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Marketing

Green is Gold: How Regenerative Tourism is Transforming Marketing Strategy for Hotel Teams

2024-08-27T12:27:11+02:00

The shift towards regenerative tourism represents a significant opportunity for hotels to differentiate themselves in a crowded market while contributing positively to the greater good. By effectively marketing these initiatives, hotels can attract conscious travelers, enhance their brand reputation, and play an important role in shaping the future of tourism. Rising Demand for Travel That Gives Back: Regenerative Tourism In

Green is Gold: How Regenerative Tourism is Transforming Marketing Strategy for Hotel Teams2024-08-27T12:27:11+02:00

A 3-Step Guide to Improving Conversion Rates with A/B Testing

2024-08-13T17:13:04+02:00

Want to turn more website visitors into hotel guests? A/B testing is your secret weapon! By comparing two versions of a page or message, you can find out what really clicks with your audience. For hotel websites, this means better user experience and more direct bookings. In this blog, we'll cover everything from identifying the key elements to testing to

A 3-Step Guide to Improving Conversion Rates with A/B Testing2024-08-13T17:13:04+02:00

How to Maximize Hotel Revenue by Applying Open Pricing to Upselling

2024-09-09T16:14:34+02:00

You probably already know that adjusting your room rates based on demand fluctuations can boost your revenue. But have you ever thought of applying this approach to upselling? And what about taking things yet another step further and using the principles of open pricing on upselling as well? Keep reading to discover how these techniques can take your revenue strategy

How to Maximize Hotel Revenue by Applying Open Pricing to Upselling2024-09-09T16:14:34+02:00

5 Ways Technology Can Enhance the Guest Experience at Your Hotel

2024-07-16T11:29:22+02:00

With 40% of Americans traveling more in 2024 (1), the hospitality industry has seen a significant surge in demand. This uptick in travel presents a golden opportunity for hotels to increase revenue — but to capitalize, they must differentiate themselves in a crowded market. In this article, you’ll learn how hotels can use technology to offer a better guest experience. From

5 Ways Technology Can Enhance the Guest Experience at Your Hotel2024-07-16T11:29:22+02:00

Save Time with These Event Management Tips

2024-07-16T10:01:26+02:00

Time is money, especially in event management, where every minute counts. Operational efficiency can be the difference between a smoothly run event and one filled with chaos and missed opportunities. In an industry that demands precision and quick responses, having the right tools to save time is invaluable. By optimizing your operations with advanced event management software, you can streamline

Save Time with These Event Management Tips2024-07-16T10:01:26+02:00

Is AI the Answer to These Common Pain Points in Hospitality?

2024-07-16T10:01:50+02:00

The hospitality industry, defined by its dynamic nature and customer-centric operations, faces complex challenges that range from operational efficiency to enhancing guest experiences. Hotel teams need to excel at repetitive mundane tasks as well as those requiring sublime care and creativity. As technology evolves, artificial intelligence (AI) stands out as a transformative tool, offering solutions that address these challenges while

Is AI the Answer to These Common Pain Points in Hospitality?2024-07-16T10:01:50+02:00

Ancillary Revenue Guide: Optimize Revenue for Your Hotel

2024-10-18T16:47:06+02:00

Ancillary revenue describes earnings that originate from the sale of products or services besides your primary offering. In the case of hotels, this means products and services beyond the sale of hotel rooms. For hotels, ancillary revenue is important because it provides additional income. When ancillary services are of a high standard, a hotel can extract more revenue from each

Ancillary Revenue Guide: Optimize Revenue for Your Hotel2024-10-18T16:47:06+02:00

Booking Engine Hotels: How to Choose the Right Hotel Booking Engine

2024-10-18T16:04:46+02:00

The booking engine hotels choose to deploy can have a significant bearing on the number of bookings they are able to generate. Customers want a booking engine that is reliable, easy to access and simple to use. Hotel booking engines are of the utmost importance because they help to facilitate direct bookings. These bookings are the ideal outcome, as the

Booking Engine Hotels: How to Choose the Right Hotel Booking Engine2024-10-18T16:04:46+02:00

