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Hotel Industry

5 Boutique Hotel Marketing Strategies to Increase Revenue

2024-06-07T13:05:59+02:00

A boutique hotel will often appeal to customers looking for unique experiences, picturesque accommodation, and a more personal touch, but your marketing strategies need to highlight what you have to offer. In this article, you will find some boutique hotel marketing tips that can help you increase bookings and boost revenue. Table of Contents: What is a Boutique Hotel? How

5 Boutique Hotel Marketing Strategies to Increase Revenue2024-06-07T13:05:59+02:00

How Does Hotel Overbooking Impact Your Revenue?

2024-01-28T17:37:27+01:00

Overbooking is a common practice in the hotel industry, strategically employed to secure maximum occupancy and guarantee the sell-out of rooms. While this approach holds undeniable benefits for hoteliers, there are also downsides to it, such as dissatisfied guests in case you get double bookings or missed revenue opportunities from free room upgrades. Why Do Hotels Overbook: 4 Primary Reasons

How Does Hotel Overbooking Impact Your Revenue?2024-01-28T17:37:27+01:00

Supercharge Your Hotel’s Revenue Using Strategic Pricing

2024-01-28T17:37:48+01:00

In the hospitality industry, strategic revenue management allows hotels to achieve consistent profitability, no matter how the market changes. In revenue management, your goal is to fill rooms and maximize profitability on each booking in peak and off-peak seasons. Strategic Pricing to Increase Your Hotel's Revenue This article will teach you proven tactics to supercharge your revenue using strategic revenue

Supercharge Your Hotel’s Revenue Using Strategic Pricing2024-01-28T17:37:48+01:00

Smart Hotel Room; What Are the Benefits for Hotel Owners and Guests

2024-07-27T19:53:01+02:00

Smart room technology is a key trend for hotel owners to be aware of, and the desire to create a smart hotel is growing for a number of reasons. In this article, you will learn more about a smart room, why smart hotel technology is so important, and how smart hotel rooms can benefit hotel owners and guests alike. Table

Smart Hotel Room; What Are the Benefits for Hotel Owners and Guests2024-07-27T19:53:01+02:00

5 Ways For Hotels to Minimize Booking Engine Drop-Off

2024-01-28T17:38:12+01:00

Your hotel's website might be buzzing with traffic due to all the hard work and resources you're putting into attracting visitors. But is your website as efficient as you wish it was? Imagine a potential guest, excited and ready to book, but something doesn't click, and they leave without completing the reservation. That's booking engine abandonment– a frustrating scenario where

5 Ways For Hotels to Minimize Booking Engine Drop-Off2024-01-28T17:38:12+01:00

OTA Trends for 2024: What Lodging Businesses Should Know

2024-01-30T13:45:03+01:00

2024 is set to witness significant changes in how travelers book accommodations, with online travel agencies (OTAs) playing a crucial role. From the return of corporate and group travel to the advent of AI-powered travel planning, these new OTA trends are reshaping how accommodations are researched, booked, and experienced. 4 Most Important OTA Trends for 2024 Lodging operators who aim

OTA Trends for 2024: What Lodging Businesses Should Know2024-01-30T13:45:03+01:00

Hotel Marketing Courses: What Will You Learn? + List of Educators

2024-06-06T13:20:24+02:00

Hotel Marketing Courses have never been more valuable. The hotel industry is always dynamic and prone to dramatic shifts, with new technologies, new ideas, and unexpected world events constantly disrupting the status quo. In this article, you'll discover what hotel marketing courses can do for you and learn about some of the best educators in the field. Table of Contents:

Hotel Marketing Courses: What Will You Learn? + List of Educators2024-06-06T13:20:24+02:00

Front Office Technology: The Latest Tech for the Reception in 2024

2024-06-07T13:10:17+02:00

Front office technology has seen significant development in recent years. Driven in part by the rise of COVID-19 and technological changes, these changes mean that today's front desk is different from the traditional reception office of the past. In this article, you'll learn about exciting developments in front-office technology and what they mean for your business. Table of Contents: What

Front Office Technology: The Latest Tech for the Reception in 20242024-06-07T13:10:17+02:00

How to Build an Effective Commercial Hotel Organization in 2024

2024-01-16T17:06:53+01:00

A hotel’s commercial team—revenue management, sales, and marketing—is critically important to the financial health of a property. When working harmoniously, these functions combine to ensure a property is filled with high-value guests while minimizing acquisition costs as much as possible. However, “harmonious” is an unlikely descriptor for many hotel commercial teams. 3 Ways to Build an Effective Commercial Hotel Organization

How to Build an Effective Commercial Hotel Organization in 20242024-01-16T17:06:53+01:00

Uncovering the Importance of Pickup and Pace in Revenue Management

2024-04-10T17:00:13+02:00

As a revenue manager, one of your essential daily inquiries is, "What was yesterday's pickup?" It's a question that sets the tone for your day and helps you make informed decisions about selling the right room, to the right guest, at the right time, at the right price. Setting the correct room price is undoubtedly the cornerstone of revenue management,

Uncovering the Importance of Pickup and Pace in Revenue Management2024-04-10T17:00:13+02:00

A Guide to Marketing Hotel Sustainability

2024-01-15T09:20:31+01:00

Today’s travelers aren’t just better-educated and better-informed, they’re more concerned than ever about adopting responsible practices around their journeys. The upshot is that these savvy travelers actively seek experiences and accommodations that align with their values — especially concerning environmental and sustainability practices. Reasons Behind the Popularity of Sustainable Travel There are compelling reasons behind this trend. First, heightened awareness

A Guide to Marketing Hotel Sustainability2024-01-15T09:20:31+01:00

Discover The Latest Housekeeping Trends for 2025

2024-12-19T08:57:31+01:00

It is important for hotels to keep up with the latest housekeeping trends, as these will influence customer expectations. Furthermore, many of these trends have emerged because they provide ways to manage a housekeeping team effectively, boost efficiency, and improve guest satisfaction. In this article, you can read about the most significant trends to follow to optimize your hotel's operations

Discover The Latest Housekeeping Trends for 20252024-12-19T08:57:31+01:00

The 7 Star Hotel: Learn Everything About Seven Star Hotels

2024-06-25T10:52:51+02:00

Just what is a seven-star hotel? These luxurious and grandiose establishments strive for a place above and beyond even the notable luxury of a five-star rating. Seven-star hotels aim for levels of sumptuousness and extravagance that most luxury hotels can only dream of. In this article, you'll learn what makes a seven-star hotel and discover some examples. Table of Contents:

The 7 Star Hotel: Learn Everything About Seven Star Hotels2024-06-25T10:52:51+02:00

Samsung Hospitality TV: Main Benefits, Key Features and More

2024-10-18T17:34:25+02:00

A Samsung hospitality TV is a television set specifically designed for use by hotels and similar businesses. It will provide features that allow the TV to serve as a great in-room entertainment option for guests. Investing in a specialized hospitality TV is important because demands in the industry are very different from demands in domestic settings. Samsung's offerings support centralized

Samsung Hospitality TV: Main Benefits, Key Features and More2024-10-18T17:34:25+02:00
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