Hotel Marketing

How to Build an Effective Commercial Hotel Organization in 2024

Revfine.com2024-01-16T17:06:53+01:00

A hotel’s commercial team—revenue management, sales, and marketing—is critically important to the financial health of a property. When working harmoniously, these functions combine to ensure a property is filled with high-value guests while minimizing acquisition costs as much as possible. However, “harmonious” is an unlikely descriptor for many hotel commercial teams. 3 Ways to Build an Effective Commercial Hotel Organization

How to Build an Effective Commercial Hotel Organization in 2024Revfine.com2024-01-16T17:06:53+01:00

Guest Communications: Gold Standards, Key Challenges, and the AI

Revfine.com2024-12-20T15:07:12+01:00

Time and effort going into answering guest queries should not be underestimated. How to optimize the process to benefit your guests and your staff? This article explores how hotel tech solutions powered by artificial intelligence (AI) can help you do that. Still, first, it outlines the reasons behind the high volume of guest questions, the value of achieving the gold

Guest Communications: Gold Standards, Key Challenges, and the AIRevfine.com2024-12-20T15:07:12+01:00

A Guide to Marketing Hotel Sustainability

Revfine.com2024-01-15T09:20:31+01:00

Today’s travelers aren’t just better-educated and better-informed, they’re more concerned than ever about adopting responsible practices around their journeys. The upshot is that these savvy travelers actively seek experiences and accommodations that align with their values — especially concerning environmental and sustainability practices. Reasons Behind the Popularity of Sustainable Travel There are compelling reasons behind this trend. First, heightened awareness

A Guide to Marketing Hotel SustainabilityRevfine.com2024-01-15T09:20:31+01:00

The 7 Star Hotel: Learn Everything About Seven Star Hotels

Martijn Barten2024-06-25T10:52:51+02:00

Just what is a seven-star hotel? These luxurious and grandiose establishments strive for a place above and beyond even the notable luxury of a five-star rating. Seven-star hotels aim for levels of sumptuousness and extravagance that most luxury hotels can only dream of. In this article, you'll learn what makes a seven-star hotel and discover some examples. Table of Contents:

The 7 Star Hotel: Learn Everything About Seven Star HotelsMartijn Barten2024-06-25T10:52:51+02:00

Total Revenue Management: How Hotels Can Maximize Their Revenue

Martijn Barten2024-06-06T13:25:57+02:00

Total revenue management is broadly defined as managing each revenue source to the highest profitability. By incorporating multiple revenue points of sale like food and beverage, banqueting and conferencing facilities, spa, retail, leisure activities, and others with room revenue management, total revenue management assists hotels in achieving their goal of increasing revenue and profitability in a competitive market. Table of

Total Revenue Management: How Hotels Can Maximize Their RevenueMartijn Barten2024-06-06T13:25:57+02:00

Hotel Marketing Plan: Tips & Tricks for Successful Hotel Marketing

Martijn Barten2024-06-07T12:48:26+02:00

A hotel marketing plan is important for establishing your marketing objectives, outlining how to achieve them, understanding your target audience(s), and pinpointing your unique selling proposition. In this article, you can learn more about how to create and continually modify your marketing plan. Table of Contents: What is the Hotel Industry? What is a Hotel Marketing Plan? Why is a

Hotel Marketing Plan: Tips & Tricks for Successful Hotel MarketingMartijn Barten2024-06-07T12:48:26+02:00

5 Essential Video Marketing Tips for Hotels

Martijn Barten2024-06-06T12:17:09+02:00

Videos are an undeniably powerful marketing tool, especially for the hotel and travel industry. After all, they can capture the attention of the audience much quicker than text and have the power to generate extremely high traffic to your website. No wonder video marketing has taken the Internet by storm. This effective tool is so versatile that you can use

5 Essential Video Marketing Tips for HotelsMartijn Barten2024-06-06T12:17:09+02:00

5 Ways Personalization Marketing Can Benefit the Hospitality Industry

Martijn Barten2024-06-25T12:18:28+02:00

For hotel owners and others operating in the hospitality industry, finding ways to stand out from rivals and appeal to potential customers is essential. One of the best ways to do this is to deliver more tailored, individual marketing messages. In this article, you will learn more about how to achieve this through personalization marketing and learn about how this

5 Ways Personalization Marketing Can Benefit the Hospitality IndustryMartijn Barten2024-06-25T12:18:28+02:00

How Can a Hotel Marketing Company Boost Your Hotel’s Revenue?