How to Write a Hotel Welcome Letter for Guests + 8 Free Templates

2024-10-18T16:19:25+02:00

A hotel welcome letter is a message that guests receive upon arrival at the property. The letter may be placed in the room before the guest's arrival, sent to their room after arrival, or delivered via email or SMS. Creating a high-quality hotel welcome letter is important, because it sets the tone for the stay and allows your hotel to

How to Write a Hotel Welcome Letter for Guests + 8 Free Templates2024-10-18T16:19:25+02:00

Maximize Your Venue Sales: 5 Proven Strategies for Success

2024-06-17T15:41:25+02:00

In the highly competitive hospitality sector, venues must continually innovate to attract and retain clients. By adopting a strategic approach that caters to diverse client needs and streamlines operations, venues can enhance their market position and drive sales. This article delves into five effective strategies that incorporate industry insights, aiming to maximize your venue's potential. 1. Establish a Comprehensive Online

Maximize Your Venue Sales: 5 Proven Strategies for Success2024-06-17T15:41:25+02:00

How Integrated Payments Elevate Hotel Revenue and Efficiency

2024-06-17T15:42:24+02:00

For hoteliers, making payments effortless and secure is essential to maintaining a positive guest experience and operational efficiency. Integrated payment solutions connect your payment gateway to your other hospitality software, providing a frictionless transaction experience that helps hotels boost revenue and streamline operations. Integrated Vs. Non-Integrated Payment Solutions The differences between using an integrated payment solution and a non-integrated one

How Integrated Payments Elevate Hotel Revenue and Efficiency2024-06-17T15:42:24+02:00

3 Key Metrics for Evaluating Your Personalization Strategy

2024-06-17T15:42:46+02:00

Personalized digital marketing is a proven approach for increasing direct bookings and growing revenue, but personalization isn't a "set it and forget it" strategy. Here's how to evaluate your marketing personalization program, and how to pivot when the metrics don't meet your expectations. Personalization is Important for Elevating Guest Experiences. Travel is personal. It doesn't matter whether the purpose for

3 Key Metrics for Evaluating Your Personalization Strategy2024-06-17T15:42:46+02:00

How Can Hotels use Micro-segmentation to its Full Potential?

2024-06-25T10:11:15+02:00

Question for Our Revenue Management Expert Panel: How can hotels use micro-segmentation to its full potential? At what point does it become too "micro" to be valuable and what tips can you share for achieving success? (Question by Pablo Torres) Our Revenue Management Expert Panel Pablo Torres - Hotel Consultant Tanya Hadwick -

How Can Hotels use Micro-segmentation to its Full Potential?2024-06-25T10:11:15+02:00

Early Check-in Hotels: Optimize the Guest Experience & Hotel Revenue

2024-10-18T16:45:52+02:00

Early check-in hotels are properties that allow guests to check in before the conventional time of between 2:00pm and 4:00pm. This may mean offering earlier check-ins, offering 24/7 check-ins, or offering self-check-ins. Providing options for early check-ins can be especially important for hotels receiving lots of international guests, as many flights land early in the morning. Early check-ins can optimize

Early Check-in Hotels: Optimize the Guest Experience & Hotel Revenue2024-10-18T16:45:52+02:00

What are the Best Marketing Strategies for Hotels on a Budget?

2024-09-26T15:22:51+02:00

Question for Our Hotel Marketing Expert Panel For hotels with a smaller budget, what marketing strategies carry the biggest impact? What could move the needle the furthest, but with the lowest amount of investment? (Question by Cory Falter) Our Marketing Expert Panel Thom de Graaf - Online Marketing Specialist, The Orange Studio

What are the Best Marketing Strategies for Hotels on a Budget?2024-09-26T15:22:51+02:00

Common Booking Funnel Bottlenecks and How to Overcome Them

2024-06-03T14:21:11+02:00

The road from research to booking is not exactly straightforward for today’s travelers. The competition is fierce for hoteliers, and so is the pushback from OTAs. It’s crucial for hoteliers to optimize their booking funnel so that the transition from research to booking feels smooth and natural for guests. 5 Ways to Overcome the Booking Funnel Bottlenecks The booking funnel

Common Booking Funnel Bottlenecks and How to Overcome Them2024-06-03T14:21:11+02:00
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