Hotel Marketing

The Most Important Online Distribution Channels for Hotels

Martijn Barten2024-06-04T21:54:57+02:00

The distribution channels that hotels use and invest in can have a significant bearing on their revenue management strategy, and their overall success. These days, many hotels receive more internet bookings than offline travel agents. Meanwhile, more recent advances in smartphone technology have made online distribution channels more important than ever, as consumers now expect to book a hotel room

The Most Important Online Distribution Channels for HotelsMartijn Barten2024-06-04T21:54:57+02:00

Best Practices for GDS Optimisation in Hotel Distribution Strategy

Suzanne2024-05-22T18:27:40+02:00

Question for Our Hotel Marketing Expert Panel What is your advice for using GDS as part of a hotel's overall distribution strategy? What tips or best practices can you share for getting the most out of your GDS? (Question from Nicole Sideris) Our Marketing Expert Panel Tamie Matthews - Revenue, Sales & Marketing

Best Practices for GDS Optimisation in Hotel Distribution StrategySuzanne2024-05-22T18:27:40+02:00

How Do You Take Your Hotel’s Data Game to the Next Level?

Revfine.com2024-02-12T11:52:53+01:00

So, you are interested in hospitality data? In the current world of hospitality, data has become the cornerstone of strategic and tactical decision-making. This article explores how data and data tools can help transform operations across the hotel, improve communication and efficiency, and drive revenue and profit growth. Uncover the first steps to integrating analytics into your hotel's day-to-day for

How Do You Take Your Hotel’s Data Game to the Next Level?Revfine.com2024-02-12T11:52:53+01:00

Boosting Occupancy: 7 Options for Hoteliers

Revfine.com2024-02-12T11:57:30+01:00

"Heads in beds." While occupancy is not the only thing influencing the revenue success of a hotel, it's hard to say you're maximizing revenue if your occupancy levels are low. 7 Ways to Effectively Boost the Occupancy Today, guests typically have a wealth of options for determining precisely in which beds their heads will be resting. Hotel room supply is

Boosting Occupancy: 7 Options for HoteliersRevfine.com2024-02-12T11:57:30+01:00

The Importance of Benchmarking in Hotel Management

Revfine.com2024-02-12T11:57:51+01:00

In the dynamic world of hotel management, every day is different. It can feel difficult to find the time to take stock of your property's performance, which can be a problem in such a competitive industry where staying ahead of the game is crucial. When navigating the industry's complexities, benchmarking is the unsung hero for hoteliers. Let's dive into the

The Importance of Benchmarking in Hotel ManagementRevfine.com2024-02-12T11:57:51+01:00

Key Features to Evaluate in a Booking Engine to Maximize Revenue

Revfine.com2024-02-12T11:58:08+01:00

As the hospitality sector undergoes swift transformations, prioritizing convenience and tailored experiences for all travelers, the pivotal role played by Internet Booking Engines (IBEs) becomes undeniably vital. These digital tools have revolutionized hotels' operations, helping them achieve the dual goals of maximizing occupancy and revenue. 11 Most Important Booking Engine Features The hotel's success heavily relies on its online presence

Key Features to Evaluate in a Booking Engine to Maximize RevenueRevfine.com2024-02-12T11:58:08+01:00

Upselling Examples Restaurant: 12 Tips to Increase Your Revenue!

Martijn Barten2024-10-18T16:15:13+02:00

There are several upselling examples restaurant owners, managers, and other employees should be aware of, as they allow restaurants to boost key performance metrics like average revenue per customer and increase the overall revenue generated by the business. In this guide, you can learn about 12 of the most important upselling strategies. Table of Contents: What is the Restaurant Industry?

Upselling Examples Restaurant: 12 Tips to Increase Your Revenue!Martijn Barten2024-10-18T16:15:13+02:00

8 Ways to Improve Customer Experience in the Travel Industry

Martijn Barten2024-05-31T13:17:16+02:00

Hotels, airlines, car rental companies, and others in the travel industry prioritize the customer experience as one of the most effective competitive differentiators. Indeed, companies that deliver in this area are more likely to generate customer loyalty and build positive reputations. In this article, you will find eight of the most effective ways for those in the tourism industry to

8 Ways to Improve Customer Experience in the Travel IndustryMartijn Barten2024-05-31T13:17:16+02:00

TikTok Hotel Marketing: Tips, Strategies and Examples

Martijn Barten2024-06-07T12:51:42+02:00

What is TikTok hotel marketing? Social media strategies for the hospitality industry are continually evolving. Right now, TikTok is one of the biggest platforms around. While TikTok's bite-sized videos might not seem like an obvious way to promote your hotel brand, many brands are enjoying significant success. In this article, you'll learn about the tricks and strategies to get the

TikTok Hotel Marketing: Tips, Strategies and ExamplesMartijn Barten2024-06-07T12:51:42+02:00

