Hotel Industry

New Sending Requirements for Email Marketing for Hotels, and What Happens if They Don’t?

Revfine.com2024-04-10T12:00:29+02:00

Back in February, two of the biggest players in the inbox space — Gmail and Yahoo introduced stringent rules to safeguard users' inboxes from scammers and spammers. These rules signify a pivotal shift in the ever-evolving landscape of email marketing. To ensure your marketing emails reach their intended recipients, it's crucial to comprehend and adhere to these new requirements. New

New Sending Requirements for Email Marketing for Hotels, and What Happens if They Don’t?Revfine.com2024-04-10T12:00:29+02:00

3 Key Strategies for Mastering Revenue Management with PMS Data

Revfine.com2024-04-10T16:57:06+02:00

Data fuels the commercial operation of a property and empowers hotel Revenue Managers to make informed decisions, outpace rivals, and ultimately boost profits. When discussing data, there's no resource more crucial than your Property Management System (PMS). How to Master Revenue Management with PMS Data: The 3 Strategies Your PMS is the core of your hotel's daily operations, monitoring everything

3 Key Strategies for Mastering Revenue Management with PMS DataRevfine.com2024-04-10T16:57:06+02:00

8 Signals Your Hotel Pricing Needs Adjustment

Revfine.com2024-04-08T16:30:08+02:00

Recent studies reveal that prices perceived as unfair trigger discomfort in consumers, leading to reduced purchases, complaints, and negative reviews. Conversely, fair prices activate pleasure centers, enhancing customer satisfaction.[1] This underscores the importance of finding the sweet spot for your hotel's room prices: the perfect balance between attracting (happy) guests and maximizing revenue. Build a Foundation for Effective Hotel Pricing

8 Signals Your Hotel Pricing Needs AdjustmentRevfine.com2024-04-08T16:30:08+02:00

5 Star Hotel Organizational Chart: Creating 5 Star Hotel Hierarchy

Martijn Barten2024-12-07T13:54:50+01:00

5 star hotel organizational chart design is an exciting part of the industry as a whole for a number of reasons. It's essentially a design methodology that can keep hotels focused on five star ratings. It's an important subject because charts take much of the subjectivity out of the rating system. People often stress over how various elements might feel,

5 Star Hotel Organizational Chart: Creating 5 Star Hotel HierarchyMartijn Barten2024-12-07T13:54:50+01:00

15 Essential Hotel Marketing Strategies

Martijn Barten2024-10-11T13:49:08+02:00

The importance of having the right hotel marketing strategies is difficult to overstate, as it is a key part of launching a hotel, optimizing the number of bookings you generate, building brand awareness, and managing your reputation. In this article, you will learn more about some of the essential strategies to adopt at all times. Table of Contents: 15

15 Essential Hotel Marketing StrategiesMartijn Barten2024-10-11T13:49:08+02:00

Hotel Organizational Structure: A Full Guide to Hotel Organization

Martijn Barten2024-10-18T17:12:52+02:00

Hotel organizational structure is the hierarchy through which decisions and actions are made within hotels. It can be thought of as a continual flow of communication within a strict hierarchal system that ensures message coherency. Hotel organization is an important element of the hospitality system in large part due to the industry's complexity. A hotel needs to accommodate the needs

Hotel Organizational Structure: A Full Guide to Hotel OrganizationMartijn Barten2024-10-18T17:12:52+02:00

Interview with Founder and CEO Kristian Valk of Hotelchamp

Revfine.com2024-04-02T10:49:12+02:00

In this article, we interview Kristian Valk, the founder and CEO of Hotelchamp. Through Hotelchamp, Valk has combined multiple science-based methods to improve the guest experience and drive increased direct revenue for hoteliers. Can you tell us a bit about yourself? I was born and raised in the Netherlands, near Amsterdam. I'm the

Interview with Founder and CEO Kristian Valk of HotelchampRevfine.com2024-04-02T10:49:12+02:00

What Is an Occupancy Rate?

Martijn Barten2024-06-04T21:51:38+02:00

Occupancy rate is a KPI used by those within the hotel industry to assess a hotel's performance. As a metric, it is concerned with the percentage of a hotel occupied, and can be used alongside other KPIs, such as ADR (average daily rate) and RevPAR (revenue per available room), as part of a revenue management strategy. Table of Contents: What

What Is an Occupancy Rate?Martijn Barten2024-06-04T21:51:38+02:00

Hotel Revenue Management System Adoption: Tips for a Smooth Transition

Revfine.com2024-03-25T10:52:49+01:00

A revenue management system (RMS) is a fantastic tool for attracting demand from high-value guests, driving efficient operations, improving revenue performance, and increasing profitability. Of course, the best tools in the world won't do your property much good if your staff isn't bought in on their proper usage and equipped with what's needed to get the most out of them.

