tourism In

Green is Gold: How Regenerative Tourism is Transforming Marketing Strategy for Hotel TeamsRevfine.com2024-08-27T12:27:11+02:00

A 3-Step Guide to Improving Conversion Rates with A/B Testing

Revfine.com2024-08-13T17:13:04+02:00

Want to turn more website visitors into hotel guests? A/B testing is your secret weapon! By comparing two versions of a page or message, you can find out what really clicks with your audience. For hotel websites, this means better user experience and more direct bookings. In this blog, we'll cover everything from identifying the key elements to testing to

A 3-Step Guide to Improving Conversion Rates with A/B TestingRevfine.com2024-08-13T17:13:04+02:00

How to Maximize Hotel Revenue by Applying Open Pricing to Upselling

Revfine.com2024-09-09T16:14:34+02:00

You probably already know that adjusting your room rates based on demand fluctuations can boost your revenue. But have you ever thought of applying this approach to upselling? And what about taking things yet another step further and using the principles of open pricing on upselling as well? Keep reading to discover how these techniques can take your revenue strategy

How to Maximize Hotel Revenue by Applying Open Pricing to UpsellingRevfine.com2024-09-09T16:14:34+02:00

5 Ways Technology Can Enhance the Guest Experience at Your Hotel

Revfine.com2024-07-16T11:29:22+02:00

With 40% of Americans traveling more in 2024 (1), the hospitality industry has seen a significant surge in demand. This uptick in travel presents a golden opportunity for hotels to increase revenue — but to capitalize, they must differentiate themselves in a crowded market. In this article, you’ll learn how hotels can use technology to offer a better guest experience. From

5 Ways Technology Can Enhance the Guest Experience at Your HotelRevfine.com2024-07-16T11:29:22+02:00

Save Time with These Event Management Tips

Revfine.com2024-07-16T10:01:26+02:00

Time is money, especially in event management, where every minute counts. Operational efficiency can be the difference between a smoothly run event and one filled with chaos and missed opportunities. In an industry that demands precision and quick responses, having the right tools to save time is invaluable. By optimizing your operations with advanced event management software, you can streamline

Save Time with These Event Management TipsRevfine.com2024-07-16T10:01:26+02:00

Is AI the Answer to These Common Pain Points in Hospitality?

Revfine.com2024-12-20T15:06:18+01:00

The hospitality industry, defined by its dynamic nature and customer-centric operations, faces complex challenges that range from operational efficiency to enhancing guest experiences. Hotel teams need to excel at repetitive, mundane tasks as well as those requiring sublime care and creativity. As technology evolves, artificial intelligence (AI) stands out as a transformative tool, offering solutions that address these challenges while

Is AI the Answer to These Common Pain Points in Hospitality?Revfine.com2024-12-20T15:06:18+01:00

7 Social Media Truths from High-Performing Hotel Marketing Teams

Revfine.com2024-08-13T13:40:14+02:00

Social media strategy can be a beast for marketing teams to manage. Every few months there are game-changing updates, and every day seems to bring a new trend or tool to consider, but change isn't the only constant in digital marketing. Here are seven social media truths from high-performing hotel marketing teams. 7 Social Media Truths from Top Hotel Marketing

7 Social Media Truths from High-Performing Hotel Marketing TeamsRevfine.com2024-08-13T13:40:14+02:00

Ancillary Revenue Guide: Optimize Revenue for Your Hotel

Martijn Barten2024-10-18T16:47:06+02:00

Ancillary revenue describes earnings that originate from the sale of products or services besides your primary offering. In the case of hotels, this means products and services beyond the sale of hotel rooms. For hotels, ancillary revenue is important because it provides additional income. When ancillary services are of a high standard, a hotel can extract more revenue from each

Ancillary Revenue Guide: Optimize Revenue for Your HotelMartijn Barten2024-10-18T16:47:06+02:00