11 Hot Digital Trends in the Hotel Industry

Martijn Barten2024-06-25T12:21:09+02:00

With digital technology continuously evolving, it should come as little surprise that its applications within the hotel industry evolve, too. Indeed, over the past few years, several notable digital trends have taken the industry by storm, and the year ahead promises to be no different. Crucially, the businesses that benefit most from using digital technology are those with the foresight

11 Hot Digital Trends in the Hotel IndustryMartijn Barten2024-06-25T12:21:09+02:00

Potential Impact of ChatGPT and other LLMs on the Booking Process

Revfine.com2024-02-01T22:11:40+01:00

Question for Our Revenue Management Expert Panel: How might the use of ChatGPT and other Large Language Models (LLM) affect the booking process? What impact might they have on revenue management? (Question by Massimiliano Terzulli) Our Revenue Management Expert Panel Massimiliano Terzulli - Revenue Management Consultant, Franco Grasso Revenue Team Oleksii Kapichin -

Potential Impact of ChatGPT and other LLMs on the Booking ProcessRevfine.com2024-02-01T22:11:40+01:00

8 Social Media Marketing Tips to Promote Your Hotel

Martijn Barten2024-06-05T14:44:06+02:00

The rise of social media platforms like Facebook, Twitter, LinkedIn, and Instagram has meant that social media marketing is now more critical than ever before and provides many excellent opportunities for those in the hospitality industry. In this article, we take a closer look at social media marketing and its benefits and offer seven tips for those operating in the

8 Social Media Marketing Tips to Promote Your HotelMartijn Barten2024-06-05T14:44:06+02:00

Facebook Marketing for Hotels: How Facebook Can More Drive Sales

Martijn Barten2024-06-07T12:56:04+02:00

Facebook hotel marketing is a powerful tool for businesses in the hospitality sector. It is an industry where engagement with the public is crucial. In this article, you'll learn how to leverage the power of Facebook as a platform -- not just for advertising but to connect with your audience, improve brand awareness, and obtain valuable feedback. Table of Contents:

Facebook Marketing for Hotels: How Facebook Can More Drive SalesMartijn Barten2024-06-07T12:56:04+02:00

5 Boutique Hotel Marketing Strategies to Increase Revenue

Martijn Barten2024-06-07T13:05:59+02:00

A boutique hotel will often appeal to customers looking for unique experiences, picturesque accommodation, and a more personal touch, but your marketing strategies need to highlight what you have to offer. In this article, you will find some boutique hotel marketing tips that can help you increase bookings and boost revenue. Table of Contents: What is a Boutique Hotel? How

5 Boutique Hotel Marketing Strategies to Increase RevenueMartijn Barten2024-06-07T13:05:59+02:00

How Does Hotel Overbooking Impact Your Revenue?

Revfine.com2024-01-28T17:37:27+01:00

Overbooking is a common practice in the hotel industry, strategically employed to secure maximum occupancy and guarantee the sell-out of rooms. While this approach holds undeniable benefits for hoteliers, there are also downsides to it, such as dissatisfied guests in case you get double bookings or missed revenue opportunities from free room upgrades. Why Do Hotels Overbook: 4 Primary Reasons

How Does Hotel Overbooking Impact Your Revenue?Revfine.com2024-01-28T17:37:27+01:00

5 Ways For Hotels to Minimize Booking Engine Drop-Off

Revfine.com2024-01-28T17:38:12+01:00

Your hotel's website might be buzzing with traffic due to all the hard work and resources you're putting into attracting visitors. But is your website as efficient as you wish it was? Imagine a potential guest, excited and ready to book, but something doesn't click, and they leave without completing the reservation. That's booking engine abandonment– a frustrating scenario where

5 Ways For Hotels to Minimize Booking Engine Drop-OffRevfine.com2024-01-28T17:38:12+01:00

OTA Trends for 2024: What Lodging Businesses Should Know

Revfine.com2024-01-30T13:45:03+01:00

2024 is set to witness significant changes in how travelers book accommodations, with online travel agencies (OTAs) playing a crucial role. From the return of corporate and group travel to the advent of AI-powered travel planning, these new OTA trends are reshaping how accommodations are researched, booked, and experienced. 4 Most Important OTA Trends for 2024 Lodging operators who aim

OTA Trends for 2024: What Lodging Businesses Should KnowRevfine.com2024-01-30T13:45:03+01:00

Hotel Marketing Courses: What Will You Learn? + List of Educators

Martijn Barten2024-06-06T13:20:24+02:00

Hotel Marketing Courses have never been more valuable. The hotel industry is always dynamic and prone to dramatic shifts, with new technologies, new ideas, and unexpected world events constantly disrupting the status quo. In this article, you'll discover what hotel marketing courses can do for you and learn about some of the best educators in the field. Table of Contents:

Hotel Marketing Courses: What Will You Learn? + List of EducatorsMartijn Barten2024-06-06T13:20:24+02:00

Hotel Marketing

Attract, engage, and convert guests to amplify growth

Marketing