Hotel Revenue Management System Adoption: Tips for a Smooth TransitionRevfine.com2024-03-25T10:52:49+01:00

Master Pick-up Analytics: Learn Why & How They Elevate Your Hotel

Revfine.com2024-03-25T10:53:19+01:00

Pick-up analytics are essential for hotels to forecast demand, optimize pricing strategies, manage inventory, marketing, and improve revenue management. In this article, we will dive into the world of Pick-up Analytics. You will learn what Pick-up Analytics is and how to use it to help your hotel optimize performance. What is Pick-up Analytics? In short, it is important to analyze

Master Pick-up Analytics: Learn Why & How They Elevate Your HotelRevfine.com2024-03-25T10:53:19+01:00

How to Measure The Profitability of Your Hotel Business

Revfine.com2025-02-23T11:53:44+01:00

Profitability is a business's ability to generate earnings from its operations over a given period. Various methods, known as profitability ratios, gauge a business's overall profitability. This article explains the different profitability ratios and explains how revenue management can positively impact profitability. Insight in Profitability Ratios Profitability ratios provide insight into how a business is performing and are key tools

How to Measure The Profitability of Your Hotel BusinessRevfine.com2025-02-23T11:53:44+01:00

6 Tips to Fix Your Hotel’s Email Marketing and Increase Conversions

Revfine.com2024-04-10T12:00:42+02:00

When exploring the landscape of digital marketing for hotels, we see many new emerging trends, such as AI, Automation, social media, influencer marketing, and more. Many may wonder, "Is email marketing still relevant for hotels?" And the answer is an assured yes. Why Email Marketing for Your Property? Even with all the new tech tools and marketing options available, email

6 Tips to Fix Your Hotel’s Email Marketing and Increase ConversionsRevfine.com2024-04-10T12:00:42+02:00

The Risks of Ignoring Revenue Management’s Budget Advice

Suzanne2024-06-13T12:23:10+02:00

Question for Our Revenue Management Expert Panel: What happens if hotel owners do not listen to revenue managers during budget preparations? What advice would you give to an RM team when asked to justify their budget? (Question by Connor Vanderholm) Our Revenue Management Expert Panel Connor Vanderholm - CEO, Topline Tanya Hadwick -

The Risks of Ignoring Revenue Management’s Budget AdviceSuzanne2024-06-13T12:23:10+02:00

5 Visual Design Tips to Boost Your Hotel Website Conversion Rates

Revfine.com2024-03-25T10:56:05+01:00

Making a great first impression is crucial—especially for hotels looking to attract guests. In the online world, first impressions are tightly linked to your website's design. From the moment they land on your page, guests need to be hooked. 5 Visual Design Tips for Your Hotel's Website The undeniable power of visuals lies at the heart of this. Visuals are

5 Visual Design Tips to Boost Your Hotel Website Conversion RatesRevfine.com2024-03-25T10:56:05+01:00

3 Ways Hoteliers Can Prepare for the Biggest Trends of 2024 and Beyond

Revfine.com2024-03-25T10:56:35+01:00

In 2024, chasing demand will be a top priority for the travel industry as we head in for a year of moderate growth. While the outlook is promising, lodging businesses are now challenged to increase their RevPAR without alienating price-sensitive guests, as demand is expected to remain relatively flat and inflation rates are high globally. 3 Ways Hoteliers Can Prepare

3 Ways Hoteliers Can Prepare for the Biggest Trends of 2024 and BeyondRevfine.com2024-03-25T10:56:35+01:00

What Is RevPAR?

Martijn Barten2024-06-04T21:53:57+02:00

Revenue per available room, or RevPAR as it is usually shortened, is a KPI used within the hotel industry to assess financial and business performance. As a metric, it concerns both room revenue and occupancy rate, which makes it an important indicator of a hotel's overall performance and a valuable component of a revenue management strategy. What Does RevPAR Stand

What Is RevPAR?Martijn Barten2024-06-04T21:53:57+02:00

Is it Realistic to Focus on Profitability over Revenue?

Suzanne2024-02-27T16:21:41+01:00

Question for Our Revenue Management Expert Panel: Is it realistic to focus on profitability over revenue? How should revenue management teams manage stakeholder expectations? Where might challenges arise? (Question by Diego Fernandez Perez De Ponga) Our Revenue Management Expert Panel Diego Fernández Pérez De Ponga - Director of Revenue Management, Palladium Hotel

Is it Realistic to Focus on Profitability over Revenue?Suzanne2024-02-27T16:21:41+01:00

8 Tips to Improve OTA Conversion Rates

Revfine.com2024-02-26T17:26:47+01:00

In the highly competitive world of online hospitality, mastering the art of OTA listings is not just an advantage—it's a necessity. With most travelers making their accommodation decisions based on OTA rankings and reviews, understanding how to climb these ranks and convert interest into bookings is the key to success. Your OTA listing can distinguish between a filled room and

8 Tips to Improve OTA Conversion RatesRevfine.com2024-02-26T17:26:47+01:00

Strategies, Tactics, and Insights for the Hotel Industry

Optimize revenue, innovate processes, and improve customer experience