Booking Engine Hotels: How to Choose the Right Hotel Booking Engine

Martijn Barten2024-10-18T16:04:46+02:00

The booking engine hotels choose to deploy can have a significant bearing on the number of bookings they are able to generate. Customers want a booking engine that is reliable, easy to access and simple to use. Hotel booking engines are of the utmost importance because they help to facilitate direct bookings. These bookings are the ideal outcome, as the

Booking Engine Hotels: How to Choose the Right Hotel Booking EngineMartijn Barten2024-10-18T16:04:46+02:00

How to Write a Hotel Welcome Letter for Guests + 8 Free Templates

Martijn Barten2024-10-18T16:19:25+02:00

A hotel welcome letter is a message that guests receive upon arrival at the property. The letter may be placed in the room before the guest's arrival, sent to their room after arrival, or delivered via email or SMS. Creating a high-quality hotel welcome letter is important, because it sets the tone for the stay and allows your hotel to

How to Write a Hotel Welcome Letter for Guests + 8 Free TemplatesMartijn Barten2024-10-18T16:19:25+02:00

Hotel Email Marketing: Types, Strategies and Top Tips

Martijn Barten2024-07-02T15:19:05+02:00

Hotel email marketing is a form of online marketing that allows hotels to regularly engage with past, potential, and future guests. Marketing emails typically share news and information about hotel services, special offers, and local attractions. In this article, you will learn about the different types of marketing emails, understand common email marketing strategies, and access top tips to generate

Hotel Email Marketing: Types, Strategies and Top TipsMartijn Barten2024-07-02T15:19:05+02:00

Maximize Your Venue Sales: 5 Proven Strategies for Success

Revfine.com2024-06-17T15:41:25+02:00

In the highly competitive hospitality sector, venues must continually innovate to attract and retain clients. By adopting a strategic approach that caters to diverse client needs and streamlines operations, venues can enhance their market position and drive sales. This article delves into five effective strategies that incorporate industry insights, aiming to maximize your venue's potential. 1. Establish a Comprehensive Online

Maximize Your Venue Sales: 5 Proven Strategies for SuccessRevfine.com2024-06-17T15:41:25+02:00

How Integrated Payments Elevate Hotel Revenue and Efficiency

Revfine.com2024-06-17T15:42:24+02:00

For hoteliers, making payments effortless and secure is essential to maintaining a positive guest experience and operational efficiency. Integrated payment solutions connect your payment gateway to your other hospitality software, providing a frictionless transaction experience that helps hotels boost revenue and streamline operations. Integrated Vs. Non-Integrated Payment Solutions The differences between using an integrated payment solution and a non-integrated one

How Integrated Payments Elevate Hotel Revenue and EfficiencyRevfine.com2024-06-17T15:42:24+02:00

3 Key Metrics for Evaluating Your Personalization Strategy

Revfine.com2024-06-17T15:42:46+02:00

Personalized digital marketing is a proven approach for increasing direct bookings and growing revenue, but personalization isn't a "set it and forget it" strategy. Here's how to evaluate your marketing personalization program, and how to pivot when the metrics don't meet your expectations. Personalization is Important for Elevating Guest Experiences. Travel is personal. It doesn't matter whether the purpose for

3 Key Metrics for Evaluating Your Personalization StrategyRevfine.com2024-06-17T15:42:46+02:00

How Can Hotels use Micro-segmentation to its Full Potential?

Suzanne2024-06-25T10:11:15+02:00

Question for Our Revenue Management Expert Panel: How can hotels use micro-segmentation to its full potential? At what point does it become too "micro" to be valuable and what tips can you share for achieving success? (Question by Pablo Torres) Our Revenue Management Expert Panel Pablo Torres - Hotel Consultant Tanya Hadwick -

How Can Hotels use Micro-segmentation to its Full Potential?Suzanne2024-06-25T10:11:15+02:00

Hotel Marketing

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