Martijn Barten2024-06-06T12:13:53+02:00

In the highly competitive hotel industry, optimizing revenue means attracting plenty of attention and generating the right levels of interest from customers. Marketing plays a key role here, and while many hotels handle this internally, others opt to outsource their marketing efforts to a dedicated hotel marketing company. This article will teach you more about hotel marketing and how a

How Can a Hotel Marketing Company Boost Your Hotel’s Revenue?Martijn Barten2024-06-06T12:13:53+02:00

Learn How Breakfast Service Can Be a Profit Center for Your Hotel

Revfine.com2025-02-23T11:54:02+01:00

OTAs show "breakfast included" as a primary search filter for hotel guests. It's not surprising that guests want to maximize their time and energy by enjoying breakfast within the hotel. It's one less decision they need to make. In this article, you'll see how thinking of breakfast as a profit center – setting, food, service, environment – impacts your hotel's

Learn How Breakfast Service Can Be a Profit Center for Your HotelRevfine.com2025-02-23T11:54:02+01:00

Harnessing the Power of Generative AI in Guest Communications

Revfine.com2024-12-20T15:07:22+01:00

The industry’s adoption of Artificial Intelligence (AI) keeps pushing the boundaries of personalization and efficiency of guest communications. The emergence of generative AI models, like ChatGPT, is yet another revolution in that area. While it enhances the already existing benefits of platforms and tools powered by conversational AI, it also poses some challenges hoteliers need to consider before deciding on

Harnessing the Power of Generative AI in Guest CommunicationsRevfine.com2024-12-20T15:07:22+01:00

Mastering Ancillary Revenue: Key Lessons and Strategies

Revfine.com2023-12-29T16:30:09+01:00

A revenue management strategy is a common practice among hotels. What’s less common is having an ancillary revenue strategy, though. Nevertheless, it’s beneficial for hotels to have one. It’s one of the first steps to unlocking a new, powerful revenue stream and improving the hotel’s positioning and branding while enhancing the guest experience. Here’s a closer look at the other

Mastering Ancillary Revenue: Key Lessons and StrategiesRevfine.com2023-12-29T16:30:09+01:00

Hotel Breakfast: Types, Overview & Tips to Impress Your Guests

Martijn Barten2024-06-07T13:37:43+02:00

Hotel breakfasts are a great way for guests to start the day and help your hotel stand out from the crowd. A delicious breakfast with varied options can create a good impression that will stay with your visitors. This article gives you an overview of hotel breakfast possibilities and how to exceed your guests' expectations. Table of Contents: What Is

Hotel Breakfast: Types, Overview & Tips to Impress Your GuestsMartijn Barten2024-06-07T13:37:43+02:00

Top Tips for Hotels Participating in Special OTA Deals

Suzanne2024-01-30T11:03:10+01:00

Question for Our Revenue Management Expert Panel: What are the advantages of participating in special OTA deals? What advice can you offer to maximise your ROI? Are there any pitfalls to avoid? (Question by Chaya Kowal) Our Revenue Management Expert Panel Connor Vanderholm - CEO, Topline Alenka McMahon - Managing Director,

Top Tips for Hotels Participating in Special OTA DealsSuzanne2024-01-30T11:03:10+01:00

Hotel Amenities: Meet and Exceed Your Hotel Guests’ Expectations

Martijn Barten2024-07-12T12:00:52+02:00

Hotel amenities are the additional items, services and offerings in a hotel, beyond the provision of a guest room. Some of the main examples of amenities in hotels include toiletries, internet access, and a complimentary breakfast. Amenities help to enhance the guest experience, providing comfort, entertainment, support and convenience. They also serve as a major competitive differentiator in the industry,

Hotel Amenities: Meet and Exceed Your Hotel Guests’ ExpectationsMartijn Barten2024-07-12T12:00:52+02:00

Best Practices for Revenue-Generating Email Marketing

Suzanne2024-04-10T12:01:31+02:00

Question for Our Hotel Marketing Expert Panel What are the best practices for driving revenue-generating email marketing and for collecting valid email addresses from guests? (Question from Nicole Sideris) Our Marketing Expert PanelElvira Wilthagen - Owner, Heads in Beds Thom de Graaf - Online Marketing Specialist, The Orange StudioSusanne Williams - Director Consulting Services, Journey

Best Practices for Revenue-Generating Email MarketingSuzanne2024-04-10T12:01:31+02:00

Evaluating the Cost Of Acquisition in Hotel Marketing Strategies

Suzanne2024-04-10T12:26:21+02:00

Question for Our Hotel Marketing Expert Panel How can the “cost of acquisition” be calculated? Should it be our main focus? Should it be added to direct marketing costs in comparison to OTA distribution costs? (Question from Matthias Dybing) Our Marketing Expert Panel Thom de Graaf - Online Marketing Specialist, Orange Hotel

Evaluating the Cost Of Acquisition in Hotel Marketing StrategiesSuzanne2024-04-10T12:26:21+02:00

5 Signs Hotels Need a New Digital Marketing Partner

Revfine.com2023-12-11T12:28:06+01:00

Partnering with a strong digital marketing agency can propel your property to new heights. But when that partner fails to innovate, falls short on reporting, or cannot adapt, the relationship can become an obstacle to growth. Here, you find five signs that it’s time to consider a new digital marketing partner, and how to find a synergetic fit. 5 Crucial

5 Signs Hotels Need a New Digital Marketing PartnerRevfine.com2023-12-11T12:28:06+01:00

Hotel Marketing

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